Bill Doerr Coaches on Communication 5/18/09

1. Russell Library Job Group
Thursday, May 7, 2009
finished files are the
result of years of scientif-
ic study combined with the
experience of many years
Bill Doerr, CCO • SellMore Marketing, LLC • 860-798-6964 • Kensington, CT

2. DEFINE & COMMUNICATE . . . Who You Are / What You Offer
IDENTIFY . . . Your Network
APPROACH . . . Your Network
ASK . . . Their Help
IDENTFY . . . People They Know / Can Introduce You
EXPLAIN . . . Contact Process
GET . . . Permission To Recognize Your Connection
SEND . . . Pre-Call Letters
CALL . . . Their Contacts
INTRODUCE . . . Yourself
MAKE APPOINTMENT . . . To Meet
SHARE . . . Four (4) Points
LISTEN . . . More Than Talk!
TAKE . . . Notes
SEND . . . “Thank You” Note of Appreciation to Person Who Introduced You
SEND . . . “Thank You” Note to Person You Met
SEND . . . Pre-approach Letter to People They Suggest
REPEAT
Bill Doerr, CCO • SellMore Marketing, LLC • 860-798-6964 • Kensington, CT
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3. Fig. 1
Fig. 2
Fig. 3
Bill Doerr, CCO • SellMore Marketing, LLC • 860-798-6964 • Kensington, CT
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4. Joe Vorbeck, President
Vorbeck Pilot Training
83 Airport Drive
Batavia, OH 45103
Dear Joe --
I’m writing to you at the suggestion of Bill Doerr.
In a recent conversation with Bill, I told him I am exploring my career expansion options.
Your name came up. Repeatedly. Favorably, too.
Bill suggested I introduce myself to you. And, with this note, I’m taking his advice.
Please understand, Bill gave me no reason to believe you either have or know of any
opportunties that may be available or suitable for me.
I will call you in a few days to introduce myself.
Cordially,
Mike
Mike Nelson
P. S.
Prior to my calling, please feel free to refer to Bill concerning:
• WHO . . . I am, and
• WHAT . . . I do
Bill’s direct number: (860) 798-6964
attachment: Biographical Background on Mike Nelson
Bill Doerr, CCO • SellMore Marketing, LLC • 860-798-6964 • Kensington, CT
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5. Thank You . . . TIME / MEETING
As my letter
indicated, I
1 As I mentioned
in my letter, I
3 2
have a demonstrated have NO reason
ability to . . . to believe . . .
I’m talking with a
4 NUMBER of people
What I’d like to ask you now is . . .
Based on my demonstrated abilities . . .
HOW . . . WHERE . . . See a Fit?
0% 100%
The unemployment rate is either ________ or ________. Anything in between is . . .
work problems
Look for __________________, you’ll find __________________.
problems work
Look for __________________, you’ll find __________________.
Communicate your availability . . . concisely . . . coherently . . . clearly . . . constantly,
because when you do, someone . . . somewhere . . . sooner (or, later) . . . will say:
“Thank God –– we’ve been looking for you . . . for someone with your:
background
____________________,
talents
____________________,
skills
____________________, and
abilities
____________________!”
Bill Doerr, CCO • SellMore Marketing, LLC • 860-798-6964 • Kensington, CT
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