This is from the character Michael Scott from the NBC program “The Office.” The point is that one of my big goals in teaching is to also engage students. I try to establish the importance of purposeful career planning immediately to get their attention and subsequent buy in.
Purposeful career planning: not for everyone, but everyone should at least be aware of the premise.Career development model: really a decision-making model but with a career context; note that it is a lifelong process from picking a major, picking a career, pursuing a job, changing jobs, planning for retirement, etc.
This video serves as a nice reminder to examine potential majors and careers from all angles.
Marketing and advertising a product, service, or person/persona intersects with the digital age and the increasing popularity of social media websites (Web 2.0), and both of these areas cross paths with career development and the importance of marketing yourself effectively during the job search process.
What is it? The idea is that you should market yourself like an actual brand, as if your personal image were a consumer brand. It’s a process whereby you articulate who you are, your interests, values, and skills across multiple platforms. A negative personal brand can be devastating. Not having one can be just as bad.
An effective way to establish online presence, especially if you’re a student. Give prospective employers a more complete sense of who you are. Can be built over time (or quickly if doing damage control) by putting thoughts and ideas online and made available for all to see. May not be for everyone – vocational students, takes too much time, etc. Is “brand” or “branding” just a buzzword created by marketers interested in selling books?
Spring 2010 Career Planning Course
Andy Lee presents…<br />Spring 2010: New trends in teaching a career life planning course<br />[aka what’s that new, tasty thing<br />on my pizza?]<br />
Help and Teach Students<br />Figure out a good college major and career path<br />Confirm current career path is a good one<br />Important and effective career development concepts and strategies<br />Real-life career and life skills<br />
Inspiration (Joke, Sort of…)<br />“I guess the atmosphere that I've tried to create here is that I'm a friend first and a boss second, and probably an entertainer third.” <br /> Engage students<br />
The Foundation<br />Purposeful Career Planning<br />Career Development Model<br />Self Assessment<br />Exploration and Research<br />Decision Making<br />(Taking Action)<br />(Evaluation)<br />
The Tools<br />Teaching Style (humor, social media, e-mails, incorporating activities to reflect diverse learning styles, etc.)<br />Self Assessment Exercises<br />Group Work<br />Informational Interviews<br />Presentations<br />Career Resources<br />Career Action Plans<br />Deadlines<br />Job Search Strategies<br />
Newest CareerDevelopment Trend =Personal Branding<br /> Marketing and Advertising<br /> Digital Age<br /> Career Development<br />
Personal Brand = Career Brand<br />What is it?<br />Why is it important?<br />Do I need one?<br />How do I get started?<br />
Personal Branding and Course<br />Experimenting and evolving<br />Possible ways to incorporate into the class:<br />Lesson plan<br />Presentation: “Attract Career Opportunities: Build and Promote Your Personal Brand”<br />Guest speaker(s)<br />Extra Credit<br />
Pros and Cons<br />An effective way to create and maintain an online presence, especially if you’re a student<br />Online image can be cultivated over time or quickly if doing damage control<br />Your personal brand is the new resume<br />Surpass employer expectations<br />Need to be confident with your public messages and ideas<br />May not be for everyone<br />
Resources<br />My Blog: CareerActionNow.com<br />Facebook: CareerActionNow<br />1st Twitter: @CareerActionNow<br />2nd Twitter: @CareerPlanning<br />Linkedin: CounselorAndyLee<br />Dan Schawbel’s blogs<br />StudentBranding.com & PersonalBrandingBlog.com<br />(Examples if time permits)<br />Tom Peters’ 1997 article “The Brand Called You”: http://www.fastcompany.com/magazine/10/brandyou.html<br />