Top 10 Mistakes - #4 Marketing Yourself

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There are some common job search traps that even the most seasoned executives fall into. Recognizing these pitfalls and understanding how to avoid them will give you an edge in searching for and landing your next great opportunity.

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Top 10 Mistakes - #4 Marketing Yourself

  1. 1. Executive Transition – Marketing Yourself Overview & ChecklistTop 10 Mistakes Executives Make When Searching for a Job#4 Not marketing yourself properly.OverviewEven the most accomplished people can struggle with proper positioning in a job search.With so much competition in the marketplace, it’s unlikely that your skills andaccomplishments will speak for themselves. You have to speak for them by being your ownbrand ambassador. An excellent and versatile personal marketing tool is a well-preparedand practiced 30-second "commercial" about yourself. It should have a clear introductionabout who you are, followed by a statement of what your area of interest is, and finally,your "selling proposition". A clear and concise personal pitch is essential, and can be used innetworking situations as well as in interviews.CoachingAsking yourself the right questions will help focus your efforts and steer you in the directionof success. What is your brand? Do you have a reputation? Is it good, bad, or non-existent?How are you perceived? Understanding the answers to such questions will shape yourpositioning. Ask others for their insight and honest opinions – an outside perspective can betremendously eye-opening. Once you’re comfortable with your basic “branding” story,decide how you’re going to tell it, and where. Traditional as well as online professionalnetworking is essential to get your name out there. Be sincere and genuine when talkingand writing about yourself. It’s easier to build trust and strengthen relationships whenyoure authentic and humble. You should not only know what to say, you should also knowwhat you want. Respond confidently when someone asks how they can help you. At thesame time, don’t be selfish. Be sure to reciprocate – after all, who you are is about whatyou can give.Dos & Don’ts• Take advantage of available tools and resources including the professional online networks to develop brand awareness and get your name out there.• Don’t wait for the phone to ring – you might be waiting a long time. Instead of being passive and hoping for the best, become actively involved in marketing yourself. © 2011 Bill Holland All Rights Reserved.

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