Tyler Projects talk at the Facebook Developer Garage--TaiwanPresentation Transcript
First and most popular Singapore made game for social networks with over 4 million registered users worldwide.
First Singapore online game to be exported to Korea and Japan.
Sales by Country
US and Canada – 25%
UK and Europe – 12%
Singapore – 11%
Malaysia – 8%
Indonesia – 7%
Philippines – 5%
Australia – 5%
New Zealand – 3%
Taiwan – 15%
Hong Kong – 2%
Others – 7%
46% Other Markets Southeast Asia Demographics : Total Visits (August 2009)
Monetizing different audiences Western Gamers Eastern Gamers South East Asian Gamers Perceptions of Fairness Want a level playing field for all Believe in paying for advantages Aren’t very bothered by inequity Virtual Goods Cosmetic only or only slight advantages that can be overcome with time Powerful advantage giving items, spend to save time, almost anything can be monetized Prefer small incremental payments – value for money Strategy Sell time saving, provide alternatives (auction market, etc) Provide wide selection. New items at every few levels. Hybrid subscription model
Hybrid Subscription model
Benefits / items which normally cost a lot can be bought with in-game gold for a limited period of time
Have to spend a minimal amount every 2 months to enjoy benefits again
Balanced by requiring players to spend in game gold.
Lower barriers to entry
Lower purchasing power for South East Asian countries (Philippines, Indonesia, etc)
But they have a gaming culture and are willing to pay for virtual goods
First purchase price threshold is about US$2 – 5; compared with:
US$7 – 15 for Taiwan
US$8 - 20 for Singapore
US$10 – 50 for US
Singapore – English
Indonesia and Malaysia – Bahasa but English is better
Philippines – English
Advertising to these countries is relatively cheap.
Must provide different forums for different languages
Rebecca Koh Marketing Associate Contact No.: 63520992 Email: [email_address] TYLER Projects PTE LTD Blk 1008 Toa Payoh North #04-09 Singapore 318996 Website: www.tylerproject.com Thank You! Please contact us for more information.