Company Profile
Battle Stations <ul><ul><li>First and most popular Singapore made game  for social networks with over 4 million registered...
Sales by Country <ul><li>US and Canada – 25%  </li></ul><ul><li>UK and Europe – 12% </li></ul><ul><li>Singapore –  11% </l...
Monetizing different audiences  Western Gamers Eastern Gamers South East Asian Gamers Perceptions of Fairness Want a level...
Hybrid Subscription model <ul><li>Benefits / items which normally cost a lot can be bought with in-game gold for a limited...
Lower barriers to entry <ul><li>Lower purchasing power for  South East Asian countries (Philippines, Indonesia, etc) </li>...
Language localization <ul><li>Singapore – English </li></ul><ul><li>Indonesia and Malaysia – Bahasa but English is better ...
Cultural localization
Cultural localization
Rebecca Koh Marketing Associate Contact No.: 63520992 Email:  [email_address] TYLER Projects PTE LTD Blk 1008 Toa Payoh No...
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Tyler Projects talk at the Facebook Developer Garage--Taiwan

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  • Singaporeans tend to be more like western gamers -
  • Tyler Projects talk at the Facebook Developer Garage--Taiwan

    1. 2. Company Profile
    2. 3. Battle Stations <ul><ul><li>First and most popular Singapore made game for social networks with over 4 million registered users worldwide. </li></ul></ul><ul><ul><li>First Singapore online game to be exported to Korea and Japan. </li></ul></ul>
    3. 4. Sales by Country <ul><li>US and Canada – 25% </li></ul><ul><li>UK and Europe – 12% </li></ul><ul><li>Singapore – 11% </li></ul><ul><li>Malaysia – 8% </li></ul><ul><li>Indonesia – 7% </li></ul><ul><li>Philippines – 5% </li></ul><ul><li>Australia – 5% </li></ul><ul><li>New Zealand – 3% </li></ul><ul><li>Taiwan – 15% </li></ul><ul><li>Hong Kong – 2% </li></ul><ul><li>Others – 7% </li></ul>46% Other Markets Southeast Asia Demographics : Total Visits (August 2009)
    4. 5. Monetizing different audiences Western Gamers Eastern Gamers South East Asian Gamers Perceptions of Fairness Want a level playing field for all Believe in paying for advantages Aren’t very bothered by inequity Virtual Goods Cosmetic only or only slight advantages that can be overcome with time Powerful advantage giving items, spend to save time, almost anything can be monetized Prefer small incremental payments – value for money Strategy Sell time saving, provide alternatives (auction market, etc) Provide wide selection. New items at every few levels. Hybrid subscription model
    5. 6. Hybrid Subscription model <ul><li>Benefits / items which normally cost a lot can be bought with in-game gold for a limited period of time </li></ul><ul><li>Have to spend a minimal amount every 2 months to enjoy benefits again </li></ul><ul><li>Balanced by requiring players to spend in game gold. </li></ul>
    6. 7. Lower barriers to entry <ul><li>Lower purchasing power for South East Asian countries (Philippines, Indonesia, etc) </li></ul><ul><li>But they have a gaming culture and are willing to pay for virtual goods </li></ul><ul><li>First purchase price threshold is about US$2 – 5; compared with: </li></ul><ul><ul><li>US$7 – 15 for Taiwan </li></ul></ul><ul><ul><li>US$8 - 20 for Singapore </li></ul></ul><ul><ul><li>US$10 – 50 for US </li></ul></ul>
    7. 8. Language localization <ul><li>Singapore – English </li></ul><ul><li>Indonesia and Malaysia – Bahasa but English is better </li></ul><ul><li>Philippines – English </li></ul><ul><li>Advertising to these countries is relatively cheap. </li></ul><ul><li>Must provide different forums for different languages </li></ul>
    8. 9. Cultural localization
    9. 10. Cultural localization
    10. 11. Rebecca Koh Marketing Associate Contact No.: 63520992 Email: [email_address] TYLER Projects PTE LTD Blk 1008 Toa Payoh North #04-09 Singapore 318996 Website: www.tylerproject.com Thank You! Please contact us for more information.

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