Cardfactory - Why Send Cards?


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Cardfactory - Why Send Cards?

  1. 1. How do you make a strong emotional connection with all your clients? YOUR LOGO ? ? ?
  2. 2. Fact: Page  Your c ustomers account for 100% of your sales and profits. ? ? ?
  3. 3. The Paradox.. Page  However, many businesses spend much time and money trying to find new customers rather than thanking existing customers! ? ? ?
  4. 4. The Value of Referrals Page  ‘ Referrals ’ and ‘ Word of Mouth ’ are a major revenue source for most businesses . . . Source : Networking Entrepreneur- August 2008 . . . but many companies spend less than 3% of their marketing budget on client referrals. Source : Golden ? ? ?
  5. 5. Saying Thanks is not soft! Page  People receive an average of 3,000 advertising/branding propositions every single day. Source : Rubicon Consulting Our clients are constantly being bombarded with marketing messages – so the need to promote ourselves has never been more critical. The business that manages to position itself and its services in a personalised manner has a much better chance of developing loyal clients whose life-time value could be worth their weight in gold! ? ? ?
  6. 6. Word of mouth… Page  Letting people know you care can really add up! Happy customers tell TWO people Unhappy customers tell TEN ? ? ?
  7. 7. News travels faster.. Page  The old rule of thumb may need an update! <ul><li>Now, unhappy clients have the </li></ul><ul><li>power to influence many more </li></ul><ul><li>potential customers through: </li></ul><ul><li>Industry Websites </li></ul><ul><li>Online Forums </li></ul><ul><li>Personal/ Business Blogs </li></ul><ul><li>Reviews </li></ul>? ? ?
  8. 8. Joe Girard Page  Joe Girard is listed in the Guinness Book of records as the World’s Greatest Salesman. He sold an average of six cars per day every day for 10 years straight! He worked for a US dealership, competing with 25 other sales staff who on average only managed to sell six vehicles per month. ? ? ?
  9. 9. Joe Girard – The Master of Referal Marketing Page  Joe Girard cared about people. He cared about his clients, and they knew it. How did they know? Every single month Joe sent each customer a greeting card. He sent so many cards that he had to hire two full-time assistants to address, label and stamp them all. The other sales people did not send any cards. ? ? ?
  10. 10. The Universal Problem Page  So why do we not say thank you to our key clients more often? If you have a large client base, it’s impossible to find the time to contact each customer to say a simple ‘thank you’ in a personalised way . . . . . . until now!
  11. 11. It’s never been so easy… Page  <ul><li>Thanks to new design and technology advancements, it’s now possible to provide personalised feedback to a large client base! </li></ul><ul><li>Cardfactory has developed a unique process that enables you to keep your service and brand ‘front of mind’ with all of your clients. </li></ul>
  12. 12. The Cardfactory difference… Page  <ul><li>Choose an Image </li></ul><ul><li>Our customised Image with your clients name </li></ul><ul><li>A personalised message in each card. </li></ul><ul><li>The final card design ready for mailing. </li></ul>Dear Susann, Thank you for choosing to do business with us. Best Wishes Shirley Taylor Smith
  13. 13. Some Other Examples Page 
  14. 14. Some Other Examples Page 
  15. 15. Our Solution Page  We help you choose the messages and the exact layout. We print and mail your greeting cards to your clients as a one-off project or as part of a monthly campaign. Pick your favourite images from our catalogue or slide show We help you upload your data files, signatures, logo and photographs if needed. At last, an efficient process to stay in touch with all your clients! 1. Visit our website 2. Select Images 3. Call us 4. Mail Merge 5. We print and mail
  16. 16. A Business Building Tool Page  <ul><li>THANK YOU CARDS </li></ul><ul><li>A simple thank you card any time for a new customer, a loyal customer who keeps buying or referring you, or a prospective customer just to thank them for considering your business. </li></ul><ul><li>BIRTHDAY CARDS </li></ul><ul><li>If you know the birth date of your clients, simply hand all the work to us and we’ll ensure your customers receive your best wishes on their special day. </li></ul><ul><li>CHRISTMAS CARDS </li></ul><ul><li>Not only will your Christmas card be the most stand-out card your client will ever receive, but you will never have to toil through another annual mass writing and signing session – Merry Christmas! </li></ul>The opportunities to connect with your clients is now limited only by your own imagination
  17. 17. Why Use Us? Page  <ul><li>Choose from a world-class range of business greeting card images </li></ul><ul><li>Cardfactory only does personalised greeting cards, nothing else, so we are the specialists </li></ul><ul><li>Cardfactory is ready to become your marketing partner </li></ul>Probably the best return on investment available from any printed medium! <ul><li>Cardfactory can help you connect with clients for as little as $3.50 per card, including delivery </li></ul>
  18. 18. Greeting cards that make clients feel good - so you look good! <ul><ul><ul><ul><ul><li>So who are you going to ‘thank’ today? </li></ul></ul></ul></ul></ul><ul><li>Thank you for viewing our presentation </li></ul><ul><li>If you have any questions about our service please visit or call us on 1300 666 269. </li></ul>