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Palestra de Branded Content para o Evento Blogcamp RJ 2009
 

Palestra de Branded Content para o Evento Blogcamp RJ 2009

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Palestra que fiz no evento Blogcamp RJ sobre Branded Content

Palestra que fiz no evento Blogcamp RJ sobre Branded Content
Rio 05/set/09

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    Palestra de Branded Content para o Evento Blogcamp RJ 2009 Palestra de Branded Content para o Evento Blogcamp RJ 2009 Presentation Transcript

    • BRANDED CONTENT Leo Carbonell @carbonell www.selulloid.com.br carbonell@gmail.com
    • Branded Content: #WTF???
    • Ah, é merchandising... NÃO!!! Principais diferenças • A marca é personagem • Não é interrupção • Inserção contextualizada
    • Branded Content • Qualidade • Relevância • Formato
    • Publieditorial
    • Patrocínio / Oferecimento
    • Ghost Writer
    • * Blogueiro convidado
    • * Metaportal
    • * Conteúdo customizado
    • OBRIGADO ☺ Leo Carbonell @carbonell www.selulloid.com.br carbonell@gmail.com