Palestra de Branded Content para o Evento Blogcamp RJ 2009
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Palestra de Branded Content para o Evento Blogcamp RJ 2009 - Presentation Transcript
- BRANDED CONTENT Leo Carbonell @carbonell www.selulloid.com.br carbonell@gmail.com
- Branded Content: #WTF???
- Ah, é merchandising... NÃO!!! Principais diferenças • A marca é personagem • Não é interrupção • Inserção contextualizada
- Branded Content • Qualidade • Relevância • Formato
- Publieditorial
- Patrocínio / Oferecimento
- Ghost Writer
- * Blogueiro convidado
- * Metaportal
- * Conteúdo customizado
- OBRIGADO ☺ Leo Carbonell @carbonell www.selulloid.com.br carbonell@gmail.com
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