Palestra de Branded Content para o Evento Blogcamp RJ 2009
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Palestra de Branded Content para o Evento Blogcamp RJ 2009

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Palestra que fiz no evento Blogcamp RJ sobre Branded Content

Palestra que fiz no evento Blogcamp RJ sobre Branded Content
Rio 05/set/09

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Palestra de Branded Content para o Evento Blogcamp RJ 2009 Presentation Transcript

  • 1. BRANDED CONTENT Leo Carbonell @carbonell www.selulloid.com.br carbonell@gmail.com
  • 2. Branded Content: #WTF???
  • 3. Ah, é merchandising... NÃO!!! Principais diferenças • A marca é personagem • Não é interrupção • Inserção contextualizada
  • 4. Branded Content • Qualidade • Relevância • Formato
  • 5. Publieditorial
  • 6. Patrocínio / Oferecimento
  • 7. Ghost Writer
  • 8. * Blogueiro convidado
  • 9. * Metaportal
  • 10. * Conteúdo customizado
  • 11. OBRIGADO ☺ Leo Carbonell @carbonell www.selulloid.com.br carbonell@gmail.com