IFA 2009
BERLIN,GERMANY
CONTENTS
_MAIN THEMES
_NOTABLES
_THE UGLY
MAIN THEMES
STILL GOING GREEN
                    Although not new, environmental
                    awareness is still an omnipresen...
STILL GOING GREEN
                                    Although not new, environmental
                                    ...
STILL GOING GREEN
                                              Although not new, environmental
                          ...
STILL GOING GREEN
                                                            Although not new, environmental
            ...
STILL GOING GREEN
                                                                         Although not new, environmental...
STILL GOING GREEN
                                                                                 Although not new, envir...
STILL GOING GREEN
                                                                                Allthough not new, envir...
TOUCH DESKTOP PC‘s
                     With the upcoming release of Windows
                     7 on the horizon, we’ve ...
TOUCH DESKTOP PC‘s
                     With the upcoming release of Windows
                     7 on the horizon, we’ve ...
TOUCH DESKTOP PC‘s
                     With the upcoming release of Windows
                     7 on the horizon, we’ve ...
TOUCH DESKTOP PC‘s
                      With the upcoming release of Windows
                      7 on the horizon, we’v...
3D HOME ENTERTAINMENT
                        In the Home Entertainment section
                        3D seems to be the...
3D HOME ENTERTAINMENT
                        In the Home Entertainment section
                        3D seems to be the...
3D HOME ENTERTAINMENT
                        In the Home Entertainment section
                        3D seems to be the...
3D HOME ENTERTAINMENT
                         In the Home Entertainment section
                         3D seems to be t...
3D HOME ENTERTAINMENT
                         In the Home Entertainment section
                         3D seems to be t...
HIDDEN TECHNOLOGY
                    Hiding advanced technology can create
                    even more excitement than ...
HIDDEN TECHNOLOGY
                                        Hiding advanced technology can create
                          ...
HIDDEN TECHNOLOGY
                                                              Hiding advanced technology can create
    ...
HIDDEN TECHNOLOGY
                                                                           Hiding advanced technology ca...
HIDDEN TECHNOLOGY
                                                                            Hiding advanced technology c...
HIDDEN TECHNOLOGY
                                                                               Hiding advanced technolog...
STREAMING & HOME NETWORKS
                     The thought of the connected home, with
                     either one cen...
STREAMING & HOME NETWORKS
                                        The thought of the connected home, with
                ...
STREAMING & HOME NETWORKS
                                                     The thought of the connected home, with
   ...
STREAMING & HOME NETWORKS
                                                     The thought of the connected home, with
   ...
FROM SERVICE TO HARDWARE
                      Seen more often are content providers that
                      develop th...
FROM SERVICE TO HARDWARE
                                             Seen more often are content providers that
         ...
FROM SERVICE TO HARDWARE
                                                       Seen more often are content providers that...
NOT ALL HOME APPLIANCES ARE WHITE
                        2009 was IFA’s second year to have home
                        ...
HOME APPLIANCES ARE NOT WHITE ANYMORE
                                  2009 was IFA’s second year to have home
          ...
HOME APPLIANCES ARE NOT WHITE ANYMORE
                                            2009 was IFA’s second year to have home
...
HOME APPLIANCES ARE NOT WHITE ANYMORE
                                            2009 was IFA’s second year to have home
...
HOME APPLIANCES ARE NOT WHITE ANYMORE
                                                  2009 was IFA’s second year to have...
HOME APPLIANCES ARE NOT WHITE ANYMORE
                                                         2009 was IFA’s second year ...
HOME APPLIANCES ARE NOT WHITE ANYMORE
                                                                     2009 was IFA’s ...
NOTABLES
SAMSUNG IS LAUNCHING AN APP-STORE
TWO DESIGNS FIT ALL @ FALK
                        German map publishing house chose to
                        develop tw...
LG SHOWCASED WIRELESS HD VIDEO
SURFACE KITCHEN APPLICATION BY GORENJE
                         Kitchen appliance manufacturer Gorenje
                   ...
DYSONS IDEAL USER
OLED TV‘s
OLED TV‘s
            Fascinating in their thin appearance and
            excellent picture quality.
OLED TV‘s
                                         Fascinating in their thin appearance and
                              ...
OLED TV‘s
                                                          Fascinating in their thin appearance and
             ...
BRAUN DESIGN THE BEGINNING
SONY VAIO X505 WORLD‘s NEW THINNEST
EKITOUCH TOUCH SCROLL WHEEL MOUSE
EKITOUCH TOUCH SCROLL WHEEL MOUSE




EKITOUCH
                                 tom
Presentation controls on the bot
LOEWE BEST BRAND APPEARANCE
LOEWE BEST BRAND APPEARANCE
                      German high end home entertainment
                      manufacturer LO...
LOEWE BEST BRAND APPEARANCE
                                       German high end home entertainment
                    ...
LOEWE BEST BRAND APPEARANCE
                                        German high end home entertainment
                   ...
LOEWE BEST BRAND APPEARANCE
                                                German high end home entertainment
           ...
LOEWE BEST BRAND APPEARANCE
                                                German high end home entertainment
           ...
LOEWE BEST BRAND APPEARANCE
                                                                            German high end ho...
LOEWE BEST BRAND APPEARANCE
                                                                                 German high e...
LOEWE BEST BRAND APPEARANCE
                                                                                    German hig...
THE UGLY
THE UGLY
THE UGLY




 BLING MY THING
 Putting Svarovskis on whatever you
 can imagine!
THE UGLY




                 REVOX
                 Cow fur covered speakers
 BLING MY THING
 Putting Svarovskis on whate...
THE UGLY




                 REVOX
                 Cow fur covered speakers
 BLING MY THING
                           M...
THE UGLY




                 REVOX
                 Cowfur covered speakers
                                     SONY
   ...
THANK YOU!
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IFA 2009 Impressions Berlin, Germany

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A summary of our impressions from IFA 2009 in Berlin, Germany - One of the world's largest consumer electronics shows.
This presentation is not meant to be a stand-alone document - if you have any questions or comments, please contact us at slideshare@carbondesign.com.

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IFA 2009 Impressions Berlin, Germany

  1. 1. IFA 2009 BERLIN,GERMANY
  2. 2. CONTENTS _MAIN THEMES _NOTABLES _THE UGLY
  3. 3. MAIN THEMES
  4. 4. STILL GOING GREEN Although not new, environmental awareness is still an omnipresent topic at most bigger manufacturers’ booths.
  5. 5. STILL GOING GREEN Although not new, environmental awareness is still an omnipresent topic at most bigger manufacturers’ booths. FUJITSU Power consumption comparisons of Displays and Workstations
  6. 6. STILL GOING GREEN Although not new, environmental awareness is still an omnipresent topic at most bigger manufacturers’ booths. on LG onsumpti Displa y power c ons. FUJITSU comparis Power Consumption comparisons of Displays and Workstations
  7. 7. STILL GOING GREEN Although not new, environmental awareness is still an omnipresent topic at most bigger manufacturers’ booths. on LG onsumpti Displa y power c ons FUJITSU comparis ACER Power Consumption comparisons of „PowerSmart“ button for lowered Displays and Workstationspower consumption & extended Battery life.
  8. 8. STILL GOING GREEN Although not new, environmental awareness is still an omnipresent topic at most bigger manufacturers’ booths. PANASONIC „ECO ID EAS“ From powen generatio LG p tio r n over m nsum o y power c anufacturing to energy efficiency Displa ons Panasonic presented a wide FUJITSU comparis array of co ACER ncepts and information on Power Consumption comparisons of the topic. „PowerSmart“ Button for lowered Displays and Workstationspower consumption & extended Battery life.
  9. 9. STILL GOING GREEN Although not new, environmental awareness is still an omnipresent topic at most bigger manufacturers’ booths. PANASONIC „ECO ID EAS“ From powen generatio LG p tio r n over m nsum o y power c anufacturing to energy efficiency Displa ons Panasonic presented a wide SAMSUNG FUJITSU comparis arraof ecological An in-depth explanation y of co ACER ncepts and information on th from Power Consumption comparisons of improvements ranging e topic. „PowerSmart“ Button for lowered manufacturing processes to used Displays and Workstationspower consumption & extended consumption. materials and power Battery life.
  10. 10. STILL GOING GREEN Allthough not new, enviromentally awareness is still a omnipresent topic at most bigger manufacturers booth. Most communication of the manufacturers regarding ecological improvemnts focuses on power consumption. Panasonic declares enviromental awareness as one of their core principles and impressed with a broad range of concepts ranging from an in home fuell-cell system to improved washing machines. PANASONIC „ECO ID Samsung showed a more in-depth EAS“ From power generatio on n over approach of the topic by showcasing also LG onsumpti y powercmanufacturing to energy efficiency Displa improvements on the level of materials ons Panasonic presented a wide SAMSUNG FUJITSU comparis array ecological An indepth explanation of of used and manufacturing processes. E.g. co ACER ncepts and information on th from Power Consumption comparisons of improvements ranging e topic. „PowerSmart“ Button for lowered manufacturing processes to used reducing the use of PVC ,BFR, etc. Displays and Workstationspower consumption & extended consumption. materials and power battery life.
  11. 11. TOUCH DESKTOP PC‘s With the upcoming release of Windows 7 on the horizon, we’ve seen multiple All-in-One touch desktop pc’s at PC manufacturers’ booths.
  12. 12. TOUCH DESKTOP PC‘s With the upcoming release of Windows 7 on the horizon, we’ve seen multiple All-in-One touch desktop pc’s at PC manufacturers’ booths. ACER
  13. 13. TOUCH DESKTOP PC‘s With the upcoming release of Windows 7 on the horizon, we’ve seen multiple All-in-One touch desktop pc’s at PC manufacturers’ booths. MSI ACER
  14. 14. TOUCH DESKTOP PC‘s With the upcoming release of Windows 7 on the horizon, we’ve seen multiple All-in-One touch desktop pc’s at PC manufacturers’ booths. As expected the hands-on experience leaves the question out there what the use- model for those machines is? MSI ACER MEDION
  15. 15. 3D HOME ENTERTAINMENT In the Home Entertainment section 3D seems to be the next big feature manufacturers are pushing toward.
  16. 16. 3D HOME ENTERTAINMENT In the Home Entertainment section 3D seems to be the next big feature manufacturers are pushing toward. SONY
  17. 17. 3D HOME ENTERTAINMENT In the Home Entertainment section 3D seems to be the next big feature manufacturers are pushing toward. LG SONY
  18. 18. 3D HOME ENTERTAINMENT In the Home Entertainment section 3D seems to be the next big feature manufacturers are pushing toward. PANASONIC LG SONY
  19. 19. 3D HOME ENTERTAINMENT In the Home Entertainment section 3D seems to be the next big feature manufacturers are pushing toward. Key for some applications of that technology seem to be the users acceptance to wear 3D glasses at home. PANASONIC LG SONY
  20. 20. HIDDEN TECHNOLOGY Hiding advanced technology can create even more excitement than clearly displaying it.
  21. 21. HIDDEN TECHNOLOGY Hiding advanced technology can create even more excitement than clearly displaying it. REVOX ...displayed a wide array of built in speakers and home controls
  22. 22. HIDDEN TECHNOLOGY Hiding advanced technology can create even more excitement than clearly displaying it. SPECTRAL ent furniture that Home entertainm speakers and REVOX includes built-in projectors. ...displayed a wide array of built in speakers and home controls
  23. 23. HIDDEN TECHNOLOGY Hiding advanced technology can create even more excitement than clearly displaying it. LOEWE High-end brand Loewe showcased SPECTRAL new home rniture that their entertainment Home Ent ertainmen Fu furniture linet with built-in speakers and d projec- connectors. kers an includes built in spea REVOX tors. ...displayed a wide array of built in speakers and home controls
  24. 24. HIDDEN TECHNOLOGY Hiding advanced technology can create even more excitement than clearly displaying it. LOEWE High-End Manufacturer Loewe SPECTRAL showcased their new Home JVC re that Home Ent ertainment Furnitu as Line - Entertainment Furniturepart of thebuilt TV-screens projec with furniture. speakers and REVOX includes built in in Speakers and Connectors. tors. ...displayed a wide array of built in speakers and home controls
  25. 25. HIDDEN TECHNOLOGY Hiding advanced technology can create even more excitement than clearly displaying it. Exemplifying is LOEWE‘s cooperation with furniture manufacturer interluebke to develop furniture that integrates home entertainment functionalities. LOEWE High-End Manufacturer Loewe SPECTRAL showcased their new Home JVC re that Home Ent ertainment Furnitu as Line - Entertainment Furniture part of the furniture. TV-Screens projec with built speakers and REVOX includes built in in Speakers and Connectors. tors. ...displayed a wide array of built in speakers and home controls
  26. 26. STREAMING & HOME NETWORKS The thought of the connected home, with either one central data storage unit or cloud based systems could be found in many places.
  27. 27. STREAMING & HOME NETWORKS The thought of the connected home, with either one central data storage unit for home entertainment &, or computing could be seen in many products on display. SONOS ...promoting their multi room stream- ing system, that also allows to share playlists.
  28. 28. STREAMING & HOME NETWORKS The thought of the connected home, with either one central data storage unit for home entertainment &, or computing could be seen in many products on display. REVOX displayed multiple media server & multi SONOS room entertainment solutions. ...promoting their multi room stream- ing system, that also allows to share playlists.
  29. 29. STREAMING & HOME NETWORKS The thought of the connected home, with either one central data storage unit for home entertainment &, or computing could be seen in many products on display. LG n NAS drives. REVOX showing their ow displayed multiple media server & mul- mul SONOS tiroom entertainment solutions. ...promoting their multiroom stream- stream ing system, that also allows to share playlists.
  30. 30. FROM SERVICE TO HARDWARE Seen more often are content providers that develop their own hardware.
  31. 31. FROM SERVICE TO HARDWARE Seen more often are content providers that develop their own hardware. MERIAN German travel magazine Merian devel- oped their own GPS Systems that links their data with the individual’s location.
  32. 32. FROM SERVICE TO HARDWARE Seen more often are content providers that develop their own hardware. UDO WALZ A German hairdresser developing its own barber products like hair dryers. MERIAN German travel magazine Merian devel- oped their own GPS Systems that links their data with the individual’s location.
  33. 33. NOT ALL HOME APPLIANCES ARE WHITE 2009 was IFA’s second year to have home appliances on display next to consumer electronics. Interesting to see were color variations of products, formerly only seen in white.
  34. 34. HOME APPLIANCES ARE NOT WHITE ANYMORE 2009 was IFA’s second year to have home appliances on display next to consumer electronics. Interesting to see were color variations of products formerly only seen in white. MIELE New color versions of washers & dryers.
  35. 35. HOME APPLIANCES ARE NOT WHITE ANYMORE 2009 was IFA’s second year to have home appliances on display next to consumer electronics. Interesting to see were color variations of products formerly only seen in white. MIELE Whole color palette of vacuums MIELE New color versions of washers & dryers.
  36. 36. HOME APPLIANCES ARE NOT WHITE ANYMORE 2009 was IFA’s second year to have home appliances on display next to consumer electronics. Interesting to see were color variations of products formerly only seen in white. MIELE Whole color palette of vacuums HAIER MIELE Fridges New Color Versions of washers & dryers.
  37. 37. HOME APPLIANCES ARE NOT WHITE ANYMORE 2009 was IFA’s second year to have home appliances on display next to consumer electronics. Interesting to see were color variations of products formerly only seen in white. SEBO MIELE HAIER Color + pat Whole color palette of vacuums terns MIELE Fridges New Color Versions of washers & dryers.
  38. 38. HOME APPLIANCES ARE NOT WHITE ANYMORE 2009 was IFA’s second year to have home appliances on display next to consumer electronics. Interesting to see were color variations of products formerly only seen in white. SEBO MIELE CH HAIER Color + pat BOS Whole color palette of vacuums terColor + patterns ns Fridges
  39. 39. HOME APPLIANCES ARE NOT WHITE ANYMORE 2009 was IFA’s second year to have home appliances on display next to consumer electronics. Interesting to see were color variations of products formerly only seen in white. GORENJE Karim Rashid Kitchen SEBO MIELE CH HAIER Color + Pat BOS Whole color palette of vacuums terColor + Patterns ns MIELE Fridges New Color Versions of washers & dryers.
  40. 40. NOTABLES
  41. 41. SAMSUNG IS LAUNCHING AN APP-STORE
  42. 42. TWO DESIGNS FIT ALL @ FALK German map publishing house chose to develop two basic industrial designs for their whole product lineup. The design is scaled to the different devices. The approach acknowledges the interface as the true hero and differentiator.
  43. 43. LG SHOWCASED WIRELESS HD VIDEO
  44. 44. SURFACE KITCHEN APPLICATION BY GORENJE Kitchen appliance manufacturer Gorenje displayed a surface application that provided a new access to recipes and interacted with their appliances, e.g. dragging a recipe on the cooking icon automatically sets the temperature of the oven.
  45. 45. DYSONS IDEAL USER
  46. 46. OLED TV‘s
  47. 47. OLED TV‘s Fascinating in their thin appearance and excellent picture quality.
  48. 48. OLED TV‘s Fascinating in their thin appearance and excellent picture quality. SAMSUNG ED A wide array of different sized OL screens.
  49. 49. OLED TV‘s Fascinating in their thin appearance and excellent picture quality. SAMSUNG ED A wide array of different sized OL LG screens. Showcasing the „object AMOLED TV“ that is supposedly to be released soon.
  50. 50. BRAUN DESIGN THE BEGINNING
  51. 51. SONY VAIO X505 WORLD‘s NEW THINNEST
  52. 52. EKITOUCH TOUCH SCROLL WHEEL MOUSE
  53. 53. EKITOUCH TOUCH SCROLL WHEEL MOUSE EKITOUCH tom Presentation controls on the bot
  54. 54. LOEWE BEST BRAND APPEARANCE
  55. 55. LOEWE BEST BRAND APPEARANCE German high end home entertainment manufacturer LOEWE impressed with the best brand appearance.
  56. 56. LOEWE BEST BRAND APPEARANCE German high end home entertainment manufacturer LOEWE impressed with the best brand appearance. COMPELLING PRODUCT DESIGNS Design solutions that separate the brand form the mainstream and highlight their aspirational status.
  57. 57. LOEWE BEST BRAND APPEARANCE German high end home entertainment manufacturer LOEWE impressed with the best brand appearance. GREAT DETAILING Attention to smallest details. COMPELLING PRODUCT DESIGNS Design solutions that separate the brand form the Mainstream and Highlight their aspirational status.
  58. 58. LOEWE BEST BRAND APPEARANCE German high end home entertainment manufacturer LOEWE impressed with the best brand appearance. GREAT DETAILING Attention to smallest details. COMPELLING PRODUCTTAILING DESIGNS GREAT DE Design solutions that separateallest details. the Attention to sm brand form the Mainstream and Highlight their aspirational status.
  59. 59. LOEWE BEST BRAND APPEARANCE German high end home entertainment manufacturer LOEWE impressed with the best brand appearance. GREAT DETAILING GREAT BOOT Attention to smallest details.H COMPELLING PRODUCTTAILING DESIGNS GREAT DE Design solutions that separateallest details. the Attention to sm brand form the Mainstream and Highlight their aspirational status.
  60. 60. LOEWE BEST BRAND APPEARANCE German high end home entertainment manufacturer LOEWE impressed with the best brand appearance. GREAT DETAILING PROGRESSIVE CONCEPTS GREAT BOOT Attention to smallest details.H ng cutting edge technologies like Bringi COMPELLING PRODUCTTAILING media streaming & home servers into DESIGNS GREAT DE Design solutions that separateallest detailsend market thethe high . Attention to sm brand form the Mainstream and Highlight their aspirational status.
  61. 61. LOEWE BEST BRAND APPEARANCE German high end home entertainment manufacturer LOEWE impressed with the best brand appearance. PROGRESSIVE CONCEPTS Partnering with GIRA which brings GREAT DETAILING advanc CONCEPTS PROGRESSIVE ed home controls & hom Attention to smallest details.H ng entertainm technologies like e GREAT BOOT Bringi cutting edge together ent COMPELLING PRODUCTTAILING media DESIGNS streaming & Home Servers into GREAT DE Design solutions that separateallest detailsend market thethe high . Attention to sm brand form the Mainstream and Highlight their aspirational status.
  62. 62. LOEWE BEST BRAND APPEARANCE German high end home entertainment manufacturer LOEWE impressed with the best brand appearance. PROGRESSIVE CONCEPTS Partnering with GIRA which brings GREAT DETAILING advanc CONCEPTS TS PROGRESSIVE ed home controls & hom Attention to smallest details.H PROGRESSIVE CONCologies like e GREAT BOOT EP Bringing entertainmenttechnre er anufacturer cutting edge togeth m Partnering with furn itu rs into COMPELLING PRODUCTTAILING media Streaming to Home Servetertainment & DE DESIGNS interluebke tintegrate en GREAT Design solutions that separateallest detailsend marker into living room settings. thethe high . Attention to sm devices bette brand form the Mainstream and Highlight their aspirational status.
  63. 63. THE UGLY
  64. 64. THE UGLY
  65. 65. THE UGLY BLING MY THING Putting Svarovskis on whatever you can imagine!
  66. 66. THE UGLY REVOX Cow fur covered speakers BLING MY THING Putting Svarovskis on whatever you can imagine!
  67. 67. THE UGLY REVOX Cow fur covered speakers BLING MY THING MSI Putting Svarovskis on whateverther textured plastics Lea you can imagine!
  68. 68. THE UGLY REVOX Cowfur covered speakers SONY d edition! BLING MY THING Pink alligator skin limite MSI Putting Svarovskis on whateverther textured Plastics Lea you can imagine!
  69. 69. THANK YOU!

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