Get your-web-site-to-be-found

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  • 1. Getting Your Web Site Listed Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Uploaded by: CarAutoDriver
  • 2. Session’s Goal Cover the best way to increase the percentage of your web site listed with crawler-based search engines Discuss importance of submitting to human-powered directories Not covering issues of improving ranking!
  • 3. Types of Search Services “Search engines” crawl the web and read your web pages “Directories” like Yahoo depend on human-provided information to categorize sites Most search services are a hybrid of both, but more dominant in one area
  • 4. How Search Engines Work Read pages they find on the web Store text in an “index” When you search, they look for pages with matching text Other factors involved in “ranking” those pages, such as “link popularity”
  • 5. The Major Search Engines Northern Light (big, but low traffic) FAST Search (big, but even less traffic) AltaVista (big and popular) Inktomi (HotBot, UK Max) Google (Netscape Search) Excite (WebCrawler) Go (Infoseek) Lycos (links at end)
  • 6. Submitting To Search Engines Search engines should find you naturally, but submitting helps speed the process and can increase your representation Look for Add URL link at bottom of home page Submit your home page and a few key “section” pages Turnaround from a few days to 2 months
  • 7. Deep Crawlers AltaVista, Inktomi, Northern Light will add the most, usually within a month Excite, Go (Infoseek) will gather a fair amount; Lycos gathers little Index sizes are going up, but the web is outpacing them…nor is size everything Here are more actions to help even the odds…
  • 8. “Deep” Submit A “deep” submit is directly submitting pages from “inside” the web site – can help improve the odds these will get listed. At Go, you can email hundreds of URLs. Consider doing this. At HotBot/Inktomi, you can submit up to 50 pages per day. Possibly worth doing. At AltaVista, you can submit up to 5 pages per day. Probably not worth the effort. Elsewhere, not worth doing a “deep” submit.
  • 9. Big Site? Split It Up Expect search engines to max out at around 500 pages from any particular site Increase representation by subdividing large sites logically into subdomains  Search engines will crawl each subsite to more depth Here’s an example...
  • 10. Subdomains vs. Subdirectories I nst ead of Do t his gold.ac.uk/ science/ science.gold.ac.uk gold.ac.uk/ english/ english.gold.ac.uk gold.ac.uk/ admin/ admin.gold.ac.uk
  • 11. I Was Framed Dont use them. Period. If you do use them, search engines will have difficulty crawling your site.
  • 12. Dynamic Roadblocks Dynamic delivery systems that use ? symbols in the URL string prevent search engines from getting to your pages ?  http://www.nike.com/ObjectBuilder/ObjectBuilder.iwx ProcessName=IndexPage&Section_Id=17200&NewApplication =t Eliminate the ? symbol, and your life will be rosy Look for workarounds, such as Apache rewrite or Cold Fusion alternatives Before you move to a dynamic delivery system, check out any potential problems.
  • 13. How Directories Work Editors find sites, describe them, put them in a category Site owners can also submit to be listed A short description represents the entire web site Usually has secondary results from a crawler-based search engine
  • 14. The Major Directories Yahoo The Open Directory  (Netscape, Lycos, AOL Search, others) LookSmart UK Plus Snap
  • 15. Submitting To Directories Directories probably wont find you or may list you badly unless you submit Find the right category (more in a moment), then use Add URL link at top or bottom of page Write down who submitted (and email address), when submitted, which category submitted to and other details  You’ll need this info for the inevitable resubmission attempt – it will save you time.
  • 16. Submitting To Directories Take your time and submit to these right Write 3 descriptions: 15, 20 and 25 words long, which incorporate your key terms Search for the most important term you want to be found for and submit to first category thats listed which seems appropriate for your site Be sure to note the contact name and email address you provided on the submit form If you dont get in, keep trying
  • 17. Subdomain Advantage Directories tend not to list subsections of a web site. In contrast, they do tend to see subdomains as independent web sites deserving their own listings So, another reason to go with subdomains over subdirectories
  • 18. Other Tips / Misc Under represented? Get in touch! Need Search Engine Links? See: http://searchenginewatch.com/links/