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Getting Your Web Site Listed      Danny Sullivan      Editor, Search Engine Watch      http://searchenginewatch.com/     U...
Session’s Goal Cover the best way to increase the  percentage of your web site listed with  crawler-based search engines...
Types of Search Services “Search engines” crawl the web and read  your web pages “Directories” like Yahoo depend on  hum...
How Search Engines Work Read pages they find on the web Store text in an “index” When you search, they look for pages  ...
The Major Search Engines   Northern Light (big, but low traffic)   FAST Search (big, but even less traffic)   AltaVista...
Submitting To Search Engines Search engines should find you naturally,  but submitting helps speed the process  and can i...
Deep Crawlers AltaVista, Inktomi, Northern Light will add  the most, usually within a month Excite, Go (Infoseek) will g...
“Deep” Submit A “deep” submit is directly submitting pages  from “inside” the web site – can help improve  the odds these...
Big Site? Split It Up Expect search engines to max out at  around 500 pages from any particular site Increase representa...
Subdomains vs. Subdirectories I nst ead of           Do t his gold.ac.uk/ science/   science.gold.ac.uk gold.ac.uk/ englis...
I Was Framed Dont use them. Period. If you do use them, search engines will  have difficulty crawling your site.
Dynamic Roadblocks Dynamic delivery systems that use ? symbols in  the URL string prevent search engines from  getting to...
How Directories Work Editors find sites, describe them, put them  in a category Site owners can also submit to be listed...
The Major Directories Yahoo The Open Directory   (Netscape, Lycos, AOL Search, others) LookSmart UK Plus Snap
Submitting To Directories Directories probably wont find you or may list  you badly unless you submit Find the right cat...
Submitting To Directories Take your time and submit to these right Write 3 descriptions: 15, 20 and 25 words long,  whic...
Subdomain Advantage Directories tend not to list subsections of  a web site. In contrast, they do tend to see  subdomain...
Other Tips / Misc Under represented? Get in touch! Need Search Engine Links? See:  http://searchenginewatch.com/links/
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Get your-web-site-to-be-found

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Transcript of "Get your-web-site-to-be-found"

  1. 1. Getting Your Web Site Listed Danny Sullivan Editor, Search Engine Watch http://searchenginewatch.com/ Uploaded by: CarAutoDriver
  2. 2. Session’s Goal Cover the best way to increase the percentage of your web site listed with crawler-based search engines Discuss importance of submitting to human-powered directories Not covering issues of improving ranking!
  3. 3. Types of Search Services “Search engines” crawl the web and read your web pages “Directories” like Yahoo depend on human-provided information to categorize sites Most search services are a hybrid of both, but more dominant in one area
  4. 4. How Search Engines Work Read pages they find on the web Store text in an “index” When you search, they look for pages with matching text Other factors involved in “ranking” those pages, such as “link popularity”
  5. 5. The Major Search Engines Northern Light (big, but low traffic) FAST Search (big, but even less traffic) AltaVista (big and popular) Inktomi (HotBot, UK Max) Google (Netscape Search) Excite (WebCrawler) Go (Infoseek) Lycos (links at end)
  6. 6. Submitting To Search Engines Search engines should find you naturally, but submitting helps speed the process and can increase your representation Look for Add URL link at bottom of home page Submit your home page and a few key “section” pages Turnaround from a few days to 2 months
  7. 7. Deep Crawlers AltaVista, Inktomi, Northern Light will add the most, usually within a month Excite, Go (Infoseek) will gather a fair amount; Lycos gathers little Index sizes are going up, but the web is outpacing them…nor is size everything Here are more actions to help even the odds…
  8. 8. “Deep” Submit A “deep” submit is directly submitting pages from “inside” the web site – can help improve the odds these will get listed. At Go, you can email hundreds of URLs. Consider doing this. At HotBot/Inktomi, you can submit up to 50 pages per day. Possibly worth doing. At AltaVista, you can submit up to 5 pages per day. Probably not worth the effort. Elsewhere, not worth doing a “deep” submit.
  9. 9. Big Site? Split It Up Expect search engines to max out at around 500 pages from any particular site Increase representation by subdividing large sites logically into subdomains  Search engines will crawl each subsite to more depth Here’s an example...
  10. 10. Subdomains vs. Subdirectories I nst ead of Do t his gold.ac.uk/ science/ science.gold.ac.uk gold.ac.uk/ english/ english.gold.ac.uk gold.ac.uk/ admin/ admin.gold.ac.uk
  11. 11. I Was Framed Dont use them. Period. If you do use them, search engines will have difficulty crawling your site.
  12. 12. Dynamic Roadblocks Dynamic delivery systems that use ? symbols in the URL string prevent search engines from getting to your pages ?  http://www.nike.com/ObjectBuilder/ObjectBuilder.iwx ProcessName=IndexPage&Section_Id=17200&NewApplication =t Eliminate the ? symbol, and your life will be rosy Look for workarounds, such as Apache rewrite or Cold Fusion alternatives Before you move to a dynamic delivery system, check out any potential problems.
  13. 13. How Directories Work Editors find sites, describe them, put them in a category Site owners can also submit to be listed A short description represents the entire web site Usually has secondary results from a crawler-based search engine
  14. 14. The Major Directories Yahoo The Open Directory  (Netscape, Lycos, AOL Search, others) LookSmart UK Plus Snap
  15. 15. Submitting To Directories Directories probably wont find you or may list you badly unless you submit Find the right category (more in a moment), then use Add URL link at top or bottom of page Write down who submitted (and email address), when submitted, which category submitted to and other details  You’ll need this info for the inevitable resubmission attempt – it will save you time.
  16. 16. Submitting To Directories Take your time and submit to these right Write 3 descriptions: 15, 20 and 25 words long, which incorporate your key terms Search for the most important term you want to be found for and submit to first category thats listed which seems appropriate for your site Be sure to note the contact name and email address you provided on the submit form If you dont get in, keep trying
  17. 17. Subdomain Advantage Directories tend not to list subsections of a web site. In contrast, they do tend to see subdomains as independent web sites deserving their own listings So, another reason to go with subdomains over subdirectories
  18. 18. Other Tips / Misc Under represented? Get in touch! Need Search Engine Links? See: http://searchenginewatch.com/links/
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