Link Building for Specific Product Pgs • License your content, product descriptions, reviews, images or other content with a link-back requirement • Make your links “absolute” so scrapers will link back to you when they copy your material • Affililate programs (many don’t link back, but often will use your images/content which then do provide followable links) • Zemanta – get your product/content in front of bloggers as they compose posts • Send feeds to shopping sites, feed engines and deal/discount sites • Build partnerships with relevant information/product sites
Link Building to Cat/Subcat Pgs• Show/share interesting data about sales, interests, stats, etc. thatnews and reference sites will want to link to• Sponsor relevant events (online or off) from specific categories• Use public relations and press releases to promote newcategories/offerings• Leverage HARO and other direct-press contact sites to help withdistribution/awareness• Make embeddable content link back to product pages andcategory/subcategory pages where relevant
General Link Building for E-Commerce • Provide donations or samples of products to charities, auctions, events, contests, etc. • Publish regular “deals” and “sales” that deal sites can pick up and syndicate (builds links to multiple pages regularly) • Claim social profiles and business profiles on any site that is relevant or at tipping point (e.g. LinkedIn, Manta, Crunchbase, etc.) • Conduct competitive research on indirect competitors and retailers with similar size, focus or geography • Get local links from business directories, chambers of commerce, local sponsorships, press, etc.