Satisfaction
           of


Baker University Alumni
By:
Cara Breeden, Tanner Christenson,
 PJ Matulka, Shannon Pulkrabek,
     Tylor St. Clair, Jeff Theis
Shannon Pulkrabek

             with the
Quality of the UVSC Experience:
    Alumni Survey Results
Who Conducted It?
• Utah Valley State College

• Office of Institutional Research

• PGM Incorporated




                ...
What Did They Study?
• Overall Alumni Satisfaction
• Quality of Academic Programs
• Continuing Education
• Employment Outc...
Research Findings
• Business Alumni Satisfaction
  • 94% rated their experience as good to excellent
  • Only 5.1% rated t...
Methodology
• The Office of Institutional Research and
PGM Incorporated

•Scannable survey and telephone survey

• Diploma...
Relevance To Project
• Use similar criteria for Baker University

• Implement the processes used by UVSC

• Use similar su...
Validity of Research
• Purpose
   •Evaluate the satisfaction   of UVSC Alumni
• Accuracy
   • Pilot tested the survey
   •...
Tylor St. Clair


          with the
“Global MBA Graduate Survey”
Who Conducted It?
• Graduate Management Admission Council
  ―…..Leading advocate and resource for quality
  graduate schoo...
What Did They Study?
 • Graduates of class 2004

   • Criteria Specific

   • Business Environment

   • Financial Status
...
Research Findings
Degree Satisfaction
                                                                  Satisfied Unsatisf...
Degree Satisfaction
                                                                                                  Sati...
Methodology
• Graduate Management Admission
Council
  •Access to qualified potential applicants
     who have already show...
Relevance to Project
  • Survey Relating to Baker University's
  Alumni

    • Questionnaire
    • While attending
    • I...
Validity of Research
 •Purpose
    • In order to find the importance of a degree from a school of
    business and the qua...
Cara Breeden

             with
“The Best Undergrad B-Schools”
Who Conducted It?
 • BusinessWeek magazine

 • Team of statisticians lead by Louis Lavelle

 • Popular Source



         ...
What Did They Study?
• High education quality is associated
with higher paying jobs, more job
opportunities, and student s...
Research Findings
• Variables have Positive Relationship

• List of Top Schools




           <http://www.businessweek.co...
Methodology
 5 Sources
 (1) Student Surveys
 (2) Recruiter Surveys
 (3) School Surveys
 (4) Starting Salaries
 (5) Educati...
Weight of Factors
                                          Student
Education                                 Survey
 Qual...
Relevance to Project
• Rate Baker University based on these
same criteria
      External Research
  •
      Internal Resea...
Validity of Research
• Purpose
   • Publication
• Accuracy
• Consistency
   • Annual study
• Credibility
   • Questionable...
Jeff Theis
                  with


“Business Student Satisfaction, Intentions
 and Retention in Higher Education: An
    ...
Who Conducted It?
 • Ali Kara, Ph.D., Associate Professor of
 Marketing, Pennsylvania State University – York
 Campus

 • ...
What Did They Study?
 Hypothesis 1:
        Faculty Performance + Advising Staff + Classes = Positively
        related to...
What Did They Study?
 Three main factors influencing student satisfaction:
       • Faculty Performance
                 •...
Research Findings
 • Evidence supports that faculty performance, advising
 staff, and classes are all positively related t...
Methodology
•Sample size:
     •Questionnaire developed by Keaveney& Young (1997) -
     Given to 143 undergraduate busine...
Relevance to Project
 • Provided empirical findings to understand
 student satisfaction and intentions in higher
 educatio...
Validity of Research
 • Purpose
     • Focus on the relationship   between business student
     satisfaction and their in...
Tanner Christenson


         with the
06-07 Graduate Survey Report
Who Conducted It?
 •Baker University

 •The Career Development Center in 2006-
 2007




                        Baker Uni...
What Did They Study?
  • Statistical breakdown of
  graduates, salaries, company

  • Position inquiries were asked to the...
Research Findings
  School of Arts and Sciences
    • ’04-96%, ’05-98%, ’06-99.24%, ’07-
    100%, either employed or educ...
Research Findings
  School of Professional and Graduate
  Studies
    • AA in Business all 98 are employed

    • Salary r...
Methodology
  • Evaluation Size

  • Response Rate

  • Questionnaire

  • Overall Procedure

                        Bake...
Relevance to Project
  • Information is secondary research done
  of recent Baker Graduates of Baker
  Career Development ...
Validity of Research
  • Purpose
     • Surveyed Baker undergrad/grad
  • Accuracy
     • Polled 135 of 174 (78%) undergra...
PJ Matulka


             with the
ACT Alumni Outcomes Survey Summary
             Report
Who Conducted It?
• ACT Survey Research Services

• Judy Smrha




                Alumni Outcome Survey Graphics Report F...
What Did They Study?
• Educational Outcomes

• Educational Experiences

• Activities and Organizations

• Employment Histo...
Points Scale (Importance)        Points Scale (Impact)
Major Importance        4        Major Impact                      ...
List of Abilities/Skills One can expect to develop with a postsecondary education

Question                     Ability OR...
Alumni Satisfaction — Based Upon Positivity of Margin
                              Skill or ability one might expect to d...
Alumni Outcomes Survey
                 300




                 250




                 200
Response Level




         ...
Methodology
• Given to Baker University CAS Alumni

• Questionnaires sent out through mail

• 369 alumni respondents




 ...
Relevance To Project
• Targeting Baker University Alumni

• Directly reports to the satisfaction of
Business Alumni

• Ask...
Validity of Research
• Purpose
   •Results for accreditation,   outcomes assessment, and
   effectiveness measures
• Accur...
In Conclusion
• Six Surveys

• Relevance, Validity, and Methodology

• Existing Data to form Benchmarks




              ...
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Marketing Research Powerpoint

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Powerpoint presentation for marketing research project conducted on Baker business and economics alumni, fall 2008.

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Marketing Research Powerpoint

  1. 1. Satisfaction of Baker University Alumni
  2. 2. By: Cara Breeden, Tanner Christenson, PJ Matulka, Shannon Pulkrabek, Tylor St. Clair, Jeff Theis
  3. 3. Shannon Pulkrabek with the Quality of the UVSC Experience: Alumni Survey Results
  4. 4. Who Conducted It? • Utah Valley State College • Office of Institutional Research • PGM Incorporated http://www.uvsc.edu/ir/research/may01/alumnireport.pdf
  5. 5. What Did They Study? • Overall Alumni Satisfaction • Quality of Academic Programs • Continuing Education • Employment Outcomes • Personal Enrichment • Alumni Volunteer Services • Alumni Recommendations for Improvement http://www.uvsc.edu/ir/research/may01/alumnireport.pdf
  6. 6. Research Findings • Business Alumni Satisfaction • 94% rated their experience as good to excellent • Only 5.1% rated their experience as poor to very poor • Quality of Academic Programs • 89% of students were satisfied to very satisfied • 8% were neutral and only 3% were unsatisfied • Business Alumni Employment Status • 72.9% of business grads are working full-time • Second to Trade and Technology with 83.5% http://www.uvsc.edu/ir/research/may01/alumnireport.pdf
  7. 7. Methodology • The Office of Institutional Research and PGM Incorporated •Scannable survey and telephone survey • Diploma, certificate, associate, or bachelor degree from UVSC • During the 1999-2000 academic year http://www.uvsc.edu/ir/research/may01/alumnireport.pdf
  8. 8. Relevance To Project • Use similar criteria for Baker University • Implement the processes used by UVSC • Use similar survey questions for our questionnaire • Use their outcomes to compare to our own http://www.uvsc.edu/ir/research/may01/alumnireport.pdf
  9. 9. Validity of Research • Purpose •Evaluate the satisfaction of UVSC Alumni • Accuracy • Pilot tested the survey • Students expressing ―no opinion‖ were excluded • Consistency •Same questionnaire given to all alumni • Credibility • Many sources of information • Methodology • Two types of surveys with the same questions • Bias • Partnered with an outside company for survey http://www.uvsc.edu/ir/research/may01/alumnireport.pdf
  10. 10. Tylor St. Clair with the “Global MBA Graduate Survey”
  11. 11. Who Conducted It? • Graduate Management Admission Council ―…..Leading advocate and resource for quality graduate schools of business worldwide….‖ • GMAC offers business schools global research, including: • Survey data mapping trends and measuring outcomes • Interactive profiling of prospective students • Research reports on breaking issues http://www.gmac.com/GMAC/default.htm?stay=1
  12. 12. What Did They Study? • Graduates of class 2004 • Criteria Specific • Business Environment • Financial Status • Recommendation http://www.gmac.com/GMAC/default.htm?stay=1
  13. 13. Research Findings Degree Satisfaction Satisfied Unsatisfied Opportunity to improve yourself personally 88% 12% Development of your management knowledge and technical skills 83% 17% Credentials you desired 81% 19% An increase in your career options 77% 23% Opportunity to network and to form relationships with long-term value 67% 33% Preparation to get a good job in the business world 70% 30% http://www.gmac.com/GMAC/default.htm?stay=1
  14. 14. Degree Satisfaction Satisfied Unsatisfied 1 90% 2 3 4 80% 6 5 70% 60% Percentile of 50% Satisfaction 40% 5 6 30% 4 3 2 20% 1 10% 0% 1 2 3 4 5 6 Categories of Importance
  15. 15. Methodology • Graduate Management Admission Council •Access to qualified potential applicants who have already shown a strong interest in graduate management education • Annual Survey •Importance, qualification, and careers http://www.gmac.com/GMAC/default.htm?stay=1
  16. 16. Relevance to Project • Survey Relating to Baker University's Alumni • Questionnaire • While attending • In work atmosphere http://www.gmac.com/GMAC/default.htm?stay=1
  17. 17. Validity of Research •Purpose • In order to find the importance of a degree from a school of business and the qualifications of the degree •Accuracy • Surveyed all schools of business in the United States •Consistency • Performs survey every year and compares data •Credibility acknowledgement •Nationwide •Methodology •Surveys and questionnaires •Bias polled •Individually http://www.gmac.com/GMAC/default.htm?stay=1
  18. 18. Cara Breeden with “The Best Undergrad B-Schools”
  19. 19. Who Conducted It? • BusinessWeek magazine • Team of statisticians lead by Louis Lavelle • Popular Source <http://www.businessweek.com/magazine/content/07_12/b4026066.htm>..
  20. 20. What Did They Study? • High education quality is associated with higher paying jobs, more job opportunities, and student satisfaction. <http://www.businessweek.com/magazine/content/07_12/b4026066.htm>..
  21. 21. Research Findings • Variables have Positive Relationship • List of Top Schools <http://www.businessweek.com/magazine/content/07_12/b4026066.htm>..
  22. 22. Methodology 5 Sources (1) Student Surveys (2) Recruiter Surveys (3) School Surveys (4) Starting Salaries (5) Education Quality <http://www.businessweek.com/magazine/content/07_12/b4026066.htm>..
  23. 23. Weight of Factors Student Education Survey Quality 30% 30% School Survey Recruiter Starting 10% Survey Salaries 20% 10% <http://www.businessweek.com/magazine/content/07_12/b4026066.htm>..
  24. 24. Relevance to Project • Rate Baker University based on these same criteria External Research • Internal Research • • Use the top-rated schools as a standard for comparison <http://www.businessweek.com/magazine/content/07_12/b4026066.htm>..
  25. 25. Validity of Research • Purpose • Publication • Accuracy • Consistency • Annual study • Credibility • Questionable responses discarded • Public/Private schools distinguished • Methodology • Five Factors • Bias • Schools have no input <http://www.businessweek.com/magazine/content/07_12/b4026066.htm>..
  26. 26. Jeff Theis with “Business Student Satisfaction, Intentions and Retention in Higher Education: An Empirical Investigation”
  27. 27. Who Conducted It? • Ali Kara, Ph.D., Associate Professor of Marketing, Pennsylvania State University – York Campus • Oscar W. DeShields, Jr.,Ph.D., Professor of Marketing, California State University – Northridge www.marketingpower.com/Community/ARC/gated/Documents/Teaching/MEO/student_satisfaction.pdf
  28. 28. What Did They Study? Hypothesis 1: Faculty Performance + Advising Staff + Classes = Positively related to student partial college experience Hypothesis 2: Student partial college experience = Positively related to student satisfaction Hypothesis 3: Student satisfaction will be positively related to Intentions Satisfaction: Determined by the difference between the service performance as perceived by the customer and what the customer expects www.marketingpower.com/Community/ARC/gated/Documents/Teaching/MEO/student_satisfaction.pdf
  29. 29. What Did They Study? Three main factors influencing student satisfaction: • Faculty Performance •Accessibility, willingness to help, feedback, professionalism • Advising Staff Performance • Understanding, reliability, willingness to help • Classes • Cognitive development, career programs, business skills www.marketingpower.com/Community/ARC/gated/Documents/Teaching/MEO/student_satisfaction.pdf
  30. 30. Research Findings • Evidence supports that faculty performance, advising staff, and classes are all positively related to student partial college experience • Evidence supports that student partial college experience is directly related to satisfaction that in turn will have a positive and significant relationship with intentions • Student partial college experience Satisfaction Intentions www.marketingpower.com/Community/ARC/gated/Documents/Teaching/MEO/student_satisfaction.pdf
  31. 31. Methodology •Sample size: •Questionnaire developed by Keaveney& Young (1997) - Given to 143 undergraduate business students (95 males and 48 females) •Independent Variables: •18 independent variables used to predict experience, which in return is related to student satisfaction •Dependent Variables: • Satisfaction • Student Partial College Experience • Intentions www.marketingpower.com/Community/ARC/gated/Documents/Teaching/MEO/student_satisfaction.pdf
  32. 32. Relevance to Project • Provided empirical findings to understand student satisfaction and intentions in higher education institutions • Consumer-oriented philosophy • Curriculum of real world relevance www.marketingpower.com/Community/ARC/gated/Documents/Teaching/MEO/student_satisfaction.pdf
  33. 33. Validity of Research • Purpose • Focus on the relationship between business student satisfaction and their intentions to stay in a college • Accuracy • Same questionnaire distributed to all • Consistency •Reported similar results as previous experiments • Credibility • Conducted by two professors of marketing both with a Ph.D. • Methodology • Questionnaires • Bias • Professors from different universities worked on the report www.marketingpower.com/Community/ARC/gated/Documents/Teaching/MEO/student_satisfaction.pdf
  34. 34. Tanner Christenson with the 06-07 Graduate Survey Report
  35. 35. Who Conducted It? •Baker University •The Career Development Center in 2006- 2007 Baker University Career Development Center
  36. 36. What Did They Study? • Statistical breakdown of graduates, salaries, company • Position inquiries were asked to the School of Professional & Graduate Studies Baker University Career Development Center
  37. 37. Research Findings School of Arts and Sciences • ’04-96%, ’05-98%, ’06-99.24%, ’07- 100%, either employed or educated • They surveyed 135 of 174 graduates • 100% are either full-time employees or furthering their education • Business majors make up largest number of graduates 48 or 135 • Avg. entry position salary $32,500 of business grads within last six months Baker University Career Development Center
  38. 38. Research Findings School of Professional and Graduate Studies • AA in Business all 98 are employed • Salary range 40-44K • MBA graduates, all 273 employed • Average salary 65-85K Baker University Career Development Center
  39. 39. Methodology • Evaluation Size • Response Rate • Questionnaire • Overall Procedure Baker University Career Development Center
  40. 40. Relevance to Project • Information is secondary research done of recent Baker Graduates of Baker Career Development Center • Information has Business department statistics of both undergrad/grad • Questions asked to confirm specified information of graduates Baker University Career Development Center
  41. 41. Validity of Research • Purpose • Surveyed Baker undergrad/grad • Accuracy • Polled 135 of 174 (78%) undergrads • Consistency • Annual survey • Credibility • Success rate of Career Development Center • Methodology • Four procedures • Bias • Statistical background Baker University Career Development Center
  42. 42. PJ Matulka with the ACT Alumni Outcomes Survey Summary Report
  43. 43. Who Conducted It? • ACT Survey Research Services • Judy Smrha Alumni Outcome Survey Graphics Report For Baker University
  44. 44. What Did They Study? • Educational Outcomes • Educational Experiences • Activities and Organizations • Employment History and Experiences • Background Information Alumni Outcome Survey Graphics Report For Baker University
  45. 45. Points Scale (Importance) Points Scale (Impact) Major Importance 4 Major Impact 4 Moderate Importance 3 Moderate Impact 3 Minor Importance 2 Minor Impact 2 No Importance 1 No Impact 1 Blank 0 Blank 0 Alumni Outcome Survey Graphics Report For Baker University
  46. 46. List of Abilities/Skills One can expect to develop with a postsecondary education Question Ability OR Skill Importance Actual Impact Margin 1 Developing Original Ideas 226 205 (21) 2 Thinking Objectively 241 240 (1) 3 Lifelong Commitment to Learning 233 219 (14) 4 Living to Own Standards 255 214 (41) 5 Defining/Solving Problems 249 230 (19) 6 Appreciating/Exercising Citizen Rights 222 182 (40) 7 Access to/Use of Variety of Info 225 223 (2) 8 Getting Along with Diff. Cultures/Races/etc. 246 196 (50) 9 Use of Effective Verbal Comm Skills 253 230 (23) 10 Effective Leadership Skills 249 235 (14) 11 Understanding Cultural Differences 228 196 (32) 12 Learning Existing/Emerging Career Options 222 176 (46) 13 Understanding Humans/Environments (Ecology) 192 178 (14) 14 Conclusion Forming from Raw Data 222 214 (8) 15 Use of Effective Written Comm Skills 258 247 (11) 16 Appreciating/Understanding Fine Arts 202 210 8 17 Getting Along with Diff. Attitudes/Opinions 245 224 (21) 18 Group Work; Working as a Team Member 246 243 (3) 19 Understanding International Issues 211 183 (28) Totals 4425 4045 Alumni Outcome Survey Graphics Report For Baker University
  47. 47. Alumni Satisfaction — Based Upon Positivity of Margin Skill or ability one might expect to develop while pursuing a postsecondary Rank Question Margin education 1 16 8 Understanding and appreciating art, music, literature, etc 2 2 (1) Thinking objectively about beliefs, attitudes, and values 3 7 (2) Accessing and using a variety of informating 4 18 (3) Working cooperatively in groups; working as a team member 5 14 (8) Analyzing and drawing conclusions from various types of data 6 15 (11) Recognizing and using effective written communication skills 7 3 (14) Making and exercising a lifelong commitment to learning 7 10 (14) Developing and using effective leadership skills 7 13 (14) Understanding the interaction of human beings and environment 10 5 (19) Defining and solving problems 11 1 (21) Developing original ideas and/or products 11 17 (21) Getting along with people whose attitudes and opinions are different from mine 13 9 (23) Recognizing and using effective verbal communication skills 14 19 (28) Understanding international issues (political, economic, etc.) 15 11 (32) Understanding and appreciating cultural and ethnic differences between people 16 6 (40) Appreciating and exercising my rights, responsibilities, and privileges as a citizen 17 4 (41) Living my personal and professional life according to my own standard/ethic 18 12 (46) Learning about existing and emerging career options 19 8 (50) Getting along with people from various cultures, races, backgrounds, etc. Alumni Outcome Survey Graphics Report For Baker University
  48. 48. Alumni Outcomes Survey 300 250 200 Response Level Importance 150 Actual Impact 100 50 0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 Question # Alumni Outcome Survey Graphics Report For Baker University
  49. 49. Methodology • Given to Baker University CAS Alumni • Questionnaires sent out through mail • 369 alumni respondents Alumni Outcome Survey Graphics Report For Baker University
  50. 50. Relevance To Project • Targeting Baker University Alumni • Directly reports to the satisfaction of Business Alumni • Asks similar questions to our study • Provided valid detailed results Alumni Outcome Survey Graphics Report For Baker University
  51. 51. Validity of Research • Purpose •Results for accreditation, outcomes assessment, and effectiveness measures • Accuracy • Given standard deviation • Consistency •Same questionnaire given to all alumni • Credibility • Overseen by Assistant Dean for Institutional Effectiveness • Methodology • Surveyed CAS Alumni—369 respondents • Bias • Administered by outside agency (ACT) http://www.uvsc.edu/ir/research/may01/alumnireport.pdf
  52. 52. In Conclusion • Six Surveys • Relevance, Validity, and Methodology • Existing Data to form Benchmarks Alumni Outcome Survey Graphics Report For Baker University
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