10 Questions for Chapter 1

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10 Questions for Chapter 1

  1. 1. TOP 10 Learning Questions for Chapter 1: Defining Marketing in the 21 st Century Dennis A. Caraan, MD May 2010
  2. 2. 1. Marketing is… an organizational function and a set of processes for creating, communicating and delivering value to _____, <ul><li>Entrepreneurs </li></ul><ul><li>Stakeholders </li></ul><ul><li>Customers </li></ul><ul><li>Advertisers </li></ul><ul><li>Competitors </li></ul>
  3. 3. 2. …and for managing customer relationships in ways that benefit the organization and its ___. <ul><li>Entrepreneurs </li></ul><ul><li>Stakeholders </li></ul><ul><li>Customers </li></ul><ul><li>Advertisers </li></ul><ul><li>Competitors </li></ul>
  4. 4. 3. The following are marketed except… <ul><li>Physical goods </li></ul><ul><li>Information </li></ul><ul><li>Persons </li></ul><ul><li>Competitors </li></ul><ul><li>Experiences </li></ul>
  5. 5. 4. The following are core concepts in marketing except… <ul><li>Target market </li></ul><ul><li>Positioning </li></ul><ul><li>Segmentation </li></ul><ul><li>Marketplace </li></ul><ul><li>Needs, Wants, Demands </li></ul>
  6. 6. 5. Which of the following is false? <ul><li>Experiences are marketed by orchestrating several goods and services </li></ul><ul><li>Celebrity marketing is a major business </li></ul><ul><li>Physical goods comprise the bulk of most countries’ production and marketing effort </li></ul><ul><li>Information cannot be marketed as a product </li></ul><ul><li>A marketer rarely satisfies everyone in a market </li></ul>
  7. 7. 6. Which is true? <ul><li>Target markets’ demand is most important </li></ul><ul><li>How many are willing and able to buy is of secondary importance </li></ul><ul><li>Potential rival offerings must not be considered competition </li></ul><ul><li>Information marketing is one of society’s minor industries </li></ul><ul><li>Corporate identity is crucial in marketing of persons </li></ul>
  8. 8. 7. Schools, books and magazines are examples of marketing of <ul><li>Physical goods </li></ul><ul><li>Experiences </li></ul><ul><li>Information </li></ul><ul><li>Organizations </li></ul><ul><li>Persons </li></ul>
  9. 9. 8. The following are examples of marketing of experiences: <ul><li>Disney World </li></ul><ul><li>Hard Rock Café </li></ul><ul><li>Mount Everest </li></ul><ul><li>A & C </li></ul><ul><li>All of the above </li></ul>
  10. 10. 9. Examples of Celebrity Marketing <ul><li>Oprah Winfrey </li></ul><ul><li>Rolling Stones </li></ul><ul><li>Madonna </li></ul><ul><li>B & C </li></ul><ul><li>All of the above </li></ul>
  11. 11. 10. Which is not an example of competition? <ul><li>ABS-CBN and GMA </li></ul><ul><li>St. Luke’s and Medical City </li></ul><ul><li>Belo and Calayan </li></ul><ul><li>Carbocisteine and Lagundi </li></ul><ul><li>None of the above </li></ul>

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