Hunting Unicorns

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How to find, keep, and grow a design team.

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Hunting Unicorns

  1. 1. Hunting UnicornsHow to find, keep and grow a design teamCap Watkins, @cap
  2. 2. 2010
  3. 3. 2011
  4. 4. 2012
  5. 5. 2013
  6. 6. Whoa.
  7. 7. Help us hire some more.
  8. 8. How do I find people?
  9. 9. How do I convince people?
  10. 10. How do I know who’s right?
  11. 11. One bad hire...
  12. 12. Can affect everything.
  13. 13. So where to start?
  14. 14. There Are No Unicorns
  15. 15. There Are No UnicornsOr rock stars. Or ninjas. Or Santa Claus.
  16. 16. Non-descriptive labels suck.
  17. 17. Your job descriptiondetermines who applies.
  18. 18. Be descriptive.
  19. 19. Advocate for the user.
  20. 20. Has product vision.
  21. 21. UX-focused.
  22. 22. Visually cohesive.
  23. 23. Writes html/css.
  24. 24. Measures success.
  25. 25. Moves quickly.
  26. 26. Breaks things.
  27. 27. Unafraid to be wrong.
  28. 28. Describe the person.
  29. 29. Starting the Search
  30. 30. Starting the SearchGo get ‘em, tiger.
  31. 31. What not to do:
  32. 32. Don’t hire a recruiting firm.
  33. 33. Don’t use LinkedIn.
  34. 34. Okay, here’s what works:
  35. 35. Be patient.
  36. 36. Really patient.
  37. 37. Like, a metric ton, boatload,omg unfathomable amountof patient.
  38. 38. Contact people you admire.
  39. 39. Find people in their naturalenvironment.
  40. 40. Look for the writers.
  41. 41. Reach out yourself.
  42. 42. Recruiters suck.
  43. 43. Recruiters (mostly) suck.
  44. 44. Guess who doesn’t suck?
  45. 45. Guess who designers wantto hear from?
  46. 46. You.
  47. 47. Sell your passion.
  48. 48. Peeling the Onion
  49. 49. Peeling the OnionConducting a real design interview.
  50. 50. Forget design for a second.
  51. 51. What do you want to know?
  52. 52. Will we work well together?
  53. 53. How do they makedecisions?
  54. 54. Take each answer and askanother related to it.
  55. 55. Do you want to work withthem?
  56. 56. Keeping People
  57. 57. Keeping PeopleHiring doesn’t matter if people leave.
  58. 58. Attrition.
  59. 59. Maximize happiness.
  60. 60. Control.
  61. 61. Ask them.
  62. 62. Managing Growth
  63. 63. Managing GrowthThe more things change, the more things should change.
  64. 64. Hey, things are going well!
  65. 65. We need more people!
  66. 66. Wrong.We need more people!
  67. 67. So, so wrong.We need more people!
  68. 68. Hire when it’s painful not to.
  69. 69. That’s okay.
  70. 70. Culture is fluid.
  71. 71. It changes all the time.
  72. 72. So, yeah.
  73. 73. So, yeah.That’s kind of it.
  74. 74. So, yeah.It’s about people.
  75. 75. So, yeah.It’s always about people.
  76. 76. Thanks :)Cap Watkins, @cap
  77. 77. This person
  78. 78. This person = really important
  79. 79. This person
  80. 80. is *the* unicorn.
  81. 81. is *the* unicorn.
  82. 82. But here’s the thing.
  83. 83. Hiring one takes patience.
  84. 84. Like, a lot of patience.
  85. 85. And in the meantime...
  86. 86. Shit is getting real.
  87. 87. Relax.
  88. 88. Build your product.
  89. 89. Rules for hiring designers.
  90. 90. Great people are usuallypretty happy.
  91. 91. Great people are neverlooking for work.
  92. 92. Rule #1
  93. 93. Reach out in person.
  94. 94. Rule #2
  95. 95. Be prompt.
  96. 96. Rule #3
  97. 97. Be kind.
  98. 98. Growing UnicornsAn alternative for those who don’t like hunting.
  99. 99. You have two options.
  100. 100. 1. Keep looking for a unicorn.
  101. 101. 2. Grow your own.
  102. 102. Anyone can be a unicorn.
  103. 103. Aptitude
  104. 104. Passion

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