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Top 10 Mistakes in Behavior Change

by Persuasive Technology Lab at Stanford

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Our Stanford team lists common mistakes in trying to change behavior. ...

Our Stanford team lists common mistakes in trying to change behavior.

We'll update this list (or add details) if people want.

Let us know. Email -- captology at Stanford dot edu

--BJ Fogg (www.bjfogg.com)

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Top 10 Mistakes in Behavior Change Presentation Transcript

Click here for more: http://captology.stanford.eduTop 10 Mistakes inBehavior Change . . . and some ways you can fix themBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, & Mark Nelson

1# Relying on willpower for long-term change x i s t. s n’t e re . e r do e r f u t u i l l p o w b e t te Im a gi ne w 1 t o a Th at ’s s te pBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

2# Attempting big leaps instead of baby steps e s se s s uc c h e r. Se e k t i ny r a no t -- o n e af teBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

3# Ignoring how environment shapes behaviors n te x t . o u r c o u r li fe nge y ge yo Ch a ch a n & yo uBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

4# Trying to stop old behaviors instead of creating new ones av o id ance . t n ac t i o n, n o F o c us oBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

5# Blaming failures on lack of motivation av i o r he be h a k e t d o. S o lu t i o n : M s ie r t o eaBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

6# Underestimating the power of triggers pp e n s i o r h a r. No b e h av t r ig g e wit hou t aBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

7# Believing that information leads to action o rat i on al. ans a re n’t s We h umBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

8# Focusing on abstract goals more than concrete behaviors sh a p e t o d ay e t in min . rac t: G a l k 15 Ab s t te : W C o n c reBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

9# Seeking to change a behavior forever, not for a short time. or k s r i o d w ve r ” e d p e “f o re A f i x t h an b e t te rBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

# Assuming that behavior change is difﬁcult. h a rd o t so e ss. ge i s n t pro c c h a n e r igh Be h av i o r ve t h he n y ou ha wBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

Thanks for viewing! -BJ Fo g g & the te am Feel free to share this with a friend. For a method that works, click the blue link. http://tinyhabits.comBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu

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