Top 10 Mistakes in Behavior Change

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Our Stanford team lists common mistakes in trying to change behavior. …

Our Stanford team lists common mistakes in trying to change behavior.

We'll update this list (or add details) if people want.

Let us know. Email -- captology at Stanford dot edu

--BJ Fogg (www.bjfogg.com)

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  • 1. Click here for more: http://captology.stanford.eduTop 10 Mistakes inBehavior Change . . . and some ways you can fix themBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, & Mark Nelson
  • 2. 1# Relying on willpower for long-term change x i s t. s n’t e re . e r do e r f u t u i l l p o w b e t te Im a gi ne w 1 t o a Th at ’s s te pBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 3. 2# Attempting big leaps instead of baby steps e s se s s uc c h e r. Se e k t i ny r a no t -- o n e af teBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 4. 3# Ignoring how environment shapes behaviors n te x t . o u r c o u r li fe nge y ge yo Ch a ch a n & yo uBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 5. 4# Trying to stop old behaviors instead of creating new ones av o id ance . t n ac t i o n, n o F o c us oBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 6. 5# Blaming failures on lack of motivation av i o r he be h a k e t d o. S o lu t i o n : M s ie r t o eaBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 7. 6# Underestimating the power of triggers pp e n s i o r h a r. No b e h av t r ig g e wit hou t aBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 8. 7# Believing that information leads to action o rat i on al. ans a re n’t s We h umBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 9. 8# Focusing on abstract goals more than concrete behaviors sh a p e t o d ay e t in min . rac t: G a l k 15 Ab s t te : W C o n c reBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 10. 9# Seeking to change a behavior forever, not for a short time. or k s r i o d w ve r ” e d p e “f o re A f i x t h an b e t te rBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 11. # Assuming that behavior change is difficult. h a rd o t so e ss. ge i s n t pro c c h a n e r igh Be h av i o r ve t h he n y ou ha wBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu
  • 12. Thanks for viewing! -BJ Fo g g & the te am Feel free to share this with a friend. For a method that works, click the blue link. http://tinyhabits.comBy BJ Fogg, Kara Chanasyk, Margarita Quihuis, Neema Moraveji, Jason Hreha, Mark Nelson at . . . http://captology.stanford.edu