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Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
Capstone Design & Branding Portfolio at a glance
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Capstone Design & Branding Portfolio at a glance

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At Capstone, our primary goal is to ensure that every marketing dollar is giving you your money’s worth. From traditional print media to interactive websites, from high-definition video production to …

At Capstone, our primary goal is to ensure that every marketing dollar is giving you your money’s worth. From traditional print media to interactive websites, from high-definition video production to total media immersion and sales environments, Capstone produces eye-catching, engaging and effective communications to achieve quantifiable results — combining proven marketing methods with revolutionary new trends and emerging technologies. It’s a mixture of art and science tailored to every client’s individual needs.

Capstone has developed some of the most established worldwide brands from
Fortune 100 companies, motion picture entities and retail moguls.

ON & OFFLINE COMMUNICATION: Building a brand is one thing. Growing the
brand is another. Through various promotions, newsletters and personal, friendly
consumer facing material, we build our client’s prospect list and create lead generation by building rapport.

Published in: Design, Business
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  • 1. S M A R T S T R A T E G I E S . B R I L L I A N T C R E A T I V E . F L A W L E S S E X E C U T I O N . D E L I G H T E D C L I E N T S . Design & BrandingCAPSTONESTUDIOS V I S I O N P A S S I O N R E S U L T S © Capstone Studios, Inc. All rights reserved. 1
  • 2. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com Appeal to their senses. Even with a compelling product or service, you first have to make sure your target audience is getting the message. That’s what QuinTactic™ Marketing is all about. Quin stands for the five ways we come at the marketplace using five different communications tools. We also reach people on an emotional level, to engage all five senses. Tactic is our strategy, what we are going to tell them and how we will deliver the message in the most enticing way. “It’s ultimately about designing a complete experience--one that supports the brand every step of the way.” Our primary goal is to ensure that every marketing dollar is giving you your money’s worth. From traditional print media to interactive websites, from high-definition video production to total media immersion and sales environments, Capstone produces eye-catching, engaging and effective communications to achieve quantifiable results — combining proven marketing methods with revolutionary new trends and emerging technologies. It’s a mixture of art and science tailored to every client’s individual needs. Capstone’s work has been recognized with more than 100 American Corporate Identity Awards and 20 Hollywood Reporter Key Art Awards as well as Belding, Lulu, Clio and Grammy Awards. Guided by its founders Jo-Anne Redwood and John Taylor Dismukes, Capstone serves clients in the entertainment, corporate, consumer, hospitality and real estate industries — including Paramount Pictures, Universal Studios, RJR/Nabisco, Toshiba, Sony, Lennar Homes, Welk Resorts, Hyatt, Pulte/Del Webb and AT&T. Design Branding & Identities Websites & Multimedia Video Collateral Interior Design for Sales Centers Signage & Displays Illustration Virtual Tours, 3D Animation & Stills Search Engine Marketing (SEM) Event & Tradeshow Support Public Relations © Capstone Studios, Inc. All rights reserved. 2
  • 3. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com LOGOS } Identity & Branding Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls. © Capstone Studios, Inc. All rights reserved. 3
  • 4. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com LOGOS } Identity & Branding Capstone has developed some of the most established worldwide brands from Fortune 100 companies, motion picture entities and retail moguls. © Capstone Studios, Inc. All rights reserved. 4
  • 5. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com MIXED USE/URBAN } Residential/Retail Sales Office for Mixed Use, high-end mid and high-rise in Irvine Sales Office conceptual design, layout, signage and implementation for seven new neighborhoods in urban area of Irvine. © Capstone Studios, Inc. All rights reserved. 5
  • 6. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com Branding: Full branding logo design, website, collateral, signage and advertising under the marketing direction of Market-THINK. MULTIFAMILY } Branding & Design Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com © Capstone Studios, Inc. All rights reserved. 6
  • 7. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com Branding: Full branding package including logo design, website, collateral, signage and advertising under the marketing direction of Market-THINK. MULTIFAMILY } Branding & Design POOL RULES NO DIVING ALLOWED 640 PERSONS MAXIMUM POOL OCCUPANCY WARNING NO LIFEGUARD ON DUTY CHILDREN UNDER THE AGE OF 14 SHOULD NOT USE POOL WITHOUT AN ADULT IN ATTENDANCE GUEST PARKING CLUBHOUSE PLAYGROUND POOL GARDEN PARKING LEVEL 2 © Capstone Studios, Inc. All rights reserved. 7
  • 8. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com Master Planned Community - Mexico: Capstone is working with the developers across all aspects of the project including exterior and interior design services; hotel renovation consultation, brand positioning and model home design. RESORT } Hospitality © Capstone Studios, Inc. All rights reserved. 8
  • 9. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com (Above) CostaBaja Resort & Marina website (Below) Promotional HD-DVD cover & stills (Opposite page) 1 CostaBaja sales center design 2 DVD mailer 3 Letterhead 4 Beach bag & souvenir map 5 Information kit & brochure © Capstone Studios, Inc. All rights reserved. 9
  • 10. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com ON & OFFLINE COMMUNICATION: Building a brand is one thing. Growing the brand is another. Through various promotions, newsletters and personal, friendly consumer facing material, we build our client’s prospect list by building rapport. COMMUNICATION } Newsletters & More © Capstone Studios, Inc. All rights reserved. 10
  • 11. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com MARKETING: As agency of record, Capstone has developed and implemented all of CostaBaja’s sales and marketing materials from sales office design to print advertising, HD videos, websites, collateral & SEM. HOSPITALITY } Marketing 1 2 3 54 © Capstone Studios, Inc. All rights reserved. 11
  • 12. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com As part of the information and wayfinding program Capstone developed for CostaBaja, we also developed a series of store front graphics, beach club identity, merchandising, VIP cards and other “quick read” graphics for the catamarans, transportation vehicles, tennis courts and kayaks. OUTDOOR } Environmental © Capstone Studios, Inc. All rights reserved. 12
  • 13. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com Touchpoints: Through redesiging a “lifestyle” ad campaign and developing informative, engaging collateral and direct response, Homex’s “Las Villas” was saw an immediate surge in west coast prospective buyers and new leads. HOSPITALITY } Marketing Material © Capstone Studios, Inc. All rights reserved. 13
  • 14. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com MARKETING: Capstone’s team designed and developed the logo, website, print collateral and advertising campaign for San Diego based developer for 16 custom homes and home sites. REAL ESTATE } Marketing & Web © Capstone Studios, Inc. All rights reserved. 14
  • 15. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com BRANDING: We designed a brand identity and web campaign for Nancy Rosene’s booming business which thrives on her concierge-level service for travel professionals for elite, luxe resorts and hotels clientele. HOSPITALITY } Web & Branding CARIBBEAN Jamaica Inn Ocho Rios, Jamaica Round Hill Hotel & Villas Montego Bay, Jamaica MEXICO La Casa Que Canta Zihuatanejo, Mexico & Private Villas CALIFORNIA Carmel Valley Ranch Carmel, California Enchantment Resort Sedona, Arizona & Mii amo Spa The Grand Del Mar San Diego, California Ventana Inn & Spa Big Sur, California Washington Park City, Utah School House WORLDWIDE Tristar Worldwide Chauffeur Service REPRESENTING LUXURY HOTELS AND RESORTS WORLDWIDE Phone: (310) 577-0078 Fax: (310) 577-0079 Email: nancy@nancyrosene.com Website: www.nancyrosene.com 333 Washington Blvd., #216 Marina Del Rey, CA 90292 Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com © Capstone Studios, Inc. All rights reserved. 15
  • 16. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com SPACE PLANNING & INTERIOR DESIGN: Shown here including main dining area, bar, secondary dining area and wine cellar. Not shown are kitchen, custom booths, entry and private dining room. RESTAURANT } Interior Design © Capstone Studios, Inc. All rights reserved. 16
  • 17. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com DESIGN & IMPLEMENTATION: Capstone-Bell worked closely with Knitter Assoc. Architects to create a warm, inviting Memory Care Center using color, texture and lighting to evoke comfort, trust and safety with an eye to detail and aesthetics. MEMORY CARE } Interior Design © Capstone Studios, Inc. All rights reserved. 17
  • 18. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com SALES CENTER DESIGN: Developed, fabricated and implemented a full environmental sales center package including branded display, interior design, graphics and merchandising in the western region for entry to mid-level homes. RESIDENTIAL } Sales Centers © Capstone Studios, Inc. All rights reserved. 18
  • 19. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com SARES•REGIS GROUP MULTIFAMILY } Renovation RENOVATION: Capstone designed and executed a full renovation for Aliso Creek Apartments to update two clubhouses, leasing office, athletic center, pool and surrounds. CLUBHOUSE—BEFORE CLUBHOUSE—AFTER View includes creation of cyber café styled area targeted to younger audience. © Capstone Studios, Inc. All rights reserved. 19
  • 20. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com RENOVATION: Developed space plan, usage, theme for Leasing Offices, Club House, Business Center, Signage, Pool and Lounge exterior furnishings and tile work, two model designs and common areas. MULTIFAMILY } Interior Renovation SARES•REGIS GROUP © Capstone Studios, Inc. All rights reserved. 20
  • 21. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com INTERIOR DESIGN: From space planning to materials, signage, furniture and fixtures, Capstone developed, fabricated, shipped and installed all materials including interactive topo tables, videos and theater. HOSPITALITY } Sales Center © Capstone Studios, Inc. All rights reserved. 21
  • 22. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com BRANDING: Created identity, Sales center space design and interior including interactive topography table, all signage, messaging and graphics. Below is an excerpt from an email explaining the scientific approach behind our concepts. HOSPITALITY } Branding © Capstone Studios, Inc. All rights reserved. 22
  • 23. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com HOSPITALITY } Theater Concept PREVISUALIZATION: One of three concepts for Sales Center theater design working within space design provided by architect and client direction. © Capstone Studios, Inc. All rights reserved. 23
  • 24. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com 3D Animation & Motion Graphics (Above) Welk Resorts interactive property tour (Below) 3D animation stills for: 1 Astellas Pharma US/Mycamine; 2 Globalink Malaysia/Urban Infill; 3-4 Lennar/Pacifica 2 3 4 © Capstone Studios, Inc. All rights reserved. 24
  • 25. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com 3D Animation & Motion Graphics 1 2 3 4 (Above) R.J. Reynolds/Doral promotional graphics and 3D animation (Below) 3D animation stills for: 1 Motor City Casino; 2 Astellas Pharma US/Mycamine; 3Virgin Electronics; 4Toshiba © Capstone Studios, Inc. All rights reserved. 25
  • 26. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com BRANDING } Corporate BRANDING: Capstone was selected to develop the final and transitional branding for STLA—the largest escrow company in Latin America with over $3 Billion in coverage in Mexico, Central America and the Carribean. “We have been very impressed with the power of our new STLA website. Every day, we receive new business inquiries that have resulted in a significant revenue stream - leads that our old site simply didn’t provide. The website paid for itself very quickly.” Best regards to you and your team, Christopher Hill GM & CEO Stewart Title Latin America © Capstone Studios, Inc. All rights reserved. 26
  • 27. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com CORPORATE COMMUNICATIONS: Dealer Recruitment Presentation Kit and contents used to solicit and inform possible new dealerships. Bottom image: large format corporate brochure using new branded chevrons built in to images. CORPORATE } Collateral large format corporate brochure using new branded chevrons built in to images.} Collateral “I used the new kit for a dealer prospect in Wichita, Kansas. The prospect said that it was the best presentation that they had ever seen from a manufacturer since they took on Lanier over 10 years ago. I thought you would like the feedback.” Thank you. Jim R. Van De Veire Director of Sales, Midwest Toshiba America Business Solutions © Capstone Studios, Inc. All rights reserved. 27
  • 28. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com PRODUCT LAUNCH: Capstone’s team has worked closely with Toshiba to design and develop product campaigns that are responsive, engaging and support their dealer network throughout the Americas. CORPORATE } Marketing © Capstone Studios, Inc. All rights reserved. 28
  • 29. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com REAL ESTATE & HOSPITALITY LOGOS } Identity Design IDENTITIES: Various logos created for a range of residential communities, hospitality, multifamily clients among over 100 different projects. © Capstone Studios, Inc. All rights reserved. 29
  • 30. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com Client List } Real Estate MULTIFAMILY, SINGLE FAMILY, COMMERCIAL and HOSPITALITY LIST OF CLIENTS Marketing collateral, brochures, logos, web & interactive renovations, model design and signage programs. Consultations and Investment Partner Liaisons CASDEN PROPERTIES Broadcast Center Apartments Cottonwood Ranch Gramercy Place Indian Hills Ridge Homes Indian Oaks Normandie Vista The HillCreste in Century City The Promenade in Burbank The Willows Tiffany Court PULTE HOMES Cambridge Carriage Hills Kerrigan Ranch My Central Park Natomas Regency Park Sevillano Solstice in Quail Hill Del Webb - The Club Del Webb - Elkgrove FOREST CITY DEVELOPMENT The Highlands at Grand Terrace HARLON WEST Churchill Apartments Ciao Sea Bluffs in Oceanside The Summit in Hollywood Hills Ventana SARES - REGIS Aliso Creek Harbor Pointe Ridgecreste Holly Street Mesa Verde Villas Trieste Hyatt Grand Victoria Resort & Casino LINCOLN PROPERTIES Oakcrest Villas The Academy Apartments LENNAR HOMES Central Park West Pacifica Solstice, Quail Hill THE HOMESTEAD GROUP 930 Doheny 960 Doheny Brighton Villa Larrabee Plaza OakHurst Condominiums Palm Square Park Place The Almont Condominiums Villa Versailles Wilshire Park Windsor Court Las Vegas Retail Centers (15 in all) LEWIS HOMES Jamboree Del Mar Homecoming WSJ PROPERTIES Raffiné Luxury Condominiums WELK RESORTS Escondido Palm Springs Branson Sirena del Mar, Los Cabos UDR MultiFamily Los Alisos at Mission Viejo BellaTerra 27 Seventy Five Mesa Verde LYCON GROUP Carlysle Court Cascade Court Embassy Square Fountain Terrace Hyde Park Palm Terrace Sterling Court I & II Sundance Park Sunset Ridge Sunset Terrace The Boulevard The Grand Apartments at The Galleria The St. Andrews COMSTOCK HOMES Riviera Villas Meadow Crest Northwind Citrus Villas Bella Vista OakHill Ridgeview MEXICO CostaBaja Resort Puerto Los Cabos Club Campestre Sirena del Mar Naos Capella Punta Maroma SENIOR/MEMORY CARE Villa Biarritz (Harry Crowell) RUSSIA Aglarov Estates Clubhouse JAPAN Please request separate list © Capstone Studios, Inc. All rights reserved. 30
  • 31. Capstone Studios, Inc. Phone: 949-888-9911 : : CapstoneStudios.com : : www.Dismukes.com : : info@capstonestudios.com Services } Categories Capstone will help you to attract new prospects, generate leads and transform them into loyal customers. By implementing proven marketing strategies, as well as cutting-edge tools, we’ll develop powerful strategies that appeal to your target audience and motivate them to take action. MARKETING SERVICES • Market research and analysis • Strategy development and planning • Lead generation • Consumer research • Media planning • Product positioning • Brand management • Media relations and communication • Internal communications and employee engagement • Public and investor relations • Event planning and publicity DESIGN SERVICES • Art direction • Print and graphic design • Illustration • 3D modeling • Packaging design • Point-of-purchase displays • Signage, wayfinding and information graphics • Graphic standards development BRANDING SERVICES • Brand research and valuation • Competitive analysis • Brand identity management • Taglines and positioning • Logo development • Visual brand identities • Corporate communication guides ADVERTISING SERVICES • Brand building and positioning • Print advertising • Copy writing • Videos and infomercials • Direct marketing • Product placement • Promotions • Loyalty marketing INTERNET SERVICES • Adaptive Website design • Wire framing and planning • Databases and programming • User interface design • Web services integration • Wordpress theme development • Mobile applications • Social media integration • Search engine optimization • Email marketing and list management • Video and multimedia production INTERNET SERVICES • Direction and cinematography • HD/Blu-Ray videography • Production management • Script writing and story boarding • Motion graphics • 3D animation and visual effects • Audio engineering • Post-production editing • DVD and Blu-ray authoring • Transcoding and web deployment © Capstone Studios, Inc. All rights reserved. 31

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