+
Vision. Passion. Results.www.CapstoneStudios.com
Lifestyle Marketing.
The Choice is Theirs’
Marketing for the hospitalit...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Lifestyle Choices As consumer
choice...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Create Qualified Leads
with the righ...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
“Social
networking will
continue to ...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Video Drives Traffic
Professionally ...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Mobile Friendly
Responsive Sites Are...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
IsYourBrandYou Social?
42% of online...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Capstone Studios, Inc.
Get Results. ...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Capstone Studios, Inc.
Get Results. ...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Services with Tiered Solutions
"  Co...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Capstone Studios, Inc.
A Partner. No...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Partners
John Taylor Dismukes
After ...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Partners
Jo-Anne Redwood
An Alumnus ...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
C a p s t o n e S t u d i o s . c o m
...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+ Web & Interactive
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
Internet
Savvy
Best Practices
"  Lates...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+ eMail Strategies, Blogs & Social Med...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Brand
Extensions
"  Identity
"  Pack...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
C a p s t o n e S t u d i o s . c o ...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Engaging, Beauty &
Testimonial Video...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Traditional Print SupportTraditional...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Media & Fam Tours
TIPS AND WISDOM FR...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+ Sales Centers,
Kiosks & Signage
Sale...
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
C a p s t o n e S t u d i o s . c o m
V i s i o n . P a s s i o n . R e s u l t s .
+
Contact Us
Today
USA ~ Jo-Anne Redwo...
Upcoming SlideShare
Loading in...5
×

Capstone Brand Design & Marketing for Hospitality ~ Mexico

354

Published on

Lifestyle Marketing. The Choice is Theirs'. As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place— and being able to understand the direct sales impact of those efforts. Capstone Studios, a leader in hospitality marketing targeting English-speaking North Americans works with clients to develop results-oriented marketing strategies. We have 20+ years experience working with leading developers, hoteliers, timeshare & fractionals, travel & adventure companies.

Published in: Marketing
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
354
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
9
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Capstone Brand Design & Marketing for Hospitality ~ Mexico

  1. 1. + Vision. Passion. Results.www.CapstoneStudios.com Lifestyle Marketing. The Choice is Theirs’ Marketing for the hospitality and real estate industries.
  2. 2. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Lifestyle Choices As consumer choice and media fragmentation continue to grow, advertising effectiveness increasingly depends on reaching the right consumer, with the right message, in the right time and place— and being able to understand the direct sales impact of those efforts.
  3. 3. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Create Qualified Leads with the right communication !  Internet !  Social Media !  eMail !  Newsletter !  Video !  Events !  Direct Mail !  Call Chase Front of Mind. (If you aren’t, your competition is)
  4. 4. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + “Social networking will continue to alter not just the global online landscape, but the consumer experience at large.”
  5. 5. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Video Drives Traffic Professionally produced video optimized for eCommerce outperforms user-generated video by 30%. 188.2 million people in the US watched 52.4 billion online content videos in December 2013.  ~ comScore CostaBaja Club Campestre Puerto Los Cabos Welk Resorts
  6. 6. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Mobile Friendly Responsive Sites Are a Business Must As of January 2014: !  90% of American adults have a cell phone !  58% of American adults have a smartphone !  32% of American adults own an e-reader !  42% of American adults own a tablet computer Pew Research C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s .
  7. 7. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + IsYourBrandYou Social? 42% of online adults use multiple social networking sites, but Facebook remains the platform of choice. Pew Research
  8. 8. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Capstone Studios, Inc. Get Results. Guaranteed. US-based marketing, public relations, media, and marketing firm specializing in real estate, travel, hospitality, and lifestyle clientele.
  9. 9. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Capstone Studios, Inc. Get Results. Guaranteed. Regarded as specialists in lifestyle branding for the hospitality and real estate industries. The benefits for hotels, resorts, major corporations, real estate and real estate developments are unparalleled. Clientele includes Fortune 500 companies. Hands on approach with up to date research on consumer behavior and research.
  10. 10. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Services with Tiered Solutions "  Consulting & Marketing Research "  Identity Design, branding "  Websites & Internet Marketing "  Social Media "  Lead Generation Campaigns "  Sales Center & Environmental Design "  Public Relations "  Advertising & Direct Response "  eMarketing (email, newsletters, sweepstakes) "  HD Video Production & Streaming Rich Media Applications "  Collateral (brochures,Vision Books, Stationery)
  11. 11. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Capstone Studios, Inc. A Partner. Not a Vendor. We learn your business inside out and become an extension of your team. We pride ourselves in being accessible. Each client, each project and each individual is extremely important to us. Success is when clients are thrilled with the results. We retain our clients for years because of the trusted relationship we build.
  12. 12. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Partners John Taylor Dismukes After graduating from Art Center College of Design, John quickly made a name in the music and entertainment industries. His original works have graced the covers of numerous albums for rock legends such as The Grateful Dead, Megadeath, Foreigner, and Steppenwolf and blockbuster movies from Star Wars, Mad Max Jurassic Park, to Spiderman and Avatar, John’s work is seen around the globe. John is considered to be a pioneer of digital imaging techniques.
  13. 13. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Partners Jo-Anne Redwood An Alumnus of Art Center, Jo-Anne launched her career working under Walter Landor whom many consider the pioneer in branding. After a successful career in the entertainment field, she launched Capstone Studios focusing on Fortune 500 companies in the technology, real estate and travel industries. She is sought out for speaking engagements and serves as council on NAHB, 55+ Housing, and the Building Industry Association as well being an active participant in several Mexico- related associations including MREC, Mexico Chamber of Commerce, Perspectives, ii and RCI.
  14. 14. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . C a p s t o n e S t u d i o s . c o mC a p s t o n e S t u d i o s . c o m Identity Design
  15. 15. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Web & Interactive
  16. 16. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . Internet Savvy Best Practices "  Latest web standards and technologies "  Social Media Campaigns, hashtags "  Graphic design and interactive, streamed media production "  Search engine optimization "  Internet marketing strategies "  Comprehensive analytics and detailed reporting Latest web standards and technologies Campaigns, hashtags Graphic design and interactive, streamedinteractive, streamedinteractive, streamed media production Internet marketing analytics and detailed
  17. 17. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + eMail Strategies, Blogs & Social Media !  Content Development !  30% - 75% Click- through rates !  Mailing list acquisition !  Graphic design & HTML !  Detailed monitoring and reporting !  Newsletters and travel promotions !  News releases and public relations communication C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . Content Development 30% - 75% Click- through rates Mailing list acquisition Graphic design & Detailed monitoring and reporting Newsletters and travel promotions News releases and public relations communication
  18. 18. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Brand Extensions "  Identity "  Packaging "  Merchandising "  Ephemera "  Clothing & Uniforms "  Tradeshow Support "  Fabrication "  Import/Export
  19. 19. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . "  Magazine advertisement "  PR articles & content "  Brochures and direct mail "  Newsletters (on and offline) "  Promotional & merchandising items Print & Collateral
  20. 20. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Engaging, Beauty & Testimonial Videos C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . Engaging, Beauty & Testimonial Videos "  Award-winning creative direction and cinematography "  State-of-the-art equipment and technology "  HD and Blu-Ray authoring "  Internet optimization (YouTube, web deployment, etc.) "  Multi-language and subtitle support
  21. 21. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Traditional Print SupportTraditional Print Support C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s .
  22. 22. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Media & Fam Tours TIPS AND WISDOM FROM THE LEADER IN TRAVEL The warm waters of the Caribbean Sea brush against the soft beaches of Mexico’s Riviera Maya. Plan your perfect trip at WhereTraveler.com WINTER ESCAPE: This is how artist Yadegar Asisi re members an ordinary day of his Kreuz berg life in the early 1980s. His Wall Panorama portrays the intertwined stories of many Berliners and shows how the Wall had become a normal The Transportation Security Ad- ministration has announced a rule change that should have airline passengers saying “cheers” to the TSA once they‘ve arrived safely on international flights at their U.S. destinations. TSA’S NEW RULES FOR DUTY-FREE ALCOHOL THE ART OF THE BERLIN WALLIt is a gray October day in West Berlin in the early 1980s: We are standing on the corner of Sebastianstraße, the street old, once elegant buildings overlook the death strip, with its trenches and land mines. Despite the view, a family has decided to move in, and their furniture is lying on the sidewalk. A few steps away, a man on a ladder paints graffiti on the Wall, while a group of punks chat next to a large Mercedes painted in all colors imaginable. From inside the watchtower on the other side of the Wall, GDR border guards observe daily life in the West. Behind them, a backdrop of run-down buildings garAsisi Asisi’s Berlin Wall Panorama Discover more travel ideas: www.wheretraveler.com/travel-ideas The dinosaurs were basking in the prehis- be the driest time of the year, and it’s also when much of North America would prefer to abandon that snow shovel. The concept of the all-inclusive resort is alive and well in the Riviera Maya region, and the concept is not entirely different than what you know of Cancun, minus the spring-break-party image. Beachside re- sortslikeKarisma’sAzulproperties,Grand Velas and Secrets capitalize on vacation- ers’ desires to get away from it all, but in towns like Playa del Carmen, travelers will find boutique hotels, condo properties and even traditional hotel-style properties. The secluded, seaside locations of most re- sortsmeanyouoftensimplycannotbounce intotowntograbdinner,andthe“all-inclu- sive” price encourages vacationers to get value out of their daily fee. Fortunately, the food quality at many all-inclusive resorts has improved dramatically.The buffets are still there but the quality is good, and many resorts have added specialty restaurants. Le Chique, the signature restaurant at the Azul Sensatori resort, is one of the additions to the resort dining scene. Chef Jonathan Gomez Luna stuns his din- ers with gastronomy feats you’d expect only in the most cutting-edge restaurant in Los Angeles, New York or Paris, but it’s not just about showmanship. Gomez Luna is equally at hand with local flavors like aguachile (a variation on ceviche typically served in Northern Mexico) and a Tikix Xic (dry rubbed) sea bass in achiote chili sauce—a traditional Mayan style of preparing fish. Outside of the resorts, you’ll find many of the best restaurants scattered about. In Playa del Carmen, Maiz de Mar serves fresh foods from local ingredients, as does Calle Ocho at the boutique hotel The Palm at Playa. Near Tulum, Chef Brian Sernatinger operates Unico where he produces thoroughly delicious comfort food that echoes his former work at New York’s Gramercy Tavern. Really, what is there to do besides relax ing at your hotel pool or napping on the beach under a palm tree? Quite a lot, actu ally. Tulum is the obvious archaeological destination, but the Riviera Maya has also seen a steady increase in soft adventure. Adventure parks Xcaret and Xenotes cater to the younger visitor, offering packaged experiences like zip-lining, snorkeling, ATV tours and swimming in the cenotes. Chichen Itza, while not planted beside the Caribbean likeTulum, is the famed site of a pre-Columbian city where the center piece is an enormous pyramid. Its distance from the resort district along the coast makes for a lengthy day trip, but travelers who make the inland journey will admit the experience was well worth the effort. Snorkeling and diving are favorite pas times, thanks to the just-offshore proxim ity of the Grand Mesoamerican Reef, the world’s second largest coral reef. Each of the resorts caters to a different set oftravelers.Whilesomefocusonlyonget aways for adult couples, other resorts cater totheentirefamily,offeringdaytimechild- watch services where kids play games to getherandtakefunclasses.Onapressvisit to Azul Sensatori, the focus on the family was obvious, with a daytime kids club and evening performances geared for kids, plus a game room and even a rock-climb ing wall. Even the hotel’s manager admits that kids are pleasantly spoiled, but as the dinosaurs and Mayans might remind you: Live in the moment and appreciate it. Mixing drinks at Unico restaurant in Tulum This is how artist Yadegar Asisi re members an ordinary day of his Kreuz berg life in the early 1980s. His Wall Panorama portrays the intertwined stories of many Berliners and shows how the Wall had become a normal HE BERLIN WIt is a gray October day in West Berlin in the early 1980s: We are standing on the corner of Sebastianstraße, the street old, once elegant buildings overlook the death strip, with its trenches and land mines. Despite the view, a family has decided to move in, and their furniture is lying on the sidewalk. A few steps away, a man on a ladder paints graffiti on the Wall, while a group of punks chat next to a large Mercedes painted in all colors imaginable. From inside the watchtower on the other side of the Wall, GDR border guards observe daily life in the West. Behind them, a backdrop of run-down buildings Discover more travel ideas: www.wheretraveler.com/travel-ideas produces thoroughly delicious comfort food that echoes his former work at New York’s Gramercy Tavern. Really, what is there to do besides relax ing at your hotel pool or napping on the beach under a palm tree? Quite a lot, actu ally. Tulum is the obvious archaeological destination, but the Riviera Maya has also seen a steady increase in soft adventure. Adventure parks Xcaret and Xenotes cater to the younger visitor, offering packaged experiences like zip-lining, snorkeling, ATV tours and swimming in the cenotes. Chichen Itza, while not planted beside the Caribbean likeTulum, is the famed site of a pre-Columbian city where the center piece is an enormous pyramid. Its distance from the resort district along the coast makes for a lengthy day trip, but travelers who make the inland journey will admit the experience was well worth the effort. Snorkeling and diving are favorite pas times, thanks to the just-offshore proxim ity of the Grand Mesoamerican Reef, the world’s second largest coral reef. Each of the resorts caters to a different set oftravelers.Whilesomefocusonlyonget aways for adult couples, other resorts cater totheentirefamily,offeringdaytimechild- watch services where kids play games to getherandtakefunclasses.Onapressvisit to Azul Sensatori, the focus on the family was obvious, with a daytime kids club and evening performances geared for kids, plus a game room and even a rock-climb ing wall. Even the hotel’s manager admits that kids are pleasantly spoiled, but as the dinosaurs and Mayans might remind you: Live in the moment and appreciate it. "  Targeted publications & influencers "  Planning & Execution "  Follow Up & Clipping Reports THE ART OFIt is a gray October day in West Berlin in the early 1980s: We are standing on the corner of Sebastianstraße, the street old, once elegant buildings overlook the death strip, with its trenches and land mines. Despite the view, a family has decided to move in, and their furniture is lying on the sidewalk. A few steps away, a man on a ladder paints graffiti on the Wall, while a group of punks chat next to a large Mercedes painted in all colors imaginable. From inside the watchtower on the other side of the Wall, GDR border guards observe daily life in the West. Behind them, a backdrop of run-down buildings is covered in Communist posters. garAsisi The dinosaurs were basking in the prehis toric sun for 135 million years, living as kings of Earth. And perhaps they would have lived that way forever, were it not for a massive meteor which struck the shallow waters where today’s Yucatan Peninsula sits, thus ending the reign of the dinosaurs forever. Move forward 65 million years to the 1300s. The dinosaurs had disappeared long before, and the Mayans were con- trolling a strong Caribbean and inland trade from theYucatan.At the coastal city of Tulum, massive walls blocked would- be invaders, and a protected beach sur-be invaders, and a protected beach sur-be invaders, and a protected beach sur rounded by cliffs gave the Tulum dwell- ers access to the Caribbean’s crystal-blue waters. For the Mayans, it was a time of luxury and wealth that allowed them to build pyramids elsewhere at Chichen Itza, Coba and dozens of other cities. I suppose that if you asked a citizen near Tulum, the future must have seemed particularly bright—as it once did for the dinosaurs.And bright it was—at least un- til the European explorers brought ships and soldiers and European diseases. By the later 1500s, the reign of the Mayans had disappeared back into the jungle, along with their cities Tulum, Chichen Itza and Coba. Move the clock forward once again, this time to the present. Even the mas- sive Chicxulub crater from the dinosaur- killing asteroid is gone. Now the only holes in the ground on Mexico’s Yucatan Peninsula are the cenotes—natural wells formed from collapsed caves in the domi- nant limestone rock. Today,theYucatanisoneoftheworld’s most popular vacation destinations, best known for Cancun and Cozumel, but in- creasingly known for the Riviera Maya region, a coastal strip located south of Cancun and which extends from roughly the town of Puerto Morelos to the former Mayan city of Tulum. In the last 40 years, the region has grown explosively as all- inclusive resorts and boutique beachfront hotels have catered to world travelers (many from the U.S. and Canada) look- ing for sun, sand and surf. These trav- elers seem to have picked up the lesson that was taught brutally to the dinosaurs and to the Mayan people, which is to say, “Enjoy the moment, because you never know what could be coming next.” Peak travel season to the Riviera Maya area (via Cancun’s airport) is generally consideredtobefromNovemberthrough May along the Yucatan. This happens to be the driest time of the year, and it’s also when much of North America would prefer to abandon that snow shovel. The concept of the all-inclusive resort is alive and well in the Riviera Maya region, and the concept is not entirely different than what you know of Cancun, minus the spring-break-party image. Beachside re sortslikeKarisma’sAzulproperties,Grand Velas and Secrets capitalize on vacation ers’ desires to get away from it all, but in towns like Playa del Carmen, travelers will find boutique hotels, condo properties and even traditional hotel-style properties. The secluded, seaside locations of most re sortsmeanyouoftensimplycannotbounce intotowntograbdinner,andthe“all-inclu sive” price encourages vacationers to get value out of their daily fee. Fortunately, the food quality at many all-inclusive resorts has improved dramatically.The buffets are still there but the quality is good, and many resorts have added specialty restaurants. Le Chique, the signature restaurant at the Azul Sensatori resort, is one of the additions to the resort dining scene. Chef Jonathan Gomez Luna stuns his din ers with gastronomy feats you’d expect only in the most cutting-edge restaurant in Los Angeles, New York or Paris, but it’s not just about showmanship. Gomez Luna is equally at hand with local flavors like aguachile (a variation on ceviche typically served in Northern Mexico) and a Tikix Xic (dry rubbed) sea bass in achiote chili sauce—a traditional Mayan style of preparing fish. Outside of the resorts, you’ll find many of the best restaurants scattered about. In Playa del Carmen, Maiz de Mar serves fresh foods from local ingredients, as does Calle Ocho at the boutique hotel The Palm at Playa. Near Tulum, Chef Brian Sernatinger operates Unico where he Enjoying the natural wonders and tranquil surroundings on the Sea of Cortés By Becky Youman 6.60 Million Reached
  23. 23. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Sales Centers, Kiosks & Signage Sales Centers, Kiosks & Signage
  24. 24. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . +
  25. 25. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . +
  26. 26. C a p s t o n e S t u d i o s . c o m V i s i o n . P a s s i o n . R e s u l t s . + Contact Us Today USA ~ Jo-Anne Redwood !  + 949-888-9911 (main) !  + 213-716-6087 (cell USA) !  + 949-444-4032 (Cell MX) !  jar@capstonestudios.com !  www.capstonestudios.com !  www.dismukes.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×