Navy Medicine Use of Social Media

429 views
341 views

Published on

"Social media is a powerful communication tool when used appropriately and in concert with traditional channels. By using all our communication assets together and for a common purpose, we have the great opportunity to communicate with greater effect to a wider and more diverse audience than we can through use of traditional means alone."

Published in: Education, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
429
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Navy Medicine Use of Social Media

  1. 1. Engaging Audiences via Social Media CAPT Cappy Surette Navy Medicine Public Affairs
  2. 2. Information Consumption Has Changed
  3. 3. NAVY MEDICINE COMMUNICATIONS Media Internal Social Media OutreachMainstream Corporate Social & New Face-to-Face and trade Communication Media engagement media engagement locally andengagement nationally One message…Many channels
  4. 4. Tools we use• Blog• Facebook• Twitter• YouTube• Flickr• Issuu• Yammer• Hootsuite• More coming …
  5. 5. Crisis Events:Where do you want to be?
  6. 6. San Diego Blackout ResponseSocial media waskey element of localemergency planningduring early hoursof crisis event
  7. 7. Social Media & Public Health Communication
  8. 8. Shaping theInformation SpaceBlogs pushed via Twitter,Facebook, clip packages, internalnewsletter than back to SocialNetworking sites
  9. 9. Breadcrumbs
  10. 10. Social Media Enabled Participation• Established Navy as leading voice on Spice• Tips, support and feedback• Requests to help share the word
  11. 11. Issue Management via Twitter
  12. 12. Crisis averted bymonitoring socialmedia andreaching out tothose who wereanxious to help tolink them up withthe right point ofcontact to avoidnegativediscussions onlinebased onmisperceptions
  13. 13. Metrics• Social media provides opportunity for immediate feedback & ROI
  14. 14. Surge in Twitter Surge in Twitter activityactivity from BUMED from BUMED PAOPAO “tweeting” from BUMED “tweeting” from CantonNOB Press pier Release
  15. 15. Lessons Learned• Social media is valuable when part of overall communications• You can’t control the sea of public opinion, but you can at least navigate it• Takes time to build audience – Start now so you have the capability when you need it• Listening can help mitigate and avoid some crisis events• Authentic, credible, responsive voices legitimately humanize bureaucracies• Social media enables real time feedback• Social media empowers employees to participate• Content is KING. Keep it coming.• It’s never too late to start your social media program

×