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Welcome to
AWSome Days
Barcelona
@AWScloud
Welcome to AWSome Days
gveiga@amazon.es
Guillem Veiga- Country Manager AWS Iberia
23 July 2014
AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014
Feedback. It’s really important to us
Please fill out the survey that
you receive after the event
#AWS #awsomedays
Agenda
!
08:30 - 09:00 - Registro y bienvenida!
09:00 - 09:30 - Mini Keynote & Training Kickoff!
09:30 - 10:45 - AWS Compute Services!
10:45 - 11:00 - Pausa!
11:00 - 12:15 - AWS Storage Services!
12:15 - 13:15 - AWS Networking Services & Security!
13:15 - 14:15 - Pausa almuerzo!
14:15 - 15:15 - AWS Databases Services!
15:15 - 15:30 - Pausa!
15:30 - 16:30 - AWS Deployment and Management Services!
16:30 - 17:00 - Keynote de clausura
Learning about Cloud Computing with AWS
Why are organisations using AWS?
Who is using AWS and what are they using it for?
What are the latest AWS services ?
Why are organisations using AWS?
The primary reason businesses are
moving so quickly to AWS and the cloud
#1: Agility
Why does agility matter?
Storage PhotosMusicHotels
Old World:
Infrastructure in
weeks
Enterprises Can’t Afford to Be Slow
A Culture of Innovation: Experiment Often & Fail Without Risk
A broad and deep platform helps customers
build sophisticated, scalable applications
#2: Platform Breadth
Support CertificationTrainingProfessional Services
Technology Partners Consulting Partners AWS MarketplaceEcosystem
Elastic Beanstalk for Java, Node.js,
Python, Ruby, PHP and .Net OpsWorks CloudFormation
Containers & Deployment
(PaaS)
Management &
AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface
Direct Connect Route 53VPC
Networking
Analytics
Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront
Application Services
WorkSpaces
Regions Availability Zones Content Delivery POPs
Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache
StorageCompute Databases
RDS
MySQL, PostgreSQL
Oracle, SQL Server
Elastic Load BalancerEC2 Auto Scaling
10 regions
26 availability zones
51 edge locations
#3: Continual Iteration and Innovation
AWS continuously upgrades
infrastructure, so you don’t
have to
Trade Capex for
variable expense
1
Pricing model
choice to
support variable
& stable
workloads
On-demand
Reserved
Spot
3
Save more
money as you
grow bigger
Tiered pricing
Volume
discounts
Custom pricing
4
Economies-of-
scale provide
lower costs than
companies can do
on their own
2
43 price reductions
since 2006
#4: Cost Savings and Flexibility
AWS Trusted Advisor: Automated Cost Optimization and Advice
1,000,000
+
recommendation
s
!
$207M 
in cost
reductions
To: AWS Customer
From: Amazon Web
Dear Customer,
We have identified $49,000 of
potential savings in your current
To: AWS Customer
From: Amazon Web
Dear Customer,
We have identified $49,000 of
potential savings in your current
To: AWS Customer
From: Amazon Web Services
Subject: Potential Cost Savings
Dear Customer,
We have identified $49,000 of potential savings
in your current AWS deployment.
!
-Amazon Web Services
Who is using AWS and what are they using it for?
Startups on AWS
AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014
150,000

people are hosted 

on any given night
Sept
2008
March 2009 Sept
2013
Sept
2009
March
2013
Sept
2012
March
2012
Sept
2011
March 2011March 2010 Sept
2010
January 2013

4 MillionTotal # Airbnb Guests
Sept
2008
March 2009 Sept
2013
Sept
2009
March
2013
Sept
2012
March
2012
Sept
2011
March 2011March 2010 Sept
2010
September 2013
9 Million
Up by over 5 million since the beginning of the
year
Total # Airbnb Guests
0
250
500
750
1,000
2010 2011 2012 2013
24
48
432
1,000
Total # EC2 Instances
0TB
13TB
25TB
38TB
50TB
2010 2011 2012 2013
50TB
294GB
4TB
23TB
Total Photos Stored in Amazon S3
EC2 
Servers, Production
Traffic, Hive, Hadoop
RDS
All Relational Databases
S3
Storage, User Generated
Content
DynamoDB
Rollups, Metadata
ElastiCache
Memcache
Route 53
DNS, Inventory
Why AWS?
“We have a 5-people
operations team. 

AWS allows us to devote our
resources and mindshare to the core
business.”
Enterprises on AWS
Some Customers in Spain
70% reduction in

operational costs
#1: Development and Testing
Do more dev and
test work, faster
Sharepoint and SAP SAP
Reduced dev and test
environment costs
Oracle
#2: New Workloads
Product prototyping 






& design
Audience
management &
creative design
Hotel booking
engine
Biological
data research
Global deals
engine
Video streaming
SIM card
credit
News
distribution
App streaming Firmware
upgrades
Mobile gamesMobile music

discovery
#3: Supplement Existing Workloads with the Cloud
Export operational data to
Amazon Redshift for analysis
2X faster queries at 1/2 the cost
Analytics
Disaster recovery SSAE 16-
compliant to restore all data
within 2 hours
Equipment
leasing app
Operational
applications
Export data to AWS for
analytics processing
#4: Supplement Workloads with Existing On-premises Infrastructure
AWS serves up
application content & data
Integration back to Samsung
Data Centers for financial
transactions
Existing systems
#5: Migrating Existing Applications
Migrated 500 web
properties in 5 months
1,700 web properties
New product websites in 2 days
vs. 2 weeks
Migrated clinical trials
simulations platform
Simulations in 1.2hrs vs. 60hrs
64% reduction in costs
#6: Data Center Migration
From 40 data centers, down to 6
9X increase in AWS
usage
APIs help govern usage
and control cost
Enabling global
collaboration
3,000 applications
by January 2015
#7: All-in — IT Entirely in the Cloud
“We have to be great at a
number of things…
operating data centers is
not one of those things”
“We are a hospitality
management organization, not
an IT services company”
2000 applications migrating 

to AWS in 18 months
What are the latest AWS services?
Amazon AppStream
Compute & render
the user experience
on EC2
Amazon
EC2
Amazon
AppStream
Efficiently stream
the user experience
to any device
(your app)
Instant-on
end user experience
HD video quality application streaming
Captures user input to send back
to the cloud  
Responsive and consistent experience
across devices
Simple pay-as-you-go pricing
Now Available to All
Amazon AppStream
Character creator Golf swing improvement Aircraft maintenance training
Now Available to All
WorkSpaces: Desktop Virtualization the AWS Way
No hardware or virtualization software
Access through any tablet device
Monthly pricing—no long-term commitments
Pre-installed software or bring your own licenses
Easy integration with MS Active Directory
Available in the EU West Region
aws.amazon.com/blogs/
aws
!
@AWScloud
2008 2009 2010 2011
Amazon EBS
Amazon EC2
Amazon SNS
AWS Identity
!
& Access
!
Management
AWS Import
!
& Export
Amazon
!
CloudWatch
Amazon EMR
Amazon RDS
Amazon VPC
Auto Scaling
Elastic Load
Balancing
Amazon
!
ElastiCache
Amazon SES
AWS
!
CloudFormation
AWS Direct
!
Connect
AWS Elastic
!
Beanstalk
GovCloud
Amazon SWF
Amazon Route 53
Amazon Redshift
Amazon Glacier
Amazon
!
Dynamo DB
Amazon
!
CloudSearch
Amazon EC2
AWS Storage
!
Gateway
Amazon
!
CloudTrail
Amazon
!
CloudHSM
Amazon
!
WorkSpaces
Amazon Kinesis
Amazon Elastic
!
Transcoder
Amazon
!
AppStream
AWS OpsWorks
AWS Data
!
Pipeline
AWS Rapid Pace of Innovation
+24
+48
+61
+82
+159
+280
20132012
Since inception AWS has:
• Released 896 new services and features
• Introduced over 35 major new services
• Announced 44 price reductions
+239
2014
Amazon Mobile
!
Analytics
Amazon Cognito
AWS Zocalo
March 2014
June 2014
Sept 2014
Dec 2014
Feb 2014
May 2014
Aug 2014
Nov 2014
Jan 2014
April 2014
July 2014
Oct 2014
33
239
New features in
2014 so far including …
Amazon WorkSpaces available to all
customers
!
March 26, 2014
24
Amazon AppStream available to all
customers
!
!March 12, 2014
35
34 56 38
19
Introduced T2, New Low-Cost, General
Purpose Instance Type for Amazon EC2
!
July 01, 2014
Introduced Amazon Mobile Analytics
!
July 10, 2014
Introduced Amazon Zocalo
!
July 10, 2014
We’ve announced price reductions 43 times since our
inception in 2006. Recent price drops included…
Amazon EBS
standard volume
prices are lowered up
to 50% for both
storage and I/O
requests.!
!
January 21, 2014
50% Amazon is reducing
prices for Amazon
ElasticCache cache
nodes by an average
of 34%.!
!
March 26, 2014
34% Amazon S3: We are
reducing prices for
Standard and Reduced
Redundancy Storage, by
an average of 51%.!
!
March 26, 2014
51%
Let’s Get Started
gveiga@amazon.es

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AWS / CAPSiDE - Intro - AWSome Day - Barcelona 2014

  • 2. Welcome to AWSome Days gveiga@amazon.es Guillem Veiga- Country Manager AWS Iberia 23 July 2014
  • 4. Feedback. It’s really important to us Please fill out the survey that you receive after the event #AWS #awsomedays
  • 5. Agenda ! 08:30 - 09:00 - Registro y bienvenida! 09:00 - 09:30 - Mini Keynote & Training Kickoff! 09:30 - 10:45 - AWS Compute Services! 10:45 - 11:00 - Pausa! 11:00 - 12:15 - AWS Storage Services! 12:15 - 13:15 - AWS Networking Services & Security! 13:15 - 14:15 - Pausa almuerzo! 14:15 - 15:15 - AWS Databases Services! 15:15 - 15:30 - Pausa! 15:30 - 16:30 - AWS Deployment and Management Services! 16:30 - 17:00 - Keynote de clausura
  • 6. Learning about Cloud Computing with AWS Why are organisations using AWS? Who is using AWS and what are they using it for? What are the latest AWS services ?
  • 8. The primary reason businesses are moving so quickly to AWS and the cloud #1: Agility
  • 12. A Culture of Innovation: Experiment Often & Fail Without Risk
  • 13. A broad and deep platform helps customers build sophisticated, scalable applications #2: Platform Breadth
  • 14. Support CertificationTrainingProfessional Services Technology Partners Consulting Partners AWS MarketplaceEcosystem Elastic Beanstalk for Java, Node.js, Python, Ruby, PHP and .Net OpsWorks CloudFormation Containers & Deployment (PaaS) Management & AdministrationIAM CloudWatchCloudTrail APIs and SDKsManagement ConsoleCloud HSM Command Line Interface Direct Connect Route 53VPC Networking Analytics Data PipelineRedshiftEMR Kinesis SWFSNS SQS CloudSearchSES AppStreamCloudFront Application Services WorkSpaces Regions Availability Zones Content Delivery POPs Storage GatewayS3 EBS Glacier Import/Export DynamoDB ElastiCache StorageCompute Databases RDS MySQL, PostgreSQL Oracle, SQL Server Elastic Load BalancerEC2 Auto Scaling
  • 15. 10 regions 26 availability zones 51 edge locations
  • 16. #3: Continual Iteration and Innovation AWS continuously upgrades infrastructure, so you don’t have to
  • 17. Trade Capex for variable expense 1 Pricing model choice to support variable & stable workloads On-demand Reserved Spot 3 Save more money as you grow bigger Tiered pricing Volume discounts Custom pricing 4 Economies-of- scale provide lower costs than companies can do on their own 2 43 price reductions since 2006 #4: Cost Savings and Flexibility
  • 18. AWS Trusted Advisor: Automated Cost Optimization and Advice 1,000,000 + recommendation s ! $207M in cost reductions To: AWS Customer From: Amazon Web Dear Customer, We have identified $49,000 of potential savings in your current To: AWS Customer From: Amazon Web Dear Customer, We have identified $49,000 of potential savings in your current To: AWS Customer From: Amazon Web Services Subject: Potential Cost Savings Dear Customer, We have identified $49,000 of potential savings in your current AWS deployment. ! -Amazon Web Services
  • 19. Who is using AWS and what are they using it for?
  • 22. 150,000
 people are hosted 
 on any given night
  • 23. Sept 2008 March 2009 Sept 2013 Sept 2009 March 2013 Sept 2012 March 2012 Sept 2011 March 2011March 2010 Sept 2010 January 2013 4 MillionTotal # Airbnb Guests
  • 24. Sept 2008 March 2009 Sept 2013 Sept 2009 March 2013 Sept 2012 March 2012 Sept 2011 March 2011March 2010 Sept 2010 September 2013 9 Million Up by over 5 million since the beginning of the year Total # Airbnb Guests
  • 25. 0 250 500 750 1,000 2010 2011 2012 2013 24 48 432 1,000 Total # EC2 Instances
  • 26. 0TB 13TB 25TB 38TB 50TB 2010 2011 2012 2013 50TB 294GB 4TB 23TB Total Photos Stored in Amazon S3
  • 27. EC2 Servers, Production Traffic, Hive, Hadoop RDS All Relational Databases S3 Storage, User Generated Content DynamoDB Rollups, Metadata ElastiCache Memcache Route 53 DNS, Inventory
  • 29. “We have a 5-people operations team. 
 AWS allows us to devote our resources and mindshare to the core business.”
  • 32. 70% reduction in
 operational costs #1: Development and Testing Do more dev and test work, faster Sharepoint and SAP SAP Reduced dev and test environment costs Oracle
  • 33. #2: New Workloads Product prototyping 





 & design Audience management & creative design Hotel booking engine Biological data research Global deals engine Video streaming SIM card credit News distribution App streaming Firmware upgrades Mobile gamesMobile music discovery
  • 34. #3: Supplement Existing Workloads with the Cloud Export operational data to Amazon Redshift for analysis 2X faster queries at 1/2 the cost Analytics Disaster recovery SSAE 16- compliant to restore all data within 2 hours Equipment leasing app Operational applications Export data to AWS for analytics processing
  • 35. #4: Supplement Workloads with Existing On-premises Infrastructure AWS serves up application content & data Integration back to Samsung Data Centers for financial transactions Existing systems
  • 36. #5: Migrating Existing Applications Migrated 500 web properties in 5 months 1,700 web properties New product websites in 2 days vs. 2 weeks Migrated clinical trials simulations platform Simulations in 1.2hrs vs. 60hrs 64% reduction in costs
  • 37. #6: Data Center Migration From 40 data centers, down to 6 9X increase in AWS usage APIs help govern usage and control cost Enabling global collaboration 3,000 applications by January 2015
  • 38. #7: All-in — IT Entirely in the Cloud “We have to be great at a number of things… operating data centers is not one of those things” “We are a hospitality management organization, not an IT services company” 2000 applications migrating 
 to AWS in 18 months
  • 39. What are the latest AWS services?
  • 40. Amazon AppStream Compute & render the user experience on EC2 Amazon EC2 Amazon AppStream Efficiently stream the user experience to any device (your app) Instant-on end user experience HD video quality application streaming Captures user input to send back to the cloud   Responsive and consistent experience across devices Simple pay-as-you-go pricing Now Available to All
  • 41. Amazon AppStream Character creator Golf swing improvement Aircraft maintenance training Now Available to All
  • 42. WorkSpaces: Desktop Virtualization the AWS Way No hardware or virtualization software Access through any tablet device Monthly pricing—no long-term commitments Pre-installed software or bring your own licenses Easy integration with MS Active Directory Available in the EU West Region
  • 44. 2008 2009 2010 2011 Amazon EBS Amazon EC2 Amazon SNS AWS Identity ! & Access ! Management AWS Import ! & Export Amazon ! CloudWatch Amazon EMR Amazon RDS Amazon VPC Auto Scaling Elastic Load Balancing Amazon ! ElastiCache Amazon SES AWS ! CloudFormation AWS Direct ! Connect AWS Elastic ! Beanstalk GovCloud Amazon SWF Amazon Route 53 Amazon Redshift Amazon Glacier Amazon ! Dynamo DB Amazon ! CloudSearch Amazon EC2 AWS Storage ! Gateway Amazon ! CloudTrail Amazon ! CloudHSM Amazon ! WorkSpaces Amazon Kinesis Amazon Elastic ! Transcoder Amazon ! AppStream AWS OpsWorks AWS Data ! Pipeline AWS Rapid Pace of Innovation +24 +48 +61 +82 +159 +280 20132012 Since inception AWS has: • Released 896 new services and features • Introduced over 35 major new services • Announced 44 price reductions +239 2014 Amazon Mobile ! Analytics Amazon Cognito AWS Zocalo
  • 45. March 2014 June 2014 Sept 2014 Dec 2014 Feb 2014 May 2014 Aug 2014 Nov 2014 Jan 2014 April 2014 July 2014 Oct 2014 33 239 New features in 2014 so far including … Amazon WorkSpaces available to all customers ! March 26, 2014 24 Amazon AppStream available to all customers ! !March 12, 2014 35 34 56 38 19 Introduced T2, New Low-Cost, General Purpose Instance Type for Amazon EC2 ! July 01, 2014 Introduced Amazon Mobile Analytics ! July 10, 2014 Introduced Amazon Zocalo ! July 10, 2014
  • 46. We’ve announced price reductions 43 times since our inception in 2006. Recent price drops included… Amazon EBS standard volume prices are lowered up to 50% for both storage and I/O requests.! ! January 21, 2014 50% Amazon is reducing prices for Amazon ElasticCache cache nodes by an average of 34%.! ! March 26, 2014 34% Amazon S3: We are reducing prices for Standard and Reduced Redundancy Storage, by an average of 51%.! ! March 26, 2014 51%