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Berlin banca para todos

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As presented to the jury of the Digital Communication Awards (Berlin 2011). Bancaparatodos won the award in the Digital CSR coms. cathegory. …

As presented to the jury of the Digital Communication Awards (Berlin 2011). Bancaparatodos won the award in the Digital CSR coms. cathegory.
A clear, simple, lean presentation to tell a powerful convincing story , and explain a project that is setting the trend.

Published in: Business, Economy & Finance

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  • Today a global brand with almost 50 million (HAPPY) customers in over 30 countries , And a staff of 100.000 employees,
  • As of December 2009, BBVA had a market capitalization of 48 billion €, which means that we are the third biggest bank in Europe.
  • No somos los unicos….
  • Transcript

    • 1. Digital Communication Awards CSR Comms Banca Para todos Berlin, 30 Sept 2011
    • 2. Expect the Unexpected
    • 3. The usual suspects…
    • 4. 49.2 million customers 109,000 staff BBVA Group Key data (june 2011) 32 countries
    • 5. Leading European Bank (or big enough to be considered Systemic Risk ) Market Cap
    • 6. It is not what you say… ……… it is what you do
    • 7. Conventional CSR Coms. You have seen this before, haven´t you?
    • 8. Conventional CSR Coms.
    • 9. Conventional CSR Coms.
    • 10. A quantum leap
    • 11. …… To conversation
    • 12. NO MORE CSR REPORT !
    • 13.  
    • 14. http:// www.youtube.com / watch?v = srpg9kCiqiE & feature = player_embedded
    • 15. FOCUSSED CONTENT
    • 16.  
    • 17. DIRECT TRANSPARENT CONVERSATION
    • 18. COMMUNIC- ACTION
    • 19.
      • From paper to digital …. From speech to convesation
      • WSYIWYG . SIMPLE. TRANSPARENT. LIVE. OPEN. 7x24
      • Foccused. Quality Content.
      • Interacction > Communic-action
      • Credible. Trust-worthy
    • 20.  
    • 21.
      • SUMMARY
      • DIGITAL INTEGRATED SOCIAL REPORTING
      • The key to a NEW AGE of CSR Communication
      • Of actual, interactive 2 way communication, 100% transparent, honest, 7X24, direct and simple.
      • The only way to Restore the TRUST .
    • 22.