• Save
Berlin banca para todos
Upcoming SlideShare
Loading in...5
×

Like this? Share it with your network

Share

Berlin banca para todos

  • 568 views
Uploaded on

As presented to the jury of the Digital Communication Awards (Berlin 2011). Bancaparatodos won the award in the Digital CSR coms. cathegory....

As presented to the jury of the Digital Communication Awards (Berlin 2011). Bancaparatodos won the award in the Digital CSR coms. cathegory.
A clear, simple, lean presentation to tell a powerful convincing story , and explain a project that is setting the trend.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
568
On Slideshare
563
From Embeds
5
Number of Embeds
4

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 5

http://www.linkedin.com 2
http://paper.li 1
http://us-w1.rockmelt.com 1
https://www.linkedin.com 1

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • Today a global brand with almost 50 million (HAPPY) customers in over 30 countries , And a staff of 100.000 employees,
  • As of December 2009, BBVA had a market capitalization of 48 billion €, which means that we are the third biggest bank in Europe.
  • No somos los unicos….

Transcript

  • 1. Digital Communication Awards CSR Comms Banca Para todos Berlin, 30 Sept 2011
  • 2. Expect the Unexpected
  • 3. The usual suspects…
  • 4. 49.2 million customers 109,000 staff BBVA Group Key data (june 2011) 32 countries
  • 5. Leading European Bank (or big enough to be considered Systemic Risk ) Market Cap
  • 6. It is not what you say… ……… it is what you do
  • 7. Conventional CSR Coms. You have seen this before, haven´t you?
  • 8. Conventional CSR Coms.
  • 9. Conventional CSR Coms.
  • 10. A quantum leap
  • 11. …… To conversation
  • 12. NO MORE CSR REPORT !
  • 13.  
  • 14. http:// www.youtube.com / watch?v = srpg9kCiqiE & feature = player_embedded
  • 15. FOCUSSED CONTENT
  • 16.  
  • 17. DIRECT TRANSPARENT CONVERSATION
  • 18. COMMUNIC- ACTION
  • 19.
    • From paper to digital …. From speech to convesation
    • WSYIWYG . SIMPLE. TRANSPARENT. LIVE. OPEN. 7x24
    • Foccused. Quality Content.
    • Interacction > Communic-action
    • Credible. Trust-worthy
  • 20.  
  • 21.
    • SUMMARY
    • DIGITAL INTEGRATED SOCIAL REPORTING
    • The key to a NEW AGE of CSR Communication
    • Of actual, interactive 2 way communication, 100% transparent, honest, 7X24, direct and simple.
    • The only way to Restore the TRUST .
  • 22.