Learning About America from the 2010 Census

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Presentation by Dr. Arnold Jackson, the Associate Director for Decennial Census at the U.S. Census Bureau. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic …

Presentation by Dr. Arnold Jackson, the Associate Director for Decennial Census at the U.S. Census Bureau. Presented on April 27, 2012 at the MRA Spring Research Symposium hosted by the Mid-Atlantic Chapter of the Marketing Research Association.

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  • 1. Learning about America from the 2010 CensusMarketing Research Association – Mid-Atlantic Chapter SymposiumApril 27, 2012 Arnold A. Jackson Associate Director for Decennial Census U.S. Census Bureau 1
  • 2. 2010 Census Results…An Increasingly Diverse andSlower Growing Population 2
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  • 12. Number of People per Doctors Office by County and Counties with No Doctors Offices 2009 County Business Patterns Program 12
  • 13. Percentage Change in Race, Hispanic Origin, and Minority Populations: 2000-2010 American White Black Indian Asian Native Some Two or Hispanic alone, alone, and alone, Hawaiian Other More or Latino Minority Not Hispanic Not Hispanic Alaska Not and Other Race Races, (of any race) Population (+2.3m) (+3.7m) Native Hispanic Pacific alone, Not Hispanic (+15.2m) (+25.1m) alone, (+4.3m) Islander Not Hispanic (+1.4m) Not Hispanic alone, (+0.1m) (+0.2m) Not HispanicSource: 2010 Census (+0.1m) 13
  • 14. 2010 Census – Hispanic Origin Populationhttp://www.census.gov/prod/cen2010/briefs/c2010br-04.pdf 14
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  • 16. Hispanics in the United States: 1970 to 2050 132.8 108.2 Population in millions 85.9 66.4 50.5 35.3 22.4 14.6 9.6 1970 1980 1990 2000 2010 2020* 2030* 2040* 2050* Census Projections *Projected Population as of July 1Source: U.S. Census Bureau, 1970, 1980, 1990, 2000 and 2010 Decennial Censuses; 2008 National Population Projections 16
  • 17. 2010 Census – Change in Age Distributionhttp://www.census.gov/prod/cen2010/briefs/c2010br-03.pdf 17
  • 18. Key Observations• Many trends seen in prior censuses continued with this one.• The population of the U.S. continued to grow at higher rates in the South and West.• The diversity of our population continues to increase and some regions like the Washington, DC-Metro area now have over 50% minority, majority populations for the first time.• Our new Hispanic population is the result of tremendous (43%) growth from 2000 and far exceeds the rate of increase of the next largest minority group – African Americans• In 2010, the median age increased to a new high of 37.2 from 35.3 in 2000, with the proportion of the population at the older ages increasing likewise.• The ACS has successfully completed 1, 3 and 5-year data releases of detailed information on the characteristics of population and housing, and has begun a full program review to and reassess the programs mission, vision, goals and objectives. 18
  • 19. American FactFinder Content• 65 Datasets for U.S. & Puerto Rico – 2000 & 2010 Decennial Census – 2002 & 2007 Economic Census – 2005 through 2010 American Community – 2009 Population Estimates – Economic Surveys • 2002 & 7 Commodity Flow Survey • 2002 & 7 Survey of Business Owners • 2002 Business Expenses Survey • 2003 - 6, 2008 & 9 Annual Survey of Manufacturers • 2004 – 2009 Business Patterns (County and ZIP Code) • 2004 – 2009 Nonemployer Statistics 19
  • 20. Data coming later this yearDemographic Data• April 26 – Final release of the 2010 Summary File 2 state and National files• May - Based the 2010 ACS 5 Year Estimates – 2010 American Indian and Alaska Native File – Summary File 4 – 2010 Census Summary Files 1 in Spanish• Fall - 2011 American Community Survey – 1 YR Estimates (Sept) – 3 YR Estimates (Oct) – 5 YR Estimates (Dec)• Oct - 2011 Population Estimates• Dec - 2011 American Housing Survey• Fall - 2010 Census EEO Special Tabulation• TBD – 2010 Census Summary File 2 in SpanishEconomic Data• Jun – 2010 Business Patterns – County• Jul - 2010 Business Patterns – ZIP Codes• Aug – 2010 Nonemployers Statistics• Nov – 2011 Annual Survey of Manufacturers 20
  • 21. Resources Available to You• www.census.gov• 2010 Census Demographic Profiles provide subject details about race and Hispanic groups, age, sex and housing status.• Population Estimates Program produces estimates of the population for the United States, its states, counties, cities and towns, as well as for the Commonwealth of Puerto Rico and its municipois.• Projections are made for the United States by resident population, age, sex, race and Hispanic origin. 21
  • 22. Looking Forward to 2020• More geographic movement of the population like 2010 is likely.• Less tolerance for traditional style paper based and even telephone data collection, from the public, will complicate outreach.• Severe pressure to reduce real per household costs is coming from our stakeholders.• Much greater information awareness among the general public will raise demands for an even shorter set of questions.• More racial and ethnic diversity is certain. 22