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Capital Ford Lincoln New

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    Capital Ford Lincoln New Capital Ford Lincoln New Document Transcript

    • August 2010 Connecting North America Explorer reinvented “Do Not Disturb” feature | SYNC TDI | Vehicle customization
    • Ford Mustang Ford Taurus Ford Focus “Highest Ranked Midsize Sporty Car “Highest Ranked Large Car “Highest Ranked Compact Car in Initial Quality” in Initial Quality” in Initial Quality” by J.D. Power and Associates. by J.D. Power and Associates. by J.D. Power and Associates. Three Shining Examples of Ford Quality. Right now, during the Ford Model-Year-End Sales Event, get a great offer on any of our 2010 Ford vehicles. All with impressive fuel efficiency, safety, innovation and value. See for yourself at your Ford Dealer today. 0 + 1,000 APR Financing* % $ Cash Back Get a great offer today. Mustang Focus Taurus The Ford Focus, Ford Mustang and Ford Taurus each received the lowest number of problems per 100 vehicles among compact, midsize sporty and large cars, respectively, in the proprietary J.D. Power and Associates 2010 Initial Quality Study.SM Study based on responses from 82,095 new-vehicle owners, measuring 236 models and measures opinions after 90 days of ownership. Proprietary study results are based on experiences and perceptions of owners surveyed in February-May 2010. Your experiences may vary. Visit jdpower.com. *Not all buyers will qualify for Ford Credit limited-term financing. Offer fordvehicles.com available on 2010 model year Ford vehicles excluding hybrids, Taurus SE, Edge SE AWD, F-150 Raptor, Shelby GT500™ and Transit Connect. Take new retail delivery from dealer stock by 9/7/10. See dealer for qualifications and complete details.
    • Connecting North America Delivering exciting 3 Monthly sales July U.S. sales rise as demand products, strong results drives growth. Our positive momentum continues as we enter the second 5 Second-quarter 6 half of 2010. financials On the sales front, we delivered strong growth in the month Ford posts second quarter net of July, marking the 21st month in the past 22 that we’ve income of U.S. $2.6 billion. increased retail market share. Exciting products such as the all-new Ford Fiesta are now in 6 Do not disturb dealerships and being delivered to a new generation of Ford As texting continues to be a customers. concern, Ford offers a solution. In July, we unveiled the all-new, Ford Explorer in nine cities in the United States and Canada to rave reviews from media, 7 SYNC employees, local leaders and dealers. The all-new Explorer is 30 percent more fuel-efficient than advancements 9 SYNC adds ‘apps’ to expand the outgoing Explorer – and will offer best-in-class fuel its offerings. economy for both the V6 and I-4 engines, when it arrives in dealer showrooms this winter. Explorer will also be the first 9 Custom-fit vehicle in the world to offer Rear Inflatable Seat Belts and Custom design options will be Curve Control technology. available on all products. In the second half of the year, we will also welcome significantly refreshed product offerings of the new Ford Edge, 11 Explorer Lincoln MKX and Lincoln MKZ Hybrid – in addition to more new reinvented powertrains that will deliver great fuel economy and performance. The 2011 Explorer reinvents the SUV for the 21st century. 11 Our product-led transformation is working. Let’s continue making strong progress by executing all aspects of our plan 15 Ford history with quality and focus. Explorer continues its historic Thank you and keep up the legacy. great work! 16 Green dealers Ford of Canada offers green options to dealers. 17 Focus launch Mark Fields Michigan Assembly is on 17 President, The Americas schedule for production of the next-generation Focus. A more interactive @Ford Throughout the magazine, 19 Safety ratings we’ve highlighted stories Sue Cischke shares insight into that offer much more Click to @Ford Online for more information the new NHTSA ratings. information at @Ford www.at.ford.com Online (www.at.ford.com). 22 Safety strides Just look for the highlights box like the one pictured here. A look at the Future of Safety A similar logo is in the upper left corner of @Ford Online in the rotating promo box section. tour across America. 22 Publisher: Sara Tatchio | Associate publisher: Jenn Corney | Managing editor: Alice Arutoff Advertising coordinator: Michele Holtcamp | Distribution: Neeley Edelman Graphic designer: Julie Yeiter | Image coordinator: Brian Wybenga Copy editor: Floyd Opperman | Photographers: Keith Tolman, Sam VarnHagen, Tom Wojnowski Editorial: (313) 392-1251 | Advertising: (248) 318-6316 | Address changes: (313) 322-3131 (@Ford changes only) No portion of this magazine may be reproduced without prior written consent of @Ford. Items advertised in @Ford are not connected with Ford Motor Company. Availability, price, safety, quality and durability of these items rest solely with the respective manufacturers. Ford assumes no liability for their use. @Ford is available online at www.at.ford.com. The magazine is available six times a year in racks at all Ford facilities in the U.S. and Canada, and mailed to retirees. Retirees may opt out of mail delivery, opt in for an e-mail copy or make @Ford address changes at: FWINFO@ford.com. August 2010 | 1
    • Local Ford Global Week of Caring approaching Ford Racing, Team Started five years ago, Ford O’Neil create Fiesta Global Week of Caring has Rally Experience brought together thousands of Last year, 100 European- Ford employee and retiree spec Ford Fiestas arrived in volunteers on six continents to North America for the Fiesta create projects that meet the needs of people in their Ford comes up big in APEAL study Movement. This summer, communities. 43 of the Fiestas will receive Ford received five segment awards, more than any a second life as Ford Racing This year Global other brand, in J.D. Power and Associates 2010 teams up with Team O’Neil Week runs Sept. Automotive Performance, Execution and Layout Rally School to create the 4 -11. The theme is (APEAL) study. The survey measures customer satis- Ford Racing Fiesta Rally to create projects faction in design, content and vehicle performance. Experience, the only rally linked to conserving In June, the Ford brand achieved the highest initial experience offered by a and protecting water resources. quality among all non-luxury brands in J.D. Power manufacturer in North Across the globe Ford volunteers SM and Associates 2010 Initial Quality Study (IQS). For America. will help develop new fresh water the second-consecutive year. Ford was the only non- For more information on drinking supplies, clean up water- premium brand to achieve above industry average the Ford Racing Fiesta Rally ways and restore vital wetlands. scores in both J.D. Power IQS and APEAL studies. Experience and to register, Please visit the Ford In this APEAL survey, owners of the 2010 Ford visit www.teamoneil.com; Volunteer Corps website Fusion, Taurus, Flex, Expedition and Explorer Sport or call the school at at www.volunteer.ford.com Trac rated these vehicles highest in their respective (603) 444-4488; or e-mail and register for a MODEL Teams segments for vehicle appeal, which is comprised of info@teamoneil.com. project for our company and style, comfort, performance and other attributes. our world. The only dealership in Michigan to win the President’s Award 12-years running Huge inventory – top dollar for your trade-in Discounts for Ford employees and retirees Shuttle available to local Ford offices and plants 313-255-3100 • www.patmillikenford.com 9600 Telegraph Road, Redford (10 minutes from Dearborn) 2 | August 2010
    • Sales July sales up as demand for products drives growth U.S. Vehicle Sales 2010 Year-to-Date Top-Selling Cars and Trucks Ford’s newest vehicles it will begin helped the company production of the Rank Nameplate Units Sold continue to grow in the most powerful diesel 1 Ford F-Series 290,794 U.S. as Ford, Lincoln engine ever installed 2 Chevrolet Silverado 201,446 and Mercury dealers 2011 Ford Fiesta in a heavy-duty pickup 3 Toyota Camry 189,297 delivered 166,092 new vehicles in July (best-in-class 800 lb.-ft. of torque and – a 5 percent increase versus a year 400 horsepower). In addition, the 4 Honda Accord 170,701 ago, when “Cash for Clunker” sales Super Duty’s 6.7-liter Power Stroke™ 5 Toyota Corolla/Matrix 167,846 started to surge. diesel will provide improved fuel 6 Honda Civic 156,832 Year-to-date sales totaled 1.12 economy – a full 20 percent better fuel 7 Nissan Altima 130,390 million, up 24 percent, with growth efficiency than the 2010 model. 8 Chevrolet Malibu 128,775 across Ford’s full family of cars (up 21 “In an industry-first customer percent), utilities (up 19 percent) and loyalty program, Ford will provide the 9 Ford Fusion 128,581 trucks (up 32 percent). power upgrades free of charge to all 10 Ford Escape 113,669 “Customers are rewarding Ford for current owners of a 2011 Super Duty 11 Hyundai Sonata 107,085 providing the performance they want diesel pickup,” said Czubay. 12 SALES Honda CR-V 106,928 and the fuel economy they need,” said Ken Czubay, vice president, U.S. Retail sales for the Mustang were 43 percent higher than a year ago. 13 TO COME Ford Focus 105,200 Marketing, Sales and Service. “New “With our broad range of products 14 Dodge RAM 105,007 class-leading powertrains are the – from Fiesta to Super Duty – Ford 15 Chevrolet Impala 104,056 ‘secret weapon’ in every new product is connecting with consumers,” 16 Toyota RAV4 96,979 we are bringing to market. said Czubay. 17 Chevrolet Cobalt 84,733 The Ford Fiesta, which offers 40 miles per gallon EPA highway fuel Ford tops in Canada, 18 Toyota Prius 80,141 economy, eclipsed 3,000 sales in its best July in 31 years 19 Chevrolet Equinox 76,859 second month in America. Highly Ford of Canada sees the best July 20 Hyundai Elantra 75,779 acclaimed in Europe, Asia, and North since 1979 and is the best-selling 21 Chrysler Town & Country 69,020 America, the Fiesta is the first car automaker this month. Overall car 22 GMC Sierra 67,518 developed under the ONE Ford global sales increased 46 percent compared 23 MAzDA3 66,053 product development system. to last July with overall sales up 2 Additionally, sales for the 2011 percent versus strong results last year. 24 VW Jetta 65,671 F-Series Super Duty were 63 percent The increase in car sales was driven by 25 Ford Edge 65,369 higher than a year ago, capturing strong products like the Ford Fusion, 26 Ford Econoline 64,357 more than 50 percent of the heavy- Focus and Taurus, resulting in almost Source: Manufacturers’ Reports duty pickup segment. Ford announced half of all vehicle sales in Canada. U.S. Market Share – 2010 Year-to-Date vs. 2009 OTHER 1.3 0.4 0.3 1.0 0.5 0.6 0.5 0.2 25% MARKET SHARE PERCENTAGE 20 15 10 5 0 16.6%* 18.9% 9.2% 15.0% 10.4% 7.7% 7.7% 14.5% Source: Manufacturers’ Reports August 2010 | 3
    • Ford World Visit your local dealer today. It may be fall but the attachments are still green. 0% APR for 12 Months followed by 9.9%* Bagging. Mulching. Aerating. It all starts with visiting your local John Deere dealer. There you’ll find dozens of attachments that will help you get your fall “to-do” list done. So whether it’s fertilizing or hauling, tilling or sweeping, you can get your yard ready for next season quicker than you can say, “Is the game on yet?” So put visiting your John Deere dealer at the top of your list and let them help you find the right attachments for your John Deere. *Offer ends 10/29/2010. Subject to approved credit on John Deere Credit Revolving Plan, a service of FPC Financial, f.s.b. For consumer use only. No down payment required. No interest is for 12 months only. Payments of 2.5% of amount nanced are required during and after the promotional period. After promotional period, interest charge will begin to accrue at 9.9% APR. Other special rates and terms may be available, including installment nancing and nancing for commercial use. Available at participating dealers. John Deere’s green and yellow color scheme, the leaping deer symbol and JOHN DEERE are trademarks of Deere & Company. 10-45877 JohnDeere.com Vertis QCA 1300 19th Street, Suite 200 East Moline, IL 61244 Cyan Magenta Yellow Black 45877 BACK TO SCHOOL CHECKLIST X CHOOSE THE RIGHT SCHOOL X FIND THE PERFECT PC FOR COLLEGE CHECK OUT HP’S BACK TO SCHOOL SPECIALS FOR THE FALL CALL OR VISIT US ONLINE TO MAKE SURE YOU GET THE RIGHT COMPUTER FOR YOUR MAJOR CALL 1-866-433-2018 AND OUR ADVISORS WILL HELP REGISTER FOR EXCLUSIVE HP SAVINGS YOU CUSTOMIZE THE RIGHT PC AND MUCH MORE ONLY AT: www.hpdirect.com/employee/ford 4 | August 2010
    • Financials Ford posts second quarter net income of $2.6 billion “We have turned the corner and we are profitably By John Fossen growing the corporation for the first time in quite a Ford President and CEO number of years.To be able Alan Mulally said he was so to represent you and what excited about the company’s we are doing together – 2010 second quarter net income creating an exciting, viable of U.S. $2.6 billion that he woke up at 3:45 a.m. Friday morning Ford Motor Company – (July 23), hours before the results was the absolute highlight were made public. for me today. Thank you.” Mulally, addressing employees – Alan Mulally, president and CEO gathered at Ford World Headquarters and others tuning in to his quarterly Town Hall said Fields, referring Alan Mulally to impressive shares meeting, shared how others were second-quarter with Ford responding to the results. employees his Mulally recalled how he phoned financial data conversation U.S. Federal Reserve Chairman recorded by the U.S., with Ben Ben Bernanke in the morning to Canada and Mexico. Bernanke. personally inform him of Ford’s “This is based on financial results. pure performance.” “(Bernanke) said this is great percentage points from a year ago. Derrick Kuzak, group vice news. He made the comment that Ford’s 2010 second quarter president, Global Product Ford is the example of (a profitably financial results represent the Development, noted Ford’s many growing) American business,” company’s best quarterly product successes and vowed that beamed Mulally, drawing performance since 2004 and the company will continue to enthusiastic applause from marks Ford’s fifth consecutive provide customers with even better employees in the auditorium. quarter of positive net income. world-class vehicles by focusing on Ford was profitable in every Mulally said that Ford was on a balanced portfolio of products, region in the second quarter, led track to be solidly profitable this best-in-segment fuel economy and by a nearly $1.9 billion pretax year and expects the company to a relentless attention to detail. profit in North America. have more cash than debt by the To provide a glimpse of the Highlights include: end of 2011. challenges ahead, Matt O’Leary, • Reporting a 21 percent sales “We have turned the corner and director, Corporate Strategy, increase and gaining a half-point of we are profitably growing the laid out the strengths of key market share in the U.S. on strong corporation for the first time in competitors, including retail market performance of Ford quite a number of years,” Mulally Volkswagen. products, including the F-Series, said. “To be able to represent you “VW is on a really good trend. Taurus and Transit Connect. (in conversations with government They made money throughout the • Posting a 27 percent sales officials, analysts and media global recession, and they want to increase in Asia Pacific Africa, members) and what we are doing quadruple U.S. sales by 2018,” including a 20 percent increase in together – creating an exciting, O’Leary said. China. viable Ford Motor Company – In closing, Fields shared a quote • Tripling quarterly sales in was the absolute highlight about Ford from Steve Forbes, India, setting a new record, as the for me today. Thank you.” editor-in-chief of Forbes new Ford Figo received 25,000 Later in the day, an equally magazine, who called Ford “one of orders in its first 100 days on the excited Mark Fields, the most remarkable corporate market. president, The Americas, comebacks in U.S. history.” • Solidifying Ford as Canada’s led the organization’s “We are part of something top-selling brand by expanding Quarterly Business Review. special, and I want to thank you for market share to 17.5 percent, up 2.1 “These are stunning numbers,” your efforts,” Fields said. August 2010 | 5
    • Smart Bans by state Listed here are the states and Do not disturb – Ford SYNC territories that have created bans on hand-held devices and/or texting offers safer alternative to texting in order to decrease the risk of distracted driving. By Jennifer LaForce and Andrew Stoy Ban on hand-held devices: • California • New Jersey • Connecticut • New York Texting while driving continues admit to texting while driving. to be a hot topic nationally; Ford Ford believes drivers should • Delaware • Oregon is responding to the issue by keep their eyes on the road • District of • Washington expanding its SYNC® technology and hands on the wheel and Columbia • Virgin Islands to offer safer alternatives to was the first automaker to Ban on texting: hand-held texting. support a proposed federal Ford is improving the SYNC ban and state-level legislation • Alaska • Michigan text message readback feature banning hand-held texting • Arkansas • Minnesota and empowering drivers with while driving. • California • Nebraska a “Do Not Disturb” button so In turn, Ford also understands • Colorado • New they can choose their level of that drivers want to be connected • Connecticut Hampshire connectivity while in the car. to their mobile worlds while on “Text messaging has become the road. • Delaware • New Jersey the default communications The standard technology • District of • New York method for consumers of all Bluetooth® allows electronic Columbia • North Carolina ages,” said John Schneider, chief devices – like a mobile phone • Georgia • Oregon engineer, Ford Multimedia and and SYNC – to communicate Infotainment Engineering. wirelessly. To improve the • Guam • Rhode Island According to a poll from the Pew number of phones that can • Illinois • Tennessee Internet and American Life “communicate” with SYNC, • Iowa • Utah Project, approximately one in four Ford has adopted the latest • Kansas • Virginia (27 percent) American adults Bluetooth standard – Message and driving age teens (26 percent) Access Profile (MAP). • Kentucky • Vermont “Today, only a small population • Louisiana • Washington of phones have the capability to • Maryland • Wisconsin work with the text message • Mass- • Wyoming readback feature of SYNC,” achusetts added Schneider. “With MAP technology, even more drivers For more information on bans will be able to use SYNC to listen affecting your area, visit to text messages.” http://www.ghsa.org/html/stateinfo/ Ford proactively designed the laws/cellphone_laws.html. MyFord and MyLincoln Touch™ driver connect system to give The new 2011 Ford Edge and drivers more control of how they Lincoln MKX will be first to offer manage communications while the “Do Not Disturb” button. This in the car. handy feature blocks incoming phone calls or text messages from The new 2011 a Bluetooth-enabled mobile phone Ford Edge and paired with SYNC; diverting calls Lincoln MKX will debut the into voicemail and saving text new SYNC messages on the device for “Do Not viewing later. Disturb” But unlike turning the phone feature. off, drivers can still make voice- activated outgoing phone calls, if they so decide, and the SYNC 911 Assist feature can make a call to 911 in case of emergency. 6 | August 2010
    • Smart SYNC me up, Scotty with the latest SYNC technologies By Alice Arutoff SY SYN While we may not be aboard the “SYNC 911 Assist calls already already knows and New USS Enterprise navigating our come in on priority emergency where you want Trav way back home though the galaxy, lines due to the call being placed to go. It’s Ford SYNC® allows users to from the customer’s personal convenient and it access more information than ever cell phone versus an intermediary eliminates the before and have it beamed directly call center,” said Dave Hatton, waste and into their vehicle through simple global product leader/electrical distraction of voice commands. As SYNC engineer, Ford Connected paper maps, continues to expand, here are just Services. “The new system is conserving Click to @Ford Online a few of the latest features. designed to provide coordinates resources while for more information TDI Expands through the onboard GPS receiver www.at.ford.com helping drivers in addition to assisted GPS, which ˙The next time you call “services” keep their eyes adds an even greater level of on a Ford, Lincoln or Mercury on the road.” NEW location accuracy.” St vehicle equipped with the SYNC After selecting a destination on app Traffic, Directions & Informa- Send to SYNC Google Maps, users can send the Business Qu Receiving directions in your Search tion (TDI) you will hear a prompt location to their vehicle through a vehicle is getting increasingly alerting you to new features. “send” menu on the site. A quick easier with the latest Send to “SYNC is helping us move at a call to SYNC “Services” will SYNC functionality, allowing faster pace and deliver the level of prompt the driver to download the users to select a destination connectivity and access that on Google Maps and send it to directions, which are calculated consumers want,” said Doug their vehicle. using the latest traffic information SYNC now VanDagens, director, Ford “Printing paper directions from providing an optimal route. allows users to Connected Services Organization. a website is a relic in our digital The new Send to SYNC receive stock “We continue to give our customers age,” said VanDagens. “With Send functionality does not require quotes, travel, access to more and more services to SYNC, you can map a vehicle updates, and is available movies and horoscope without having to touch the vehicle destination at home, at work – to all owners who have registered information with or inconvenience the owner with wherever you have connectivity – for TDI services through simple voice more subscription fees.” and when you get to your car, it www.syncmyride.com. Through simple voice Traffic, Direction commands. commands you can access the Available on 2010-2011 Ford Fiesta, Focus, Fusi Sport Trac, Expedition and F-Series. 2010-2011 latest “stocks” information, hear Traffic 2010-2011 Lincoln MKZ, MKS, MKX and Naviga “horoscopes,” find out which News “movies” are playing in your area Directions NEW and even make “travel” Stock accommodations on the go. Business Search Quotes NEW Travel 911 Assist enhances GPS 06/2010 “SYNC 911 Assist is free for the NEW Weather Movies life of the vehicle, and now we’re making it perform even better,” Sports “SERVICES” said VanDagens. “That adds unexpected value and peace of NEW mind for the customer.” Horoscopes Available in the U.S. and Canada, SYNC 911 Assist on certain 2011 Traffic, Directions & Information model year vehicles will send GPS coordinates generated by the vehicle’s onboard GPS receiver to emergency responders. August 2010 | 7
    • Ford Motor Company Get a Nokia 5 5230 Nuron™ for FREE after $50 mail-in-rebate with new activation of a qualifying family plan on 2-year contract (plus taxes and fees)* Includes a FREE Bluetooth headset or car charger. 15% T-Mobile Discount on monthly recurring charges for select plans. START Call 1-866-464-8662 option 3 to activate with T-Mobile; Use Promotional Code: 490 TMOFAV SAVING Offer expires 9/7/2010 Free Bluetooth or car charger not available on extranet. Limited time offer; subject to change. While supplies last. Taxes and fees additional. Must call number listed above and use promotional code. Postpaid only; one device per newly activated line on qualifying family plan. ‘Monthly Discount: Qualifying postpaid individual liable plan on new 2-year contract required; FlexPay, Even More Plus and certain other plans excluded. Discount applied to recurring charges and does not apply to overage, long distance, roaming, taxes and fees, or other charges. May not be combined with other discounts. Credit approval and $35 per line activation fee required; up to $200/line early cancellation fee applies to two-year at www.T-Mobile.com for additional information. T-Mobile and the magenta color are registered trademarks of Deutsche Telekom AG. stick together is a registered trademark of T-Mobile USA, Inc. © 2010 T-Mobile USA, Inc. TAKE A STEP IN THE RIGHT DIRECTION FOR JUVENILE DIABETES. Diabetes, unfortunately, affects more Ford families than any other disease. With your help we can change the world. Since 1998, the Ford Global Walk Team has supported the Juvenile Diabetes Research Foundation by raising more than $30 million in an effort to find a cure for this horrible disease. For the ninth consecutive year the Ford Global Walk Team is recognized as the largest global corporate sponsor of JDRF. The team does it by walking. Thousands of Ford employees in 43 cities, in 10 countries on five continents join together to help fund the work of JDRF. JOIN US SUNDAy, SEPTEmBER 26 TH ! Register online today! Walk to Cure Diabetes www.walk.jdrf.org For more information, call 1-800-WALK-JDRF 8 | August 2010
    • Product Ford unveils vehicle customization options By Asha Toulmin A vehicle can mean more to easily removed if the people than being a way to get customer wants a new from point A to point B. There’s design or decides to sell the the guy next door who kisses his vehicle. Paint is permanent, find an accessory or graphic that Here are a few truck goodnight. Or the mother- and custom-painted vehicles matches their personality.” of the custom graphic options in-law who fondly refers to her are often much more difficult Eventually, the wraps will be currently van as “Muffy.” A car may have its to resell.” available for every vehicle line available. own persona but it also reflects the Custom graphics are currently but for now, there are plenty of owner’s personality. After all, available for the Fiesta and other ways to pick and choose doesn’t your mind make a snap F-150 while Mustang designs how your persona will shine judgment when an 80-year-old will be unveiled in the next few through – car color, interior trim, grandmother hops out of a molten months. interior lighting color, wheel orange Ford F-150? Or your bulky Vehicle personalization is a treatments and accessories. Who personal trainer squeezes into a booming trend, with the Specialty said the furry pink steering wheel red candy Ford Fiesta? Equipment Manufacturers cover ever went out Owning a vehicle gives people Association (SEMA) anticipating of style? the chance to express themselves the automotive aftermarket and Ford offers a variety of ways and accessories business to to make your car your own. There’s generate more than U.S. $27 www.fordcustomgraphics.com, billion this year. where Ford owners can select “The Fiesta already offers personalized vinyl graphic wraps customers a range of options for their specific vehicle. to make it their own, from unique “Ford knows that customers exterior colors to interior seating want a vehicle to be all their own,” combinations, but with the says Jim Abraham, manager, addition of our accessory New Product Development, options, consumers vehicle personalization. “You click can take Fiesta on your vehicle and its exterior personalization to color, select the graphics you like, the next level,” says and then the website will show Sam De La Garza, you exactly how the designs will brand manager, look on your car or truck.” Fiesta. “Each of the From bubbles, arrows, dots and accessories adds a flowers to stripes, camouflage, unique flavor to flames and matte black accents, Fiesta, and there will be around 50 designs everybody agrees available for every type of Ford they can vehicle in the garage. Abraham asserts that these choices will be continuously updated to maximize consumers’ options. “Vinyl wraps are typically half the cost of custom paint work,” says Tom Stemple, chief executive officer, Original Wraps, Inc., provider of the ‘on-demand’ custom graphics. “Another advantage is that they can be August 2010 | 9
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    • Cover story Explorer reinvented By Cliff Peters For the SUV, the 21st century is finally here steering (EPAS) and reduced and direct injection to generate an – thanks to the arrival of the all-new rolling resistance tires. impressive 237 horsepower and reinvented 2011 Ford Explorer. Plus the North American debut 250 pound feet of torque – that of the latest new Ford EcoBoost™ SUV owners will appreciate. engine – a 2.0-liter, four-cylinder “The new Explorer was created A new era for the Ford Explorer engine that uses turbocharging around Drive Quality, Drive began July 26 with an ambitious, Green, Drive Safe and Drive nine-city launch across North Smart,” said Derrick Kuzak, America as well as an innovative group vice president, Product social media campaign. The Development. “Intensive efforts message is clear – this is not the in each of these areas have come SUV you’ve come to know. It’s together to make Explorer a different, and the public is in for a compelling product for a new surprise about just how different. generation – because it simply Explorer is different because it does everything well.” shatters notions of what comes “We set out to Explorer betters the 2010 with an SUV. Honda Pilot, the 2010 Toyota stretch the breadth At the top of the list is fuel Highlander V6 and many V6 economy. Currently it’s the of capability of the sedans, as well. number one reason customers new Explorer. It’s the The standard V6 engine turn their backs on the SUV. SUV reinvented. We of the new Explorer is rated Explorer changes that changed everything at 290 horsepower, just two comprehensively – with fuel but we refused to horsepower shy of the current economy improvements topping V8 engine yet with significantly compromise on a whopping 30 percent to improved fuel economy. become the best in class for SUV capability, flexibility Both engines feature twin- fuel efficiency. New engine and that spirit of independent variable cam timing technology. New, fuel-efficient adventure that (Ti-VCT) for the optimal balance 6-speed transmissions. Slick new people have always between performance and aerodynamics found so appealing economy. and more, like The new Explorer epitomizes about Explorer.” Click to @Ford Online standard fuel- Ford’s strategy to make fuel for more information saving electric – Jim Holland, economy a clear reason to buy. www.at.ford.com power assist chief engineer, Explorer But did achieving a jaw-dropping August 2010 | 11
    • Cover story mileage mean compromises? conventional belt – it’s designed What will customers have to to protect rear-seat passengers, sacrifice? often children or mature Absolutely nothing. passengers who can be more In fact, Explorer makes huge vulnerable to head, chest and strides in other key areas a new neck injuries. generation of SUV buyers is • Outstanding levels of craftsmanship and quality that unwilling to compromise on. The all-new Ford Explorer you’d be more likely to expect a Face oF Ford – delivers segment leading from a luxury vehicle, matched by explorer capabilities and strengths – and levels of ride comfort and quiet Melvin Betancourt – unmatched technologies – for a operation that reinforce Ford’s exterior Design new generation of SUV buyers. strides in quality tangibly. Manager If it’s important to customers, • New levels of refinement in • An enthusiastic yachtsman, Explorer leads, including the driving quality on the road and Betancourt owned a Sea Ray 33- foot Sundancer cruiser following innovations: off for a seven-passenger SUV, • The most comprehensive crafted around Ford’s large-car • An avid collector of Hot Wheels vehicles, larger scale-model cars, array of safety protection in the platform and featuring fully and radio-controlled cars and segment, led by the industry’s independent front suspension and trucks since 1968 first second-row inflatable belts, the Ford SR-1 rear suspension • Passionate fan of Latin dancing, a Ford innovation. This unique engineered especially for SUV combining exercise, culture and technology spreads impact forces performance. performance art over five times more area than a • Explorer leverages great SUV • Profoundly influenced by his father’s capability with smart purchase of a 1970 Mustang Boss technology. This 302 that remained in the Betancourt explorer approach transforms family through two generations reveal in four-wheel-drive operation and towing System – replacing the traditional hometown – perennial Explorer strengths – into easy, transfer case of old with situation- selectable technology for mud, The 2011 Ford Explorer intuitive experiences sand, gravel and snow – and an had an unprecedented nine that will appeal to array of towing technologies, city reveal on July 26, SUV drivers of all including Tow-Haul mode, Trailer spanning from New York City levels of experience. Sway Control and a rearview to Los Angeles. The technologies camera system with zoom to make At Ford World Headquarters, more than 2,000 employees include Intelligent hooking up easy. and retirees gathered on the west lawn to share in the excitement 4WD with the new “We set out to stretch the of the reinvented Explorer. Terrain Management breadth of capability of the new 12 | August 2010
    • new terrain Explorer,” says shoulder management SyStem Jim Holland, room, three When it comes to four-wheel drive, the Ford chief engineer, rows of flexible Explorer has always stood for capability. Now, Explorer. seating and that great capability is being transformed into a “It’s the SUV an available great driving experience with the new Terrain reinvented. We power-folding Management System technology – which comes changed rear seat with the Explorer Intelligent 4WD System. everything and but we tailgate. refused to compromise on Inside and out, the new Explorer capability, flexibility and that reinvents SUV craftsmanship. spirit of adventure that people Details abound, from Explorer have always found so appealing branding on the headlamp units about Explorer.” to tight margin gaps throughout The new Explorer features a the vehicle to new switchgear contemporary design that melds with consistent feel, sound and bold styling with sophisticated, functionality. Real metal speaker European-inspired design details. grilles, too. It combines traditional Explorer “The all-new Explorer is such It’s four-wheel drive for design cues – such as its confident tremendous proof of what we can a new generation of SUV stance and proportions and a achieve by focusing on the four owners – and they’re characteristic body-colored pillars of the Ford brand,” said going to love it. C-pillar with a modern, weight- Mark Fields, president, The Terrain Management saving, highly aerodynamic shape Americas. “Perhaps more than System does away with the crafted from extensive time in the any other vehicle we’ve launched transfer case and the wind tunnel. since committing to Drive one, uncertainty that some customers had Although so much has changed the 2011 Ford Explorer will when it comes to using their vehicle’s four- in this new generation of Ford prove to customers that our new wheel drive capability – especially whether to be Explorer, the design instantly direction is really gaining traction.” in four-wheel high or four-wheel low for which signals it’s a Ford Explorer. Explorer is among the kind of surface condition. Inside, the Ford Explorer most highly recognized Ford Replacing it is the Terrain Management communicates a new experience nameplates, with 96 percent System knob. The Explorer Intelligent 4WD awaits a new generation of SUV name recognition. System is situation-selectable. Instead of telling owners. “Customers feel they know the vehicle what gear to be in, the driver uses The softly trimmed, luxurious Explorer well,” Fields says. “Its the control to select which surface condition environment features a level transformation – how Explorer to expect. of material quality and execution challenges those expectations – There are four shift-on-the-fly settings – that will surprise and delight will make it such a surprise. It normal, mud, sand and snow. customers – part of a thoughtful, answers every one of the concerns Each setting provides unique engine flexible interior package that that stand in the way of an SUV for behavior, throttle tip in, transmission shift abounds with clever storage many customers. That’s what scheduling and the calibration of the traction capacity. It offers increased makes this launch so exciting.” and stability control systems. The system also features Hill Descent Control™ – which provides added driver confidence and control when descending a steep incline. “Drive Smart technology is a big part of the reinvention of the SUV,” explained Don Ufford, chief engineer, Vehicle Engineering. “Instead of the driver having to configure the system, the vehicle does the thinking based on the type of condition the driver selects. It’s easier and more intuitive for the family oriented drivers in this segment, most of whom aren’t hard-core off-roaders.” August 2010 | 13
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    • History 1991 Explorer continues its historic legacy By Marguerite Moran 1995 percent used the Explorer for Introduced on March 15, 1990, shopping and errands. the Explorer was a different breed That same year, the Explorer than the Bronco II it replaced. It claimed a 25 percent share of the was larger, more aerodynamic, SUV market, making it the sixth and included an array of comfort features. most popular vehicle in the The new design led Explorer to country. be the best-selling midsize SUV 2001 The for 15 of the last 19 years. The 2002 demand was Explorer did not just dominate the so high, the segment – it created it – by starting Louisville the SUV craze of the 1990s. Assembly Consider this: in 1990 total SUV Plant could sales in the U.S. made up 6.6 not keep percent of the market; by 2004 up; Ford SUVs accounted for 27.5 percent of the market. then invested close to 2006 Consumer testing showedU.S. $400 million to add Explorer assembly to the St. Louis customers were looking for a Assembly Plant in February 1993. versatile alternative to cars, The Explorer was so popular it without giving up comfort and was featured on the big screen in convenience. Ford responded Jurassic Park, where it proved to with the Explorer, which promised be a rugged vehicle, the ruggedness of a truck with the comfort of a car. yet no match for the menacing tyrannosaurus rex. It became clear that the Explorer driven had broad appeal. A buyers’A revamped model rolled out in by consumer needs. 1995 to continue the success. With survey of 1993 models reported Customer research led to changes The original so many of the vehicles being used that only 23 percent used the such as a new independent rear Explorer and as family carriers, safety became vehicle for towing, while 82 suspension for a smoother ride, its design evolution. the key factor in the roomier interior and an available Explorer. Best-in- third-row seat. The research also class features like led to larger door openings and a four-wheel disc lower step for easier entry, brakes, four-wheel catering to the owners’ needs. ABS, and dual air As the traditional SUV was bags came standard losing market share to crossovers, with the vehicle. the redesigned 2006 Explorer In 2001, the balanced comfort, safety and Explorer Sport Trac environmental concerns. A new premiered, 4.6-liter V8 produced 292 “designed to project horsepower, making it the most an adventurous powerful Explorer engine ever; image with bold yet it featured increased fuel styling inside and economy and produced 74 percent Reinvented once more, out.” less smog-forming emissions. the 2011 Ford Explorer looks The Explorer saw Reinvented once more, the another redesign in 2011 Ford Explorer looks to lead to lead the pack again. 2002, one that was the pack again. August 2010 | 15
    • Canada Ford of Canada dealers continue green efforts Ford of Canada is expanding its in individual dealership’s carbon that will help them further their Millennium Facility Program footprint as well as overall sustainable efforts.” (facility design program) to operating costs. Ford of Canada continues to include more “green” choices for “We are focused on our plan and work with Robert Arnone, vice Ford of Canada dealers when renovating or part of that plan is a commitment president, R.H. Carter Architects dealers will have building a new dealership. to the environment,” said Scott Inc., a licensed architect and LEED sustainable The goal is simple: collaborate Cauvel, vice president, Sales, Ford (Leadership in Energy and choices in with dealers to implement cost- of Canada. “As part of our Millen- Environment Design) accredited landscape effective ways to improve the nium Facility Program we are pro- professional who has been design, paint, lighting, flooring energy-efficiency of their facilities, viding our dealers with access to working with Ford of Canada for and glass. resulting in a long-term reduction expertise and recommendations approximately 16 years. “By introducing more sustainable choices into the design and renovation process, we are increasing the positive impact being made by dealers across the country,” said Arnone. “These sustainable options are realistic and cost-effective – and we’ll continue to build on these solutions as new products come to market.” Mortgage rates are still historically low - don't miss this opportunity Quick, while mortgage rates are low...now may be the time to look into refinancing with a lender committed to responsible lending principles. The Employee Mortgage Program® from Wells Fargo Home Mortgage continues to offer quality refinance choices that address many of the unique challenges facing homeowners today. Call today for a complimentary consultation. By spending a few minutes over the phone we can help you understand your refinance options. Learn how fast and simple refinancing can be. Act now. 1-800-821-9202 www.employeemortgage.com/FordMot0082 Wells Fargo Home Mortgage is a division of Wells Fargo Bank, N.A. � ���� Wells Fargo Bank, N.A. All right reserved. ������� �/��-��/�� 16 | August 2010
    • Product Next-generation Focus launch on schedule at Michigan Assembly By John Fossen Prototypes of the next- MAP is finalizing generation Ford Focus are making production as their way through the renovated the next generation Michigan Assembly Plant (MAP), Focus comes keeping the facility on schedule to off the line. begin building production units later this year, according to Michigan Assembly Site Manager Rob Webber. “We’re seeing great success throughout the Tooling Tryout phase. The importance of this build is to validate the capability of the tooling,” explained Webber. “We’re also tapping the knowledge and experience of Group Leaders to help set up Each week, more employees oversaw final production of the work stations and get the proper leave Wayne Assembly – located Mustang at Dearborn Assembly flow of components to the line.” in the same manufacturing and the launch of a redesigned The fact the launch is on complex as Wayne Integrated F-150 at the DTP. schedule is largely due to the Stamping and Michigan Assembly “We learned a lot of valuable excellent collaboration among – to begin work at MAP. Those lessons at DTP and other locations suppliers, engineers, skilled remaining at the Wayne Plant are that we have been able to apply at trades and the highly motivated building the current Focus, which MAP,” said Webber. “It’s a team workforce at the site. captured best-in-class quality in effort, and everybody is the recent J.D. Power contributing.” and Associates Initial Among the many changes Quality Survey. to Michigan Assembly – former “The Wayne production site of the Ford team has done a Expedition and Lincoln phenomenal job. Navigator full-size SUVs – They’ve been steadily are the implementation of Ford’s improving quality three-wet paint for quite some time,” process and Webber said. related flash-free Visit the “Photos & Videos” box “They have a great welding, which www.at.ford.com workforce that builds results in a much Michigan Assembly Plant a great product. Our cleaner, smoother intent is to launch the surface for painting. In addition, next-generation the use of new, adjustable skillets Focus equal to or in key areas of the plant will better than that level.” contribute to improved Webber, former ergonomics and quality by manager of the presenting work at an optimum Dearborn Truck Plant height for employees. (DTP), went through a Production of the next- similar scenario a few generation Focus begins later years ago when he this year at the Michigan simultaneously Assembly Plant. August 2010 | 17
    • Product GT500 in high demand, approaching production limit By Henry Platts Customer demand for the new Powered by a 2011 Shelby GT500® is growing new aluminum- nearly as fast as the world’s fastest block 5.4-liter production pony car. More than supercharged 3,300 orders have been placed V8 engine, for the new Shelby GT500. which produces To ensure exclusivity, U.S. sales 550 horsepower of the 2011 Shelby GT500 will and 510 lb.-ft. of be limited to 5,500 units. torque, the 2011 “The car continues to be popular Shelby GT500 has with sports car enthusiasts and a 10 horsepower increase over not compromise the coupe’s collectors who are blown the 2010 model. The engine is versatility, headroom or climate- away by the increase 102 pounds lighter than its controlled environment. in horsepower and predecessor, delivering a better The new SVT Performance performance. The limited power-to-weight ratio, improved Package – selected by just over 68 production of the 2011 fuel economy, acceleration, percent of coupe orders – provides should make this year handling and steering precision. track performance. The optional even more desirable,” New for 2011 is an optional glass package features Goodyear Eagle® said Fritz Wilke, brand roof providing customers with yet F1 SuperCar G: 2 tires, unique manager, Mustang. another open-air option that does styling and many more features. the way to get your event rolling. A strolling dinner through the cutting edge of environmental innovation. An intimate breakfast overlooking the world’s largest living roof. Hosting an event? Rev up your guests at an eco-friendly destination unlike any other. Best Eco-Friendly Venue Michigan Meetings + Events 2009 For more details, visit thehenryford.org/catering or call 313.982.6220 18 | August 2010
    • Product NHTSA revises safety rating system By Chris Rahi Kassab Many prospective car buyers While the new ratings are use the government’s crash designed to make safety informa- test rating system as they are tion more complete. Sue Cischke, considering what vehicle meets Ford group vice president, control,” she said. “And that the The 2011 Ford their family’s needs. Starting soon, Sustainability, Environment and static measurement doesn’t Taurus will be however, the numbers may Safety Engineering, says the new necessarily correlate with the first Ford vehicle to become a bit more confusing. system may leave some car buyers whether a vehicle might roll over undergo the The National Highway Traffic scratching their heads – especially in the real world. If a car or truck new government Safety Administration (NHTSA) if they do a lot of cross-shopping. has our technology, it’s highly ratings program. is revising its five-star program “The confusion for consumers is unlikely to be in that kind with stricter criteria for 2011 that you’re going to have old and of an accident.” model year vehicles, making it new models in the showroom,” According to Cischke, a new much more difficult to achieve a she explained. “What we need to side pole test – which mimics side five-star rating. tell people is make sure you’re impacts involving tall and narrow As a result, a car or truck that comparing apples to apples, so fixed objects such as utility poles and achieved a five-star rating under the you’re not comparing the old test trees – will make it particularly diffi- old system may only receive three to the new test.” cult for vehicles to achieve five stars. or four stars with the new guide- To make it easier for customers “The new side pole test is very lines, even though no changes have to navigate through dealer lots, difficult,” said Cischke. “When you been made to the vehicle. Cischke says Ford will add an hit a pole, there are a lot of things extra label to the side glass of all that can happen because the pole new vehicles that shows what the is so rigid and it is such a local hit.” previous rating was and also the Ford has an industry-leading rating the vehicle received from number of “Top Safety Picks” from another key rating organization – the Insurance Institute for the Insurance Institute for Highway Safety and plans to Highway Safety (IIHS). continue its safety “Almost all of our vehicles have rating leadership even earned a Top Safety Pick rating as NHTSA employs NHTSA from IIHS,” she said. tougher standards. ratings “With the newness NHTSA’s new five-star rating “Ford is a safety information system gives each vehicle an leader, and we’re doing of the tests, there Overall Vehicle Score determined things that really make • To view your current are a lot of things by combining results from the a difference in the real vehicle’s rating visit that we have to frontal crash tests, side crash world,” she said, noting www.safercar.gov change, but we’re tests, rear crash test and a static new advancements in • For more information still going to be rollover measurement. safety technology, on the new NHTSA better than the Cischke says she has concerns such as the world-first ratings program visit about the method NHTSA is using inflatable seat belts competition. We’re www.nhtsa.gov to determine a vehicle’s rollover introduced in the rear just going to have rating. It’s called a static stability seat of the all-new to keep working factor measurement, and it’s 2011 Ford Explorer. our way back up based on the notion that there is a “With the newness of the tests, the ladder.” correlation between rollovers and there are a lot of things that we a vehicle’s height and width. have to change, but we’re still – Sue Cischke, “What they’re not taking into going to be better than the group vice president, consideration right now are all of competition. We’re just going to Sustainability, Environment the vehicles that have electronic have to keep working our way and Safety Engineering stability control or roll stability back up the ladder.” August 2010 | 19
    • At $99, every pocket can have one. Ford employees & retirees who purchase iPhone 3G are eligible to receive a 20% discount on the monthly service charge on qualified voice and data plans.* Start saving today. Visit att.com/wireless/ford to sign up today. Or, to find the AT&T store closest to you, visit att.com/find-a-store. Mention code: 73669 *$36 per line Enrollment Fee may apply when enrolling your account to take advantage of corporate discounts. IMPORTANT INFORMATION: Limited-time offer. Requires a 2 year agreement on a qualified plan. Other conditions and restrictions apply. See contract and rate plan brochure for details. Subscriber must live and have a mailing address within AT&T’s owned wireless network coverage area. Equipment price and availability may vary by market and may not be available from independent retailers. Purchase of additional equipment, services or features may be required. Not all features available on all devices or in all areas. Early Termination Fee: None if cancelled in the first 30 days, (but the iPhone must be returned in like new condition and will result in a 10% stocking fee, except where prohibited); thereafter up to $175. If phone is returned within 3 days, activation fee will be refunded. Some agents impose additional fees. Unlimited Voice Services: Unlimited voice services are provided primarily for live dialog between two individuals. No additional discounts are available with unlimited plan. Offnet Usage: If your minutes of use (including unlimited services) on other carrier’s networks (“offnet usage”) during any two consecutive months exceeds your offnet usage allowance, AT&T may at its option terminate your service, deny your continued use of other carriers’ coverage, or change your plan to one imposing usage charges for offnet usage. Your offnet usage allowance is equal to the lesser of 750 minutes or 40% of the Anytime Minutes included with your plan (data offnet usage allowance is the lesser of 24 MB or 20% of the MB included with your plan for any one month period). Data Plans: An eligible data plan is required for certain devices, including iPhones and other designated Smartphones. Eligible data plans cover data usage in the U.S. and do not cover international data usage and charges. If it is determined that you are using an iPhone or other designated smartphone without an eligible data plan, AT&T reserves the right to add an eligible data plan to your account and bill you the appropriate monthly fee. Use of iPhone 3G to access corporate email, company intranet sites, and/or other business applications requires an Enterprise Data Plan. Monthly Discount: Available to qualified employees of companies and/or government agencies and qualified students and employees of colleges/universities with a qualified business agreement (“Business Agreement”). Service discount subject to corresponding Business Agreement and may be interrupted and/or discontinued without notice to you. Service discount applies only to the monthly service charge of qualified plans and not to any other charges, nor Apple®-branded products. A minimum number of employees, minimum monthly service charge for qualified plans, additional AT&T services or other requirements may apply for discount eligibility. Discounts may not be combined. Offer subject to change. Additional conditions and restrictions apply. If you have a question about available discounts and/or your eligibility, you can contact your company’s telecommunications manager. © 2009 AT&T Intellectual Property. All rights reserved. AT&T and the AT&T logo are trademarks of AT&T Intellectual Property. Apple, the Apple logo, iPod, iTunes, and Mac are trademarks of Apple Inc., registered in the U.S. and other countries. iPhone and Safari are trademarks of Apple Inc. All other marks are the property of their respective owners. 20 | August 2010
    • Benefits Health care reform updates for employees and retirees Health care continues to employees and retirees: be a rising concern for many 1. Dependents can be provided Americans. More than 46 million company-sponsored health care Americans did not have health coverage up to age 26. insurance in 2009 according to 2. The value of health insurance success is to be engaged in the U.S. Center for Disease will be reported on your W-2 tax improving our own health and the Control and Prevention. form (but the amount reported is health of our families by making The passage of the Patient not subject to tax). the right choices every day. Protection and Affordable More details regarding these “Quitting smoking, starting a Care Act (PPACA) expands changes will be provided to daily fitness habit, getting enough coverage to more Americans, employees and retirees in open sleep, watching portion sizes, and in 2014 requires that people enrollment material in the fall. understanding our health status, obtain coverage. Additionally, Ford employees complying with our prescribed What does this mean for Ford and retirees can take action to medications/treatments, employees and retirees? become educated consumers and asking questions of our Members will continue to making the right health choices doctors are things we can do receive health benefits through and health care decisions. to directly and immediately Ford. “We are proud to be able to “Staying well, using appropriate address provide health benefits to those health care services when needed, the costs eligible and plan to continue to do exercising, eating right, and and quality so,” said Rick Popp, director, dealing effectively with challenges of health Employee Benefits. enables all of us to feel better, be care.” Two of the changes effective healthier, and perform at our Jan. 1, 2011, particularly affect best,” said Popp. “One key to Blue Oval Connect links Important contacts Ford alums with company MyFordBenefits: products, information www.myfordbenefits.com 401(K) accounts (TESPHE or SSIP) , FRP (Ford Retirement Plan) After their careers at Ford, many retirees want to keep up Comerica Bank (Retirees Only) : 800-647-3674 Direct deposit, tax updates, address changes with the latest news and information about Ford Motor Company and its future. Extend Health (for Salaried Retirees): The Blue Oval Connect retiree outreach program is a great 866-427-4830 or www.extendhealth.com/Ford Assistance regarding Medicare supplemental coverage way to do that. It provides timely news and periodic newsletters direct to retirees’ e-mail boxes, without the delay of regular mail. Ford Customer Relationship Center: This keeps retirees in the loop and informed about the latest 800-392-3673 Product issues, dealer issues from Ford – and helps them continue to be strong Healthcare Carrier: ambassadors for the company. Phone number is located on the back of your ID card Coming up in the next Blue Oval Connect are: National Employee Service Center (NESC): 800-248-4444 Questions about your benefits • News about new and current products Smith Barney (LL5+ Retirees): 877-664-FORD (3673) • Updates on breaking news and event promotions www.benefitaccess.com or incencom@ford.com • Links to important websites and “outside voices” UAW-Ford Retirement Board: 800-829-8833 • Access to Ford retiree groups across the U.S. WageWorks: 866-840-0911 www.wageworks.com • Money-saving discounts on goods and services Health Reimbursement Arrangement (HRA) administration Just visit www.BlueOvalConnect.com to sign up for this @Ford Online: free electronic news service for Ford retirees. www.at.ford.com August 2010 | 21
    • Safety Future of Safety tour exhibits latest technologies The Future of Safety tour visited (BLIS®) with Cross 54 cities across America, exhibiting Traffic Alert. Ford’s latest safety advances. The tour started The tour made its away cross the in May and country stopping in Chicago, Ill.; wrapped at the Boise, Idaho; Las Vegas, Nev.; beginning of Los Angeles, Calif.; Omaha, Neb.; August, and was Seattle, Wash. and many more cities. well received across Each events audience varied, the country. with nearly 2,000 people exposed to the tour at the Adventure Aquarium in Camden, N.J.; while a local Boys & Girls Club in San Diego, Calif. had about 200-250 people in attendance. Participants were able to People from all experience and see some of latest across the Ford technologies such as country have MyKey™, inflatable seat belts, previewed the latest safety Collision Warning with Brake innovations Support, advanced airbags, and from Ford. Blind Spot Information System Enroll or Renew your AARP membership and get all this... at 35% OFF for Ford Retirees. WHAT YOU GET 4 12 month membership in AARP $16 $10 4 12 month membership for your spouse or partner Included 4 AARP The Magazine – World’s largest circulation Included 4 10 issues of The AARP Bulletin Newspaper Included 4 Access to exclusive products: health insurance, Included dental coverage, eye care, pharmacy 4 Discounts on hotels, airlines, cruises, car rentals, Included Discover Your Florida Dream eyewear, home security and more Reply by September 22, 2010 for this exclusive offer: ONLY $10 For over 75 years Pringle has been Central Florida’s leading builder of Call 1-888-472-6318, visit aarp.org/forddiscount, or mail the form below. custom homes for the Active Adult YES, I want 35% OFF my AARP membership. lifestyle. Learn more about beautiful n 1 Year/$16 Only $10 n 3 Years/$43 Only $27.95 n 5 Years/$63 Only $40.95 Lake County, and discover why now n Check enclosed, payable to AARP (no cash, please). Keycode: V8NAA1 may be the best opportunity in years to make your Florida dream a My name (please print) _____________________________________________ reality. Address_______________________________________ Apt.___________ For a FREE book and CD-ROM, City______________________________ State________ Zip____________ call toll free and request the 800.325.4471 My date of birth______/______/______ MAIL TO: AARP Membership Center “Florida Dream Planning Packet” www.pringle.com/ford . Month Day Year P.O. Box 93143 Long Beach, CA 90809 22 | August 2010
    • Global Ford Brazil celebrates millionth Fiesta Ford Brazil reached its one millionth production milestone for the Ford Fiesta at the company’s Camaçari Plant in Bahia. The Ford Fiesta is one of the best-selling cars in Brazil and has revolutionized the compact-car segment, offering a distinctive combination of design, space, drivability, equipment and price. “This significant volume of production in less than eight years on the market shows that the Fiesta is one of the most beloved of the country. The model is a sales success because it meets the customer’s taste, not only in Brazil but also in several Ford invests in new flexible other Latin American markets,” says Jorge Chear vehicle plant in Thailand Neto, director, Marketing and Sales, Ford Brazil. Ford is investing U.S. $450 million Since its launch, there have been more than in an all-new passenger vehicle 230,000 units exported to countries such as manufacturing plant in Rayong, Argentina and Mexico, representing 35 percent Thailand, scheduled to be completed of the total exported by Ford Brazil since 2003. in 2012. The facility will build the next-generation Ford Focus in 2012 Ford anniversaries reinforce for Thailand and other markets in the Asia Pacific region. This highly the ONE Ford message flexible plant will be able to build a diverse range of vehicles in the future Ford Australia is celebrating 85 years with the and will follow Ford’s global model of sustainability initiatives and company, although Ford vehicles have been sold environmentally responsible processes and systems. in the country since 1904. Australia also recently “Today’s announcement is another important step in our aggressive celebrated the 50th anniversary of the Ford Falcon. expansion in the Asia Pacific region to meet demand for our world-class Ford of Mexico recently celebrated its 85th Ford products in this fast-growing region,” said Alan Mulally, president anniversary. It was constituted on June 23, 1925 and CEO. as the first automotive company fully established Ford France models in Mexico. Vehicles assembled by Ford in Mexico pay tribute to legendary include the Ford Fiesta, Ford Fusion and the Ford Le Mans racers Lincoln MKZ. Ford Otosan, the successful joint venture between Ford France unveiled five Focus RS Henry Ford and Vehbi Koç, is celebrating its 50th models finished to match past Ford anniversary. Ford Otosan was the first – and is still legends from the Le Mans 24 Hours. the only – Turkish auto company to export a vehicle Each of the cars bears the number of the previous Le Mans legends: to North America, the Ford Transit Connect. • Black with silver stripes – Ford Mk II – 1966 winner • Red with white stripes – Mk IV – 1967 winner • White with a thin blue stripe and a red border – Ford Mk IIB – 1967 entrant • Two-tone sky blue and orange – GT40s – 1968 and 1969 winner • Two-tone white and blue – Capri RS 2600 –1972 Touring category winner “We thought we had a good idea but we have been very surprised by the level of the feedback,” said Stéphane Cesareo, manager, Communications and Public Affairs, Ford France. “In just one week the video of the five vehicles has been seen nearly 85,000 times and the picture has been sent all over the world.” August 2010 | 23
    • Back page Thunderbird Quotes to marks anniversary note on Ford’s Known for its classic design performance… cues, the Ford Thunderbird is a true icon for American style. Celebrating its 55th anniversary, nearly 300 Ford Thunderbirds were on display in Dearborn, Mich., commemorating the event. Drivers came from more than “This is one of the 30 states and several from Canada most remarkable with Thunderbirds from every year of production on display. corporate comebacks “The Ford Thunderbird is one of the most iconic products in the history of the in U.S. history.” automobile,” said Jim Farley, vice president, Global Marketing. “Each generation of the – Steve Forbes, Thunderbird had a unique personality that ushered in a new generation of breakthroughs editor-in-chief, Forbes in design or technology.” “They have been making all the right moves. It’s been impressive. They just have an unbelievable amount of momentum right now.” – Rebecca Lindland, analyst, IHS Automotive Mose Nowland celebrates 55 years at Ford “After looking at Celebrating 55 years with Ford, Mose F-1 Truck remains this Ford quarter – Nowland, motorsport engineer, wakes up in family more than looking at the cash easy every morning ready for “work.” 60 years position, looking at “It’s been said before,” said Nowland. “If Family cars tend to have a short life the capitalization you find a job you love, you will never work expectancy; however, Alan Maffei’s 1949 F-1 structure – I can only another day in your life.” is still going strong. marvel at witnessing Most recently, Nowland (pictured above Bought new in 1949 by his grandfather, the the greatest single with Mark Fields, president , The Americas) truck replaced an aging Model A pickup. The turnaround in American helped create an engine for NHRA Pro Stock F-1 was used for work on the farm or quick business history.” drag racing. runs into town. – Jim Cramer, host, Nowland has been a part of the action for Maffei inherited the truck after his grand- CNBC’s Mad Money some of Ford racing’s highest achievements. father passed away in the 1980s. The driving He attended the Le Mans in 1966 -1967 force behind his decision to restore the truck “Ford was in better and the Indy 500 in 1963, 1964 and 1965, to stock was his grandfather and parents. financial shape and helping to tune the engines for victory. Nowadays the truck mostly gets out on was able to weather “Le Mans was a terrific victory for Ford drives for fun or to a local car shows; the storm without Racing and the Ford family,” said Nowland. however, according to Maffei, “Any reason federal assistance. “It’s been a terrific career for me.” to take the truck for a drive is a good one.” That’s a testament to the hard work you all Picture perfect do and the choices Taylor Wilkey will be a senior at El Paso Gridley this company made.” High School in El Paso, Ill. She recently purchased a Ford Fiesta at Heller – Barack Obama, Ford where her mother, Karen Wilkey is the president, United States, general manager. to employees at Ford’s She was so pleased with her car she posed with Chicago Assembly Plant Jerry McKinsey www.jmaxphoto.net the hatchback for her senior photos. 24 | August 2010
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