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Capgemini Super Techies Show Season 2: Challenge Presentation


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Capgemini Super Techies Show Season 2: Challenge Presentation

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  • 1. The Inc. Challenge — “Bicycling in the Cloud” Present a technology vision for taking an existing bicycle manufacturer and retailer to the next level as a transportation option
  • 2. The Facts • A global cloud computing company headquartered in San Francisco, California • Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena” • It is currently ranked the most innovative company in America by Forbes magazine • Salesforce is ranked at number 19 in Fortune magazine’s 100 Best Companies to Work for in 2013 • It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index
  • 3. Background on Challenge • Traffic density threatens both the productivity and health of people in major cities around the world • Bicycles reduce congestion, reduce pollution, improve parking availability, and improve overall livability of cities • Bicycles are often replaced by cars as soon as income rises, especially as new low-cost automobiles come to market • Opportunity exists to redefine bicycling as an upscale option, not a poor man’s necessity
  • 4. The Problem • The full potential of bicycling as a reliable and eco-friendly mode of transport has not yet been realized around the world • No attempts have been made to explore solutions to successfully combine technology with bicycling, and promote the latter as an upscale transportation option
  • 5. The Challenge Statement • Present a multi-channel vision for taking an existing bicycle manufacturer and retailer to the next level as a transportation option and as curator of a customer community • Propose creative use of social media, mobile devices, data collection technologies and cloud services to accelerate and enrich this strategy with minimal capital commitment
  • 6. Important Points to Remember The technology solution should take into consideration the following criteria:  Does the plan encompass owning, renting, sharing and other alternative models for access to bicycles both by regular and occasional users? • Does the plan take advantage of mobile devices for purposes such as finding rental pickup and drop-off points, and for making appointments for bicycle adjustments and repairs?
  • 7. Important Points to Remember Some more criteria to be considered:  Does the plan create a strong brand identity that carries across mobile experience, storefront experience, social media and other means of community creation?  Does the plan make provision for collecting and applying realworld data to improve the buyer/owner/rider experience?  Does the plan apply cloud services to accelerate the effort while minimizing capital cost?