The Salesforce.com Inc. Challenge — “Bicycling in
the Cloud”
Present a technology vision for taking an existing bicycle
ma...
The Facts
• A global cloud computing company headquartered in San Francisco, California
• Though best known for its custom...
Background on Challenge
• Traffic density threatens both the productivity and health of people in major
cities around the ...
The Problem

• The full potential of bicycling as a reliable and eco-friendly mode of
transport has not yet been realized ...
The Challenge Statement
• Present a multi-channel vision for taking an existing bicycle
manufacturer and retailer to the n...
Important Points to Remember
The technology solution should take into consideration the
following criteria:
 Does the pla...
Important Points to Remember
Some more criteria to be considered:
 Does the plan create a strong brand identity that carr...
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Capgemini Super Techies Show Season 2: Salesforce.com Challenge Presentation

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Capgemini Super Techies Show Season 2: Salesforce.com Challenge Presentation

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Capgemini Super Techies Show Season 2: Salesforce.com Challenge Presentation

  1. 1. The Salesforce.com Inc. Challenge — “Bicycling in the Cloud” Present a technology vision for taking an existing bicycle manufacturer and retailer to the next level as a transportation option
  2. 2. The Facts • A global cloud computing company headquartered in San Francisco, California • Though best known for its customer relationship management (CRM) product, Salesforce has also expanded into the "social enterprise arena” • It is currently ranked the most innovative company in America by Forbes magazine • Salesforce is ranked at number 19 in Fortune magazine’s 100 Best Companies to Work for in 2013 • It is listed on the New York Stock Exchange and is a constituent of the S&P 500 index
  3. 3. Background on Challenge • Traffic density threatens both the productivity and health of people in major cities around the world • Bicycles reduce congestion, reduce pollution, improve parking availability, and improve overall livability of cities • Bicycles are often replaced by cars as soon as income rises, especially as new low-cost automobiles come to market • Opportunity exists to redefine bicycling as an upscale option, not a poor man’s necessity
  4. 4. The Problem • The full potential of bicycling as a reliable and eco-friendly mode of transport has not yet been realized around the world • No attempts have been made to explore solutions to successfully combine technology with bicycling, and promote the latter as an upscale transportation option
  5. 5. The Challenge Statement • Present a multi-channel vision for taking an existing bicycle manufacturer and retailer to the next level as a transportation option and as curator of a customer community • Propose creative use of social media, mobile devices, data collection technologies and cloud services to accelerate and enrich this strategy with minimal capital commitment
  6. 6. Important Points to Remember The technology solution should take into consideration the following criteria:  Does the plan encompass owning, renting, sharing and other alternative models for access to bicycles both by regular and occasional users? • Does the plan take advantage of mobile devices for purposes such as finding rental pickup and drop-off points, and for making appointments for bicycle adjustments and repairs?
  7. 7. Important Points to Remember Some more criteria to be considered:  Does the plan create a strong brand identity that carries across mobile experience, storefront experience, social media and other means of community creation?  Does the plan make provision for collecting and applying realworld data to improve the buyer/owner/rider experience?  Does the plan apply cloud services to accelerate the effort while minimizing capital cost?
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