People are the number one factor for a company's success, and it is becoming increasingly difficult to recruit and retain a highly-skilled workforce. Today, the speed at which skills change on the job and a lack of context for new skills, makes the task of manually managing competencies and job mappings difficult and expensive to keep pace. But as the need for employees with new skills keeps growing, and social networks are making it easier for companies to poach skilled workers. Learn how organizations can better adapt to evolving business.

1. 2016
WAT-3241
A Cognitive Approach to HR: How
Capgemini Leverages Watson for
Recruiting and People Development
Jennifer Jones, Strategy Consultant, Capgemini
Wendy Tandon, Senior Offering Manager, IBM
IBM World of Watson October 24-27 | Mandalay Bay, Las Vegas

2. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
When you ask somebody for directions and they start using words like
“east” & “west”
2
Photo from Jerry Media Instagram Page

3. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
3
Photo from Jerry Media Instagram Page
A multi-platform comedy entertainment brand
They have been hired by Bud Light, Totinos, and Burger King for
meme development
Founder,
Elliot Tebele
LinkedIn profile includes skills for:
 Sales
 Mobile Devices
 Sales Management
 Marketing Strategy
 New Business
Development
 Account Management
 Social Media Marketing

4. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
How do I find a Jerry Media for my Company?
SOC-O*NET search for “Meme Developer”
4
When you need a meme developer and the
search results include “Biologist” and “Musician”
Search for “Understand People”
103 Results
Top Matches:
 Molecular Biologists
 Sales Workers
 Receptionists
Search for “Popular Culture”
56 Results
Top Matches:
 Search Marketing Strategists
 Instrumental Musicians
 Agricultural Technicians

5. 5
Cognitive HR

6. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
Skills are Always Changing.
6
What if cognitive
technology could
make those skills
visible to employers
and job seekers
alike?

7. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
Cognitive HR
7
Today
 Resource Intensive to Execute
 Self-Assessed Not
Evidence-Based
 Cannot Respond Quickly to Dynamic
Business Environment
Tomorrow
 Increase Productivity
 Evidence-Based Accuracy
 Insight into
Trending Skills
The Skills Gap isn’t just about the mismatch of employees to roles.

8. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
Why is cognitive computing relevant to HR?
8
Why is cognitive computing relevant to HR?
Over 40% of organizations are limited to
basic HR reporting capabilities
Less than 16% of companies report the
ability to use data to make predictions and
take action on future workforce issues
Less than 20% of organizations are able to apply predictive analytics to address
important people issues
Source: “Unlocking the People Equation”, IBM Institute for Business Value, 2014

9. 9
Skills Management

10. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
Cognitive Candyland
10
START
Resumes Static Data
Data
Mapping
Job
Matching
Update
Competencies
Self-
Assessments
Manual
Calculations Rinse and
Repeat
FINISH
Predictive
Analytics
Find High
Performers
Manual
Route
Predictive
Analytics

11. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
How cognitive technology can be applied in HR
11
Someone does Meme
Development
Skills are Automatically Matched to
Concepts through Natural
Language Processing
(e.g., social media, marketing)
Skill Updated in Company’s Job
Mapping & Competencies
Skill Becomes New
Standard
New Hire Transfers Skill Knowledge to
Company Resources

12. 12
What’s Next

13. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
Skill Success Profiles
13
Your Historical Data Our Skill Reference Taxonomy Customer Specific Success Profiles
The taxonomy grows organically, and no longer leaves
you in a position of updating job details and frameworks
just in time to see them already out of date.

14. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
Key Takeways
14
ROI
 Save time and costs
for staffing (reduce
the resumes HR
needs to review)
 Elevate trends to
HR before they
know about them,
over time add more
data points to enrich
this process further
BENEFITS
 Machine learning
takes away
unconscious bias
 Provides job
context that
anyone can
leverage WARNING
 Don’t relay only on
machine learning,
still need to apply
human judgment

15. Copyright © Capgemini 2016. All Rights Reserved
A Cognitive Approach to HR | IBM World of Watson | October 24-27 | Mandalay Bay, Las Vegas
15
Thank you
For more details contact:
Jenifer Jones – NA Program manager
jennifer.jones@capgemini.com

16. About Capgemini
With more than 180,000 people in over 40 countries, Capgemini is
one of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2015 global revenues of
EUR 11.9 billion. Together with its clients, Capgemini creates and
delivers business, technology and digital solutions that fit their
needs, enabling them to achieve innovation and competitiveness.
A deeply multicultural organization, Capgemini has developed its
own way of working, the Collaborative Business Experience™, and
draws on Rightshore®, its worldwide delivery model. www.capgemini.com
The information contained in this presentation is proprietary. © 2016 Capgemini. All rights reserved. Rightshore® is a trademark belonging to Capgemini.