Innovate Analytics with Oracle Data Mining & RChristian Screen, CapgeminiOracle Analytics Practice (formerly BI Consulting...
Christian Screeno Solutions Engineer at Capgeminio15 Years in Technologyo Co-Author of Oracle BIEE 11g – A Hands-On Tutori...
Agendao What Data Mining?o What is R?o Oracle BI 11g + Oracle Data Mining!o Use Caseso Getting your Organization Startedo ...
Getting the Message TodayWhat I want to leave you with today… An understanding of Data Mining and R How Predictive Analy...
What is Data Mining?                  “The process that attempts to discover patterns and hidden knowledge in large data s...
Data Mining Use Cases        Example # 1 –                               Example #2 –    Market Basket Analysis           ...
Oracle Data MiningOracle’s DM Solution for Solving Business Problems Oracle Data Mining is installed automatically  when ...
What is R?o A Open Source programming language and software environmentfor statistical computing and graphics.o Standard d...
What is R?          What Else?o Really good at statistical and graphical techniques, including linearand nonlinear modelin...
Data Mining vs. R                   R                                   Data Mining Does not require a database          ...
Oracle BI & Data Mining / RGetting the Organization Started is Simple Start today! Think Competitive Advantage. Data Sci...
Oracle BI & Data Mining / RBringing it All Under Business Intelligence makes sense… Traditional BI is necessary but can b...
Oracle Predictive Analytics NowBI, Discovery, Data Mining, & RTraditional BI / Analytics        Predictive Analytics  Tel...
Oracle Predictive AnalyticsEndeca Information Discovery (EID) vs. Oracle Data Mining / R Endeca is mainly a three part to...
Oracle Predictive Analytics StackEngineered to work together… Oracle Advanced Analytics in Oracle 11g R2 RDBMS  • Data Mi...
Upcoming Endeca WebinarEndeca Information Discovery in the Wild Predictive Advertising Analytics in Media Scott Schlesin...
Data Mining with Oracle BI 11gOracle R Enterprise in Oracle BI Dashboards                                     | Better int...
Data Mining with Oracle BI 11g                           | Better intelligence, smarter decisions                         ...
Oracle R with Oracle BI 11gORE in Oracle BI 11g dashboard – Flight Delays                                       | Better i...
Data Mining & R with Oracle BI 11gEmbedded R Script using Parameterization from Oracle BI                                 ...
Questions?             Better intelligence, smarter decisions                                         © 2012 Capgemini. Al...
Contact Christian Screenchristian.screen@capgemini.comAccess Oracle BI Training atCapgemini’s BICG Universitylink         ...
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Innovate Analytics with Oracle Data Mining & Oracle R

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The “big data” buzz has garnered a lot of interest lately. Many assume that big data and discovering newfound insights about currently collected data involves investment and skilling up on new tools. Truth be told, you may already have the tools needed to tap into your big data potential.

In this webinar, learn how:
- Oracle Data Mining and Oracle R can generate insights without the hype or large investment in big data products
- Oracle Data Mining integrates seamlessly with Oracle Business Intelligence Enterprise Edition (OBIEE)
- Statistical analytics can be achieved by using Oracle R
Come away with insights on real-world scenarios to implement quick wins at your organization.

http://www.capgemini.com/oracle

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  • Oracle Data Mining is installed automatically when you install Oracle Database Enterprise Edition.
  • http://www.rstudio.com/http://en.wikipedia.org/wiki/R_%28programming_language%29
  • http://ovum.com/2012/03/14/oracle-advances-its-advanced-analytics-strategy/Oracle Advanced Analytics contains two components: firstly, Oracle’s existing data mining technology with a set of graphical tools for building predictive models; secondly, a new set of advanced analytics capabilities built around Oracle R Enterprise, which involves integrating R’s statistical processing capabilities within the Oracle database and conversely taking advantage of the scalability of Oracle’s database platform.
  • Innovate Analytics with Oracle Data Mining & Oracle R

    1. 1. Innovate Analytics with Oracle Data Mining & RChristian Screen, CapgeminiOracle Analytics Practice (formerly BI Consulting Group)Tuesday December 11, 2012 Better intelligence, smarter decisions
    2. 2. Christian Screeno Solutions Engineer at Capgeminio15 Years in Technologyo Co-Author of Oracle BIEE 11g – A Hands-On Tutorialo Podcast & Blog at ArtofBi.como Oracle ACEo Oracle Deputy CTOo Oracle Hyperion Certified Consultanto BI Evangelist | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    3. 3. Agendao What Data Mining?o What is R?o Oracle BI 11g + Oracle Data Mining!o Use Caseso Getting your Organization Startedo Oracle Endeca & Data Miningo With Oracle BI 11go Oracle Predictive Analytics stack - Tie it all togetheroQ&A | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    4. 4. Getting the Message TodayWhat I want to leave you with today… An understanding of Data Mining and R How Predictive Analytics is what your organization needs now Motivation for starting a Predictive Analytics project How Oracle BI 11g works with Data Mining & R | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    5. 5. What is Data Mining? “The process that attempts to discover patterns and hidden knowledge in large data sets in order to aid the decision making process.” Discovery Patterns Clustering AffinitiesLarge Data Sets Algorithms Regression Unbiased Classification Fraud Detection Anomaly Detection Association Analysis Probabilities Predictive Analytics Summarization Statistical Confidence | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    6. 6. Data Mining Use Cases Example # 1 – Example #2 – Market Basket Analysis Relationship Patterns Determine combination of items  Think Linked-In and Facebook purchased together generating highest  Based on similar existing data points or lowest margin locate other accounts and rank based Predict new item sales when sold on affinity together with product sold at discount  Predict how may friends/people may price accept an offer based on previous Calculate based on previous sales of behavior and the behavior of similar individual products which store would users benefit most from joined product sales Example: computer + monitor, printer + paper | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    7. 7. Oracle Data MiningOracle’s DM Solution for Solving Business Problems Oracle Data Mining is installed automatically when you install Oracle Database Enterprise Edition. GUI is included with SQL Developer A mature DM Platform | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    8. 8. What is R?o A Open Source programming language and software environmentfor statistical computing and graphics.o Standard developed and maintained by the R Foundationo Part of the Free Software Foundation GNU project o Watch Movie: Revolution OS (2002)o Client or Client Servero Many images available on Amazon EC2o R-Studio seems to be a leading Open Source IDE for R | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    9. 9. What is R? What Else?o Really good at statistical and graphical techniques, including linearand nonlinear modeling, classical statistical tests, time-series analysis,classification, clustering, and otherso Text Mining and Lexical scopingo Extends via user created Libraries/Packageso Automated report and document generationo Think associations, algorithms, statistics andsurprisingly good graphics | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    10. 10. Data Mining vs. R R Data Mining Does not require a database  Develop Statistical Models Complex algorithms can require large  Resides in the Database amounts of memory and processor  No visual output Visual output built in or by libraries  SQL Developer plug-in available User-built libraries make for expansive  Leverage some existing DB skills capabilities and logic to be developed  Likes cleansed data Skill-up required for R Script language Data does not need to be clean though it helps Uses connectors for data sources | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    11. 11. Oracle BI & Data Mining / RGetting the Organization Started is Simple Start today! Think Competitive Advantage. Data Scientists are heroes Experimentation is key Leverage existing investments Its part of Business Intelligence Used by a few, developed by fewer Get Endeca Information Discovery Get R & R-Studio Explore Predictive Analytics | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    12. 12. Oracle BI & Data Mining / RBringing it All Under Business Intelligence makes sense… Traditional BI is necessary but can become stagnant Predictive Analytics complements BI Existing BI investments distribute Predictive Analytics All areas of an organization can benefit | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    13. 13. Oracle Predictive Analytics NowBI, Discovery, Data Mining, & RTraditional BI / Analytics Predictive Analytics  Tells us how we’re doing  Includes traditional BI today concepts  Distributes information  Expands the BI Team  Tracks Performance Metrics  Expands knowledge of  Makes sense of ERP data information  Tactically targets specific scenarios of the business  Provides non-linear perspective on the business | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    14. 14. Oracle Predictive AnalyticsEndeca Information Discovery (EID) vs. Oracle Data Mining / R Endeca is mainly a three part tool (ETL, Server, Client) • Data Mining typically depends on a cleansed source, i.e. DW Endeca includes powerful features, visualizations, and guided search navigation, perfect for self-service discovery • Data Mining is database driven so no inherent graphics • R has visuals and client tools for development but is not distributed Endeca projects perform well in an iterative design-develop-feedback loop • Data Mining and R are built from models and algorithms are typically consumed by other systems | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    15. 15. Oracle Predictive Analytics StackEngineered to work together… Oracle Advanced Analytics in Oracle 11g R2 RDBMS • Data Mining & Enterprise R o Aims to eliminate need for SAS, SPSS, Matlab, etc. Enterprise-R • Oracle’s flavor of R Start Planning Now for Exadata Machine Running your business Exalytics (as consumer) in the future of Analytics. • Endeca • OBIEE • Essbase | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    16. 16. Upcoming Endeca WebinarEndeca Information Discovery in the Wild Predictive Advertising Analytics in Media Scott Schlesinger Paper on Predictive Analytics in the Movies (http://www.digitalmarketingsuite.com/url/60534) | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    17. 17. Data Mining with Oracle BI 11gOracle R Enterprise in Oracle BI Dashboards | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    18. 18. Data Mining with Oracle BI 11g | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    19. 19. Oracle R with Oracle BI 11gORE in Oracle BI 11g dashboard – Flight Delays | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    20. 20. Data Mining & R with Oracle BI 11gEmbedded R Script using Parameterization from Oracle BI select * from table(rqTableEval( cursor(select ARRDELAY,DISTANCE,DEPDELAY,YEAR,MONTH,DAYOFMO NTH,DEPTIME,ARRTIME,UNIQUECARRIER,FLIGHTNUM,ORI GIN,DEST, ORIGIN||-||DEST ROUTE from ontime_s where year >= valueof(NQ_SESSION.OR_ARG1) and year <= valueof(NQ_SESSION.OR_ARG2) and DEPDELAY is not NULL), cursor(select 1 max1, 1 pos1, mod name1, to_number(null) max2, to_number(null) pos2, to_char(null) name2, total, chunk, value from ontime_lm), select ARRDELAY, DISTANCE, DEPDELAY,YEAR,MONTH,DAYOFMONTH,DEPTIME,ARRTIM E,UNIQUECARRIER,FLIGHTNUM,ORIGIN,DEST, ORIGIN||- ||DEST ROUTE, 1 PRED from ontime_s, PredictDelays-score)) order by 1, 2, 3 | Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    21. 21. Questions? Better intelligence, smarter decisions © 2012 Capgemini. All rights reserved.
    22. 22. Contact Christian Screenchristian.screen@capgemini.comAccess Oracle BI Training atCapgemini’s BICG Universitylink www.capgemini.com/bim The information contained in this presentation is proprietary. ©2012 Capgemini. All rights reserved
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