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Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
Dreamforce Debrief - Next generation cloud adoption
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Dreamforce Debrief - Next generation cloud adoption

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  • 1. Next-Generation Cloud Adoptionlex.de.grijs@capgemini.comUtrecht - 29 September 2011
  • 2. What’s it all aboutin collaboration with Insert "Title, Author, Date" © 2011 Capgemini. All rights reserved. 2
  • 3. GENERATIONin collaboration with
  • 4. GENERATIONin collaboration with
  • 5. in collaboration with Insert "Title, Author, Date" © 2011 Capgemini. All rights reserved. 5
  • 6. Capgemini Cloud Evolution 2005 - 2009 2009 - 2010 2011 - Future• First SI to create a • Merlin IAAS data • Leaders in social dedicated SaaS centre opens – media and Social Team worlds greenest data CRM• Major wins with centre • UK Luxury Brand Win TMG, British Gas & • First central Gov • Gold Sponsors @ Mitie implementation of Dreamforce• Offshore dev centre SFDC • Significant Cloud / opened • RMG Win SaaS engagement • Immediate • Immediate Centre Of Proposition launched Excellencein collaboration with
  • 7. 77% of Fortune 100 billion 2 billion searches each month on internet users globally Global 100 companies have Twitter accounts in 5 billion 2011, compared with 65% in 2010 55-65 year old women are the fastest growing mobile phone users segment of Facebook users globally 61% of internet users go online every day compared with 54% of TV viewers, 36% of radio listeners and 32% of newspaper readers Smartphone shipments 44% of the 800 52% of TVs will surpass those of PCs by the end of the year shipped will be web enabled million Facebook users 30% of Virgin America by 2014access the site with their mobile devices passengers partake in in-flight connectivity Copyright © 2011 Capgemini Consulting. All rights reserved.
  • 8. Over 90% of Chinese $680 billion consumers between the ages of 18 and 54 purchase products online expected global e-commerce revenues in 2011 (+19% yoy) 34% of bloggers post opinions about brands 30% higher spend and products by multi-channel consumers than mono-channel consumers Amazon now selling more electronic books through Kindle than printed books 57% of executives plan to increase spending on social 3 billion media marketing in 2011 videos watched each day on YouTube125 pictures 80% of US consumersadded to Flickr every second rely on their social networks when searching for products to buy Copyright © 2011 Capgemini Consulting. All rights reserved.
  • 9. The digital world is changing....again! Digital Adoption Digital Evolution Digital Transformation Organization Customer Customer Experience Organization Customer Customer Organization Experience Customer Experience Customer“We ‘moved’ things online and replicated business “Businesses evolved allowing them to get closer to “Disruptive technologies are transforming the role through the browser” the customer and streamline their operations” and expectations of the customer” Time in collaboration with Insert "Title, Author, Date" © 2011 Capgemini. All rights reserved. 9
  • 10. New challenges in managing customer experience, social media and multi-channels How to optimize the digital customer experience?Business Challenges Remain competitive Protect brand How to leverage Sustain growth social media? Optimize service costs Improve profitability How to manage multiple channels? in collaboration with
  • 11. Enable digital transformation in response to new world challenges Mobile website SMS Smartphone MMS Social Media Multiple Touchpoints New customers New Channels Two-way communication Digital Landscape Point of sale customizationNew Customer Insights and Strategy Multi-Channel Management: Shift of Control Your Customers Are Your Agents Brand Crowd sourcing Integrated Marketing, Sales and Service: Self Service Immediacy Customer as Agents New Behaviors in collaboration with
  • 12. A structured end-to-end methodology underpins our MSS framework to deliver digital transformationInsight AnalysisSorting the wheat from the chaff Making customer centric informed decisionsInfluence ActionReinforcing presence in the ‘crowd’ Realizing the benefits in collaboration with
  • 13. So………….• Customers’ Business Challenges• … in today’s context ...• … combined with Capgemini’s Vision• Which leads us to our Solution: Capgemini Immediate …• … with Salesforce technology in the core …• … resulting in massive Business Benefits in collaboration with
  • 14. Business Challenges• Align marketing, sales and services processes to prevent working in silos and to effectively enhance lead generation• Adapt flexible IT systems to meet dynamic marketing requirements and to become able to ‘close the loop’ between marketing, sales and services• Move from „push‟ marketing to „always-on‟ dialogue. Understand customers’ digital body language, in order to be able to target them effectively• Gain a 360 degree customer view of all customer activity, to enable relevant up- sell/cross-sell opportunities and gain leadership in customer satisfaction• Redesign the digital operations office for speed, flexibility and collaboration in collaboration with
  • 15. … in today’s context ...Limited view Customer Ineffective campaigns No integrated customer data  8 out of 10 customers  No analytics? That’s nearly a  59% of efforts are are not reached 90% opportunity loss wasted Social Media Mobile Emerging Countries in collaboration with
  • 16. … combined with Capgemini’s Vision … New Social Customer Organizational Change Flexible IT eco-systemLeaders find new strategies Leaders integrate processes Leaders rent services in collaboration with
  • 17. Which leads us to our Solution: Capgemini Immediate …• Online Business Services Orchestration Platform• On-demand – managed – service “ an Marketing, integrated Sales digital and Services solution that provides• Flexible Partner Eco System, aimed at Continuous Innovation the ability to keep up with• Digital Competence Center business demands … using the same online technologies being adopted by consumers” InformationPool in collaboration with
  • 18. Security Governanceservices Business services services Front-End services Orchestration & Integration services Enterprise Applications & Data = domain specific & client-engagement specific = domain specific & client-engagement ‘agnost’ = domain ‘agnost’ & client-engagement ‘agnost’ = client-engagement specific in collaboration with
  • 19. Immediate: Plug & play ecosystem of cloud services Security services layer Governance services layer Channel services layer Logging, Auditing & Chat Call IVR Mail Web SMS Apps Doc TV User Support Reporting Personalisation & interaction services layer Personalisation Targeting Social Media Cross platform Service OperationSecure Communication Customer services layer Business Service Content Management eCommerce Analytics Data Warehousing Management Authentication IT Service Management Orchestration & Integration services layer Business Process Orchestration Rules Management Search Authorization Management Financial Services Master Data Workflow Business Activity Traffic Management Management Management Monitoring Configuration Logging Auditing Case Management SOA grid Management SOA Security Legacy Adapters Extraction, Transformation & Loading Reliable Messaging Supplier Services System Security Service TransitionInfrastructure Security Continuity Management in collaboration with 19
  • 20. … resulting in massive Business BenefitsOnline Business Services On Demand ServiceOrchestration Platform Flexible Partner Eco-system Digital Competence Center in collaboration with
  • 21. IMMEDIATE & SALESFORCE = A MATCH Mutually Aligned • Salesforce provides the technology, Capgemini provides the transformation IMMEDIATE & SALESFORCE = A MATCH consulting expertise • Large Enterprise sale • Customer focused • Social Enterprise Immediate is a Board Room sale • Capgemini’s Accelerated Solution Environments (ASE’s) gains Board room acceptance and delivers pragmatic plan to deliver business outcomes • Supports Salesforce and Capgemini executive outreach program. Mutually beneficial • Ultimately transformational projects but can start small supporting initial ACV sales Capgemini as Prime • Minimises risk for customer • Immediate has in built upgradeability • Large complex deals will raise the visibility of Salesforce • Plans to extend Salesforce footprint in line with Salesforce product roadmapin collaboration with
  • 22. So what’s it all aboutin collaboration with Insert "Title, Author, Date" © 2011 Capgemini. All rights reserved. 22
  • 23. A SOCIAL ENTERPRISEin collaboration with Insert "Title, Author, Date" © 2011 Capgemini. All rights reserved. 23
  • 24. Immediate in plain English http://www.youtube.com/watch?v=DGtK_9lbjws in collaboration with
  • 25. Next-Generation Cloud Adoption – We are getting social again……….in collaboration with

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