This document discusses digital transformation and digital mastery. It defines digital mastery as having both digital capabilities through technology-enabled customer and operations initiatives, as well as leadership capabilities like vision, governance, and engagement. Companies that achieve digital mastery, called "Digital Masters", significantly outperform their peers in areas like revenue, efficiency, profitability, and market valuation. The document analyzes different industries and companies' levels of digital mastery and provides recommendations for how any company can build their digital DNA and drive a successful digital transformation.