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Winning a place at the heart of business conversations

by on Jan 07, 2014

  • 1,576 views

An innovative content collaboration with LinkedIn is driving spectacular engagement rates for Capgemini, and proving that relevant content delivers results that few other B2B marketing strategies can ...

An innovative content collaboration with LinkedIn is driving spectacular engagement rates for Capgemini, and proving that relevant content delivers results that few other B2B marketing strategies can match. In just six months since the launch of its Content Loop microsite, the technology, consultancy and outsourcing brand has added 130,000 LinkedIn followers while engaging business and technology audiences through content.

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https://twitter.com 25
http://www.linkedin.com 8
http://www.swaip.me 7
http://www.content-loop.com 2

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Winning a place at the heart of business conversations Winning a place at the heart of business conversations Document Transcript