The AkzoNobel Challenge
Suggest a mobility solution to deliver color tools for consumers
and serve them better through the...
The Facts
• AkzoNobel, the largest global paints and coatings company and the makers of
Dulux Paints in India
• The paints...
Background on Challenge – Let’s color

• AkzoNobel engages with consumers through various channels, providing
consumers wi...
Background on Challenge Role of color in the painting process
• Color is one of the key drivers of consumer inspiration fo...
The Problem

• Color delivery hasn’t been appropriately integrated into the painting
lifecycle of a consumer, resulting in...
The Challenge Statement

• Suggest a technology solution that helps AkzoNobel empower
consumers through innovative mobilit...
The Challenge Statement - Details
• Research consumer painting lifecycle by speaking to a
select set of consumers in diffe...
The Challenge Statement - Details
• Identify negative consumer experiences associated with the current
painting lifecycle ...
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Capgemini Super Techies Show Season 2: The AkzoNobel Challenge Presentation

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Capgemini Super Techies Show Season 2: The AkzoNobel Challenge Presentation

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Capgemini Super Techies Show Season 2: The AkzoNobel Challenge Presentation

  1. 1. The AkzoNobel Challenge Suggest a mobility solution to deliver color tools for consumers and serve them better through their painting journey
  2. 2. The Facts • AkzoNobel, the largest global paints and coatings company and the makers of Dulux Paints in India • The paints industry in India has a direct-to-retail model and is striving to move closer to consumers through its service offerings; hence, it is looking for innovative ways to deliver tools for consumer choice • The company is seeking to leverage the rapidly expanding mobile technology to provide innovative tools and services to serve consumers during their painting journey • Currently, AkzoNobel interacts with its consumers through various channels, including their digital marketing sites—dulux.co.in and letscolour.com, providing them with innovative content, tools and information
  3. 3. Background on Challenge – Let’s color • AkzoNobel engages with consumers through various channels, providing consumers with information on various products for different surfaces and services throughout the painting cycle • AkzoNobel believes that its color leadership is key to its success with consumers and that its brand communicates its position to them
  4. 4. Background on Challenge Role of color in the painting process • Color is one of the key drivers of consumer inspiration for painting and also the start of the consumer painting cycle • Color selection has an important role to play in a consumer’s painting vision, and expression, color harmony in homes and, most importantly, actualization of that vision in their homes • Throughout this process —from envisioning to delivery of color in consumer homes —consumers will need tools that help them realize their vision • Currently, there are disparate tools that help consumers make color choices through engagement with retailers, painters or directly through the company’s digital sites (E.g. Shade cards, color visualization tools on dulux.co.in, in-store tools like colour Visualizer)
  5. 5. The Problem • Color delivery hasn’t been appropriately integrated into the painting lifecycle of a consumer, resulting in significant post-purchase dissonance • AkzoNobel wants to change this scenario and do a better job of color delivery integration
  6. 6. The Challenge Statement • Suggest a technology solution that helps AkzoNobel empower consumers through innovative mobility enabled tools • The solution should help consumers through the painting lifecycle to explore, inspire, visualize, harmonize, select and express unique color visions in their homes
  7. 7. The Challenge Statement - Details • Research consumer painting lifecycle by speaking to a select set of consumers in different demographic segments (income and age groups) • Understand how color plays an important role in their painting process • Understand their color inspirations and the factors they take into consideration while choosing colors • Gauge what constraints hamper their color choices • Segment consumers, their approach to color selection, consultation process, if any, etc. • Analyze the effectiveness, awareness and usage of existing tools and learn more about the consistency of the color experience
  8. 8. The Challenge Statement - Details • Identify negative consumer experiences associated with the current painting lifecycle and innovation opportunities to convert them into positive experiences through mobility technology • Explore native mobility capabilities like location tracker, augmented reality, user experience through display resolution (amoled, retinal display, etc.) to identify applications • Research future mobility technologies that may have help resolve the problem better to consider a world of possibilities
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