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Business Cloud: The State of Play Shifts Rapidly
 

Business Cloud: The State of Play Shifts Rapidly

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The Cloud has become a set of real practical solutions for organizations today. ...

The Cloud has become a set of real practical solutions for organizations today.

From 460 interviews with businesses and IT executives, we explored what the situation is with the users of the Cloud. We outline five key findings and provide recommendations to CIOs to create a successful roadmap to cloud adoption.

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    Business Cloud: The State of Play Shifts Rapidly Business Cloud: The State of Play Shifts Rapidly Document Transcript

    • Cloud the way we see itBusiness Cloud:The State of Play Shifts RapidlyFresh Insights Into Cloud Adoption Trends
    • Contents Introduction 3 Executive Summary 5 Key Findings 6 Business is increasingly “calling the shots” for Cloud adoption 7 An incremental approach has enabled increasing Cloud maturity 8 Cloud is clearly the default for new applications 14 IT and the business are aligned on the importance of cost-reduction drivers 16 Cloud is now owned right across the business 17 Recommendations 20 Conclusion 21 Appendix: About the Survey 22 The information contained in this document is proprietary. ©2012 Capgemini. All rights reserved. Rightshore ® is a trademark belonging to Capgemini.
    • Cloud the way we see it“Now, we are startingto see the business(rather than purelyIT) engaged andsometimes evendriving the decision-making process,considering theCloud for specificrequirements andadopting a pragmatic Introductionapproach to the The Cloud has come a long way in a few short years. As a long-time Our robust survey has been carried out for us by independent researchrealities of Cloud.” proponent of the advantages of Cloud company Coleman Parkes Research. adoption, Capgemini has been aware Our findings are based on data that attitudes about the Cloud have from 460 detailed interviews with been shifting by degrees — within executives at a variety of enterprises the IT industry of course, but more (most with over 10,000 employees) interestingly with our clients. from key sectors and from selected geographic regions. IT executives Not so long ago, businesses waited and line-of-business decision-makers for someone — generally in IT — to were represented about equally in our make a one-off, “should we or shouldn’t sample to give a balanced view. we?” decision about whether to take the Cloud route. Now, we are starting We hope you find these new insights to see the business (rather than purely into Cloud adoption trends interesting IT) engaged in and sometimes even and a useful benchmark for your own driving the decision-making process, business. considering the Cloud for specific requirements and adopting a pragmatic Paul Nannetti approach to the realities of Cloud. Group Sales and Portfolio Director paul.nannetti@capgemini.com With this strong conviction that perspectives were changing more Ron Tolido rapidly than ever, we wanted to validate Chief Technology Officer our observations and provide fresh Continental Europe insights on the areas that really matter ron.tolido@capgemini.com to the business. 3
    • 4 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see itExecutive SummaryThe Cloud has been portrayed as the next big IT trend: • Firms are increasingly taking a careful, step-by-stepA “pay-as-you-go” environment – a way of extending or progression to Cloud maturity, rather than making an all-replacing IT capacity without the capital investment in, for or-nothing decision – and potentially getting delayed byexample, infrastructure or larger operational teams. unavoidable obstacles. Looking at the Cloud adoption roadmap, over 80% of respondents rated themselves asOver the last few years, the Cloud appears to have evolved “maturing” or “close to maturity.”from a rather nebulous concept to a set of highly practicalsolutions for today’s complex IT landscape with ever-growing • New applications and business initiatives are hitting therequirements on the IT department from the business. Cloud first, with many “edge” solutions going straight to the new platform, almost as a default; 78% reported that newBut we wanted to establish that this was indeed the situation applications were their focus for migration. Legacy systemswith the users of the Cloud: Who was leading on Cloud, what are mostly being left where they are for the time being.were the drivers, how was it being managed? Capgeminiconducted quantitative research to explore whether this • IT and the business are aligned on the importance of costimpression of pragmatic adoption indeed represented a real reduction as a Cloud driver. Cost was ranked highest onand more general change in our key marketplaces. the lists of both business and IT drivers (52% and 51%).From the interviews with 460 business and IT executives from • Cloud is now owned right across the business. A broadaround the world, we conclude that perspectives are indeed range of functions are now perceived to be involved inshifting quickly and that Cloud is now much more firmly encouraging the use of Cloud – from the Board to Legal,embedded within the business way of working. in addition to IT.From the study data collected, these key findings stand out: In this report, we examine the evidence for these trends in more detail, and highlight some key differences among• Cloud decisions are being made more and more by geographies and business sectors. We also put forward business managers (45%) rather than, or as well as, by recommendations for organizations in their migration to IT (46%). We may be reaching a tipping point where the the Cloud. business takes control. 5
    • Key Findings Responsibility for deciding Cloud strategy lies with business units in 45% of cases, and with IT departments only just ahead with 46%.6 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see it Business is increasingly A first example of this shift is that more that confirmed they have a strategy,“calling the shots” for than three-quarters of businesses responsibility for deciding it lies with in our survey already have a Cloud business units in 45% of cases, and Cloud adoption adoption strategy in place (Figure 1) with IT departments only just aheadJust a few years ago, our hands-on – and an impressive 93% of North with 46% (Figure 2). At this stageexperience and discussions with America respondents. By contrast, in Cloud’s adoption, less than oneclients clearly showed that the impetus 35% of companies in Asia Pacific have organization in 10 entrusts the decision-was coming almost exclusively from yet to focus on this aspect of their IT making to a third party.the IT function. However, from the landscape in a concerted way.data collected, it is clear that in many Not unsurprisingly, the results variedorganizations surveyed it is now the Developing a clear Cloud strategy is, somewhat by region. South Americabusiness that is increasingly taking the in our view, a positive demonstration (Brazil), for example, could be deemedlead when it comes to Cloud adoption. of growing Cloud maturity. However, to be ahead of the curve with about half what is probably more interesting the companies surveyed reporting that is that among those businesses the business was making the decisions,Figure 1. Do you have a Cloud adoption strategy in place? (Percentage answering “yes,” by region) 7% 27% 73% 93% 22% 35% 65% 78% YES 76% Total NO 24% Total NAM: North America EMEA: Europe, Middle East and Africa APAC: Asia Pacific SAM: South America 7
    • compared with only 42% where they spread was much wider, from 92% of This step-by-step approach iswere made by IT. This difference may telecommunications/media companies demonstrated by our continuum ofreflect the highly dynamic business agreeing, to only 68% in manufacturing/ Cloud maturity (Figure 5). The majorityenvironment in this region. Also the automotive, a sector that generally categorized themselves as “maturing,”Cloud is often associated with new has a rather conservative attitude to which we defined as being “betweenprocesses and business initiatives that Cloud adoption. 51% and 70% of the way toward fulltend to be owned by the business, Cloud adoption.” Fewer than one in fiverather than legacy systems, traditionally These findings about decision-making considered themselves to be “closethe domain of IT. Many of the suggest that we are probably reaching to maturity,” which was defined asorganizations in this region are young a tipping point at which the business “having fully adopted the Cloud acrossand so rely less on legacy applications. will dominate Cloud decisions in most the business” and only 5% were just organizations. Although some people in embarking on the Cloud ladder.This trend for the business to make the business might feel they can adoptCloud decisions is something that we Cloud solutions without the help ofhad expected to happen over time, the IT department, the reality is that ITbut we had not predicted such a fast involvement is crucial.rate of change. Why should this be?One likely explanation is that, after Our view is that IT’s value-adding rolemuch obfuscation and hype in the early is best served as an expert enabler of Most companies areadoption phase, the benefits of Cloud, the most appropriate Cloud adoptionsuch as the ability to move costs from for the business as a whole. A typical putting specific areascapex to opex and increased speed-to- example of IT leadership would be the or applications intomarket, are now well understood – and complex decision about which type ofnot just by the technology visionaries cloud to use — public, private or hybrid. the Cloud as andand promoters, but by those in the lines IT also needs to ensure that Cloud when they feel theof business. becomes a viable platform — one that enables the business — but also aligns need, rather thanAs a result, our data indicated that and integrates with other IT activities taking a “big-bang”business leaders are keen to drive without disruption. This is the job of theadoption forward, particularly given IT department, and one that it alone approach.current cost pressures and the need to has the expertise to do.explore new business ideas quickly. AsFigure 3 shows, requirements — like“reduced cost” and “time-to-market” —were identified as drivers for moving to An incremental approachthe Cloud much more frequently than has enabled increasingtechnical factors like “scalability” and Cloud maturity“capability modernization.” Most executives we interviewed wereIn light of current economic pressures enthusiastic about Cloud – or perhapsin most of the markets surveyed, it was we should say they felt a strongassumed that business leaders were compulsion to use it, given that 88%attracted to Cloud for its cost-saving said the economic climate was drivingpotential; however, we wanted to test to them towards the Cloud. Even so, wewhat extent this assumption was valid. found that companies are proceedingThe findings were conclusive. Almost with caution. Most are putting specific90% of respondents overall agreed that areas or applications into the Cloudtheir Cloud uptake was being driven by as and when they feel the need, ratherthe economic climate (Figure 4), with than taking a “big bang” approach.only an eight point spread separatingregions. From a sector perspective, the8 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see itFigure 2. Who makes decisions about Cloud? Business Unit IT Organization Third Party 45.2% Total 46.0% Total 8.8% Total NAM 42.6% NAM EMEA 48.9% 44.9% 8.5% 9.1% NAM EMEA EMEA 46.0% APAC 51.6% 40.0% 49.9% SAM SAM APAC APAC SAM 41.6% 8.5% 8.4% NAM: North America EMEA: Europe, Middle East and Africa APAC: Asia Pacific SAM: South AmericaFigure 3. What are the business drivers behind moving to the Cloud? Reduced cost 52 Reduced time to market 41 Operational efficiencies 39 Free up data center space 35 Avoid operational expenses, preserve capital 34 Improved customer demand 33 Improved customer interaction 32 Leverage existing investments 27 Provide access to all consumers, all devices 23 Increased business agility 19 Support scalability requirements cost effectively 16 Increased e-commerce capabilities 7 Deliver new capabilities/modernization 5 0% 10% 20% 30% 40% 50% 60%Note: Multiple responses allowed 9
    • Figure 4. Is the current economic climate driving Cloud uptake? (Percentage answering “yes,” by region and sector) 88% Agree Total 87% 86% 94% 87% NAM EMEA APAC SAM 90% 86% 91% 90% 68% 92% Retail Financial Energy/ Public Manufacturing/ Telecommuni- Services Utilities Automotive cations/Media NAM: North America EMEA: Europe, Middle East and Africa APAC: Asia Pacific SAM: South AmericaFigure 5: How mature are you in terms of Cloud adoption? 5% 14% 64% 17% Embarking Early Adoption Maturing Close to Maturity10 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see itAs might be expected, North America, which we would classify as the mostmature “IT economy,” has the highest proportion of companies that are close toCloud maturity. South America has the highest concentration of companies at the“embarking” stage, a reflection of its large number of relatively young but fast-growing businesses (Figure 6).When asked about the choice between private, public or hybrid Cloud solutions,respondents indicated a clear preference for private. This reflects long-held concernsabout security and data sovereignty that continue to influence decisions. Fortypercent of executives cited off-premise and partner-hosted private Cloud solutions,and an additional 26% cited on-premise private Cloud solutions. Just 19% said theirorganization preferred a public Cloud approach.Figure 6: How mature are you in terms of Cloud adoption? (Responses by region) NAM EMEA APAC SAM 2% 5% 2% 5% 10% 9% 12% 14% 17% 19% 8% 38% 46% 68% 70% 75% Embarking Early Adoption Maturing Close to Maturity Base = All companies with a Cloud strategy 11
    • 12 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see itAnother aspect of this step-by-step dealing with a rapidly evolving network In the current economic climate, theyadoption is the use of multiple Cloud of Cloud providers and solutions appear to be cherry-picking the areasvendors. We found that 72% of is to adopt a Cloud “orchestration” where they can get Cloud benefitsrespondents are working, or planning approach. This will mitigate the risk of — like cost reduction and flexibility —to work, with more than one vendor. the increasing complexity and ensure most easily, and equally importantly,This surprised us initially because we that nothing stands in the way of with the least risk.had expected that companies would reaping the benefits of the Cloud.prefer to entrust their Cloud activities Looking ahead, the pace of adoptionto a single trusted vendor – to reduce The progressive approach to putting could well accelerate as businessescomplexity and lines of control. But applications into the Cloud is also start to expect these same benefitsin practice, however, we often see likely to be a function of trust. Only right across the systems landscape,companies adopting a seemingly more 56% of organizations said they trusted and as they become more comfortablepiecemeal approach, in which vendors the Cloud with their data (Figure and confident with the Cloud.that specialize in relevant applications 7), so companies are bound to beare chosen to support the needs of a cautious about running certain types ofspecific department or function, such applications in the Cloud.as Sales and Marketing. Cloud is clearly the default Although a lack of trust may still be for new applicationsAs this approach also applies to the slowing down the speed of Cloudinfrastructural aspects of the Cloud, this adoption for some organizations, the Investigating how Cloud solutions aregives rise to the challenge of managing step-by-step approach to migration is being applied, more than three-quartersa group of specialist suppliers. A way of on the whole serving companies well. of respondents said their Cloud activityFigure 7: Do you trust the Cloud with your data? (Percentage answering “yes,” by region and sector) 56% Trust Total 62% 57% 55% 42% NAM EMEA APAC SAM 40% 63% 54% 59% 55% 75% Retail Financial Energy/ Public Manufacturing/ Telecommuni- Services Utilities Automotive cations/Media NAM: North America EMEA: Europe, Middle East and Africa APAC: Asia Pacific SAM: South America 13
    • Examining regional and industry differences in trust The North American market – relatively mature in terms of general IT adoption – indicated higher levels of trust in the Cloud at 62%, while only 42% of South American companies showed the same level of confidence, as depicted in Figure 7. There were also some striking differences between industries. In retail, where transaction data has a very high value to the enterprise, only 40% expressed trust, compared with 59% in public and 75% of telecommunications and media companies. We also asked whether “people go with what they know and trust.” A positive response was taken as indicating conservatism and possible concerns about security. Some 52% agreed overall, but for manufacturing/automotive, the figure was 76%, suggesting that firms in this sector are particularly risk-averse, which might explain their relatively slow pace of Cloud adoption. NOTE - all companies would argue that data has a high value - so modifications help clarify the difference with retailFigure 8: Does your Cloud adoption focus on new applications? (Percentage answering “yes,” by region and sector) 78% New Applications Total 77% 76% 74% 92% NAM EMEA APAC SAM 84% 77% 80% 69% 68% 74% Retail Financial Energy/ Public Manufacturing/ Telecommuni- Services Utilities Automotive cations/Media NAM: North America EMEA: Europe, Middle East and Africa APAC: Asia Pacific SAM: South America14 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see it78%of respondents said theirCloud activity is focusedon new, as opposed tolegacy, applications. 15
    • is focused on new, as opposed to finding that noted that the business As with the business drivers, reducinglegacy, applications (Figure 8). Even is increasingly making Cloud-related costs was the most frequently citedmore — 83% — said they were using decisions. by around half of respondents. Butthe Cloud to develop new applications close behind was shifting costs fromas well as running them in the Cloud. In our view, it makes sense to focus on capex to opex, and rapid scalability new and critical parts of the business came a close third. Although we calledIn South America, with its relatively that need rapid rollout and maximum these “IT drivers,” we believe they aresmall number of legacy solutions, 92% flexibility and scalability. It is, of course, well understood and appreciated bysaid they are focusing their adoption also more straightforward to implement business leaders today.on new applications. Among sectors, new processes than to migrate84% of retail respondents reported their processes that are encumbered by From a sector perspective, retailCloud activity was concentrated on new legacy technology and data. And it is organizations are more likely thanapplications, a reflection of this sector’s also easier to realize Cloud benefits with average to cite reduced costs as a keyhighly competitive environment and its applications that have been specifically driver for moving to the Cloud, probablyneed to get products to market fast. designed to work in that environment. because of the cost-competitive nature Legacy systems are mostly being left of their marketplace. On the other hand,In addition to core processes, most where they are for the time being. moving from capex to opex is more oforganizations also have developed new, an issue for those in manufacturing/innovative processes that are at the automotive and energy/utilities, noedge of the business, rather than in its doubt a reflection of the capital-core, and which are critical to growth. IT and the business are intensive nature of these industries.These new processes are almost aligned on the importanceinvariably owned by the business of cost-reduction drivers For financial services organizations, therather than IT, and the business is most important IT driver for the movelikely to evaluate the Cloud as the ideal In addition to ranking the importance to the Cloud is the ability to scale ITplatform to develop, test and launch of specific business drivers, we also up or down rapidly. This is no surpriseapplications to the market as quickly wanted to assess the IT drivers for given this sector’s drive for increasedas possible. Based on this data and adopting Cloud, to establish the business agility and faster responseour work with clients, our observation differences and similarities. So we to market and regulatory changes, inis that Cloud has become the default asked our respondent executives to order to maintain profits and focus onin some organizations for hosting new also identify their key IT drivers for customer needs.applications. This aligns to our earlier moving to the Cloud (Figure 9).Figure 9: What is the key IT driver for the move to Cloud? (Top four responses) Driving Moving from Ability to scale Improved service down costs capex to opex IT needs up or to internal down rapidly customers 51% 50% 48% 37% Base = All companies with a Cloud strategy16 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see itCloud is now owned right specific triggers or events which have Again, IT has a clear expert role to play,across the business precipitated the move to the Cloud. to mitigate these risks and provide What emerges is very much focused on confidence to the business, so theWe have established that Cloud is external client markets. New markets full Cloud benefits can be realized.no longer the sole preserve of the IT or territories, applications and product These same concerns also help tofunction – in terms of decision-making. lines are seen as the most important explain why most businesses areWas this change to be reflected in the factors for a move to the Cloud, and currently pursuing both public andorganizational function that was driving these are all — at least initially — the private Cloud strategies, and spreadingCloud adoption? Only two years ago, concern of the business rather than their perceived risk among multipleexperience would have indicated that of IT. Cloud vendors.the overwhelming answer was “IT” asbeing the key functional driver but, in The growing emphasis on Cloud Until now, we have seen many firms’our 2012 survey, IT was named by just is also reflected in investment. Our Cloud activities paralyzed by real or32% of respondents. survey found that enterprises are assumed problems with security, looking to invest 25% more on Cloud privacy, data sovereignty, robustnessNot far behind, some 29% mentioned activities next year compared to now and manageability. These concernsthe Board, with Operations and the – 28% more in the case of those in have kept some organizations fromChief Security Officer also getting North America. moving forward, even when thefrequent mentions (Figure 10). Clearly, business side is encouraging the useCloud is is no longer perceived as an Although business decision-makers of Cloud, because its benefits are nowIT-owned technology, but in a relatively have emerged as a driving force behind well understood. While these concernsshort timeframe, its effectiveness as an Cloud adoption, it is clear that IT still still exist, they are considered to haveenabling platform has been recognized has an essential and central role to less impact on the innovative activitiesand has percolated throughout the play in overseeing and enabling the that take place at the edge of thebusiness. process. As Figure 12 shows, fears business. These activities therefore of security breaches and issues with offer a natural opportunity to end theOne reason why business decision- data sovereignty continue to be seen paralysis and start using Cloud.makers are playing an increasing role as significant impediments to Cloudin the move to the Cloud is revealed adoption.in Figure 11, which looks at theFigure 10: Which functions are encouraging the move toencouraging Figure 10: Which functions are Cloud? the move to Cloud? IT 32 Board 29 Operations 21 Chief Security Officer (CSO) 20 HR 11 CMO 9 Legal 7 0% 5% 10% 15% 20% 25% 30% 35%Note: Multiple responses allowed Note: Multiple responses allowed 17
    • 18 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see itFigure 11: What industry events/triggers will cause organizations to opt for the Cloud? Emerging markets and territories 42% A new application 33% New product lines 12% A rapid move out of recession 9% A Y2K type event 2% 0% 10% 20% 30% 40% 50%Figure 12: What are the top impediments preventing Cloud uptake? Fear of security breaches 41 Issues with data sovereignty 35 Lack of integration 33 Lack of a clear Cloud strategy 30 Lack of agility in the business 30 Finding the right partner 27 Cost concerns 27 Lack of trust 26 Commitment to one partner 26 Confusion over which Cloud approach to take 23 Meeting regulation and governance needs 18 Lack of storage/security back-up 6 No Cloud DC in our region/country 4 Other 2 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%Note: Multiple responses allowed 19
    • RecommendationsFrom a CIO perspective, the trend towards greater business • Undoubtedly, the business will continue to look to the CIOownership of a so-called IT platform may at first glance to make well-informed technical and architectural decisions,appear to be challenging. But we believe that Cloud still such as whether legacy systems should run on a private,represents an opportunity for IT to demonstrate expertise and public or hybrid Cloud and which platform and solutionmanagement skills in orchestrating and enabling the most vendors to standardize on. So CIOs and their departmentsapplicable Cloud strategy. also need to take a well-orchestrated approach to the Cloud landscape – bringing together all the constituentsWe outline some brief recommendations: into a cohesive and mutually supporting whole, and dealing with the most important inhibitors. This approach will• In our opinion, organizations have a clear opportunity to ensure that the potential risk of increased complexity does take advantage of the business side’s increasing ownership not stand in the way of reaping the benefits of the Cloud. of Cloud initiatives to speed up Cloud adoption and truly IT must ensure that the Cloud makes business life simpler, embed it within the organizational entity as an accepted and does not add managerial challenges. way of working. • It is therefore essential that IT and business leaders• CIOs need to be aware of the shifting power balance establish or maintain an ongoing dialogue around Cloud regarding Cloud, and to establish the most appropriate to ensure that the organization realizes the full benefits, as role in this new dynamic. IT departments have a vital role migration moves ahead. This is no longer “just” a better to play in ensuring that the business as a whole, and not alignment between both sides, but acknowledging that just individual business units, gets the most out of Cloud. business change and evolving technology have already They are uniquely positioned to ensure that Cloud initiatives become inseparable. can be integrated with the rest of the IT facilities, and that these initiatives meet the organization’s requirements for IT governance and compliance.20 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see itConclusionCloud hype used to be well ahead of the reality. But now as reality catches up with the hype,the state of play is shifting, as evidenced by the key findings highlighted in this report. The mostsignificant, in our opinion, is that the Cloud has moved from a platform managed by IT to a wayof working that the business as a whole values and wants to use for important new initiatives.These changes that are happening within the business provide fresh insights into Cloudadoption. That the business, rather than IT, is increasingly driving Cloud adoption reflects thefact that Cloud solutions offer a flexible and extremely cost-effective way to launch innovativeactivities that will allow expansion into new areas.Looking forward, we believe that Cloud is now fundamentally driving the future of businessand technology fusion – a phenomenon we call Business Cloud. No business change canoccur without the appropriate enabling technology, and it is Cloud that is putting the power ofinformation technology closer to the business than ever before.It is clear that Cloud brings key qualities that are not only relevant to technology provisioning,but also strongly influence the way organizations think about setting up and running theirbusiness. Indeed it creates new, high expectations on the demand side, but it equallytransforms the way services and solutions are delivered on the supply side. This is why weview Cloud not as a separate topic, but as a ubiquitous design principle that infuses the entirebusiness in all dimensions.In the end, whatever the solution, it’s about the business benefiting from the Cloud, not aboutthe Cloud itself. It is simply Business Cloud. 21
    • Appendix: About the Survey Sample – by region and sector The Capgemini “Business Cloud” study comprised 460 detailed telephone-based interviews with executives at enterprises (most with over 10,000 employees) in selected countries in key regions. An equal selection of IT and business decision-makers were included to provide a broad-based and balanced Cloud perspective. Organizations in the following regions and countries were included: • North America (NAM): US • Europe, Middle East and Africa (EMEA): UK, Germany, France, Netherlands, Sweden • Asia Pacific (APAC): India and China • South America (SAM): Brazil The survey targeted specific vertical sectors: retail, financial services, energy/utilities, public, manufacturing/automotive and telecommunications/media. Data collection Data collection took place during June and July 2012 with the program designed and undertaken by independent research company Coleman Parkes Research. Structured questions were posed to those taking part in order to elicit current thinking on Cloud.22 Business Cloud: The State of Play Shifts Rapidly
    • Cloud the way we see itFigure A1: Regional breakdown of responses Actual Actual 99 Actual % Actual 460 % 22% 211 % 100 100% 45% % Actual 50 22% Total % 11% NAM EMEA APAC SAM NAM: North America EMEA: Europe, Middle East and Africa APAC: Asia Pacific SAM: South AmericaFigure A2: Sector breakdown of responses Actual Actual Actual 101 52 % 460 % % 22% 11% Actual 100% Actual 103 51 % Total % 23% 11% Actual Actual Retail 101 52 % % Telecommuni- 22% 11% cations/Media Financial Manufacturing/ Services Automotive Energy/ Public Utilities 23
    • Cloud the way we see itFor more information aboutour Business Cloud study, or the wayin which our Cloud Orchestrationservices can optimize the benefit ofCloud for your business,please contact:Ron TolidoChief Technology OfficerContinental Europeron.tolido@capgemini.com About CapgeminiWith around 120,000 people in 40 countries, Capgemini is oneof the world’s foremost providers of consulting, technology andoutsourcing services. The Group reported 2011 global revenues ofEUR 9.7 billion.Together with its clients, Capgemini creates and delivers business andtechnology solutions that fit their needs and drive the results they want.A deeply multicultural organization, Capgemini has developed its ownway of working, the Collaborative Business Experience™, and draws onRightshore®, its worldwide delivery model.Learn more about us atwww.capgemini.comThe information contained in this document is proprietary. ©2012 Capgemini. All rights reserved.Rightshore ® is a trademark belonging to Capgemini.