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Always on. - Communication World

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Presented at Communication World, Munich …

Presented at Communication World, Munich

- Intelligent networking of different means of transportation play a central role.
- Mobile devices are growing strongly - in number as well as functionality, to provide the opportunity for new business models
- Companies need to develop a mobile strategy and address the new challenges on a broad basis

By Andreas Hein

Published in: Technology

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  • 1. Always onCommunication World, Munich 9.10.12, Andreas Hein
  • 2. Agenda Megatrends Mobility evolution path Challenges Solution Capgemini Mobility Portfolio Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 2
  • 3. Agenda Megatrends Mobility evolution path Challenges Solution Capgemini Mobility Portfolio Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 3
  • 4. In which direction mobility will evolve – and who will be the one in contact with the customer? Self driving cars from google – Agencies selling lifts, car sharing offers google as OEM? and train-ticketshttp://www.faz.net/aktuell/technik-motor/auto- www.mitfahrzentrale.deverkehr/googles-selbstfahrende-autos-das-auto-wird-automobil-11773949.html Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 4
  • 5. Four Megatrends will influence customer behaviour and willlead to new mobility concepts Globalisation and deregulation Ecology (Production follows consumption, (Optimization of asset allocation, Growing international trade) Stronger environmental concern) “Flexibility and mobility” “Embracing of new “Environmental technologies” consciousness” CHANGE OF CUSTOMER BEHAVIOR “Change in status consumption” (“usage vs. ownership”) (Drive train, RFID/ GPS , mobile technologies, (Demographic change, mature customers/ seamless integration) individualization, urbanization, Generation Y) Technological progress Socio-demographic factorsSource: Bundesverband CarSharing, Managermagazin, Capgemini Research
  • 6. Agenda Megatrends Mobility evolution path Challenges Solution Capgemini Mobility Portfolio Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 6
  • 7. Change in the customer mobility behavior Where do I want to go today? I don’t need a car at all … why notWhich car do I want do going for an e-bike, train or bus buy? when it fits to my needs! How can I connect the Do I need an own car or can outside world in my car? I rent one if needed? past yesterday today tomorrow Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 7
  • 8. Mobility evolution path mobility as a service vehicle as a service integration of service into vehicles offline vehicles • Intermodal mobility • Car specific services e.g. including different car-sharing vehicles and mobility • Integration of local schemes • Public services • Mobility on-demand • Fleet based on individual • Private vehicles • New user interfaces in the • Privat customer preferences • No online support for drivers cars past yesterday today tomorrow Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 8
  • 9. Agenda Megatrends Mobility evolution path Challenges Solution Capgemini Mobility Portfolio Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 9
  • 10. Business challenges for OEM„s regarding their different roles in the new mobility worldWhich cars must I build and which changes in mycore-processes are necessary? What is necessary to use cars as service?• Changes in the car: • Changes in the car: • New engine concepts, e.g. e-mobility with new charging and • Temporary opening cars without key construction challenges • Information, cars must provide for car sharing • Software in the car including apps to control the car concepts• Changes in the processes around the car: • Fast individualization • Changes in the car engineering processes • Provision of 7x24 h car sharing services • Use of mobile devices and apps in core-processes (e.g. iPad in • New business processes with selected partner factories) Which mobility services will be needed and which of them will I provide? • New and fast changing business models changing revenue sharing and billing and clearing models • Integrator role in a mobility platform • Many partners • New competitors • Micro payment Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 10
  • 11. Agenda Megatrends Mobility evolution path Challenges Solution Capgemini Mobility Portfolio Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 11
  • 12. Mobility service provider: IT changes from business enabler to core business Customer perception • Design • UsabilityProducer processes • Quality • Flexibility Producer processes • Customer Service • Indiviuality• Individual car • Build up an platform configuration approach capabilities • Flexibility • Performance • Provide development• Just in time ordering • Individuality • Confidence APIs processes Premium Premium Cars Services • Provide• Customer care and personalization service capabilities• Partner management • Utilize with cloud services• Introduce quality gates • Introduce quality gates• Optimized supply chains • …• … Complex backend processes and services are required to ensure a premium customer perception! Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 12
  • 13. Four important challenges must be solved in the futuremobility architecture • Real time data availability • Data integrity • Data completeness • User specific data mining Data integration • Highest data and service• Mobile travel companion availability• Link to/integrate all media Mobile Mobility Cloud • Flexibility and use on types services platform Computing demand• Use world wide • Cost-efficiency• Always up to date Social communities • Complete business process coverage • Get new customer • Enforce customer loyalty • Continuous service improvement Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 13
  • 14. Think Big, start small, scale fast! Design principles Scalability Extendible Flexibility Quick adaptable HMI Authentication / Authorization Easily customizable Business processes Individualization Secure Security Transformation Automated Service adaptation Available Industrialization Service 1 Service 2 Service N Stable Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 14
  • 15. A clear domain modelling is necessary to get an extendable and maintainable mobility platform! HMI Routing App Booking App …Build once run everywhere Business processes Routing Ticketing Social Netw. Administration …Clear domain Route evaluation Booking Rating Trip administration separation Authentication / Authorization Trip advisor Invoicing Advertising User accounts TransformationUse standard user route Transportation mode … Security business objects Service adaptationStandard-API„s Transportation Social network Geo/Maps … per service APIs API„s API„s type Social networks Car Sharing API Local traffic API Train/Flight API Maps Real time traffic Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 15
  • 16. Agenda Megatrends Mobility evolution path Challenges Solution Capgemini Mobility Portfolio Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 16
  • 17. Our offering in a nutshellMobility Strategies APP factory- New mobility trends and business models - Usability & Design- Assessment and Design of mobility strategies - Industrialization of mobile development - Life Cycle Management - Assessment of existing platform architectures - Cloud / Managed services - Design for individual business needs - Managed Mobile DevicesBackend Architecture Service Management Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 17
  • 18. IT changes from business enabler to core business Today Future IT* : © 2009-2012, BICOS COMPUTER GmbH - http://www.bicos.de/portfolio/it-service.html last accessed 17 Sept. 2012 Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 18
  • 19. Discussion Thank you for you interest! Contact: andreas.hein@capgemini.com Copyright © Capgemini 2012. All Rights Reserved Always-on_BMW_v16.pptx 19