Stage Your Business


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Presentation for Central School of Speach & Drame on starting a creative business

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Stage Your Business

  1. 1. CSSD – Business Canvas Model “Graduates into Business” Accelerator
  2. 2. The Challenge Can we design a Theatre Businessthat is financially feasible and viable.
  3. 3. So can we make it happen..We assembled a group ofstakeholders from CSSD touse a Business CanvasModel to sketch out abusiness model for asolution to the challenge…
  4. 4. What’s the Canvas Model for…• Public display of your teams initial insights- allows others to engage … “leading to Cognitive Participation” and buy-in.• Every insight is a “hypothesis” that must be able to be tested and challenged…• Understanding how things fit and cohere…• Understand your scope for agency.. the things you can do and can’t do to make your business successful.• Identify unknowns and risks.. “How to fail fast”• Identify and Map out previously “Unseen Opportunities”• Devising tests and collect evidence that proves the business model…• Structures your business and helps to devise a roadmap.
  5. 5. From Space to ModelSpace = More Model = less
  6. 6. New Start-up Model See Steve Blank, Four Steps to the Epiphany
  7. 7. What do Customers want.• ownloads/value_proposition_designer_draft.p df
  8. 8. The Value Proposition The Show • List all the features of the show • List all the “pay-offs” that the audience can expect- “The Pull” • Define the “Anchor”? – What people are going to compare your show against. • List all the reasons why the audience will choose your show rather than the alternatives- The differentiators • Why now- What is propelling people to choose to come to your show now. All Assumptions to be tested
  9. 9. Whose the Customer..• Segment by type..• Segment by present behaviour…• Segment by likelihood to use/ buy…• Segment by need/ job to be done…• Segment by ability to reach…
  10. 10. Channels- How do we reach our audience?• Pull or Push ?• Method is not Message?• Buying Customers…• AAARR…. What’s you funnel?
  11. 11. Customer Relationship = Growth Retention + Referral = Lower Acquisition cost = Less Risk =Increased Chance of success
  12. 12. Key ResourcesIf we have very littlemoney so can we reducethe cost byusing/leveraging…
  13. 13. Key Partners “ For a start-up acquiring keypartners is the horse before the cart…” Who, Why, How
  14. 14. Key Activities• What do you need to do to get this business … – Tested – Launched
  15. 15. …What next..? • Play & Experiment • Test out Assumptions • Design an MVP.. • Develop roadmap and budget