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People love stories
They love all kinds of stories simply toldThey can take 90 minutes to play
Years to write & months to read
Minutes to sing
They can seem simple, but still be complex
We’re just suckers for good narratives          with great returns
Great storytellers need to be great listeners
They know their audience cold
They have walked in their shoes
Lived in their homes
Slept in their beds
In fact, sometimes,they know their audiencebetter than the audienceknow themselves
Making them capable of magic
You should be able to tell your story to a class of 7 year olds
Pick a field big enough for a     never ending story
But remember, stories  are not just about   communications
Stories live in your        product They live in how you runand analyze your business
Good communications  just make sure that things look good and    sound their best
Seedcamp TLV stories
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Seedcamp TLV stories

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Transcript of "Seedcamp TLV stories"

  1. 1. People love stories
  2. 2. They love all kinds of stories simply toldThey can take 90 minutes to play
  3. 3. Years to write & months to read
  4. 4. Minutes to sing
  5. 5. They can seem simple, but still be complex
  6. 6. We’re just suckers for good narratives with great returns
  7. 7. Great storytellers need to be great listeners
  8. 8. They know their audience cold
  9. 9. They have walked in their shoes
  10. 10. Lived in their homes
  11. 11. Slept in their beds
  12. 12. In fact, sometimes,they know their audiencebetter than the audienceknow themselves
  13. 13. Making them capable of magic
  14. 14. You should be able to tell your story to a class of 7 year olds
  15. 15. Pick a field big enough for a never ending story
  16. 16. But remember, stories are not just about communications
  17. 17. Stories live in your product They live in how you runand analyze your business
  18. 18. Good communications just make sure that things look good and sound their best
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