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Mit Sloan 0807

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Transcript

  • 1. Travels around the Internet Saul Klein MIT Sloan School
  • 2. Financial map of the last 14 years…. 1993-2007
  • 3. Trying to push old media uphill.... 1993-1994
  • 4. Riding the first Internet mini wave…. 1995-1997
  • 5. Watching the ascent from Redmond…. 1997-1999
  • 6. Experiencing the bubble bursting… 2000-2002
  • 7. Going back to basics in Europe…. 2002-2004
  • 8. The web reaches an inflection point…. 2004-2006
  • 9. Doubling down on the Internet…. 2003-today
  • 10. Web is huge and no longer American….
  • 11. Broadband is widely adopted….
  • 12. It’s also not just English speaking….
  • 13. Online advertising has tipped…
  • 14. Young technical talent is global …
  • 15. It’s been a very eclectic experience…. Publishing Entertainment Marketing Technology Retail
  • 16. Trying lots of different approaches…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit
  • 17. Operating at very different stages…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit Seed Early-Stage Fortune 500
  • 18. Playing lots of different roles…. Publishing Entertainment Marketing Technology Retail Subscription Freemium Advertising E-commerce Non-profit Seed Early-Stage Fortune 500 Founder Board Member CEO General Management Marketing Investor
  • 19. Thinking about starting the business… Opportunity Others Ownership
  • 20. How big is the opportunity….
  • 21. Who are the others….
  • 22. What level of ownership is available….
  • 23. Thinking about starting the business… Opportunity Others Ownership Customers Conversations Convenience Costs Competition
  • 24. Maniacal focus on the customer….
  • 25. Encourage customer conversations….
  • 26. Offer new levels of convenience….
  • 27. Leverage and manage cost structure…
  • 28. Let the competition worry about itself…
  • 29. Seeding first-time entrepreneurs….
  • 30. is now in 60+ cities….
  • 31. Go out there, think big, take some risks…
  • 32. It’s ok to fail…learn from your mistakes
  • 33. Pick yourself up and try again…
  • 34. Thanks… saul@klein.name http://localglo.be http://www.seedcamp.com http://www.opencoffeeclub.org