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Shangri La poster

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Poster for Arts Series\' Chinese acrobats performance

Poster for Arts Series\' Chinese acrobats performance


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  • 1. The Tallgrass Prairie at Fermilab
  • 2. HADRON COLLIDER PHYSICS Duke University SYMPOSIUM 2006 Durham, North Carolina May 22 - 26, 2006 International Advisory Committee Samuel Aronson Brookhaven Latest measurements from the Tevatron, RHIC & HERA Gerald Blazey Northern Illinois Preparations for physics at the LHC Rino Castaldi INFN/Pisa eoretical status of hadron collider physics Michael Chanowitz LBNL Allan Clark Geneva Sally Dawson Brookhaven Contact: hcp2006@phy.duke.edu Jos Engelen CERN Howard Gordon Brookhaven Daniel Green Fermilab Timothy Hallman Brookhaven Peter Jenni CERN Young Kee Kim Chicago Takahiko Kondo KEK Michelangelo Mangano CERN Hugh Montgomery Fermilab Tatsuya Nakada CERN/EPFL Michel Della Negra CERN Chris Quigg Fermilab Robert Roser Fermilab Olivier Schneider EPFL Jurgen Schukraft CERN Alexey Sissakian JINR Paraskevas Sphicas Athens/CERN Michael Tuts Columbia William Trischuk Toronto Terence Wyatt Manchester William Zajc Columbia Local Organizing Committee (Duke University) Alfred Goshaw Ashutosh Kotwal (chair) Mark Kruse Berndt Mueller Seog Oh omas Phillips Kate Scholberg We b s ite: htt p://hcp2006.phy.duke.edu Chris Walter
  • 3. Diana Canzone THESIS ABSTRACT 2006 Marketing’s Emotional Branding: Identifying a possible connection in Art A pivotal change in marketing in the 21st century involves a shifting of attitudes towards the consumer who is now being approached with a product enveloped within an emotionally charged space or experience. The one-dimensional product presentations of yesterday are being replaced by an all-encompassing and multi-sensory experience, with the goal of creating an emotional bond within the consumer’s mind. The term for this type of marketing is emotional branding, named by Marc Gobé author of, Emotional Branding: The New Paradigm for Connecting Brands to People (2001). Gobé coined the phrase emotional branding as a particular type of design/marketing approach to create more personal and compelling brands. In his writing he foreshadows the power of emotional branding to create loyal customers, to personalize products, and as a tool to help predict future trends and behaviors. The summation of the total points of contact with the product offered through the use of the five senses encapsulates the power of this new consumer experience. Environmental aspects like music, color palette, imagery, food, and scents can all profoundly alter and enhance the emotional identity associated with that particular product and its spatial environment. The unconscious effects of sensory stimuli can activate intimate responses to and from the consumer with the product, enhancing a dialogue, while creating more associative hierarchies. Ultimately, this alternative approach redefines the consumer-product relationship and creates an emotional and personal bond for the consumer. This thesis project explores the application of emotional branding’s sensorial experience approach within an artistic space. My interests lie in the ability and effectiveness of emotional branding to evoke an emotional response through the subtleties of aroma, sound, touch, taste, and vision to heighten the viewer’s experience and connection to the art. I am intrigued by the powerful capacity that emotional branding has had in effectively marketing a wide range of products from coffee to clothing. This thesis project aims to identify the successful characteristics of emotional branding and test its relevancy and success within the art world, and create a new dialogue with existing constituencies. Furthermore, this thesis looks at the possibility of using emotional branding to create an emotionally deep connection between the viewer and the art.