The Serendipity Experiment Presented by Tom LeBree June 21/2011
What is Serendipity? unexpected chance meaningful encounters
The Serendipity ExperimentQ -‐ Can we enhance serendipitous encounters with mobile technology?
What is StreetSpark ?• Creates Serendipity by connecGng people through moments in life that maIer.• Matches users’ shared social acGvity and sends an alert when a match is nearby• The matches facilitate a spark, which can either be Ignited or ExGnguished• ‘Social Matching’ using Interest Graphs• Facilitates real-‐Gme encounters
oad te d R ec Exp“Chance favours only the prepared mind.’’ Louis Pasteur
AcGon – online to oﬄine Follow the same people Listen to the same bands/ musicians on Last FM on TwiIer StreetSpark creates ‘Social matching’ : based on interests & social networking acGvity ‘Like’ the same things on Watch the same movies Facebook and Facebook Groups on Ne`lix Read the same books and news Check into the same on GetGlue places on FourSquare
Familiar Strangers? Jim and Gina: • Both ran the London Marathon • Socialise at Soho House • Go to Reading on the weekends • Love watching cricket • Just read ‘Visit from the Goon Squad’ • Are parGal to Karaoke • Read The Observer religiously • Believe in Astrology • Downloaded Jaime Oliver cooking app • Listened to the Beatles ‘Yellow Submarine‘ this week
What we’ve learnt• Strangers matched on social interests are more likely to ignite (compared to proﬁle info only)• Strangers more willing to meet when there are overlaps in personality (even places they like)• People will take risks (if they feel there is potenGal of ﬁnding something ‘special’)• People want an excuse to be spontaneous• They see serendipitous encounters as romanGc