The Filter Bubble                         Eli Pariser                         @elipariser on TwitterWednesday 22 June 2011
/0*!-12*!72**#)=!=9%.)(%)*!0<%)5#)=8                         /"#$%&()"*+,"-!"#$%!-!&((%)*!-!+,-.%                         ...
/0*!-12*!72**#)=!=9%.)(%)*!0<%)5#)=8                         /"#$%&()"*+,"-!"#$%!-!&((%)*!-!+,-.%                         ...
/0*!-12*!,(%:%00)%00!#)!G%3!K.$!&#*48                         /0*!-12*!72**#)=!=9%.)(%)*!0<%)5#)=8                        ...
Why?Wednesday 22 June 2011
Information                         Created                         0                         20                          ...
Information                         Created                         0                         20                          ...
Information                         Created                         mon       2 days in 2011   wedWednesday 22 June 2011
If you like this,                         youʼll like that.Wednesday 22 June 2011
Meet Scott’s Google Search                         GENDER:                                     Male                       ...
Meet Daniel’s Google Search                         GENDER:                                     Male                      ...
Scott’s Search   Daniel’s SearchWednesday 22 June 2011
GoooooooooogleWednesday 22 June 2011
Goooooooooogle                         EgyptWednesday 22 June 2011
o                         Goooooooooogle                         Egypt                                 Crisis in Egypt    ...
“Relevance.”Wednesday 22 June 2011
“The future of the web                         is about personalization.”                                     Tapan Bhat, ...
“It will be very hard for people                          to watch or consume something                          that has ...
Wednesday 22 June 2011
“A squirrel dying in front of your                          house may be more relevant                          to your in...
Whatʼs different:                          - Unique                          - Invisible                          - Passiv...
YOUWednesday 22 June 2011
A ZON        H UF                                                                                 FI N                    ...
A ZON        H UF                                                                                 FI N                    ...
A ZON        H UF                                                                                 FI N                    ...
1. The Distortion ProblemWednesday 22 June 2011
Wednesday 22 June 2011
2. “The Psychological                         Equivalent of Obesity”Wednesday 22 June 2011
Ironman   Waiting for                                   SupermanWednesday 22 June 2011
Ironman   Waiting for                                   SupermanWednesday 22 June 2011
Ironman   Waiting for                                   SupermanWednesday 22 June 2011
Wednesday 22 June 2011
Wednesday 22 June 2011
Wednesday 22 June 2011
The Balance:   Justin Bieber                                        The Oscars                                        Agre...
The Balance:   Justin Bieber                                        Afghanistan                                        The...
omgWednesday 22 June 2011
lol                          ; )                                      #more                                omg            ...
3. A Matter of ControlWednesday 22 June 2011
“They want Google to tell                          them what to do next.”                                      Eric Schmid...
Wednesday 22 June 2011
Wednesday 22 June 2011
Thank you, Internet!Wednesday 22 June 2011
0100101010                         0010101000                         0100111011                         0100101010       ...
sort by:   Relevant                                    Important                                    Uncomfortable         ...
sort by:   Relevant                                    Important                                    Uncomfortable         ...
sort by:   Relevant                                    Important                                    Uncomfortable         ...
“Algorithmic Paternalism”Wednesday 22 June 2011
“Technology is neither good                          nor evil, nor is it neutral.”                                       K...
YOUWednesday 22 June 2011
YOUWednesday 22 June 2011
YOUWednesday 22 June 2011
YOUWednesday 22 June 2011
Wednesday 22 June 2011
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Eli Pariser presents The Filter Bubble at Canvas8

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Eli presented The Filter Bubble alongside StreetSpark in a Canvas8 event on 'By chance or by design? Serendipity and the internet'

A great talk, well received at the Prince's Trust in Shoreditch, London. The event was sponsored by Penguin.

Published in: Business, Technology
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  • Eli Pariser presents The Filter Bubble at Canvas8

    1. 1. The Filter Bubble Eli Pariser @elipariser on TwitterWednesday 22 June 2011
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ednesday 22 June 2011
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ednesday 22 June 2011
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ednesday 22 June 2011
    5. 5. Why?Wednesday 22 June 2011
    6. 6. Information Created 0 20 all of human history 10Wednesday 22 June 2011
    7. 7. Information Created 0 20 all of human history 10Wednesday 22 June 2011
    8. 8. Information Created mon 2 days in 2011 wedWednesday 22 June 2011
    9. 9. If you like this, youʼll like that.Wednesday 22 June 2011
    10. 10. Meet Scott’s Google Search GENDER: Male RACE: Caucasian LOCATION: New YorkWednesday 22 June 2011
    11. 11. Meet Daniel’s Google Search GENDER: Male RACE: Caucasian LOCATION: New YorkWednesday 22 June 2011
    12. 12. Scott’s Search Daniel’s SearchWednesday 22 June 2011
    13. 13. GoooooooooogleWednesday 22 June 2011
    14. 14. Goooooooooogle EgyptWednesday 22 June 2011
    15. 15. o Goooooooooogle Egypt Crisis in Egypt Travel, Vacations Protests of 2011 Egypt Daily News Lara Logan CIA World FactbookWednesday 22 June 2011
    16. 16. “Relevance.”Wednesday 22 June 2011
    17. 17. “The future of the web is about personalization.” Tapan Bhat, Yahoo VPWednesday 22 June 2011
    18. 18. “It will be very hard for people to watch or consume something that has not in some sense been tailored for them.” Eric Schmidt, GoogleWednesday 22 June 2011
    19. 19. Wednesday 22 June 2011
    20. 20. “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” Mark Zuckerberg, FacebookWednesday 22 June 2011
    21. 21. Whatʼs different: - Unique - Invisible - PassiveWednesday 22 June 2011
    22. 22. YOUWednesday 22 June 2011
    23. 23. A ZON H UF FI N AM GT O X N LI PO TF NE ST O O N E WS POST YOU TO N YAH NG HI AS O W G O GL E OA RD F LIPBWednesday 22 June 2011
    24. 24. A ZON H UF FI N AM GT O X N LI PO TF NE ST O O N E WS POST YOU TO N YAH NG HI AS O W G O GL E OA RD F LIPBWednesday 22 June 2011
    25. 25. A ZON H UF FI N AM GT O X N LI PO TF NE ST O O N E WS POST YOU TO N YAH NG HI AS O W G O GL E OA RD F LIPBWednesday 22 June 2011
    26. 26. 1. The Distortion ProblemWednesday 22 June 2011
    27. 27. Wednesday 22 June 2011
    28. 28. 2. “The Psychological Equivalent of Obesity”Wednesday 22 June 2011
    29. 29. Ironman Waiting for SupermanWednesday 22 June 2011
    30. 30. Ironman Waiting for SupermanWednesday 22 June 2011
    31. 31. Ironman Waiting for SupermanWednesday 22 June 2011
    32. 32. Wednesday 22 June 2011
    33. 33. Wednesday 22 June 2011
    34. 34. Wednesday 22 June 2011
    35. 35. The Balance: Justin Bieber The Oscars Agreeable Ideas People like YouWednesday 22 June 2011
    36. 36. The Balance: Justin Bieber Afghanistan The Oscars Homelessness Agreeable Ideas Challenging Ideas People like You Different PeopleWednesday 22 June 2011
    37. 37. omgWednesday 22 June 2011
    38. 38. lol ; ) #more omg #mmm wtf?Wednesday 22 June 2011
    39. 39. 3. A Matter of ControlWednesday 22 June 2011
    40. 40. “They want Google to tell them what to do next.” Eric Schmidt againWednesday 22 June 2011
    41. 41. Wednesday 22 June 2011
    42. 42. Wednesday 22 June 2011
    43. 43. Thank you, Internet!Wednesday 22 June 2011
    44. 44. 0100101010 0010101000 0100111011 0100101010 0010101000Wednesday 22 June 2011
    45. 45. sort by: Relevant Important Uncomfortable Challenging Other Points of ViewWednesday 22 June 2011
    46. 46. sort by: Relevant Important Uncomfortable Challenging Other Points of ViewWednesday 22 June 2011
    47. 47. sort by: Relevant Important Uncomfortable Challenging Other Points of ViewWednesday 22 June 2011
    48. 48. “Algorithmic Paternalism”Wednesday 22 June 2011
    49. 49. “Technology is neither good nor evil, nor is it neutral.” Kranzbergʼs First LawWednesday 22 June 2011
    50. 50. YOUWednesday 22 June 2011
    51. 51. YOUWednesday 22 June 2011
    52. 52. YOUWednesday 22 June 2011
    53. 53. YOUWednesday 22 June 2011
    54. 54. Wednesday 22 June 2011
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