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Eli Pariser presents The Filter Bubble at Canvas8
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Eli Pariser presents The Filter Bubble at Canvas8

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Eli presented The Filter Bubble alongside StreetSpark in a Canvas8 event on 'By chance or by design? Serendipity and the internet' …

Eli presented The Filter Bubble alongside StreetSpark in a Canvas8 event on 'By chance or by design? Serendipity and the internet'

A great talk, well received at the Prince's Trust in Shoreditch, London. The event was sponsored by Penguin.

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Transcript

  • 1. The Filter Bubble Eli Pariser @elipariser on TwitterWednesday 22 June 2011
  •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ednesday 22 June 2011
  •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ednesday 22 June 2011
  •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ednesday 22 June 2011
  • 5. Why?Wednesday 22 June 2011
  • 6. Information Created 0 20 all of human history 10Wednesday 22 June 2011
  • 7. Information Created 0 20 all of human history 10Wednesday 22 June 2011
  • 8. Information Created mon 2 days in 2011 wedWednesday 22 June 2011
  • 9. If you like this, youʼll like that.Wednesday 22 June 2011
  • 10. Meet Scott’s Google Search GENDER: Male RACE: Caucasian LOCATION: New YorkWednesday 22 June 2011
  • 11. Meet Daniel’s Google Search GENDER: Male RACE: Caucasian LOCATION: New YorkWednesday 22 June 2011
  • 12. Scott’s Search Daniel’s SearchWednesday 22 June 2011
  • 13. GoooooooooogleWednesday 22 June 2011
  • 14. Goooooooooogle EgyptWednesday 22 June 2011
  • 15. o Goooooooooogle Egypt Crisis in Egypt Travel, Vacations Protests of 2011 Egypt Daily News Lara Logan CIA World FactbookWednesday 22 June 2011
  • 16. “Relevance.”Wednesday 22 June 2011
  • 17. “The future of the web is about personalization.” Tapan Bhat, Yahoo VPWednesday 22 June 2011
  • 18. “It will be very hard for people to watch or consume something that has not in some sense been tailored for them.” Eric Schmidt, GoogleWednesday 22 June 2011
  • 19. Wednesday 22 June 2011
  • 20. “A squirrel dying in front of your house may be more relevant to your interests right now than people dying in Africa.” Mark Zuckerberg, FacebookWednesday 22 June 2011
  • 21. Whatʼs different: - Unique - Invisible - PassiveWednesday 22 June 2011
  • 22. YOUWednesday 22 June 2011
  • 23. A ZON H UF FI N AM GT O X N LI PO TF NE ST O O N E WS POST YOU TO N YAH NG HI AS O W G O GL E OA RD F LIPBWednesday 22 June 2011
  • 24. A ZON H UF FI N AM GT O X N LI PO TF NE ST O O N E WS POST YOU TO N YAH NG HI AS O W G O GL E OA RD F LIPBWednesday 22 June 2011
  • 25. A ZON H UF FI N AM GT O X N LI PO TF NE ST O O N E WS POST YOU TO N YAH NG HI AS O W G O GL E OA RD F LIPBWednesday 22 June 2011
  • 26. 1. The Distortion ProblemWednesday 22 June 2011
  • 27. Wednesday 22 June 2011
  • 28. 2. “The Psychological Equivalent of Obesity”Wednesday 22 June 2011
  • 29. Ironman Waiting for SupermanWednesday 22 June 2011
  • 30. Ironman Waiting for SupermanWednesday 22 June 2011
  • 31. Ironman Waiting for SupermanWednesday 22 June 2011
  • 32. Wednesday 22 June 2011
  • 33. Wednesday 22 June 2011
  • 34. Wednesday 22 June 2011
  • 35. The Balance: Justin Bieber The Oscars Agreeable Ideas People like YouWednesday 22 June 2011
  • 36. The Balance: Justin Bieber Afghanistan The Oscars Homelessness Agreeable Ideas Challenging Ideas People like You Different PeopleWednesday 22 June 2011
  • 37. omgWednesday 22 June 2011
  • 38. lol ; ) #more omg #mmm wtf?Wednesday 22 June 2011
  • 39. 3. A Matter of ControlWednesday 22 June 2011
  • 40. “They want Google to tell them what to do next.” Eric Schmidt againWednesday 22 June 2011
  • 41. Wednesday 22 June 2011
  • 42. Wednesday 22 June 2011
  • 43. Thank you, Internet!Wednesday 22 June 2011
  • 44. 0100101010 0010101000 0100111011 0100101010 0010101000Wednesday 22 June 2011
  • 45. sort by: Relevant Important Uncomfortable Challenging Other Points of ViewWednesday 22 June 2011
  • 46. sort by: Relevant Important Uncomfortable Challenging Other Points of ViewWednesday 22 June 2011
  • 47. sort by: Relevant Important Uncomfortable Challenging Other Points of ViewWednesday 22 June 2011
  • 48. “Algorithmic Paternalism”Wednesday 22 June 2011
  • 49. “Technology is neither good nor evil, nor is it neutral.” Kranzbergʼs First LawWednesday 22 June 2011
  • 50. YOUWednesday 22 June 2011
  • 51. YOUWednesday 22 June 2011
  • 52. YOUWednesday 22 June 2011
  • 53. YOUWednesday 22 June 2011
  • 54. Wednesday 22 June 2011