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Bango
Canvas8: Mobile Money

Anil Malhotra, Co-founder and SVP Alliances & Marketing




 © 2012 Bango plc
 www.bango.com

                                                          1
About Bango


–    Founded in 1999 to enable effective         Bango customers include:
     collection of payments from mobile
     device users

–    Leading global brands choose Bango
     for mobile payments and analytics

–    Bango technology, relationships and
     user data enable a superior user
     experience, higher sales and accurate   80+ Operator relationships include:
     analysis

–    On London Stock Exchange since
     2005 (AIM: BGO.L)

–    Offices in Cambridge, UK
     and New York, USA                           Award winning technology:


                                                                                   2
Mobile payments?




                   3
What Bango does …..




  Streamline
   the user
   payment
  experience
                       Pay




               For thousands of digital merchants




                                                    4
A matter of life or death …

                         Warrior needs a sword in mobile game



     Pay with PayPal                                Pay with Bango
     •   Choose your sword                          •   Choose your sword
     •   Click & type phone number                  •   One click to pay
     •   Click to continue                          •   Get the sword
     •   Wait for a text message
     •   Open the message
     •   Note down the PIN code
     •   Go back to the app
                                                                            Defea
     •   Type in the PIN code                                                      ted
                                                                            the g
                                                                                  iant
     •   Get the sword
                                                  Met t
                                                        h
                                                  prince e
                                                        ss
                                      Killed
                                             b
                                     the O y                                 Ruling
                                            gre
                                                                            the la
                                                                                  nd
                                                                                         5
Mobile user identity (billing authentication)




                                                   Identified User
                                                   >1 billion registered Bango user IDs
                                                   >100 million authenticated for billing


            ?
                                                         Bango User ID: 523673
                                    Operators            •Cookies
                                                         •UDID / EMEI
                                                         •Device details
                            Device manufacturers         •Browser info
                                                         •Operator
                                                         •Connection
                            Browser developers           •Location
                                                         •Purchase history
                                                         •Activity history
                                Bango records            •3rd party identity
                                                         •Open identities
                                                         •MSISDN
                              3rd party systems          •Email
                                                         •etc…




                                                                                            6
One-click payment




     User chooses content   Payment is collected   Access content




                                                                    7
Global coverage




                  8
Growth of one-click billing to consumers




                                           9
Payment stats




   –   Operator billing         40% - 80%
   –   Credit card              8% - 20%
   –   Credit card (2nd time)   80% - 90%
   –   PayPal mobile            1% - 2%




                                                            10
                                            Source: Bango
Battle for digital content sales

                                  Smartphone
                                    users




          Android
          Market




                    Marketplace


                                               11
Mobile commerce: Micro to mega




               Cash, Credit, Pay




                                   12
Thank you




© 2012 Bango plc
www.bango.com

                   13

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Anil Malhotra presents Bango

  • 1. Bango Canvas8: Mobile Money Anil Malhotra, Co-founder and SVP Alliances & Marketing © 2012 Bango plc www.bango.com 1
  • 2. About Bango – Founded in 1999 to enable effective Bango customers include: collection of payments from mobile device users – Leading global brands choose Bango for mobile payments and analytics – Bango technology, relationships and user data enable a superior user experience, higher sales and accurate 80+ Operator relationships include: analysis – On London Stock Exchange since 2005 (AIM: BGO.L) – Offices in Cambridge, UK and New York, USA Award winning technology: 2
  • 4. What Bango does ….. Streamline the user payment experience Pay For thousands of digital merchants 4
  • 5. A matter of life or death … Warrior needs a sword in mobile game Pay with PayPal Pay with Bango • Choose your sword • Choose your sword • Click & type phone number • One click to pay • Click to continue • Get the sword • Wait for a text message • Open the message • Note down the PIN code • Go back to the app Defea • Type in the PIN code ted the g iant • Get the sword Met t h prince e ss Killed b the O y Ruling gre the la nd 5
  • 6. Mobile user identity (billing authentication) Identified User >1 billion registered Bango user IDs >100 million authenticated for billing ? Bango User ID: 523673 Operators •Cookies •UDID / EMEI •Device details Device manufacturers •Browser info •Operator •Connection Browser developers •Location •Purchase history •Activity history Bango records •3rd party identity •Open identities •MSISDN 3rd party systems •Email •etc… 6
  • 7. One-click payment User chooses content Payment is collected Access content 7
  • 9. Growth of one-click billing to consumers 9
  • 10. Payment stats – Operator billing 40% - 80% – Credit card 8% - 20% – Credit card (2nd time) 80% - 90% – PayPal mobile 1% - 2% 10 Source: Bango
  • 11. Battle for digital content sales Smartphone users Android Market Marketplace 11
  • 12. Mobile commerce: Micro to mega Cash, Credit, Pay 12
  • 13. Thank you © 2012 Bango plc www.bango.com 13