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Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
Anil Malhotra presents Bango
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Anil Malhotra presents Bango

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Anil Malhotra, co-founder of Bango, spoke at Canvas8's Mobile Money event in April 2012. Anil discussed innovation opportunities around mobile transactions and the opportunity to combine transactions …

Anil Malhotra, co-founder of Bango, spoke at Canvas8's Mobile Money event in April 2012. Anil discussed innovation opportunities around mobile transactions and the opportunity to combine transactions with customer loyalty.

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  • 1. BangoCanvas8: Mobile MoneyAnil Malhotra, Co-founder and SVP Alliances & Marketing © 2012 Bango plc www.bango.com 1
  • 2. About Bango– Founded in 1999 to enable effective Bango customers include: collection of payments from mobile device users– Leading global brands choose Bango for mobile payments and analytics– Bango technology, relationships and user data enable a superior user experience, higher sales and accurate 80+ Operator relationships include: analysis– On London Stock Exchange since 2005 (AIM: BGO.L)– Offices in Cambridge, UK and New York, USA Award winning technology: 2
  • 3. Mobile payments? 3
  • 4. What Bango does ….. Streamline the user payment experience Pay For thousands of digital merchants 4
  • 5. A matter of life or death … Warrior needs a sword in mobile game Pay with PayPal Pay with Bango • Choose your sword • Choose your sword • Click & type phone number • One click to pay • Click to continue • Get the sword • Wait for a text message • Open the message • Note down the PIN code • Go back to the app Defea • Type in the PIN code ted the g iant • Get the sword Met t h prince e ss Killed b the O y Ruling gre the la nd 5
  • 6. Mobile user identity (billing authentication) Identified User >1 billion registered Bango user IDs >100 million authenticated for billing ? Bango User ID: 523673 Operators •Cookies •UDID / EMEI •Device details Device manufacturers •Browser info •Operator •Connection Browser developers •Location •Purchase history •Activity history Bango records •3rd party identity •Open identities •MSISDN 3rd party systems •Email •etc… 6
  • 7. One-click payment User chooses content Payment is collected Access content 7
  • 8. Global coverage 8
  • 9. Growth of one-click billing to consumers 9
  • 10. Payment stats – Operator billing 40% - 80% – Credit card 8% - 20% – Credit card (2nd time) 80% - 90% – PayPal mobile 1% - 2% 10 Source: Bango
  • 11. Battle for digital content sales Smartphone users Android Market Marketplace 11
  • 12. Mobile commerce: Micro to mega Cash, Credit, Pay 12
  • 13. Thank you© 2012 Bango plcwww.bango.com 13

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