Alan Moore presents "No Straight Lines"

http://www.<lickr.com/photos/naum/1639496461/  Straight  line The true possibilities of the networked society     thinking stops here!  

Context

http://www.<lickr.com/photos/34478983@N00/237139242 

http://www.<lickr.com/photos/greentrench/179501134/ 

The highest and best form of ef1iciency is the  spontaneous cooperation of free people.   Woodrow Wilson 

http://www.<lickr.com/photos/14431773@N08/3512241035  Communication - Community - Communion

http://www.<lickr.com/photos/42526951@N00/255187152  2.0 nonsense 

“I”    Needs    “We”    to truly be   “I”  

People embrace what they create Technologies of co‐operation 

http://www.<lickr.com/photos/nathaninsandiego/2723981272/ 

Food Green concerns Ethics Values Passions Desires Health Sustainability Organics

Principals

collaborative  &  participatory 

read & write, participatory  networked society 

blended reality  Blended reality 

Embedded Sociability  http://www.<lickr.com/photos/an_untrained_eye/1195966967/ 

http://www.<lickr.com/photos/powerhouse_museum_photography/2862345500/  of information  permeable <lows  http://picapixels.tumblr.com/post/113152317 

Deep context  

collective intelligence 

creative commons  

playful  

Nemawashi

Interface without interference  interactive + connected + human 

Examples

Transmedia storytelling an immersive experience 

The Matrix was <irst released on March 31 1999. It earned  $171 million in North America and over £250 million in  the UK and $463 million worldwide, and later became the  <irst DVD to sell more than three million copies in the U.S 

networked  economics 

co‐innovation &  co‐creation 

“My 1000 bloggers at Sun have done more for this company than a  billion$ ad campaign could have ever done.” COO  Jonathan Schwartz   Blogs & twitter =     [1] Speed of information distribution     [2] networked information distribution.    open communication platforms brings  greater transparency and trust. 

A warzone? 

What if: 

Fundamentally changes the relationship to supply and  demand  Distributed knowledge Network Hyperlocal and  Superglobal  Open Source and Creative Commons  In one year 44,000 designs were submitted to Local  Motors, and 3600 innovators have shared their knowledge  and insights. 

Cars are developed 5x faster than traditional cars, and with  more than 100x less capital.   ‘You can’t be nimble,’ says Jay, ‘if you have to tool big’  Micro‐Factories which provide an engaged experience for  customers to come together, learn about cars, build their  own Local Motors car, and return so say Local Motors,  exemplary service  Constant Feedback loop  Could increase revenue of specialist car market to $100bn  but cash is distributed into regions    

So what to do about all this? 

How are you going to  engage with hungry spirits? 

Metrics The tyranny of numbers 

People embrace what they create 

A business without engaging and nurturing   its community is like a village, a town, or a   City without a population. 

SMLXL:  Contact: alanm@smlxtralarge.com  Twitter: alansmlxl  www.smlxtralarge.com  Thank you 

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Alan Moore presents "No Straight Lines"

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