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Alan Moore presents "No Straight Lines"
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Alan Moore presents "No Straight Lines"

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Canvas8 Thought Leader and author of Communities Dominate Brands, Alan Moore, recently discussed people's changing behaviour in a networked society. Alan articulates why businesses need to adopt a ...

Canvas8 Thought Leader and author of Communities Dominate Brands, Alan Moore, recently discussed people's changing behaviour in a networked society. Alan articulates why businesses need to adopt a non-linear approach in our world of "No straight lines."

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Alan Moore presents "No Straight Lines" Alan Moore presents "No Straight Lines" Presentation Transcript

  • http://www.<lickr.com/photos/naum/1639496461/
 Straight
 line The
true
possibilities
of
the
networked
society
 
 
thinking
stops
here!


  • Context
  • http://www.<lickr.com/photos/34478983@N00/237139242

  • http://www.<lickr.com/photos/greentrench/179501134/

  • The
highest
and
best
form
of
ef1iciency
is
the
 spontaneous
cooperation
of
free
people.

 Woodrow
Wilson

  • http://www.<lickr.com/photos/14431773@N08/3512241035
 Communication - Community - Communion
  • http://www.<lickr.com/photos/42526951@N00/255187152
 2.0
nonsense

  • “I”
 
 Needs 
 
“We”


 to
truly
be
 
“I” 

  • People embrace what they create Technologies
of
co‐operation

  • http://www.<lickr.com/photos/nathaninsandiego/2723981272/

  • Food Green concerns Ethics Values Passions Desires Health Sustainability Organics
  • Principals
  • collaborative

&

participatory

  • read
&
write,
participatory
 networked
society

  • blended
reality
 Blended
reality

  • Embedded
Sociability
 http://www.<lickr.com/photos/an_untrained_eye/1195966967/

  • http://www.<lickr.com/photos/powerhouse_museum_photography/2862345500/
 of
information
 permeable
<lows
 http://picapixels.tumblr.com/post/113152317

  • Deep
context 

  • collective
intelligence

  • creative
commons 

  • playful 

  • Nemawashi
  • Interface
without
interference
 interactive
+
connected
+
human

  • Examples
  • Transmedia
storytelling
an
immersive
experience

  • The
Matrix
was
<irst
released
on
March
31
1999.
It
earned
 $171
million
in
North
America
and
over
£250
million
in
 the
UK
and
$463
million
worldwide,
and
later
became
the
 <irst
DVD
to
sell
more
than
three
million
copies
in
the
U.S

  • networked
 economics

  • co‐innovation
&
 co‐creation

  • “My
1000
bloggers
at
Sun
have
done
more
for
this
company
than
a
 billion$
ad
campaign
could
have
ever
done.”
COO

Jonathan
Schwartz

 Blogs
&
twitter
=

 
 [1]
Speed
of
information
distribution

 
 [2]
networked
information
distribution.
 
 open
communication
platforms
brings
 greater
transparency
and
trust.

  • A
warzone?

  • What
if:

  • Fundamentally
changes
the
relationship
to
supply
and
 demand
 Distributed
knowledge
Network
Hyperlocal
and
 Superglobal
 Open
Source
and
Creative
Commons
 In
one
year
44,000
designs
were
submitted
to
Local
 Motors,
and
3600
innovators
have
shared
their
knowledge
 and
insights.

  • Cars
are
developed
5x
faster
than
traditional
cars,
and
with
 more
than
100x
less
capital.

 ‘You
can’t
be
nimble,’
says
Jay,
‘if
you
have
to
tool
big’
 Micro‐Factories
which
provide
an
engaged
experience
for
 customers
to
come
together,
learn
about
cars,
build
their
 own
Local
Motors
car,
and
return
so
say
Local
Motors,
 exemplary
service
 Constant
Feedback
loop
 Could
increase
revenue
of
specialist
car
market
to
$100bn
 but
cash
is
distributed
into
regions




  • So
what
to
do
about
all
this?

  • How
are
you
going
to
 engage
with
hungry
spirits?

  • Metrics The
tyranny
of
numbers

  • People
embrace
what
they
create

  • A
business
without
engaging
and
nurturing

 its
community
is
like
a
village,
a
town,
or
a

 City
without
a
population.

  • SMLXL:
 Contact:
alanm@smlxtralarge.com
 Twitter:
alansmlxl
 www.smlxtralarge.com
 Thank
you