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Pitch Deck March 2013
 

Pitch Deck March 2013

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    Pitch Deck March 2013 Pitch Deck March 2013 Presentation Transcript

    • MARCH 2013
    • TEAM ADVISORS Vik Gupta VP Western Tech Invest Ricardo Dorado MD Patagonia Ventures Diego Philippi Founder FWD AgencySebastian Cussen Tomas Cussen Hector Garcia(CEO & Founder) (CMO) (CTO)Business Administrator, Designer Software EngineerMaster in Marketing. 02
    • PROBLEM PRODUCT PRICES AND AVAILABILITY ARE VERY DIFFERENT BETWEEN COUNTRIES. EXAMPLE: IPOD TOUCH, 32GB UK USA US $390US $299 THAILAND US $330 ARGENTINA INDIA US $600 US $440 SPAINCHILE US $430US $450 NZ BRAZIL US $390 US $610 People have to pay expensive shipping services, while everyday people travel with free space in their 03 luggage without taking any advantage of it.
    • SOLUTION WWW.CANUBRING.COM CANUBRING IS THE CROWDSOURCE SITE FOR DELIVERY SERVICE,CONNECTING PEOPLE WHO NEED TO BUY SOMETHING FROM ANY PLACE IN THE WORLD, WITH TRAVELERS WHO CAN BRING IT ON THEIR TRIPS. TRADITIONAL SHIPPING CANUBRING.COM From USA to Chile From USA to Chile Product Price: US $22.63 Product Price: US $22.63 Final Price: US $75.20 Final Price: US $40.00 Timing: 7 days Timing: 3 days ON AVERAGE, SENDERS CAN SAVE UP TO 70% ON THEIR DELIVERIES AND TRAVELERS EARN UP TO US $200 PER CARRY. 04
    • TRACTION (FIRST YEAR)1. VISITS-VISITS 108,656-USERS 11,836-CONVERSION RATE 11% 31%-COUNTRIES 120 BRAZIL-PAGES PER VISIT 5.86-TIME PER VISIT 4:34 34%2. TRANSACTIONS ARGENTINA 10,178-UPLOADED TRIPS 3,735 USERS 21%-COMPLETED TRANSACTIONS 3,067 CHILE-AVE. TRANSACTIONS PER USER 0.8-AVE. PRODUCT PRICE US $216-AVE. SHIPPING PRICE US $64 7% OTHERS 2% 2% 3%-USER ACQUISITION COST US $2.5 SPAIN USA URUGUAY-EST. ANNUAL ARPU* US $4.8*ARPU: AVERAGE REVENUE PER USER 05
    • EVOLUTION USERS / TRANSACTIONS12,00011,00010,000 9,000 8,000 USERS 7,000 TRANSACTIONS 6,000 42% 5,000 Ave. MoM 4,000 3,000 2,000 62% 1,000 Ave. MoM 0 06 FEB’12 MAR’12 APR’12 MAY’12 JUN’12 JUL’12 AUG’12 SEPT’12 OCT’12 NOV’12 DIC’12 JAN’13 FEB’13 *AVE. MoM: AVERAGE MONTH OVER MONTH GROWTH
    • USERS ACQUISITION STRATEGY 7 METHODS PROVED, 2 SELECTED DUE THEIR EXCELLENT RESULTS. GOAL: Ads 160,000 USERS US $180,000 US $180,000REGION Q1 Q2 Q3 Q4 Q5 Q6LATAM $60,000 $50,000 $40,000 $30,000 $25,000 $20,000USA & CANADA - $10,000 $20,000 $20,000 $25,000 $20,000EUROPE - - - $10,000 $10,000 $20,000 07
    • HOW DOES CANUBRING EARN MONEY? TRAVELER CHARGES SENDER• TRANSACTION COMMISSION US $100 FOR BRINGING A CAMERA FROM NEW YORK TOCanubring will escrow the sender payment until the traveler RIO DE JANEIRO.delivers the product, charging a 10% commission sharedbetween both users. SENDER PAYS US $106 TO CANUBRING• INSURANCE COMMISSION-25% applicable to the insurance price. TRAVELER SENDER CANUBRING PAYS US $96 TO TRAVELER CANUBRING GETS US $10 FOR THIS TRANSACTION 08
    • TRUST & SAFETY• PURCHASES BY TRAVELER CHRIS THOMPSON (EDIT PROFILE)-Purchases will be done directly by the CHILEtraveler, in order to avoid any kind of risk. LANGUAGES: ESPAÑOL - ENGLISH 4 TRIPS• TRUST SYSTEM-Social Networks relation grade.-Authentic evaluations and comments. REVIEWS ABOUT YOU:-Usage statistics. CATHERINE SMITH:• INSURANCE Chris was very responsible and punctual with the product that I asked. 100% recommended as a traveler.-Option to insure any kind of cargo. 09
    • TAX & DUTIES WE ARE CONCERNED ABOUT TAX & DUTIES REGULATIONS• INFORMATION • EXAMPLES OF CUSTOMS ALLOWANCES:-Canubring will inform about duty andtax data for each destination country. US $800 US $600• ALERTS-The site will alert when the cargo US $800 US $300 US $2,000exceeds the destination country’s taxregulations, so traveler will not have US $460any duty problems. US $2,000 US $500 US $900 US $300 US $300 10
    • MARKET SUPPLY DEMAND COMPETITORS CROWDSOURCING DELIVERY ALEXA COMPANY RANKING2.3 BILLION Canubring 185,994AIR PASSENGERS PER YEAR 238 MILLION Mmmule Please bring me 503,254 1,060,759 E-COMMERCE INTERNATIONAL SHIPMENTS Entregas.me 1,080,666 Cabenamala 1,584,121 18% AFTER 18 MONTHS WE EXPECT TO HAVE 300k DELIVERIES PER AVERAGE SPARE SPACE IN LUGGAGE YEAR (0.12% MARKET SHARE). PER PASSENGERSOURCE: IATA.ORG SOURCE: E-COMMERCEFACTS.COM SOURCE: ALEXA.COM, FEB.2013 11
    • SEED FUNDRAISING ROUND Company: Canubring Inc. Pre-Money Valuation: US $2,250,000 Raising Capital: US $750,000 Equity: 25% Previous Invested Capital: US $100,000 CURRENT SHAREHOLDERS SITUATION -Sebastian Cussen 68% -Tomas Cussen 15% -Patrick Cussen 10% Contact: Sebastian Cussen 12 -Advisors 7% (scussen@canubring.com)
    • BUDGET DISTRIBUTION 18 MONTHS 48% 1. USER ACQUISITION 3. OPERATIONAL USER ACQUISITION -Google US $180,000 -Office US $20,000 -Facebook US $180,000 -Legal US $35,000 38% -TOTAL US $360,000 -Travel US $18,000 $ HR -Accounting US $8,100 2. HR -Smartling Translation US $9,000 -CEO US $67,500 -Hosting ($4c x User) US $9,000 750,000 USD -CMO US $60,000 -Mailing ($1c x User) US $2,150 -CTO US $60,000 -TOTAL US $101,250 -Developer US $23,00014% -Mobile Developer US $23,000OPERATIONAL -Community Manager US $20,000 -Costumer Service US $24,000 -CFO US $11,250 13 -TOTAL US $288,750
    • EXIT STRATEGY MERGE & ACQUISITIONEven we prefer to merge with a leader of theSocial Travel or E-commerce Market, being acquired is still an open option. 14
    • NEXT STEPS REVENUES1. Development and launching of Escrow System.2. Insurance Companies Agreement.3. After 18 months, we expect a monthly revenue of US $150,000. 15
    • PRESSCLICK ON THE LOGO TO SEE THE ARTICLE 16
    • HIRING PLAN ANNUALPOSITION TIMING GROSS SALARYCEO Already Hired US $45,000CMO Already Hired US $40,000CTO Already Hired US $40,000Developer 5th Month US $24,000Mobile Developer 5th Month US $24,0001st Costumer Service 5th Month US $12,000Community Manager 9th Month US $24,0002nd Costumer Service 15th Month US $12,000CFO 16th Month US $45,000