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The fifth of six 2013 Cannes Lions and SapientNitro infographics
 

The fifth of six 2013 Cannes Lions and SapientNitro infographics

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This series of infographics by Cannes Lions and SapientNitro is full of rich Festival data. Each one focuses on a different decade. Number 5 centers around the 1990s.

This series of infographics by Cannes Lions and SapientNitro is full of rich Festival data. Each one focuses on a different decade. Number 5 centers around the 1990s.

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    The fifth of six 2013 Cannes Lions and SapientNitro infographics The fifth of six 2013 Cannes Lions and SapientNitro infographics Presentation Transcript

    • #CannesLions60 Years of Cannes Lions1990s
    • ifyou’rebeignauthentic,youwillfindanaudienceifyourbeignauthenaudiencetifyourbeignauthentic,youwillfindanaudienceF I N DBEINGy o u w i l la n a u d i e n c eifyou’rebeignauthentic,you’rewillfindanaudienceifyou’rebeignauthentic,youwillfindanaudienceDavidKarpa u t h e n t i c ,i f y o u ’ r e
    • GAME CHANGER:THE 1990SFERNANDA ROMANOQuadri-lingual, multi-award-winning, CCOand Partner at Naked Brasil, this digital guruis funny, too: "We were working at DM9DDBin São Paulo, my area was called othermedia and special projects and the agencygot a brief from Henkel to build a newwebsite for its super-glue. Every few days Igathered the whole team into my office tochat. I would go to a grocery store across thestreet, get a few boxes of chocolate, a coupleof big bottles of soda and, as we didn’t haveenough chairs – we didn’t have room for thatmany chairs anyway – we all sat on the floor.The joke in the office was that the Internetwas down. Yes, they thought that was funny."With the 60th anniversary of Cannes Lionscomes a celebration of the iconic work thatchanged the landscape of advertising.CREATIVE MARKETER OF THE YEARCOCA-COLA
    • WINNING WORK:THE 1990SHENKEL "REALITY ADVERTISING"Super Bonders most famous benefit is thatit sticks forever. This campaign asked, why tellpeople that when you can show them?DDM9DDB glued a (now very dated)computer monitor to a wall, pointing awebcam at the gravity-defying unit, andprompting web surfers to type in messages,which they could then watch appear on themonitor in real time.The campaign went on for123 days and attracted half a million activeparticipants in 80 countries.DELEGATE POLLMUST-KNOW FRENCHBonjourMerci BeaucoupChampagneSil vous plaîtParlez-vous français?RoséCest la vieGagnerDélicieuxVous êtes magnifiqueJe voudrais du vinOn va se saoulerRenardCombienBièreUniqueUne autre bièreGratuitCest ce soirPatienceAttendVous êtes si belleOuiVin Blanc
    • 1. Carlton Terrace 25992. Baoli 17383. Le Mocca 13794. Plage Royale 10088. Gutter Bar 4929. Hôtel Majestic Terrace 30110. Google Creative Sandbox Beach 263TOP CHECK-INS AROUND THE PALAISON FOURSQUARE, 16 - 20 JUNE3 91042516785. Grand Hyatt Cannes Hôtel Martinez 9726. 72 Croisette 6857. Plage Croisette Beach 671PALAIS DES FESTIVALS ET DES CONGRÈS5278 CHECK-INS
    • QUOTE OF THE DAYSEAN COMBSPIN OF THE DAYPINTEREST.COM/CANNESLIONS“ @Spotify artist @Willow Socia performingat the @Starcom MediaVest Group dinner
    • FUN FACTBOTTLES CONSUMEDBRAZILS GRAND PRIX WINS•2013: Ogilvy Brasil São Paulo, Café Recife: "Immortal Fans" (Promo & Activations)•2012: TALENT SÃO PAOLO, GO OUTSIDE MAGAZINE: "RADIO REPELENTE" (RADIO)•2010: ALMAPBBDO SÃO PAOLO, BILLBOARD MAGAZINE CAMPAIGN (PRESS)•2005: DDM9DDB, Henkel Superbonder: "Reality Advertising" (Cyber)•2000: AGENCIACLICK, SAO PAULO EYEBANK, “BRAILLE,” (CYBER)GinWhiskeyRedWhiteVodkaRose1 unit = 10 bottles*Bottles Consumed at the Dutch YoungCreatives Party Monday at Plage Royale•1993: DM9 PUBLICADADE, GUARANA ANTARCTICA: "GUARANA DIET"
    • STYLE SPOTTINGSHIFT DRESSES9,474 PHOTOS TAGGED #CANNESLIONS THIS WEEK16 JUNE 2013 17 JUNE 2013 18 JUNE 2013 19 JUNE 2013 20 JUNE 2013@anatshr Charlotte Claudette @iamskb1596 1873 1903 15212581
    • WWW.SAPIENTNITRO.COM/CANNESLIONS1950s 1960s 1980s 2000s1970s 1990s