Portland State Social Media Training

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Social Media Training with Anvil Media for Portland State employees. April 2011.

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  • Chris: Review Agenda, Introduce panel
  • Chris: Goals & Metrics
  • Chris: Goals & Metrics
  • Chris: goals & metrics Introduce Julie: Guidelines for social sites
  • Chris: Goals & Metrics
  • Julie: Guidelines, how to connect, graphic identity
  • Julie: Guideline
  • Julie: Guidelines, how to connect, graphic identity
  • Julie: Guideline
  • Julie: Guidelines, how to connect, graphic identity
  • Julie: Guidelines, how to connect, graphic identity
  • Julie: Guidelines, how to connect, graphic identity, Close: If you start your own site have a plan, know your audience, goal, and who will manage it Introduce Christian
  • Julie: Guidelines, how to connect, graphic identity, Close: If you start your own site have a plan, know your audience, goal, and who will manage it Introduce Christian
  • Christian: Campaign brings public attention to the impact students and faculty are making in the community and across the region. The campaign includes television commercials on all major news programs in the Portland metropolitan area this month, online advertising on oregonlive.com, Web content, social media and promotions with community partners and campus student groups. Theme is "Oregon is our classroom," illustrating how PSU provides every student with opportunities to go outside the classroom and work with businesses, schools, government, civic organizations, non-profit groups and others on real-world projects.
  • Christian: This particular student post really spoke to the heart of the Oregon is our classroom campaign. Great illustration of PSU’s partnership The social media contest generated a total of 62 stories
  • One of our first posts announcing the Oregon is our classroom contest which ran for almost a month
  • Cites to OHSU and Boys and Girl’s website. This post illustrates our partnership with OHSU and Boys and Girls Club and the link shows credibility
  • Random day walking around with my phone, took a photo of the Oregon is our classroom banner. Tracy announcing the winner via a recorded video shows authenticity
  • Christian: Knowing that PSU is a bike friendly campus, we chose the bike transportation alliance office as one of the spots for the photo scavenger contest leading to our big Oregon is our classroom contest. Given our student audience on Facebook, this spotlight post was on a student project.
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  • Art museum and OHSU
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  • With HootSuite, you can monitor keywords, manage multiple Twitter, Facebook, LinkedIn, Foursquare, Ping.fm and WordPress profiles, schedule messages, ... The Klout Score is the measurement of your overall online influence. The scores range from 1 to 100 with higher scores representing a wider and stronger sphere of influenc Twitalyzer knows who is in your social network and we know where they live, allowing you to be more targeted in your outreach efforts. TweetDeck is your personal browser for staying in touch with what’s happening now, connecting you with your contacts across Twitter, Facebook, MySpace, LinkedIn and more. ustomize your Twitter experience with columns, groups, saved searches and automatic updates helping you to effortlessly stay updated with the people and topics you care about.
  • Christian: Analytics Transition to TIPS
  • Christian: Facebook tips
  • Christian: Twitter tips Introduce Tracy: Flickr Tips
  • Tracy: Flickr Tips › Image quality › Sets › Title › Description › Tags › Photo release Introduce Tyler: YouTube Tips
  • Christian: Twitter tips Introduce Tracy: Flickr Tips
  • Tyler: YouTube tips › Length › Quality › Music › Title › Description › Tags
  • Chris: conclusion- may not need this – open for questions
  • Christian: Analytics
  • Christian: Analytics
  • Portland State Social Media Training

    1. 1. Social Media Training for PSU Employees
    2. 2. Overview <ul><li>› Case study </li></ul><ul><li>› PSU social media </li></ul><ul><li>› Guidelines </li></ul><ul><li>› Guiding principles </li></ul><ul><li>› Analytics & tips </li></ul><ul><li>› Q&A </li></ul>
    3. 3. 6,700 69,000 68,000 2,400 2,300 30,000
    4. 6. Atziri Kenny Richelle PSUChronicles.com Bloggers
    5. 15. Oregon is Our Classroom > Fall marketing campaign > TV commercials on major news programs > Oregonlive.com, pdx.edu, social media > Banners and stickers
    6. 17. Own your content
    7. 18. Be accurate
    8. 19. Be human. Be real.
    9. 20. Know your audience
    10. 21. Think twice
    11. 22. Be active
    12. 23. Help build a community
    13. 24. Respect copyrights
    14. 25. Monitor
    15. 26. Bring value
    16. 27. Guiding principles <ul><li>› Own your content </li></ul><ul><li>› Be accurate </li></ul><ul><li>› Be human. Be real. </li></ul><ul><li>› Know your audience </li></ul><ul><li>› Think twice </li></ul><ul><li>› Be active </li></ul>
    17. 28. Guiding principals <ul><li>› Help build a community </li></ul><ul><li>› Respect copyrights </li></ul><ul><li>› Monitor </li></ul><ul><li>› Bring value </li></ul>
    18. 31. Facebook tips <ul><li>› Be professional </li></ul><ul><li>› Stay current </li></ul><ul><li>› Monitor </li></ul><ul><li>› Optimize FB via customized landing pages </li></ul><ul><li>› Generate exclusivity </li></ul><ul><li>› “House Rules” </li></ul><ul><li>› Chart growth of your page </li></ul>
    19. 32. Twitter tips <ul><li>› Don’t tweet just to tweet </li></ul><ul><li>› Be professional </li></ul><ul><li>› Know your audience </li></ul><ul><li>› Build solid relationships </li></ul><ul><li>› Balance out your posts </li></ul><ul><li>› Use hashtags </li></ul><ul><li>› Use “RT’s” to share content </li></ul>
    20. 34. Flickr tips <ul><li>› Use PSU’s official site </li></ul><ul><li>› Do not create site for your unit </li></ul><ul><li>› Fill out photo permission forms </li></ul><ul><li>› Photos must have title, description, metatags </li></ul><ul><li>› Send photos to UCOMM </li></ul>
    21. 35. YouTube tips <ul><li>› Test </li></ul><ul><li>› Test </li></ul><ul><li>› Test </li></ul>
    22. 36. Conclusions <ul><li>› Embrace conversation </li></ul><ul><li>› Have a strategy </li></ul><ul><li>› Follow guidelines </li></ul><ul><li>› Visit pdx.edu/ucomm/social-media </li></ul>
    23. 39. Hallie Janssen: [email_address] Chris Broderick: [email_address] Christian Aniciete: [email_address] Tracy Weber: [email_address] Tyler Brain: [email_address] Julie Smith: [email_address]

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