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Fundamentals of Intellectual Property Rights (IPRs):
Perspectives for an Academic Setting



Caezar Angelito Estioko Arceo
Proud VMUF Alumnus




9th Martin M. Posadas Memorial Research Forum
Virgen Milagrosa University Foundation
San Carlos City, Pangasinan

23 February 2012
Ideas…

     Ideas…

          Ideas…




                               © 2005 by CAE Arceo
                                    First used for the
                   Philippine Rice Research Institute
Our basic questions



1. What is an IPR?
2. Why is there a need for IPRs?
3. What can be protected as an IPR?
4. How can IPRs be protected?
5. What is in store for VMUF?
Question No. 1


What is an IPR?
1. What is an IPR?




 1.1 It is a right.
       Property rights which result from the
        physical manifestation of original
        thought




                          1.2 It is a property.
                               “Ownership of property is acquired
                            by occupation or by intellectual creation.”


                                                    -Civil Code of the
                                                -Philippines (RA 386)

                                                                          Beronio et al., 2008.
Question No. 2


Why is there a need for IPRs?
2. Why is there a need for IPRs?



 2.1 Because you have something new and useful.

                              INVENTOR               INVENTION(S)
                          Johnson Fong      Carbonless paper (PH18978, 11-
                                            27-1985)
                          Virgilio Ecarma   Cure for asthma, arthritis, bladder
                                            stone, etc (US2005042313;
                                            ZA200306583; ZA200306581;
                                            PH30978)
                          Bonifacio         Transporting fish by making it
                          Comandante        “sleep” (WO2005039280)




 Videoke (Roberto
 del Rosario)
2. Why is there a need for IPRs?



 2.1 Because you have something new and useful.
2. Why is there a need for IPRs?                                 © 2007 by CAE Arceo
                                                      Claim Drafting Training for BPRE



 2.1 Because you have something new and useful.




                                             Primeau and Casad, 1905;
                                                US Patent No. 795048.

 …which does not necessarily need to be grandiose!
2. Why is there a need for IPRs?                                                                   © 2007 by CAE Arceo
                                                                                     Claim Drafting Training for PCARRD



 2.1 Because you have something new and useful.
                                                                           Cheng, 2006                 Santos, 2004
                                      Crow, 1924


   Hubeny &
  Frahm, 1924




                    Griffiths, 1927
                                                                                  Sharpe, 2006


                Hammer, 1957



                                                                                                           Cabili, 1996


                                                                                                  Froehlich and
                                                                                                 Froehlich, 1994


                       Lorber, 1972
                                                   THE PAPER CLIP FAMILY

 …which does not necessarily need to be grandiose!                                                       Botsford, 1973
2. Why is there a need for IPRs?



 2.2 Because no one wants frustration.
2. Why is there a need for IPRs?



 2.2 Because no one wants frustration.                    “Armalite”
                                                      (Armando Lite)




                          Apollo lunar rover
                          (Agapito San Juan)




                                                       Nata de coco
                                                    (Teodula Afrika)
                                               Some in the
 Antibiotic                                    loooooooong list of
 (Abelardo Aguilar)                            Filipino “claims”
2. Why is there a need for IPRs?



 2.2 Because no one wants frustration.




                                         Some in the
                                         loooooooong list of
                                         Filipino “claims”
2. Why is there a need for IPRs?



 2.2 Because no one wants frustration.




    IRRI-PhilRice’s Leaf
        color chart


           THEN                          NOW
2. Why is there a need for IPRs?



 2.3 Because the law says so.


                                “The State shall protect and
                      secure the exclusive rights of
                      scientists, inventors, artists, and other
                      gifted citizens to their intellectual property
                      and creations, particularly when beneficial
                      to the people, for such period as may be
                      provided by law.”
                                              Article XIV, Section 13
                                                    1987 Constitution
2. Why is there a need for IPRs?                               “(T)o give priority to
                                                      invention and its utilization on the
                                                      country’s productive systems and
 2.3 Because the law says so.                         national life… and provide
                                                      incentives to inventors, and
      “The State xxx shall protect and
                                                      protect their exclusive rights to
 secure the exclusive rights of
                                                      their invention, particularly when
 scientists, inventors, artists and other
                                                      the invention is beneficial to the
 gifted citizens to their intellectual
                                                      people and contributes to national
 property and creations, particularly
                                                      development and progress…”
 when beneficial to the people, for such
 periods as provided in this Act.”
                                                                       Section 2, RA 7459
                      Section 2, RA 8293              (Inventor and Invention Incentives Act)



                                        “The state xxx shall protect and secure the
                                   exclusive rights of breeders with respect to their
                                   new plant variety particularly when beneficial to
                                   the people for such period as provided for this
                                   Act.”

                                                  Section 2(a), Republic Act No. 9168
                                                (Plant Variety Protection Act of 2002)
2. Why is there a need for IPRs?



 2.3 Because the law says so.

 Some International Treaties that cover IPRs


  Patent Cooperation Treaty (since 2001)
  Convention on Biological Diversity (since 1995)
  Agreement on Trade-Related Aspects of Intellectual Property
   Rights (TRIPS Agreement) (since 1995)
  Rome Convention on Performers, Phonograms
   and Broadcasting Organizations (since 1984)
  Budapest Treaty on Deposit of Microorganisms (since 1981)
  Convention Establishing the World Intellectual Property
   Organization (since 1980)
  Paris Convention on Industrial Property (since 1965)
  Berne Convention on Literary and Artistic Works (since 1951)
  International Union for the Protection of New Varieties of Plants
   (UPOV)
  Cartagena Protocol on Biosafety
  International Undertaking for Food and Agriculture
2. Why is there a need for IPRs?



 2.3 Because the law says so.

                                                                         GATT-
IPR System                                            WIPO               TRIPS
                                                    Convention                      IP Code

                                                                         GATT-           PCT
Patent                                  Paris               Budapest     TRIPS IP Code
                          RA 165
System                               Convention              Treaty                     “Seed
                                                                          CBD
                                                                                       Treaty”

                                Berne        PD 49, as                      GATT-
Copyright                                                          Rome TRIPS IP Code
                              Convention    amended by
System                                                           Convention
                                            PD No. 1988

             Trademark                                                   GATT-
               system
Trademark    during the
                          RA 166                                         TRIPS
                                                                                    IP Code
System         Spanish
               regime

                                                                                                 Post IP
              1888 1947            1951 1965 1972     1980 1981 1984 1995 1997                    Code

                                                                         © 2006 by Atty. Ronilo A. Beronio
2. Why is there a need for IPRs?



 2.4 Because you want an edge.




 “Zombie cockroach”
Question No. 3


What can be protected as an IPR?
3. What can be protected as an IPR?    The easiest IPR to protect.
                                       Obtained at the time of creation.
                                       Covers all forms of
3.1 Copyright.                          literary, scholarly, scientific, and artistic
                                        creations.
                                       Includes literary and derivative works.
                                       Protection during the lifetime of the author and
                                        50 years after his death
3. What can be protected as an IPR?

                                                                 EXCLUSIONS:
3.2 Patents.                         “It is an exclusive right
                                  granted for a                  (1) Discoveries, scientifi
                                                                     c theories and
                                  product, process or an             mathematical
   “A Patent is a grant           improvement of a product           methods;
issued by the government          or process which is            (2) Mental
through the Intellectual          new, inventive and useful.”        acts, games, busine
                                                                     ss models, computer
Property Office of the
                                                                     programs;
Philippines (IP Philippines).”                                   (3) Surgery, therapy or
                                                                     diagnostic methods
                                                                     on the human or
     “A patent has a term of protection of twenty (20)
                                                                     animal body.;
  years providing an inventor significant commercial gain.”      (4) Plant varieties or
                                                                     animal breeds or
         Source: http://ipophil.gov.ph/                              essentially biological
                                                                     process for the
                                                                     production of plants
                                                                     or animals.
                                                                 (5) Aesthetic creations;
                         “A patent is a contract between             and
                      the government and the inventor.”          (6) Anything which is
                                                                     contrary to public
                                                                     order or morality.
                                                                     - Sec. 22, RA 8293
                                       - Dr. Karl Rackette
3. What can be protected as an IPR?



3.2 Patents.

                 Novelty
            1                                       Inventive step
                 An invention shall not be      2
                 considered new if it forms
                 part of a prior art.               An invention involves an
                                                    inventive step if, having
                          - Sec. 23, RA 8293        regard to prior art, it is not
                                                    obvious to a person skilled in

  3 Industrial
                                                    the art at the time of the filing
                                                    date or priority date of the
                                                    application claiming the
       applicability                                invention
                                                                 - Sec. 26, RA 8293
 An invention that can be produced and
 used in any industry shall be industrially
 applicable.

                           - Sec. 27, RA 8293
3. What can be protected as an IPR?



3.3 Utility Models.

                 Novelty
            1                                        Inventive step
                 An invention shall not be      2
                 considered new if it forms
                 part of a prior art.                 An invention involves an
                                                      inventive step if, having
                          - Sec. 23, RA 8293          regard to prior art, it is not
                                                      obvious to a person skilled in

  3 Industrial
                                                      the art at the time of the filing
                                                      date or priority date of the
                                                      application claiming the
       applicability                                  invention
                                                                   - Sec. 26, RA 8293
 An invention that can be produced and
 used in any industry shall be industrially
 applicable.
                                                     “Petty patent”.
                                                     Protected for seven (7) years.
                           - Sec. 27, RA 8293
3. What can be protected as an IPR?



3.4 Industrial Designs

 Protects the aesthetic design of the product.
3. What can be protected as an IPR?



Patents vs. Utility Models vs. Industrial Designs:

Original design




Version 1                                            Version 2




Version 3




Version 4
Please check your pencil
3. What can be protected as an IPR?



3.5 Trademarks.

 Protects brands.
 Comprises words, marks, symbols, or any of their combination.
 Class-specific protection.
3. What can be protected as an IPR?
                                          Trade secrets
3.6 Other IPRs.

  Plant Varieties


                                          Geographical indications

                                              “Basi”
                                                   “Carabao mango”
                                                “Manila paper”

                                              Layout designs
                           Domain names      - Protected by RA 9150
Question No. 4


How can IPRs be protected?
4. How can IPRs be protected?



4.1 Strategize.                         Who are potential
                                         competitors?

       Is this applicable
         in an industry/
            market?




     What is the extent
      of applicability?


                                Where can we find our
          What could be the     potential competitors?
          future technology
             landscape?
4. How can IPRs be protected?



4.2 Always keep in mind: The “First-to-File” Rule.
                                       First to File Rule. - If two (2) or more persons
                                  have made the invention separately and
                                  independently of each other, the right to the patent
                                  shall belong to the person who filed an application for
                                  such invention, or where two or more applications are
                                  filed for the same invention, to the applicant who has
                                  the earliest filing date or, the earliest priority date.
                                                         - Sec. 29, RA 8293




                                   “If two (2) or more persons develop a new plant
                                variety separately and independently of each other,
                                the Certificate of Plant Variety Protection shall
                                belong to the person who files the application first.”
                                                                  Section 20 , RA 9168
4. How can IPRs be protected?



4.3 Institutionalize an “IP Policy”.



      Inspiration: Definition of “Technology Transfer”


                          “Contracts or agreements involving the transfer
                      of systematic knowledge for the manufacture of a
                      product, the application of a process, or rendering
                      of a service including management contracts; and
                      the transfer, assignment, or licensing of all forms
                      of IPRs including licensing of computer softwares
                      except computer softwares developed for mass
                      markets.”
                                                   Section 4.2, RA 8293
4. How can IPRs be protected?



4.3 Institutionalize an “IP Policy”.

Default terms of IPR ownership (RA 8293)

Type of IPR                     Employer                        Employee
Patent                          If part of employee’s regular   If not part of regular duties,
Utility model                   duties, unless there is an      even if employee uses the
Industrial design               agreement, express or           time, facilities, and
Integrated circuit              implied, to the contrary.       materials of the employer.
Layout design
Copyright                       If part of employee’s regular   If not part of regular duties;
                                duties, unless there is an      however, works of
                                agreement, express or           government employees are
                                implied, to the contrary.       not copyrightable.
Plant varieties or plant        If resulting from the           If there is a written
breeders’ right                 performance of regular          stipulation allowing the
                                duties, unless there is a       employee to own the plant
                                written stipulation to the      variety even if it is part of
                                contrary.                       regular duties.
4. How can IPRs be protected?



4.3 Institutionalize an “IP Policy”.

Usual contents of an IP Policy:


   University IPR ownership
   Incentive and incentive system for IPR
   Covered IPRs and required undertakings
   Non-disclosure terms
   Who are covered and their obligations
   An IP Policy Statement
4. How can IPRs be protected?



4.3 Institutionalize an “IP Policy”.

Sample invention disclosure process flow (Singapore model)
                                 Inventor
                   Prior art      inputs         Invention                     Commercial
                   search       2-4 weeks        disclosure                    assessment




                  No relevant         Close prior             Low commercial                Abandon
                   prior art              art                    potential

                                     Can be           Freedom
                                   designed          to operate
                                     around                                No relevant prior
                                                                                  art



                                              Drafting and filing
4. How can IPRs be protected?



4.4 Sustain the gains.
Question No. 5


What is in store for VMUF?
5. What are in store for VMUF?



 5.1 IPRs as leverage.
5. What are in store for VMUF?                                              © 2007 by CAE Arceo
                                                              Claim Drafting Training for PCARRD



 5.1 IPRs as leverage.

                                    Inventor’s wish
                 Patent Examiner                      Trial court

  Patent Agent




           $$$$                    PATENT CLAIMS                 Infringers




                    “Future”                           Market
                                     Competitors
5. What are in store for VMUF?



 5.2 Some university models.
5. What are in store for VMUF?



 5.2 Some university models.
5. What are in store for VMUF?



 5.2 Some university models.
5. What are in store for VMUF?



 5.3 Exploration of a network.




 http://www.ipophil.gov.ph
5. What are in store for VMUF?



 5.4 Streamlining R&D and commercialization efforts.

                             Faculty and student initiatives


       University R&D            University IP Office   Other university arms

                                                            Public Affairs




                                                                                Rewards/Incentives
        R&D proposals             Prior art search




                                                                                                     Community/Client Inputs
                                                             Publication
                                         Technology
        R&D clearance                     Transfer
           system                        Agreements
                                                          Commercialization
      R&D internal funding          IPR registration


                                     Tech Maturity/       Extension Outputs
      Review & Monitoring
                                      Refinement


     R&D external funding                   External Linkages
An invitation from the oldest research council in Asia…



                                         University researchers to become
                                         members and to access our
                                         research grant,

                                         and

                                         Masters thesis and Ph.D.
                                         dissertation students for our
                                         meager thesis grant.

                                         Please visit
                                         http://nrcp.dost.gov.ph
Question No. 6


Do you have any question?


…and thank you!

                                                                    © 2012 by
                                                Caezar Angelito Estioko Arceo
                                     Registered Patent Agent in the Philippines
                                    (Non-chemical field, 2006; Chemical, 2007)
                            Mentor, Patent Agent Qualifying Examinations 2011

                                                          cangear@yahoo.com
                                              http://www.youtube.com/cangear
                                                 http://www.twitter.com/cangear
                                             http://www.slideshare.net/cangear
                                                http://www.scribd.com/cangear
Credits

http://wipo.int/amc/en/domains/

Photo                     Source
Armalite                  http://www.policemag.com/Channel/Weapons/News/2010/04/29/ArmaLit
                          e-Introduces-SPR-Mod-1-Rifle.aspx
Apollo Lunar Rover        http://nssdc.gsfc.nasa.gov/planetary/lunar/apollo_lrv.html
Videoke                   http://georgedelapaz.blogspot.com/2012/01/videoke-blues.html
Agapito Flores            http://inventors.about.com/od/filipinoscientists/a/Agapito_Flores.htm
Fluorescent lamp          http://americanlightingandchemicals.com/long_life_lamps.html
Nata de coco              http://www.thefilipinoentrepreneur.com/2008/04/03/how-to-make-nata-
                          de-coco.htm
Antibiotic                http://www.shopyourmeds.com/antibiotics/buy-erythromycin
Integrated circuit        http://ee.uwa.edu.au
Money inventor            http://www.toonpool.com/cartoons/caveman%20wife%20money%20invention_11
                          3801
Pen holders               http://www.thinkgeek.com/clearance/on-sale/d1ef/
                          http://www.made-in-china.com/showroom/candyl89/offer-
                          detailpQxEnlYyomcW/Sell-Acrylic-Pen-Holder.html
                          http://www.chinawholesalegift.com/7/acrylic-pen-holder/
                          http://oker88.en.made-in-china.com/offer/HbaQxikDuIcm/Sell-Pen-Holder-Pencil-
                          Holder-Plastic-Holder-Hedgehog-Pencil-Holder-Injection-Mold-Blow-Mold-
                          Rubber-Mold-Plastic-Mold-Molding-Tooling.html

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Fundamentals of Intellectual Property Rights (IPRs): Perspectives for an Academic Setting

  • 1. Fundamentals of Intellectual Property Rights (IPRs): Perspectives for an Academic Setting Caezar Angelito Estioko Arceo Proud VMUF Alumnus 9th Martin M. Posadas Memorial Research Forum Virgen Milagrosa University Foundation San Carlos City, Pangasinan 23 February 2012
  • 2. Ideas… Ideas… Ideas… © 2005 by CAE Arceo First used for the Philippine Rice Research Institute
  • 3. Our basic questions 1. What is an IPR? 2. Why is there a need for IPRs? 3. What can be protected as an IPR? 4. How can IPRs be protected? 5. What is in store for VMUF?
  • 4. Question No. 1 What is an IPR?
  • 5. 1. What is an IPR? 1.1 It is a right.  Property rights which result from the physical manifestation of original thought 1.2 It is a property. “Ownership of property is acquired by occupation or by intellectual creation.” -Civil Code of the -Philippines (RA 386) Beronio et al., 2008.
  • 6. Question No. 2 Why is there a need for IPRs?
  • 7. 2. Why is there a need for IPRs? 2.1 Because you have something new and useful. INVENTOR INVENTION(S) Johnson Fong Carbonless paper (PH18978, 11- 27-1985) Virgilio Ecarma Cure for asthma, arthritis, bladder stone, etc (US2005042313; ZA200306583; ZA200306581; PH30978) Bonifacio Transporting fish by making it Comandante “sleep” (WO2005039280) Videoke (Roberto del Rosario)
  • 8. 2. Why is there a need for IPRs? 2.1 Because you have something new and useful.
  • 9. 2. Why is there a need for IPRs? © 2007 by CAE Arceo Claim Drafting Training for BPRE 2.1 Because you have something new and useful. Primeau and Casad, 1905; US Patent No. 795048. …which does not necessarily need to be grandiose!
  • 10. 2. Why is there a need for IPRs? © 2007 by CAE Arceo Claim Drafting Training for PCARRD 2.1 Because you have something new and useful. Cheng, 2006 Santos, 2004 Crow, 1924 Hubeny & Frahm, 1924 Griffiths, 1927 Sharpe, 2006 Hammer, 1957 Cabili, 1996 Froehlich and Froehlich, 1994 Lorber, 1972 THE PAPER CLIP FAMILY …which does not necessarily need to be grandiose! Botsford, 1973
  • 11. 2. Why is there a need for IPRs? 2.2 Because no one wants frustration.
  • 12. 2. Why is there a need for IPRs? 2.2 Because no one wants frustration. “Armalite” (Armando Lite) Apollo lunar rover (Agapito San Juan) Nata de coco (Teodula Afrika) Some in the Antibiotic loooooooong list of (Abelardo Aguilar) Filipino “claims”
  • 13. 2. Why is there a need for IPRs? 2.2 Because no one wants frustration. Some in the loooooooong list of Filipino “claims”
  • 14. 2. Why is there a need for IPRs? 2.2 Because no one wants frustration. IRRI-PhilRice’s Leaf color chart THEN NOW
  • 15. 2. Why is there a need for IPRs? 2.3 Because the law says so. “The State shall protect and secure the exclusive rights of scientists, inventors, artists, and other gifted citizens to their intellectual property and creations, particularly when beneficial to the people, for such period as may be provided by law.” Article XIV, Section 13 1987 Constitution
  • 16. 2. Why is there a need for IPRs? “(T)o give priority to invention and its utilization on the country’s productive systems and 2.3 Because the law says so. national life… and provide incentives to inventors, and “The State xxx shall protect and protect their exclusive rights to secure the exclusive rights of their invention, particularly when scientists, inventors, artists and other the invention is beneficial to the gifted citizens to their intellectual people and contributes to national property and creations, particularly development and progress…” when beneficial to the people, for such periods as provided in this Act.” Section 2, RA 7459 Section 2, RA 8293 (Inventor and Invention Incentives Act) “The state xxx shall protect and secure the exclusive rights of breeders with respect to their new plant variety particularly when beneficial to the people for such period as provided for this Act.” Section 2(a), Republic Act No. 9168 (Plant Variety Protection Act of 2002)
  • 17. 2. Why is there a need for IPRs? 2.3 Because the law says so. Some International Treaties that cover IPRs  Patent Cooperation Treaty (since 2001)  Convention on Biological Diversity (since 1995)  Agreement on Trade-Related Aspects of Intellectual Property Rights (TRIPS Agreement) (since 1995)  Rome Convention on Performers, Phonograms and Broadcasting Organizations (since 1984)  Budapest Treaty on Deposit of Microorganisms (since 1981)  Convention Establishing the World Intellectual Property Organization (since 1980)  Paris Convention on Industrial Property (since 1965)  Berne Convention on Literary and Artistic Works (since 1951)  International Union for the Protection of New Varieties of Plants (UPOV)  Cartagena Protocol on Biosafety  International Undertaking for Food and Agriculture
  • 18. 2. Why is there a need for IPRs? 2.3 Because the law says so. GATT- IPR System WIPO TRIPS Convention IP Code GATT- PCT Patent Paris Budapest TRIPS IP Code RA 165 System Convention Treaty “Seed CBD Treaty” Berne PD 49, as GATT- Copyright Rome TRIPS IP Code Convention amended by System Convention PD No. 1988 Trademark GATT- system Trademark during the RA 166 TRIPS IP Code System Spanish regime Post IP 1888 1947 1951 1965 1972 1980 1981 1984 1995 1997 Code © 2006 by Atty. Ronilo A. Beronio
  • 19. 2. Why is there a need for IPRs? 2.4 Because you want an edge. “Zombie cockroach”
  • 20. Question No. 3 What can be protected as an IPR?
  • 21. 3. What can be protected as an IPR?  The easiest IPR to protect.  Obtained at the time of creation.  Covers all forms of 3.1 Copyright. literary, scholarly, scientific, and artistic creations.  Includes literary and derivative works.  Protection during the lifetime of the author and 50 years after his death
  • 22. 3. What can be protected as an IPR? EXCLUSIONS: 3.2 Patents. “It is an exclusive right granted for a (1) Discoveries, scientifi c theories and product, process or an mathematical “A Patent is a grant improvement of a product methods; issued by the government or process which is (2) Mental through the Intellectual new, inventive and useful.” acts, games, busine ss models, computer Property Office of the programs; Philippines (IP Philippines).” (3) Surgery, therapy or diagnostic methods on the human or “A patent has a term of protection of twenty (20) animal body.; years providing an inventor significant commercial gain.” (4) Plant varieties or animal breeds or Source: http://ipophil.gov.ph/ essentially biological process for the production of plants or animals. (5) Aesthetic creations; “A patent is a contract between and the government and the inventor.” (6) Anything which is contrary to public order or morality. - Sec. 22, RA 8293 - Dr. Karl Rackette
  • 23. 3. What can be protected as an IPR? 3.2 Patents. Novelty 1 Inventive step An invention shall not be 2 considered new if it forms part of a prior art. An invention involves an inventive step if, having - Sec. 23, RA 8293 regard to prior art, it is not obvious to a person skilled in 3 Industrial the art at the time of the filing date or priority date of the application claiming the applicability invention - Sec. 26, RA 8293 An invention that can be produced and used in any industry shall be industrially applicable. - Sec. 27, RA 8293
  • 24. 3. What can be protected as an IPR? 3.3 Utility Models. Novelty 1 Inventive step An invention shall not be 2 considered new if it forms part of a prior art. An invention involves an inventive step if, having - Sec. 23, RA 8293 regard to prior art, it is not obvious to a person skilled in 3 Industrial the art at the time of the filing date or priority date of the application claiming the applicability invention - Sec. 26, RA 8293 An invention that can be produced and used in any industry shall be industrially applicable.  “Petty patent”.  Protected for seven (7) years. - Sec. 27, RA 8293
  • 25. 3. What can be protected as an IPR? 3.4 Industrial Designs  Protects the aesthetic design of the product.
  • 26. 3. What can be protected as an IPR? Patents vs. Utility Models vs. Industrial Designs: Original design Version 1 Version 2 Version 3 Version 4 Please check your pencil
  • 27. 3. What can be protected as an IPR? 3.5 Trademarks.  Protects brands.  Comprises words, marks, symbols, or any of their combination.  Class-specific protection.
  • 28. 3. What can be protected as an IPR? Trade secrets 3.6 Other IPRs. Plant Varieties Geographical indications “Basi” “Carabao mango” “Manila paper” Layout designs Domain names - Protected by RA 9150
  • 29. Question No. 4 How can IPRs be protected?
  • 30. 4. How can IPRs be protected? 4.1 Strategize. Who are potential competitors? Is this applicable in an industry/ market? What is the extent of applicability? Where can we find our What could be the potential competitors? future technology landscape?
  • 31. 4. How can IPRs be protected? 4.2 Always keep in mind: The “First-to-File” Rule. First to File Rule. - If two (2) or more persons have made the invention separately and independently of each other, the right to the patent shall belong to the person who filed an application for such invention, or where two or more applications are filed for the same invention, to the applicant who has the earliest filing date or, the earliest priority date. - Sec. 29, RA 8293 “If two (2) or more persons develop a new plant variety separately and independently of each other, the Certificate of Plant Variety Protection shall belong to the person who files the application first.” Section 20 , RA 9168
  • 32. 4. How can IPRs be protected? 4.3 Institutionalize an “IP Policy”. Inspiration: Definition of “Technology Transfer” “Contracts or agreements involving the transfer of systematic knowledge for the manufacture of a product, the application of a process, or rendering of a service including management contracts; and the transfer, assignment, or licensing of all forms of IPRs including licensing of computer softwares except computer softwares developed for mass markets.” Section 4.2, RA 8293
  • 33. 4. How can IPRs be protected? 4.3 Institutionalize an “IP Policy”. Default terms of IPR ownership (RA 8293) Type of IPR Employer Employee Patent If part of employee’s regular If not part of regular duties, Utility model duties, unless there is an even if employee uses the Industrial design agreement, express or time, facilities, and Integrated circuit implied, to the contrary. materials of the employer. Layout design Copyright If part of employee’s regular If not part of regular duties; duties, unless there is an however, works of agreement, express or government employees are implied, to the contrary. not copyrightable. Plant varieties or plant If resulting from the If there is a written breeders’ right performance of regular stipulation allowing the duties, unless there is a employee to own the plant written stipulation to the variety even if it is part of contrary. regular duties.
  • 34. 4. How can IPRs be protected? 4.3 Institutionalize an “IP Policy”. Usual contents of an IP Policy:  University IPR ownership  Incentive and incentive system for IPR  Covered IPRs and required undertakings  Non-disclosure terms  Who are covered and their obligations  An IP Policy Statement
  • 35. 4. How can IPRs be protected? 4.3 Institutionalize an “IP Policy”. Sample invention disclosure process flow (Singapore model) Inventor Prior art inputs Invention Commercial search 2-4 weeks disclosure assessment No relevant Close prior Low commercial Abandon prior art art potential Can be Freedom designed to operate around No relevant prior art Drafting and filing
  • 36. 4. How can IPRs be protected? 4.4 Sustain the gains.
  • 37. Question No. 5 What is in store for VMUF?
  • 38. 5. What are in store for VMUF? 5.1 IPRs as leverage.
  • 39. 5. What are in store for VMUF? © 2007 by CAE Arceo Claim Drafting Training for PCARRD 5.1 IPRs as leverage. Inventor’s wish Patent Examiner Trial court Patent Agent $$$$ PATENT CLAIMS Infringers “Future” Market Competitors
  • 40. 5. What are in store for VMUF? 5.2 Some university models.
  • 41. 5. What are in store for VMUF? 5.2 Some university models.
  • 42. 5. What are in store for VMUF? 5.2 Some university models.
  • 43. 5. What are in store for VMUF? 5.3 Exploration of a network. http://www.ipophil.gov.ph
  • 44. 5. What are in store for VMUF? 5.4 Streamlining R&D and commercialization efforts. Faculty and student initiatives University R&D University IP Office Other university arms Public Affairs Rewards/Incentives R&D proposals Prior art search Community/Client Inputs Publication Technology R&D clearance Transfer system Agreements Commercialization R&D internal funding IPR registration Tech Maturity/ Extension Outputs Review & Monitoring Refinement R&D external funding External Linkages
  • 45. An invitation from the oldest research council in Asia… University researchers to become members and to access our research grant, and Masters thesis and Ph.D. dissertation students for our meager thesis grant. Please visit http://nrcp.dost.gov.ph
  • 46. Question No. 6 Do you have any question? …and thank you! © 2012 by Caezar Angelito Estioko Arceo Registered Patent Agent in the Philippines (Non-chemical field, 2006; Chemical, 2007) Mentor, Patent Agent Qualifying Examinations 2011 cangear@yahoo.com http://www.youtube.com/cangear http://www.twitter.com/cangear http://www.slideshare.net/cangear http://www.scribd.com/cangear
  • 47. Credits http://wipo.int/amc/en/domains/ Photo Source Armalite http://www.policemag.com/Channel/Weapons/News/2010/04/29/ArmaLit e-Introduces-SPR-Mod-1-Rifle.aspx Apollo Lunar Rover http://nssdc.gsfc.nasa.gov/planetary/lunar/apollo_lrv.html Videoke http://georgedelapaz.blogspot.com/2012/01/videoke-blues.html Agapito Flores http://inventors.about.com/od/filipinoscientists/a/Agapito_Flores.htm Fluorescent lamp http://americanlightingandchemicals.com/long_life_lamps.html Nata de coco http://www.thefilipinoentrepreneur.com/2008/04/03/how-to-make-nata- de-coco.htm Antibiotic http://www.shopyourmeds.com/antibiotics/buy-erythromycin Integrated circuit http://ee.uwa.edu.au Money inventor http://www.toonpool.com/cartoons/caveman%20wife%20money%20invention_11 3801 Pen holders http://www.thinkgeek.com/clearance/on-sale/d1ef/ http://www.made-in-china.com/showroom/candyl89/offer- detailpQxEnlYyomcW/Sell-Acrylic-Pen-Holder.html http://www.chinawholesalegift.com/7/acrylic-pen-holder/ http://oker88.en.made-in-china.com/offer/HbaQxikDuIcm/Sell-Pen-Holder-Pencil- Holder-Plastic-Holder-Hedgehog-Pencil-Holder-Injection-Mold-Blow-Mold- Rubber-Mold-Plastic-Mold-Molding-Tooling.html

Editor's Notes

  1. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  2. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  3. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  4. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  5. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  6. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  7. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  8. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  9. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  10. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  11. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  12. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  13. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  14. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  15. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  16. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  17. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  18. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  19. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  20. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  21. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  22. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  23. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  24. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  25. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  26. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  27. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  28. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  29. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  30. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  31. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  32. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  33. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  34. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  35. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  36. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  37. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  38. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  39. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  40. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  41. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  42. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  43. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo
  44. Fundamentals of Intellectual Property Rights:Perspectives for an Academic SettingCopyright 2012 by CaezarAngelitoEstiokoArceo