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Startup Live Prague Pitch Workshop

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Transcript

  • 1. Pitch
  • 2. Anytime
  • 3. What is a Pitch?
  • 4. Pitch ? ? ?Your Theirhead heads Never enough time
  • 5. A (Start-up) Pitch
  • 6. Pitching Universe
  • 7. Investor Pitch
  • 8. Project Pitch
  • 9. Elevator Pitch
  • 10. Conference Pitch
  • 11. Friends Pitch
  • 12. Back of Napkin Pitch
  • 13. Southwestern Airline
  • 14. „Impressing the Ladies“ Pitch
  • 15. Investor PitchElevator PitchOne Liner
  • 16. Art not Science
  • 17. ?
  • 18. „Start with WHY“
  • 19. In general for whole universe
  • 20. “Everything youachieve, youwill achievewith or throughother people.”
  • 21. YOUFor example „SUL Prague“
  • 22. You arehere
  • 23. Startup Week 2011
  • 24. Pitching forSuccess
  • 25. If so important, you would thinkpeople work hard to do it well….
  • 26. A European comparision?
  • 27. ~ 500 pitchesReally good ones: ~ 20 (that I acctually remember)
  • 28. We have aproblem in Europe!
  • 29. People are dying…
  • 30. …and dying….
  • 31. …ok, some manage to survive…
  • 32. …. but it is an epidemic…
  • 33. …that covers Europe
  • 34. Name of the disease: B.P.P.
  • 35. BadPresentations & Pitches
  • 36. but NOT (powerpoint) bullets kill people
  • 37. people killPeople!
  • 38. YOU (potentially) 1. Kill people 2. Waste opportunities3. Contribute to epidemic
  • 39. Good news!!!
  • 40. Pitching & Presenting can be TRAINED
  • 41.  Right mindset (hopefully now)
  • 42. Pitching Universe
  • 43. YOU? Who of you was there?
  • 44. YOU?Who of you was there?
  • 45. Vs.What is more important?
  • 46. Center of the universe
  • 47. Pitching = inspiring
  • 48. Pitching = selling
  • 49. Pitching = convincing
  • 50. But pitching requires more!
  • 51. Let‘s think about the „center“
  • 52. YOUWhat do YOU want?
  • 53. Connection EmotionExcitement Retention
  • 54. Clarity
  • 55. Remember?I bet you are inside here Pitch ? ? ? Your Their head heads
  • 56. Get out of YOUR head
  • 57. K.I.S.S.S.
  • 58. Explain to teenager
  • 59. Relate to know things
  • 60. Delivery
  • 61. AuthenticityFind a unique part…
  • 62. Structure
  • 63. Anatomy 1 – Elevator PitchYou Solution Problem Your Need
  • 64. Anatomy 2 – Elevator PitchYou Satisfaction Need Your Need
  • 65. Anatomy 3 – Elevator PitchYou „Product“ Vision Your Need
  • 66. Bad PitchYou Solution Problem
  • 67. The forgotten Half of the Pitch
  • 68. Magic formula Emotion
  • 69. Pitching with Slides
  • 70. 3 Steps
  • 71. 1. Preperation* 2. Focus 3. Process* Creating a good presentation starts far before designing the first slide!
  • 72. PREperation
  • 73. Unplug
  • 74. Gather
  • 75. Think before doing
  • 76. Focus
  • 77. Audience
  • 78. YOUR Reason**Different reason why you want to present = different presentation
  • 79. Core What is the core of what you do?
  • 80. Ready to go
  • 81. Process
  • 82. Back to basics**Use one piece of paper per slide and start basic drafting
  • 83. Storyline**Fit to a „story“ and add more details to draft
  • 84. Refine**Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)
  • 85. Design*57th International Advertising Festival in Cannes
  • 86. 1. Preperation Three broad2. Focus steps for creating good presentations3. Process
  • 87. Investor Pitch
  • 88. Broad Investor Perspective**Different investors have different expectations
  • 89. The not so secret formula
  • 90. PP CC TT RR2P 2C 2T 2R 2PCTR
  • 91. ValueProductPotential
  • 92. Can we win?Competition Capital
  • 93. Lines not dots Traction Team*Mark Suster / Bothsidesofthetable.com
  • 94. Return Risk
  • 95. 2PCTR2PiCTuRes **a figurative memory bridge for the abbreviation
  • 96. *if you literally want to remember 2 pictures with a relevance to pitching
  • 97. 1 Possible Structure
  • 98. 0. One-Liner1. Problem / Need2. Solution / Satisfaction = Product (!)3. USP / Unfair advantage4. How do you make money?5. Market / Going to Market6. Team7. Status Quo8. Outlook9. Backup Slides
  • 99. Examplehttp://investors.dressrush.com/
  • 100. stARTistsCANdo Can Ertugrul