Pitch
Anytime
What is a Pitch?
Pitch           ?       ?                           ?Your           Theirhead           heads  Never enough time
A (Start-up) Pitch
Pitching Universe
Investor Pitch
Project Pitch
Elevator Pitch
Conference Pitch
Friends Pitch
Back of Napkin Pitch
Southwestern Airline
„Impressing the Ladies“ Pitch
Investor PitchElevator PitchOne Liner
Art not Science
?
„Start with WHY“
In general for whole universe
“Everything youachieve, youwill achievewith or throughother people.”
YOUFor example „SUL   Prague“
You arehere
Startup Week 2011
Pitching   forSuccess
If so important, you would thinkpeople work hard  to do it well….
A European comparision?
~ 500 pitchesReally good ones:       ~ 20  (that I acctually remember)
We have aproblem in Europe!
People are dying…
…and dying….
…ok, some manage to survive…
…. but it is an epidemic…
…that covers Europe
Name of the disease:    B.P.P.
BadPresentations  & Pitches
but NOT (powerpoint) bullets kill people
people killPeople!
YOU (potentially)       1.   Kill people 2.    Waste opportunities3.    Contribute to epidemic
Good news!!!
Pitching & Presenting can be TRAINED
 Right mindset   (hopefully now)
Pitching Universe
YOU?  Who of you was there?
YOU?Who of you was there?
Vs.What is more important?
Center of the universe
Pitching = inspiring
Pitching = selling
Pitching = convincing
But pitching requires more!
Let‘s think about the „center“
YOUWhat do YOU want?
Connection       EmotionExcitement       Retention
Clarity
Remember?I bet you are inside here             Pitch           ?       ?                                 ?      Your      ...
Get out of YOUR head
K.I.S.S.S.
Explain to teenager
Relate to know things
Delivery
AuthenticityFind a unique part…
Structure
Anatomy 1 – Elevator PitchYou             Solution      Problem              Your Need
Anatomy 2 – Elevator PitchYou          Satisfaction      Need                  Your Need
Anatomy 3 – Elevator PitchYou            „Product“      Vision               Your Need
Bad PitchYou               Solution      Problem
The forgotten Half of the Pitch
Magic formula         Emotion
Pitching with Slides
3 Steps
1. Preperation*           2. Focus           3. Process* Creating a good presentation starts far before designing the firs...
PREperation
Unplug
Gather
Think before doing
Focus
Audience
YOUR Reason**Different reason why you want to present = different presentation
Core       What is the       core of what       you do?
Ready to go
Process
Back to basics**Use one piece of paper per slide and start basic drafting
Storyline**Fit to a „story“ and add more details to draft
Refine**Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)
Design*57th International Advertising Festival in Cannes
1. Preperation   Three broad2. Focus                 steps for                 creating good                 presentations...
Investor Pitch
Broad Investor  Perspective**Different investors have different expectations
The not so secret    formula
PP CC TT RR2P 2C 2T 2R  2PCTR
ValueProductPotential
Can we win?Competition  Capital
Lines                                          not                                         dots   Traction      Team*Mark ...
Return Risk
2PCTR2PiCTuRes                                          **a figurative memory bridge for the abbreviation
*if you literally want to remember 2 pictures with a relevance to pitching
1 Possible Structure
0.   One-Liner1.   Problem / Need2.   Solution / Satisfaction = Product (!)3.   USP / Unfair advantage4.   How do you make...
Examplehttp://investors.dressrush.com/
stARTistsCANdo  Can Ertugrul
Startup Live Prague Pitch Workshop
Startup Live Prague Pitch Workshop
Startup Live Prague Pitch Workshop
Startup Live Prague Pitch Workshop
Startup Live Prague Pitch Workshop
Startup Live Prague Pitch Workshop
Startup Live Prague Pitch Workshop
Startup Live Prague Pitch Workshop
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Startup Live Prague Pitch Workshop

  1. 1. Pitch
  2. 2. Anytime
  3. 3. What is a Pitch?
  4. 4. Pitch ? ? ?Your Theirhead heads Never enough time
  5. 5. A (Start-up) Pitch
  6. 6. Pitching Universe
  7. 7. Investor Pitch
  8. 8. Project Pitch
  9. 9. Elevator Pitch
  10. 10. Conference Pitch
  11. 11. Friends Pitch
  12. 12. Back of Napkin Pitch
  13. 13. Southwestern Airline
  14. 14. „Impressing the Ladies“ Pitch
  15. 15. Investor PitchElevator PitchOne Liner
  16. 16. Art not Science
  17. 17. ?
  18. 18. „Start with WHY“
  19. 19. In general for whole universe
  20. 20. “Everything youachieve, youwill achievewith or throughother people.”
  21. 21. YOUFor example „SUL Prague“
  22. 22. You arehere
  23. 23. Startup Week 2011
  24. 24. Pitching forSuccess
  25. 25. If so important, you would thinkpeople work hard to do it well….
  26. 26. A European comparision?
  27. 27. ~ 500 pitchesReally good ones: ~ 20 (that I acctually remember)
  28. 28. We have aproblem in Europe!
  29. 29. People are dying…
  30. 30. …and dying….
  31. 31. …ok, some manage to survive…
  32. 32. …. but it is an epidemic…
  33. 33. …that covers Europe
  34. 34. Name of the disease: B.P.P.
  35. 35. BadPresentations & Pitches
  36. 36. but NOT (powerpoint) bullets kill people
  37. 37. people killPeople!
  38. 38. YOU (potentially) 1. Kill people 2. Waste opportunities3. Contribute to epidemic
  39. 39. Good news!!!
  40. 40. Pitching & Presenting can be TRAINED
  41. 41.  Right mindset (hopefully now)
  42. 42. Pitching Universe
  43. 43. YOU? Who of you was there?
  44. 44. YOU?Who of you was there?
  45. 45. Vs.What is more important?
  46. 46. Center of the universe
  47. 47. Pitching = inspiring
  48. 48. Pitching = selling
  49. 49. Pitching = convincing
  50. 50. But pitching requires more!
  51. 51. Let‘s think about the „center“
  52. 52. YOUWhat do YOU want?
  53. 53. Connection EmotionExcitement Retention
  54. 54. Clarity
  55. 55. Remember?I bet you are inside here Pitch ? ? ? Your Their head heads
  56. 56. Get out of YOUR head
  57. 57. K.I.S.S.S.
  58. 58. Explain to teenager
  59. 59. Relate to know things
  60. 60. Delivery
  61. 61. AuthenticityFind a unique part…
  62. 62. Structure
  63. 63. Anatomy 1 – Elevator PitchYou Solution Problem Your Need
  64. 64. Anatomy 2 – Elevator PitchYou Satisfaction Need Your Need
  65. 65. Anatomy 3 – Elevator PitchYou „Product“ Vision Your Need
  66. 66. Bad PitchYou Solution Problem
  67. 67. The forgotten Half of the Pitch
  68. 68. Magic formula Emotion
  69. 69. Pitching with Slides
  70. 70. 3 Steps
  71. 71. 1. Preperation* 2. Focus 3. Process* Creating a good presentation starts far before designing the first slide!
  72. 72. PREperation
  73. 73. Unplug
  74. 74. Gather
  75. 75. Think before doing
  76. 76. Focus
  77. 77. Audience
  78. 78. YOUR Reason**Different reason why you want to present = different presentation
  79. 79. Core What is the core of what you do?
  80. 80. Ready to go
  81. 81. Process
  82. 82. Back to basics**Use one piece of paper per slide and start basic drafting
  83. 83. Storyline**Fit to a „story“ and add more details to draft
  84. 84. Refine**Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)
  85. 85. Design*57th International Advertising Festival in Cannes
  86. 86. 1. Preperation Three broad2. Focus steps for creating good presentations3. Process
  87. 87. Investor Pitch
  88. 88. Broad Investor Perspective**Different investors have different expectations
  89. 89. The not so secret formula
  90. 90. PP CC TT RR2P 2C 2T 2R 2PCTR
  91. 91. ValueProductPotential
  92. 92. Can we win?Competition Capital
  93. 93. Lines not dots Traction Team*Mark Suster / Bothsidesofthetable.com
  94. 94. Return Risk
  95. 95. 2PCTR2PiCTuRes **a figurative memory bridge for the abbreviation
  96. 96. *if you literally want to remember 2 pictures with a relevance to pitching
  97. 97. 1 Possible Structure
  98. 98. 0. One-Liner1. Problem / Need2. Solution / Satisfaction = Product (!)3. USP / Unfair advantage4. How do you make money?5. Market / Going to Market6. Team7. Status Quo8. Outlook9. Backup Slides
  99. 99. Examplehttp://investors.dressrush.com/
  100. 100. stARTistsCANdo Can Ertugrul
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