Startup Live Prague Pitch Workshop

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Startup Live Prague Pitch Workshop

  1. 1. Pitch
  2. 2. Anytime
  3. 3. What is a Pitch?
  4. 4. Pitch ? ? ?Your Theirhead heads Never enough time
  5. 5. A (Start-up) Pitch
  6. 6. Pitching Universe
  7. 7. Investor Pitch
  8. 8. Project Pitch
  9. 9. Elevator Pitch
  10. 10. Conference Pitch
  11. 11. Friends Pitch
  12. 12. Back of Napkin Pitch
  13. 13. Southwestern Airline
  14. 14. „Impressing the Ladies“ Pitch
  15. 15. Investor PitchElevator PitchOne Liner
  16. 16. Art not Science
  17. 17. ?
  18. 18. „Start with WHY“
  19. 19. In general for whole universe
  20. 20. “Everything youachieve, youwill achievewith or throughother people.”
  21. 21. YOUFor example „SUL Prague“
  22. 22. You arehere
  23. 23. Startup Week 2011
  24. 24. Pitching forSuccess
  25. 25. If so important, you would thinkpeople work hard to do it well….
  26. 26. A European comparision?
  27. 27. ~ 500 pitchesReally good ones: ~ 20 (that I acctually remember)
  28. 28. We have aproblem in Europe!
  29. 29. People are dying…
  30. 30. …and dying….
  31. 31. …ok, some manage to survive…
  32. 32. …. but it is an epidemic…
  33. 33. …that covers Europe
  34. 34. Name of the disease: B.P.P.
  35. 35. BadPresentations & Pitches
  36. 36. but NOT (powerpoint) bullets kill people
  37. 37. people killPeople!
  38. 38. YOU (potentially) 1. Kill people 2. Waste opportunities3. Contribute to epidemic
  39. 39. Good news!!!
  40. 40. Pitching & Presenting can be TRAINED
  41. 41.  Right mindset (hopefully now)
  42. 42. Pitching Universe
  43. 43. YOU? Who of you was there?
  44. 44. YOU?Who of you was there?
  45. 45. Vs.What is more important?
  46. 46. Center of the universe
  47. 47. Pitching = inspiring
  48. 48. Pitching = selling
  49. 49. Pitching = convincing
  50. 50. But pitching requires more!
  51. 51. Let‘s think about the „center“
  52. 52. YOUWhat do YOU want?
  53. 53. Connection EmotionExcitement Retention
  54. 54. Clarity
  55. 55. Remember?I bet you are inside here Pitch ? ? ? Your Their head heads
  56. 56. Get out of YOUR head
  57. 57. K.I.S.S.S.
  58. 58. Explain to teenager
  59. 59. Relate to know things
  60. 60. Delivery
  61. 61. AuthenticityFind a unique part…
  62. 62. Structure
  63. 63. Anatomy 1 – Elevator PitchYou Solution Problem Your Need
  64. 64. Anatomy 2 – Elevator PitchYou Satisfaction Need Your Need
  65. 65. Anatomy 3 – Elevator PitchYou „Product“ Vision Your Need
  66. 66. Bad PitchYou Solution Problem
  67. 67. The forgotten Half of the Pitch
  68. 68. Magic formula Emotion
  69. 69. Pitching with Slides
  70. 70. 3 Steps
  71. 71. 1. Preperation* 2. Focus 3. Process* Creating a good presentation starts far before designing the first slide!
  72. 72. PREperation
  73. 73. Unplug
  74. 74. Gather
  75. 75. Think before doing
  76. 76. Focus
  77. 77. Audience
  78. 78. YOUR Reason**Different reason why you want to present = different presentation
  79. 79. Core What is the core of what you do?
  80. 80. Ready to go
  81. 81. Process
  82. 82. Back to basics**Use one piece of paper per slide and start basic drafting
  83. 83. Storyline**Fit to a „story“ and add more details to draft
  84. 84. Refine**Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)
  85. 85. Design*57th International Advertising Festival in Cannes
  86. 86. 1. Preperation Three broad2. Focus steps for creating good presentations3. Process
  87. 87. Investor Pitch
  88. 88. Broad Investor Perspective**Different investors have different expectations
  89. 89. The not so secret formula
  90. 90. PP CC TT RR2P 2C 2T 2R 2PCTR
  91. 91. ValueProductPotential
  92. 92. Can we win?Competition Capital
  93. 93. Lines not dots Traction Team*Mark Suster / Bothsidesofthetable.com
  94. 94. Return Risk
  95. 95. 2PCTR2PiCTuRes **a figurative memory bridge for the abbreviation
  96. 96. *if you literally want to remember 2 pictures with a relevance to pitching
  97. 97. 1 Possible Structure
  98. 98. 0. One-Liner1. Problem / Need2. Solution / Satisfaction = Product (!)3. USP / Unfair advantage4. How do you make money?5. Market / Going to Market6. Team7. Status Quo8. Outlook9. Backup Slides
  99. 99. Examplehttp://investors.dressrush.com/
  100. 100. stARTistsCANdo Can Ertugrul

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