SUW Kosice   Pitch
What are WE going to talk      about today?
1. Pitching Fundamentals2. Slide Preperation3. Investors Perspective4. Networking
1. Pitching Fundamentals
Anytime
Art not Science
What is a Pitch?
Pitch           ?       ?                           ?Your           Theirhead           heads  Never enough time
A (Start-up) Pitch
Pitching Universe
Investor Pitch
Friends Pitch
Back of Napkin Pitch
Elevator Pitch
Conference Pitch
„Impressing the Ladies“ Pitch
?
In general for whole universe
“Everything youachieve, youwill achievewith or throughother people.”
YOUFor example „SUW   Kosice“
You arehere
Startup Week 2011
Pitching   forSuccess
If so important, you would thinkpeople work hard  to do it well….
A European comparision?
~ 500 pitchesReally good ones:       ~ 20  (that I acctually remember)
We have aproblem in Europe!
People are dying…
…and dying….
…ok, some manage to survive…
…. but it is an epidemic…
…that covers Europe
Name of the disease:    B.P.P.
BadPresentations  & Pitches
but NOT (powerpoint) bullets kill people
people killPeople!
YOU (potentially)       1.   Kill people 2.    Waste opportunities3.    Contribute to epidemic
Good news!!!
Pitching & Presenting can be TRAINED
 Right mindset   (hopefully now)
Pitching Universe
YOU?  Who of you was there?
YOU?Who of you was there?
Vs.What is more important?
Center of the universe
Pitching = inspiring
Pitching = selling
Pitching = convincing
But pitching requires more!
Let‘s think about the „center“
Remember?I bet you are inside here             Pitch           ?       ?                                 ?      Your      ...
Get out of YOUR head
First thing to do          Pitch           ?       ?                              ?   Your           Their   head         ...
YOUWhat do YOU (as audience) want?
"I am sorry I have had to write yousuch a long letter, but I did not havetime to write you a short one”- Blaise Pascal
"If you cant explain it simply, youdont understand it well enough."- Albert Einstein
K.I.S.S.S.
Visualize!
Relate to know things
The Unknown meeting The Known „…it is like GPS, but for indoors.“
Clarity
AuthenticityFind a unique part…
Connection       EmotionExcitement       Retention
Investor PitchElevator PitchOne Liner
Structure
Anatomy of a One-Liner                  Adeo Ressi                  (Founder                  Institute)
Anatomy 1 – Elevator PitchYou             Solution      Problem              Your Need
Anatomy 2 – Elevator PitchYou          Satisfaction      Need                  Your Need
Anatomy 3 – Elevator PitchYou            „Product“      Vision               Your Need
Bad PitchYou               Solution      Problem
But there is another way
The king died.   The queen died.The king died, and thenthe queen died of grief.
Story = Structure
The forgotten Half of the Pitch
Magic formulaEmotion
2. Slide Preperation
3 Steps
1. Preperation*           2. Focus           3. Process* Creating a good presentation starts far before designing the firs...
PREperation
Unplug
Gather
Think before doing
Focus
Audience
YOUR Reason**Different reason why you want to present = different presentation
Core       What is the       core of what       you do?
“Perfection is achieved, not whenthere is nothing more to add, butwhen there is nothing left to takeaway”-Antoinede Saint-...
Ready to go
Process
Back to basics**Use one piece of paper per slide and start basic drafting
Storyline**Fit to a „story“ and add more details to draft
Refine**Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)
Design*57th International Advertising Festival in Cannes
1. Preperation   Three broad2. Focus                 steps for                 creating good                 presentations...
3. Investors Perspective
Broad Investor  Perspective**Different investors have different expectations
The not so secret    formula
PP CC TT RR2P 2C 2T 2R  2PCTR
ValueProductPotential
Can we win?Competition  Capital
Lines                                          not                                         dots   Traction      Team*Mark ...
Return Risk
2PCTR2PiCTuRes                                          **a figurative memory bridge for the abbreviation
*if you literally want to remember 2 pictures of this whole presentation
1 Possible Structure
0.   One-Liner1.   Problem / Need2.   Solution / Satisfaction = Product (!)3.   USP / Unfair advantage4.   How do you make...
Examplehttp://investors.dressrush.com/
4. Networking
"When I started to go on auditions, I justwanted them to like me. That wasnt theright attitude ... I started to view audit...
Special Thanks
1. Design your future with your contacts2. Create your networking map3. Add value to your network4. Know your One-Liner5. ...
stARTistsCANdo  Can Ertugrul
Pitch and Networking Workshop Startup Weekend Kosice
Pitch and Networking Workshop Startup Weekend Kosice
Pitch and Networking Workshop Startup Weekend Kosice
Pitch and Networking Workshop Startup Weekend Kosice
Pitch and Networking Workshop Startup Weekend Kosice
Pitch and Networking Workshop Startup Weekend Kosice
Pitch and Networking Workshop Startup Weekend Kosice
Pitch and Networking Workshop Startup Weekend Kosice
Pitch and Networking Workshop Startup Weekend Kosice
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Pitch and Networking Workshop Startup Weekend Kosice

  1. 1. SUW Kosice Pitch
  2. 2. What are WE going to talk about today?
  3. 3. 1. Pitching Fundamentals2. Slide Preperation3. Investors Perspective4. Networking
  4. 4. 1. Pitching Fundamentals
  5. 5. Anytime
  6. 6. Art not Science
  7. 7. What is a Pitch?
  8. 8. Pitch ? ? ?Your Theirhead heads Never enough time
  9. 9. A (Start-up) Pitch
  10. 10. Pitching Universe
  11. 11. Investor Pitch
  12. 12. Friends Pitch
  13. 13. Back of Napkin Pitch
  14. 14. Elevator Pitch
  15. 15. Conference Pitch
  16. 16. „Impressing the Ladies“ Pitch
  17. 17. ?
  18. 18. In general for whole universe
  19. 19. “Everything youachieve, youwill achievewith or throughother people.”
  20. 20. YOUFor example „SUW Kosice“
  21. 21. You arehere
  22. 22. Startup Week 2011
  23. 23. Pitching forSuccess
  24. 24. If so important, you would thinkpeople work hard to do it well….
  25. 25. A European comparision?
  26. 26. ~ 500 pitchesReally good ones: ~ 20 (that I acctually remember)
  27. 27. We have aproblem in Europe!
  28. 28. People are dying…
  29. 29. …and dying….
  30. 30. …ok, some manage to survive…
  31. 31. …. but it is an epidemic…
  32. 32. …that covers Europe
  33. 33. Name of the disease: B.P.P.
  34. 34. BadPresentations & Pitches
  35. 35. but NOT (powerpoint) bullets kill people
  36. 36. people killPeople!
  37. 37. YOU (potentially) 1. Kill people 2. Waste opportunities3. Contribute to epidemic
  38. 38. Good news!!!
  39. 39. Pitching & Presenting can be TRAINED
  40. 40.  Right mindset (hopefully now)
  41. 41. Pitching Universe
  42. 42. YOU? Who of you was there?
  43. 43. YOU?Who of you was there?
  44. 44. Vs.What is more important?
  45. 45. Center of the universe
  46. 46. Pitching = inspiring
  47. 47. Pitching = selling
  48. 48. Pitching = convincing
  49. 49. But pitching requires more!
  50. 50. Let‘s think about the „center“
  51. 51. Remember?I bet you are inside here Pitch ? ? ? Your Their head heads
  52. 52. Get out of YOUR head
  53. 53. First thing to do Pitch ? ? ? Your Their head heads You have to get inside here
  54. 54. YOUWhat do YOU (as audience) want?
  55. 55. "I am sorry I have had to write yousuch a long letter, but I did not havetime to write you a short one”- Blaise Pascal
  56. 56. "If you cant explain it simply, youdont understand it well enough."- Albert Einstein
  57. 57. K.I.S.S.S.
  58. 58. Visualize!
  59. 59. Relate to know things
  60. 60. The Unknown meeting The Known „…it is like GPS, but for indoors.“
  61. 61. Clarity
  62. 62. AuthenticityFind a unique part…
  63. 63. Connection EmotionExcitement Retention
  64. 64. Investor PitchElevator PitchOne Liner
  65. 65. Structure
  66. 66. Anatomy of a One-Liner Adeo Ressi (Founder Institute)
  67. 67. Anatomy 1 – Elevator PitchYou Solution Problem Your Need
  68. 68. Anatomy 2 – Elevator PitchYou Satisfaction Need Your Need
  69. 69. Anatomy 3 – Elevator PitchYou „Product“ Vision Your Need
  70. 70. Bad PitchYou Solution Problem
  71. 71. But there is another way
  72. 72. The king died. The queen died.The king died, and thenthe queen died of grief.
  73. 73. Story = Structure
  74. 74. The forgotten Half of the Pitch
  75. 75. Magic formulaEmotion
  76. 76. 2. Slide Preperation
  77. 77. 3 Steps
  78. 78. 1. Preperation* 2. Focus 3. Process* Creating a good presentation starts far before designing the first slide!
  79. 79. PREperation
  80. 80. Unplug
  81. 81. Gather
  82. 82. Think before doing
  83. 83. Focus
  84. 84. Audience
  85. 85. YOUR Reason**Different reason why you want to present = different presentation
  86. 86. Core What is the core of what you do?
  87. 87. “Perfection is achieved, not whenthere is nothing more to add, butwhen there is nothing left to takeaway”-Antoinede Saint-Exupéry
  88. 88. Ready to go
  89. 89. Process
  90. 90. Back to basics**Use one piece of paper per slide and start basic drafting
  91. 91. Storyline**Fit to a „story“ and add more details to draft
  92. 92. Refine**Rearrange, add, remove slides & refine drafted slides, content & storyline (reasearch missing parts)
  93. 93. Design*57th International Advertising Festival in Cannes
  94. 94. 1. Preperation Three broad2. Focus steps for creating good presentations3. Process
  95. 95. 3. Investors Perspective
  96. 96. Broad Investor Perspective**Different investors have different expectations
  97. 97. The not so secret formula
  98. 98. PP CC TT RR2P 2C 2T 2R 2PCTR
  99. 99. ValueProductPotential
  100. 100. Can we win?Competition Capital
  101. 101. Lines not dots Traction Team*Mark Suster / Bothsidesofthetable.com
  102. 102. Return Risk
  103. 103. 2PCTR2PiCTuRes **a figurative memory bridge for the abbreviation
  104. 104. *if you literally want to remember 2 pictures of this whole presentation
  105. 105. 1 Possible Structure
  106. 106. 0. One-Liner1. Problem / Need2. Solution / Satisfaction = Product (!)3. USP / Unfair advantage4. How do you make money?5. Market / Going to Market6. Team7. Status Quo8. Outlook9. Backup Slides
  107. 107. Examplehttp://investors.dressrush.com/
  108. 108. 4. Networking
  109. 109. "When I started to go on auditions, I justwanted them to like me. That wasnt theright attitude ... I started to view auditionsas my chance to solve their problem."- George Clooney
  110. 110. Special Thanks
  111. 111. 1. Design your future with your contacts2. Create your networking map3. Add value to your network4. Know your One-Liner5. Networking is a ceremony, be prepared6. Meet like an networker*7. Introduce people with each other8. Use your social network(s)9. Be known (over time)10. Continue the relationship*a person that becomes the “host” in anywhere he or she goes
  112. 112. stARTistsCANdo Can Ertugrul
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