Making of Film4.com - 2010

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Slightly dated now (four years), but this gives an insight into the process taken to redesign the film 4 website.

Published in: Design, Technology, Business
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Making of Film4.com - 2010

  1. 1. The making of FILM4.com Conference talk - 2010
  2. 2. They make films
  3. 3. World class films
  4. 4. and Independent films
  5. 5. They know their biscuits
  6. 6. They went through a change
  7. 7. From subscription to free
  8. 8. Now they have film fans watching
  9. 9. Not just the film fanatics
  10. 10. http://www.realise.com/ But the website hadn't changed Google
  11. 11. Believe it or not, both have a lot in common
  12. 12. Everyone has an opinion on film
  13. 13. Everyone sits down at the same times When the TV goes on after dinner 7pm Once the kids are in bed 9pm The weekend with a glass of wine 11pm
  14. 14. Mood is affected by film, and we choose a film based on it
  15. 15. The end result
  16. 16. http://www.realise.com/ Google
  17. 17. http://www.realise.com/ CINEMATIC Evoke the emotion, passion, wonder, impact and awe Google
  18. 18. http://www.realise.com/ 7pm / 9pm / 11pm Make sure the No.1 thing they want to do, is easy to do Google
  19. 19. http://www.realise.com/ The same great fanatical content is still here Google
  20. 20. http://www.realise.com/ Google Film4 make films Lets talk about them
  21. 21. http://www.realise.com/ Google Start discussing film
  22. 22. http://www.realise.com/ The FILM4 trusted review Google
  23. 23. http://www.realise.com/ Simple, open, comments Google
  24. 24. http://www.realise.com/ Google More videos
  25. 25. http://www.realise.com/ Google The film detail
  26. 26. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  27. 27. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  28. 28. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  29. 29. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  30. 30. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  31. 31. The new approach: Less content - more value Created Per Month Before After Reviews 55 15 Cinema trailers 21 4 Interviews 12 4 Competitions 4 2
  32. 32. The site held the audience & market share on 2009’s figures Plus the netpromoter satisfaction score has gone up by 4%
  33. 33. The new approach meant more interest from studio advertisers
  34. 34. Thank you

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