The making of FILM4.com

Conference talk - 2010
They make films
World class films
and
Independent films
They know their
biscuits
They went
through a
change
From subscription to free
Now they have
film fans
watching
Not just the
film fanatics
http://www.realise.com/

But the
website
hadn't
changed

Google
Believe it or not,
both have a lot
in common
Everyone has
an opinion on
film
Everyone sits down
at the same times
When the TV goes on after dinner

7pm

Once the kids are in bed

9pm

The weekend wit...
Mood is
affected by
film, and we
choose a film
based on it
The end result
http://www.realise.com/

Google
http://www.realise.com/

CINEMATIC
Evoke the emotion,
passion, wonder, impact
and awe

Google
http://www.realise.com/

7pm / 9pm / 11pm
Make sure the No.1 thing
they want to do, is easy
to do

Google
http://www.realise.com/

The same great fanatical
content is still here

Google
http://www.realise.com/

Google

Film4 make films
Lets talk about them
http://www.realise.com/

Google

Start discussing film
http://www.realise.com/

The FILM4 trusted
review

Google
http://www.realise.com/

Simple, open,
comments

Google
http://www.realise.com/

Google

More videos
http://www.realise.com/

Google

The film detail
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New si...
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New si...
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New si...
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New si...
The research & planning

Current site/competitor
focus groups

User research/
Persona development
Journey planning

New si...
The new approach:
Less content - more value
Created Per Month

Before

After

Reviews

55

15

Cinema trailers

21

4

Int...
The site held the audience &
market share on 2009’s figures
Plus the netpromoter
satisfaction score has gone
up by 4%
The new approach meant more
interest from studio advertisers
Thank you
Upcoming SlideShare
Loading in...5
×

Making of Film4.com - 2010

178

Published on

Slightly dated now (four years), but this gives an insight into the process taken to redesign the film 4 website.

Published in: Design, Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
178
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Making of Film4.com - 2010

  1. 1. The making of FILM4.com Conference talk - 2010
  2. 2. They make films
  3. 3. World class films
  4. 4. and Independent films
  5. 5. They know their biscuits
  6. 6. They went through a change
  7. 7. From subscription to free
  8. 8. Now they have film fans watching
  9. 9. Not just the film fanatics
  10. 10. http://www.realise.com/ But the website hadn't changed Google
  11. 11. Believe it or not, both have a lot in common
  12. 12. Everyone has an opinion on film
  13. 13. Everyone sits down at the same times When the TV goes on after dinner 7pm Once the kids are in bed 9pm The weekend with a glass of wine 11pm
  14. 14. Mood is affected by film, and we choose a film based on it
  15. 15. The end result
  16. 16. http://www.realise.com/ Google
  17. 17. http://www.realise.com/ CINEMATIC Evoke the emotion, passion, wonder, impact and awe Google
  18. 18. http://www.realise.com/ 7pm / 9pm / 11pm Make sure the No.1 thing they want to do, is easy to do Google
  19. 19. http://www.realise.com/ The same great fanatical content is still here Google
  20. 20. http://www.realise.com/ Google Film4 make films Lets talk about them
  21. 21. http://www.realise.com/ Google Start discussing film
  22. 22. http://www.realise.com/ The FILM4 trusted review Google
  23. 23. http://www.realise.com/ Simple, open, comments Google
  24. 24. http://www.realise.com/ Google More videos
  25. 25. http://www.realise.com/ Google The film detail
  26. 26. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  27. 27. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  28. 28. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  29. 29. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  30. 30. The research & planning Current site/competitor focus groups User research/ Persona development Journey planning New site user testing
  31. 31. The new approach: Less content - more value Created Per Month Before After Reviews 55 15 Cinema trailers 21 4 Interviews 12 4 Competitions 4 2
  32. 32. The site held the audience & market share on 2009’s figures Plus the netpromoter satisfaction score has gone up by 4%
  33. 33. The new approach meant more interest from studio advertisers
  34. 34. Thank you
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×