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Big Data Co. Dashboard Redesign

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Big Data Co. (to remain unnamed) is a new kind of research company in Beta that empowers shoppers to own and monetize their data safely. We were tasked to redesign their consumer dashboard and sign up …

Big Data Co. (to remain unnamed) is a new kind of research company in Beta that empowers shoppers to own and monetize their data safely. We were tasked to redesign their consumer dashboard and sign up flow in preparation for their company launch.

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  • 1. BIG DATA COMPANY Sign Up Flow and Dashboard Redesign Designed by: Candace Majedi Friday, November 1, 13
  • 2. PROJECT SCOPE • Big Data Co. (to remain unnamed) is a new kind of research company in Beta that empowers shoppers to own and monetize their data safely. • Users connect their credit or debit cards and allow tracking of their shopping transactions in exchange for monetary or other value. • We were tasked to redesign their consumer dashboard and sign up flow in preparation for their company launch. Friday, November 1, 13
  • 3. KEY METRICS • Reduce questions about transactions and rewards • Increase referrals • Reduce confusion around disconnected cards Friday, November 1, 13
  • 4. Sign Up Flow New User Research Friday, November 1, 13 Everyday Use Error Handling Veteran User Research
  • 5. USER RESEARCH Friday, November 1, 13
  • 6. VETERAN VS NEW USERS Veteran New Users Earning 1% 0.1% Value Worthwhile Unclear Skepticism Low High Expectations Low High Confusion Medium High Overall Feeling Content Disappointed Target Friday, November 1, 13
  • 7. WHAT POTENTIAL USERS LIKE ABOUT BIG DATA CO. Uncluttered Look Automated Transaction History Business Idea Friday, November 1, 13
  • 8. 3 OVERARCHING ISSUES Lack of Transparency Information Overload Term Ambiguity/Inconsistency Friday, November 1, 13
  • 9. IDEATION | SKETCHING | ITERATING Friday, November 1, 13
  • 10. SIGN UP FLOW Friday, November 1, 13
  • 11. MAKE ME FEEL SECURE! Friday, November 1, 13
  • 12. SIGN UP FLOW 1. Put value proposition front and center 2. This “waiting” feature ads credibility that membership is a selective process 3. Tell them the reason they are being sent to their email 4. Inline indicators convey extra layer of security before the user can move on 5.”Begin Data Collection” conveys why they need to set up a card. The following text and bank logo eases fears around fraud 6. Include the payout method in the initial sign up process Friday, November 1, 13
  • 13. DASHBOARD Friday, November 1, 13
  • 14. HOW CAN I EARN MORE MONEY? Friday, November 1, 13
  • 15. Business Complexities and Restrictions Users Desire for Clarity and Opportunities Dashboard Design Goal Friday, November 1, 13
  • 16. CURRENT DESIGN Friday, November 1, 13
  • 17. FINAL DESIGN Friday, November 1, 13
  • 18. DESIGN OUTCOME Our design did even more than it set out to do. • No one looked for FAQ’s to answer any questions about transactions or rewards or dates • New Users felt comfortable completing the sign up flow without questions • Users could clearly see that making a referral, adding a card, or taking a survey could earn them money • Overall positive impression of Big Data Co. is a company that is honest, upfront and modern Friday, November 1, 13
  • 19. PROTOTYPE http://share.axure.com/XJRV00 Friday, November 1, 13