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The Dark Side of User Generated Content
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The Dark Side of User Generated Content



The user is not your monkey. Let the brand beware/

The user is not your monkey. Let the brand beware/



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  • http://www.crashthesuperbowl.com/ now in UK http://kingofads.doritos.co.uk/
  • http://www.unlockxbox.com/
  • http://www.youtube.com/watch?v=foR3sfWu5IQ&feature=related http://www.nytimes.com/2006/04/04/business/media/04adco.html
  • http://twitter.com/greenpeaceuk/status/15547016378 > don't you hate adverts that make green claims which aren't true? like, say, hsbc's? if only someone could fix them... http://bit.ly/a2UpcK @greenpeaceuk Greenpeace UK http://www.youtube.com/group/hsbcadverts http://www.greenpeace.org.uk/blog/forests/hsbc-adverts-are-just-greenwash-so-why-not-make-your-own-20100603 HSBC adverts are just greenwash, so why not make your own? > Our Kit Kat advert was instrumental in changing Nestlé's forest policy - now you can do the same with HSBC. We'd like to show the best ones at Glastonbury >
  • http://vimeo.com/10236827 greenpeace.org/kitkat Nestlé, maker of Kit Kat, uses palm oil from companies that are trashing Indonesian rainforests, threatening the livelihoods of local people and pushing orang-utans towards extinction. We all deserve to have a break - but having one shouldn't involve taking a bite out of Indonesia's precious rainforests. We're asking Nestlé to give rainforests and orang-utans a break and stop buying palm oil from destroyed forests. http://www.theglobeandmail.com/report-on-business/kit-kat-spat-goes-viral-despite-nestls-efforts/article1503795/
  • http://www.facebook.com/Nestle?v=feed&story_fbid=107128462646736 http://www.guardian.co.uk/sustainable-business/nestle-facebook Angry fans swarm Nestle's Facebook page in response to Greenpeace palm oil campaign
  • http://www.flickr.com/photos/joncainecu/4711495907/ http://twitter.com/chrisharrington http://twitter.com/chrisharrington/status/16481708288 Friend @ whoisjoncain made this Oil Bird profile pic for me. You can download it from his flickr page. http://bit.ly/aBJJHM #savethegulf
  • http://twitter.com/BPGlobalPR/
  • $25 All proceeds from these satirical shirts will be given to www.healthygulf.org http://www.healthygulf.org/
  • http://www.cafepress.com/+bp_oil_puddle_gym_bag,454549518
  • Miles Kurland
  • LogoMyWay http://www.logomyway.com/contestView.php?contestId=1746
  • http://www.flickr.com/photos/greenpeaceuk/sets/72157623796911855/ http://newsfeed.time.com/2010/05/29/internet-gives-bp-a-snarky-new-logo/ > The U.K. arm of the environmental group Greenpeace started a logo redesign contest for BP in the wake of the company's massive oil spill in the Gulf of Mexico. The results? Predictably passive aggressive.The contest stems from a Greenpeace takeover of the logo hanging from the facade of BP's London headquarters last week.
  • http://mashable.com/2010/06/01/bp-oil-firefox-plugin/ Creative agency Jess3 has developed a Firefox plugin that aims to black out all mentions of BP (British Petroleum) across the web.
  • http://www.kickstarter.com/projects/quirk/vuvuzelas-for-bp >> BP is not feeling the pain they are causing in the Gulf. BP is spending millions on PR. In order to put a bit of public pressure on them, we plan to buy 100 vuvuzelas and hire 100 vuvuzela players off Craigslist to play in front of BP's International Headquarters in London for a one-day flash mob. > http://twitter.com/quirk

The Dark Side of User Generated Content Presentation Transcript

  • 1.  
  • 2. UGC Self Publishing Professional Tools The rise of the Pro-Am
  • 3. USG & BRANDS
  • 4. DORITOS
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  • 10. joncainecu
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    • So what is the point of all this? The point is, FORGET YOUR BRAND. You don’t own it because it is literally nothing. You can spend all sorts of time and money trying to manufacture public opinion, but ultimately, that’s up to the public, now isn’t it?
      • - ‘Leroy Stick’, the man behind @BPGlobalPR
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