OVERLAPPINGTRENDSD2 London // 09 June 2011 // @CandaceKuss
HOW
WHY
2000
2011
EVERYTHING. ALWAYS. NOW.
Q: Do you check or update Twitter/Facebook first thing in the morning?
TOP CAMERA IS A PHONE
THE PRO-AM
By benzi the expedition truck travel
Food       Eat /                Meet up                          Arrives     Chat                                      Tea...
Write Read                   Food      blog /reviews   Chat                  Arrives   review online                      ...
E-                                BBM              mail                                                  MSN              ...
INTELLIGENCE | LISTEN | ENGAGE | ASSETS | DECISION
KEEP LISTENINGTake advantage of an always on focus group                                             I’m buying           ...
Thank youInternet.
QUESTIONS?Candace.Kuss@HillandKnowlton.com@CandaceKuss
Overlapping Trends #HKD2
Overlapping Trends #HKD2
Overlapping Trends #HKD2
Overlapping Trends #HKD2
Overlapping Trends #HKD2
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Overlapping Trends #HKD2

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My presentation from our H&K Demystifying Digital private conference in London 2011

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Transcript of "Overlapping Trends #HKD2"

  1. 1. OVERLAPPINGTRENDSD2 London // 09 June 2011 // @CandaceKuss
  2. 2. HOW
  3. 3. WHY
  4. 4. 2000
  5. 5. 2011
  6. 6. EVERYTHING. ALWAYS. NOW.
  7. 7. Q: Do you check or update Twitter/Facebook first thing in the morning?
  8. 8. TOP CAMERA IS A PHONE
  9. 9. THE PRO-AM
  10. 10. By benzi the expedition truck travel
  11. 11. Food Eat / Meet up Arrives Chat Tea / Chat Chat Coffee View Order Good Bye Menu FoodGigi LuiH&K Hong Kong@coffeemeow
  12. 12. Write Read Food blog /reviews Chat Arrives review online online Meet Order Take Good up Food photos Bye View Eat / Tea / Chat Menu Chat Coffee
  13. 13. E- BBM mail MSN Write Read Food blog /reviews Chat Arrives review online online Check-in Facebook Photo- sharing Meet Order Take Good up Food photos Bye Blog Microblog Tweet View Eat / Tea / Chat Menu Chat Coffee
  14. 14. INTELLIGENCE | LISTEN | ENGAGE | ASSETS | DECISION
  15. 15. KEEP LISTENINGTake advantage of an always on focus group I’m buying dog food.
  16. 16. Thank youInternet.
  17. 17. QUESTIONS?Candace.Kuss@HillandKnowlton.com@CandaceKuss

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