Demystifying Digital Candace V9

overview Candace Kuss Director of Planning // Interactive Strategy EMEA

Thank you for joining us. Your hosts: the H&K EMEA digital network Kati Sulin [email_address] Candace Kuss candace.kuss @hillandknowlton.com David Ingle [email_address] Paolo Guadagni [email_address] EJP Photo

Cedric Gründler Paris Thomas Hahnen Frankfurt Vincenzo Cosenza Digital PR, Rome Nicolò Michetti Digital PR, Milan Gaylene Ravenscroft London Roland Kretzschmar Stockholm David Ingle Dubai & Middle East Michael Renssen Amsterdam Inigo Vinos Digital PR, Madrid Jan Sciegienny Warsaw

Content structure and goal H&K iLEAD & breakouts brand case studies technology platforms practical best practice

Day 1: www.demystifyingdigital.net #HKD2
Welcome: Sally Costerton, CEO, EMEA and Julie Atherton, WW Director, Digital, H&K
Keynote Speech: Sir Martin Sorrell, CEO, WPP
Demystifying Digital: Candace Kuss, EMEA Interactive Strategy Director, H&K
Social goes mobile: Matthew Froggatt, MD, Global Technology Sector, TNS
Vive la Difference: Panel discussion on digital across EMEA
User Generated Differences: market by market look at Qype: Stephen Taylor, CEO
Wikipedia behind the scenes: Insight into world of know-it-alls: Delphine Ménard, Treasurer of Wikimedia France, Wikipedian
Why Twitter Matters: Candace Kuss, EMEA Interactive Strategy Director, H&K
Tuscany Region: Case Study: Mirko Lalli, Marketing Director, Tuscany Region
LinkedIn: The Future of Professional Networking: Kevin Eyres, MD Europe, LinkedIn

Day 2: www.demystifyingdigital.net #HKD2
Nokia Social Media Strategy: Jussi-Pekka Erkkola, Digital Marketing Manager, Nokia
Barilla Case Study: Pepe Moder, Head of Digital, Barilla
Women Who Blog panel discussion: moderator: Jory Des Jardins, co-founder BlogHer
The iLEAD Framework: a practical way to form your social media strategy: Kati Sulin, EMEA Interactive Strategy Director, H&K
Breakout sessions: Digital B2B | Parents Online | Social Consumers
Pecha Kucha / Ignite: Fast paced session with 5 speakers x 5 min each
Fiat: From Social Media to Sales: Chiara Camandona, Digital Marketing, Fiat
BBC: Peter Horrocks, Director of BBC Global News
Facebook: Social Changes Everything: Trevor Johnson, Head of Strategy and Planning
Looking Forward: Sally Costerton, CEO, H&K EMEA

Breakout sessions: Day 2 your choice

Breakout sessions: Day 2 Digital B2B Relationships between people have always been at the heart of business. How does the B2B audience use online tools for work (or pleasure) and how might a B2B organization use them to reach B2B buyers more effectively?

Breakout sessions: Day 2 Parents Online Many products are sold to adults but designed for kids. So brands seek a way into consumer's hearts via their children. How do moms and dads use the Internet to help them parent and how can brands be helpful as well?

Breakout sessions: Day 2 Social Consumers People have always interacted with brands through friends and family. What are online social elements any brand can adapt to fit the growing expectations of digitally empowered consumers who have an extended definition of friends?

demystifying

21 YEARS AGO

20 YEARS AGO 21 YEARS AGO

SELF-PUBLISHING SEARCH Me Media

-credit: Markus Angermeier Participation Platforms: software that gets better the more people use it

Digital media: a part of the customer journey OFFLINE ONLINE BRAND RELATIONSHIP & BUYING PROCESS

SOCIAL ELEMENTS HAVE ALWAYS BEEN PART OF THE BEST EXPERIENCES

HIGHWAYS WEREN’T MADE FOR BILLBOARDS

BRANDS CAN PROVIDE A USEFUL SERVICE

THANK YOU [email_address] twitter.com/candacekuss

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Demystifying Digital Candace V9

by Candace Kuss on Mar 10, 2010

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Demystifying Digital Candace V9 — Presentation Transcript