overview Candace Kuss Director of Planning // Interactive Strategy EMEA
Thank you for joining us. Your hosts: the H&K EMEA digital network Kati Sulin [email_address] Candace Kuss candace.kuss @hillandknowlton.com David Ingle [email_address] Paolo Guadagni [email_address] EJP Photo
Cedric Gründler Paris Thomas Hahnen Frankfurt Vincenzo Cosenza Digital PR, Rome Nicolò Michetti Digital PR, Milan Gaylene Ravenscroft London Roland Kretzschmar Stockholm David Ingle Dubai & Middle East Michael Renssen Amsterdam Inigo Vinos Digital PR, Madrid Jan Sciegienny Warsaw
Content structure and goal H&K iLEAD & breakouts brand case studies technology platforms practical best practice
Breakout sessions: Day 2 Digital B2B Relationships between people have always been at the heart of business. How does the B2B audience use online tools for work (or pleasure) and how might a B2B organization use them to reach B2B buyers more effectively?
Breakout sessions: Day 2 Parents Online Many products are sold to adults but designed for kids. So brands seek a way into consumer's hearts via their children. How do moms and dads use the Internet to help them parent and how can brands be helpful as well?
Breakout sessions: Day 2 Social Consumers People have always interacted with brands through friends and family. What are online social elements any brand can adapt to fit the growing expectations of digitally empowered consumers who have an extended definition of friends?