Always on Events: How the Internet can help you build a year round community for your real life event

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A WPP Stream Local Discussion led by Candace Kuss of H&K and Rob Blackie of BSD during Internet Week Europe 2011

A WPP Stream Local Discussion led by Candace Kuss of H&K and Rob Blackie of BSD during Internet Week Europe 2011

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  • http://www.flickr.com/photos/alexconnock/6131150868/in/photostream/ photo of the photo wall at Stream By AlexConnock
  • http://www.flickr.com/photos/vannispen/3978246778/in/set-72157622508903780 photo By Guido van Nispen
  • http://www.flickr.com/photos/58784081@N00/3986372155/ photo By Onyro_A_Kyriazis
  • http://twitpic.com/6ie7np photo by @sammartino of @ edyson ’s wrist
  • http://www.livestream.com/platform/broadcastlive http://www.flickr.com/photos/jolinespro/6258093492/ photo By JolinesPro
  • http://www.flickr.com/photos/vannispen/6137427201 photo by By Guido van Nispen
  • http://www.flickr.com/photos/focalintent/1256717665 photo By Focal Intent (Daniel Garcia) IMPORTANCE OF GREAT photography
  • http://us1.campaign-archive2.com/home/?u=125eb7735bba42b8107fea358&id=462615901a http://us1.campaign-archive2.com/?u=125eb7735bba42b8107fea358&id=147a66497f&e=ce65846fce
  • http://www.flickr.com/photos/vannispen/3978246778/in/set-72157622508903780 photo By Guido van Nispen
  • http://www.flickr.com/photos/vannispen/3978275414 photo by Guido van Nispen

Transcript

  • 1. Welcome to Stream London Internet Week Europe 2011 #WPPStream | #IWE
  • 2. Always On Events How the Internet can help you build a year round community for your real life event #WPPStream | #IWE Candace Kuss, ECD, H&K Interactive Lab | @CandaceKuss Rob Blackie, MD London, Blue State Digital | @robblackie_bob
  • 3. community By AlexConnock
  • 4. community: a group of interacting people By Guido van Nispen
  • 5. what happens when the event is over? By Onyro_A_Kyriazis
  • 6. social platforms badge community managers imagery tribe brand extensions #hashtags touchpoints events that rock
  • 7. badge @sammartino pic of @edyson
  • 8. social platforms By JolinesPro
  • 9. community managers By Guido van Nispen
  • 10. imagery By Focal Intent
  • 11. STREAMERS BURNERS PARROT HEADS DEADHEADS tribe
  • 12. brand extensions
  • 13. #hashtag
  • 14. touchpoints
  • 15. By Guido van Nispen
  • 16. events that rock
  • 17. make it easy
  • 18. use peer pressure
  • 19. commitment
  • 20. be a journalist
  • 21. understand why people are coming
  • 22. thank you — please stay in touch By Guido van Nispen