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Always on Events: How the Internet can help you build a year round community for your real life event
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Always on Events: How the Internet can help you build a year round community for your real life event

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A WPP Stream Local Discussion led by Candace Kuss of H&K and Rob Blackie of BSD during Internet Week Europe 2011

A WPP Stream Local Discussion led by Candace Kuss of H&K and Rob Blackie of BSD during Internet Week Europe 2011

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  • http://www.flickr.com/photos/alexconnock/6131150868/in/photostream/ photo of the photo wall at Stream By AlexConnock
  • http://www.flickr.com/photos/vannispen/3978246778/in/set-72157622508903780 photo By Guido van Nispen
  • http://www.flickr.com/photos/58784081@N00/3986372155/ photo By Onyro_A_Kyriazis
  • http://twitpic.com/6ie7np photo by @sammartino of @ edyson ’s wrist
  • http://www.livestream.com/platform/broadcastlive http://www.flickr.com/photos/jolinespro/6258093492/ photo By JolinesPro
  • http://www.flickr.com/photos/vannispen/6137427201 photo by By Guido van Nispen
  • http://www.flickr.com/photos/focalintent/1256717665 photo By Focal Intent (Daniel Garcia) IMPORTANCE OF GREAT photography
  • http://us1.campaign-archive2.com/home/?u=125eb7735bba42b8107fea358&id=462615901a http://us1.campaign-archive2.com/?u=125eb7735bba42b8107fea358&id=147a66497f&e=ce65846fce
  • http://www.flickr.com/photos/vannispen/3978246778/in/set-72157622508903780 photo By Guido van Nispen
  • http://www.flickr.com/photos/vannispen/3978275414 photo by Guido van Nispen

Always on Events: How the Internet can help you build a year round community for your real life event Always on Events: How the Internet can help you build a year round community for your real life event Presentation Transcript

  • Welcome to Stream London Internet Week Europe 2011 #WPPStream | #IWE
  • Always On Events How the Internet can help you build a year round community for your real life event #WPPStream | #IWE Candace Kuss, ECD, H&K Interactive Lab | @CandaceKuss Rob Blackie, MD London, Blue State Digital | @robblackie_bob
  • community By AlexConnock
  • community: a group of interacting people By Guido van Nispen
  • what happens when the event is over? By Onyro_A_Kyriazis
  • social platforms badge community managers imagery tribe brand extensions #hashtags touchpoints events that rock
  • badge @sammartino pic of @edyson
  • social platforms By JolinesPro
  • community managers By Guido van Nispen
  • imagery By Focal Intent
  • STREAMERS BURNERS PARROT HEADS DEADHEADS tribe
  • brand extensions
  • #hashtag
  • touchpoints
  • By Guido van Nispen
  • events that rock
  • make it easy
  • use peer pressure
  • commitment
  • be a journalist
  • understand why people are coming
  • thank you — please stay in touch By Guido van Nispen