Welcome to Stream London Internet Week Europe 2011 #WPPStream  |  #IWE
Always On Events How the Internet can help you build a year round community for your real life event #WPPStream  |  #IWE C...
community By AlexConnock
community: a group of interacting people By Guido van Nispen
what happens when the event is over? By Onyro_A_Kyriazis
social platforms badge community managers imagery tribe brand extensions #hashtags touchpoints events that rock
badge @sammartino pic of @edyson
social platforms By JolinesPro
community managers By Guido van Nispen
imagery By Focal Intent
STREAMERS BURNERS  PARROT HEADS DEADHEADS tribe
brand extensions
#hashtag
touchpoints
By Guido van Nispen
events that rock
make it easy
use peer pressure
commitment
be a journalist
understand why people are coming
thank you — please stay in touch By Guido van Nispen
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Always on Events: How the Internet can help you build a year round community for your real life event

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A WPP Stream Local Discussion led by Candace Kuss of H&K and Rob Blackie of BSD during Internet Week Europe 2011

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  • http://www.flickr.com/photos/alexconnock/6131150868/in/photostream/ photo of the photo wall at Stream By AlexConnock
  • http://www.flickr.com/photos/vannispen/3978246778/in/set-72157622508903780 photo By Guido van Nispen
  • http://www.flickr.com/photos/58784081@N00/3986372155/ photo By Onyro_A_Kyriazis
  • http://twitpic.com/6ie7np photo by @sammartino of @ edyson ’s wrist
  • http://www.livestream.com/platform/broadcastlive http://www.flickr.com/photos/jolinespro/6258093492/ photo By JolinesPro
  • http://www.flickr.com/photos/vannispen/6137427201 photo by By Guido van Nispen
  • http://www.flickr.com/photos/focalintent/1256717665 photo By Focal Intent (Daniel Garcia) IMPORTANCE OF GREAT photography
  • http://us1.campaign-archive2.com/home/?u=125eb7735bba42b8107fea358&id=462615901a http://us1.campaign-archive2.com/?u=125eb7735bba42b8107fea358&id=147a66497f&e=ce65846fce
  • http://www.flickr.com/photos/vannispen/3978246778/in/set-72157622508903780 photo By Guido van Nispen
  • http://www.flickr.com/photos/vannispen/3978275414 photo by Guido van Nispen
  • Transcript of "Always on Events: How the Internet can help you build a year round community for your real life event "

    1. 1. Welcome to Stream London Internet Week Europe 2011 #WPPStream | #IWE
    2. 2. Always On Events How the Internet can help you build a year round community for your real life event #WPPStream | #IWE Candace Kuss, ECD, H&K Interactive Lab | @CandaceKuss Rob Blackie, MD London, Blue State Digital | @robblackie_bob
    3. 3. community By AlexConnock
    4. 4. community: a group of interacting people By Guido van Nispen
    5. 5. what happens when the event is over? By Onyro_A_Kyriazis
    6. 6. social platforms badge community managers imagery tribe brand extensions #hashtags touchpoints events that rock
    7. 7. badge @sammartino pic of @edyson
    8. 8. social platforms By JolinesPro
    9. 9. community managers By Guido van Nispen
    10. 10. imagery By Focal Intent
    11. 11. STREAMERS BURNERS PARROT HEADS DEADHEADS tribe
    12. 12. brand extensions
    13. 13. #hashtag
    14. 14. touchpoints
    15. 15. By Guido van Nispen
    16. 16. events that rock
    17. 17. make it easy
    18. 18. use peer pressure
    19. 19. commitment
    20. 20. be a journalist
    21. 21. understand why people are coming
    22. 22. thank you — please stay in touch By Guido van Nispen

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